2013 place throughout the year. Strategies Strategies 12-13.… · Magazine Advertisement Heartland...

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2304 173rd Street Lansing, Illinois 60438-6006 708-895-8200 S trategies Executive Summary 2012-2013 MARKETING PLAN Fiscal Year 2012-2013 Program Of Work JULY 2012 CONVENTION/ SMERF/SPORTS SALES & MARKETING Online advertising takes place throughout the year. TRAVEL & TOURISM SALES & MARKETING Online advertising and e-newsletters takes place throughout the year. PUBLIC RELATIONS/ LOCAL MARKETING ACTIVITIES Community awareness activities, member videos/ photos take place throughout the year. MEMBERSHIP FINANCE & ADMINISTRATION AUGUST 2012 SEPTEMBER 2012 OCTOBER 2012 NOVEMBER 2012 DECEMBER 2012 JANUARY 2013 FEBRUARY 2013 MARCH 2013 APRIL 2013 MAY 2013 JUNE 2013 Fraternal Executives Association Show Global Business Travel Association Tradeshow Illinois Society of Association Executives Meeting/Luncheon Meeting Professionals International Annual Convention Society of Government Meeting Professionals Meeting/ Luncheon Global Business Travel Association Advertisement Illinois Society of Association Executives Newsletter Advertisement Connect Marketplace Smart Mart Washington D.C. Collaborate Advertisement Meeting Planners International One+ Advertisement Meeting Planners International Kansas City Chapter Advertisement Meetings Mid America Annual Guide Advertisement Rejuvenate Advertisement Smart Mart Online Advertisement Meeting Professionals International Meeting/ Luncheon Professional Convention Management Association Meeting/Luncheon Smart Mart Miami Connect Advertisement Meeting Professionals International Heartland Chapter Online Advertisement Midwest Meetings Fall Issue Advertisement Smart Mart Online Advertisement Sports Planning Guide & Directory Advertisement Meeting Professionals International Meeting/ Luncheon Meetings Quest-MN Rejuvenate Tradeshow TEAMS Conference Meeting Planners International Potomac, DC Chapter Advertisement Rejuvenate Advertisement Illinois Society of Association Executives Luncheon Society of Government Meeting Professionals Luncheon Connect Advertisement Midwest Meetings Winter Advertisement Meeting Planners International Dallas/Ft. Worth Chapter Advertisement Meeting Planners International Heartland Chapter Online Advertisement Sports Destination Management Advertisement Meeting Professionals International Meeting/ Luncheon US Sports Congress Collaborate Advertisement Illinois Society of Association Executives Newsletter Advertisement Rejuvenate Advertisement Smart Mart Advertisement Sports Events Advertisement Illinois Society of Association Executives Convention Religious Conference Management Association Conference Midwest Meetings Guidebook Advertisement Destination Showcase/ Washington, D.C. Illinois Society of Association Executives Luncheon Collaborate Advertisement Destination Showcase/ Washington, D.C. Advertisement Illinois Society of Association Executives Newsletter Advertisement Insite on Sports Online Advertisement Meeting Planners International Heartland Chapter Online Advertisement Illinois Governor’s Conference on Tourism Connect Advertisement Reunions Magazine Workbook Advertisement Sports Destination Management Advertisement Sports Travel Advertisement HelmsBriscoe Tradeshow MEET Mid-America National Association of Sports Commissions Educational Conference Professional Convention Management Association Meeting/Luncheon Collaborate Advertisement Illinois Society of Association Executives Newsletter Advertisement Insite on Sports Online Advertisement Meeting Planners International Heartland Chapter Online Advertisement Rejuvenate Advertisement Religious Conference Managers Annual Directory Advertisement Christian Meetings & Conventions Association Spring Conference Illinois Society of Association Executives Meeting/Luncheon Connect Advertisement Smart Mart Chicago Smart Meetings Advertisement Collaborate Marketplace Destination Showcase-DC Meeting Professionals International Meeting/ Luncheon Illinois Society of Association Executives Directory Advertisement Destination Showcase/Chicago Advertisement Insite on Sports Online Advertisement Meeting Planners International Heartland Chapter Online Advertisement Visitors Guide Advertising Sales Commence Midwest Travel Buddy Advertisement Leisure E-Newsletter Social Media Promotion Student Youth Travel Association Tradeshow Group Travel Leader Advertisement IL Hotel & Lodging Association E-Newsletter Advertisement Leisure E-Newsletter Social Media Promotion American Travel Service Hotel Coupon Guide Advertisement Group Travel Industry Buyers Guide Advertisement Midwest Living Illinois Cooperative Advertisement Teach & Travel Advertisement Leisure E-Newsletter Social Media Promotion Ontario Motor Coach Association Tradeshow America’s Best Vacations Advertisement IL Hotel & Lodging Association E-Newsletter Advertisement Itineraries Midwest Advertisement Student Group Tour Advertisement Leisure E-Newsletter Social Media Promotion Festivals & Events Guide Completed American Bus Association Membership Advertisement Great Lakes Group Tour Magazine Advertisement Group Travel Directory Advertisement IL Holiday/Winter Guide Advertisement Leisure E-Newsletter Social Media Promotion IL Hotel & Lodging Association E-Newsletter Advertisement Midwest Travel Buddy Advertisement Leisure E-Newsletter Social Media Promotion American Bus Association Marketplace National Tour Association Marketplace Visitors Guide Completed Coupon Book Completed American Travel Service Hotel Coupon Guide Advertisement Chicago and Beyond Visitors Guide Advertisement Groups Today Advertisement IL Lincoln Highway Advertisement IL Travel Guide Advertisement Midwest Travel Buddy Advertisement Student Group Tour Advertisement Leisure E-Newsletter Social Media Promotion Bank Travel Great Lakes Group Tour Magazine Advertisement Heartland Travel Showcase Official Program & Itinerary Advertisement IL Hotel & Lodging Association E-Newsletter Advertisement Leisure E-Newsletter Social Media Promotion Illinois Governor’s Conference on Tourism Leisure E-Newsletter Social Media Promotion IL Hotel & Lodging Association E-Newsletter Advertisement IL Spring/Summer Guide Advertisement Student Group Tour Advertisement Leisure E-Newsletter Social Media Promotion National Tourism Week Festivals & Events Guide Completed American Travel Service Hotel Coupon Guide Advertisement Great Lakes Group Tour Magazine Advertisement Leisure E-Newsletter Social Media Promotion IL Hotel & Lodging Association E-Newsletter Advertisement National Tour Association Directory Advertisement Leisure E-Newsletter Social Media Promotion Chicago Southland Scoop Local Tourism Grants Awarded Local Grants PR CVB Orientation Chicago Southland Scoop Local Grant Writing Workshop Travel Media Showcase CVB Orientation Chicago Southland Scoop Local Tourism Grants Awarded Local Grants PR Annual Meeting & Luncheon PR CVB Orientation Chicago Southland Scoop Local Grants PR Local Grant Writing Workshop CVB Orientation Chicago Southland Scoop Social Media Tourism Symposium Local Tourism Grants Awarded Festivals & Events Guide PR CVB Orientation Chicago Southland Scoop Annual Holiday Membership Event Local Grant Writing Workshop CVB Orientation Chicago Southland Scoop Local Tourism Grants Awarded Visitors Guide PR Coupon Book PR Local Grants PR Social Media Summit PR CVB Orientation Chicago Southland Scoop Social Media Summit CVB Orientation Chicago Southland Scoop Illinois Governor’s Conference on Tourism Local Tourism Grants Awarded Local Grants PR CVB Orientation Chicago Southland Scoop Local Grant Writing Workshop Chicago Southland Chamber Business Showcase CVB Orientation Chicago Southland Scoop Festivals & Events Guide PR National Tourism Day Celebration CVB Orientation Chicago Southland Scoop Local Grant Writing Workshop CVB Orientation CVB Orientation Membership Recruitment and Retention CVB Orientation Membership Recruitment and Retention Annual Meeting & Luncheon CVB Orientation Membership Recruitment and Retention CVB Orientation Membership Recruitment and Retention CVB Orientation Membership Recruitment and Retention Annual Holiday Membership Event CVB Orientation Membership Recruitment and Retention CVB Orientation Membership Recruitment and Retention CVB Orientation Membership Recruitment and Retention Illinois Governor’s Conference on Tourism CVB Orientation Membership Recruitment and Retention CVB Orientation Membership Recruitment and Retention National Tourism Day Celebration CVB Orientation Membership Recruitment and Retention CVB Orientation Membership Recruitment and Retention Executive Committee Meeting Board Meeting Grant Report FY2012 4th Quarter FY2012 Performance Measurements Destination Marketing Association International Annual Meeting Executive Committee Meeting FY2012 Grant Final Report Grant FY2012 Lapse/Final Report FY2012 Grant Closeout Report South Suburban Mayors and Managers Association Illinois Council of Convention and Visitors Bureau’s Summer Retreat Executive Committee Meeting South Suburban Mayors and Managers Association Southwest Conference of Mayors Executive Committee Meeting Board Meeting FY2013 Grant 1st Quarter Report South Suburban Mayors and Managers Association Southwest Conference of Mayors Illinois Council of Convention and Visitors Bureau’s Meeting Destination Marketing Association International Chief Operation Officer/Chief Financial Officer Executive Committee Meeting South Suburban Mayors and Managers Association Southwest Conference of Mayors Executive Committee Meeting Southwest Conference of Mayors Executive Committee Meeting Board Meeting FY2013 Grant 2nd Quarter Report Staff Retreat South Suburban Mayors and Managers Association Southwest Conference of Mayors Executive Committee Meeting South Suburban Mayors and Managers Association Destination Marketing Association International Professional Development Institute Conference Executive Committee Meeting FY2014 Grant Certification South Suburban Mayors and Managers Association Southwest Conference of Mayors Illinois Governor’s Conference on Tourism Executive Committee Meeting Board Meeting Host Regional Midwest F&A Shirtsleeves FY2013 Grant 3rd Quarter Report South Suburban Mayors and Managers Association Southwest Conference of Mayors Executive Committee Meeting Board Meeting FY2014 Annual Marketing Plan/ Budget National Tourism Week South Suburban Mayors and Managers Association Southwest Conference of Mayors Executive Committee Meeting FY2013 Grant Fund Obligations FY2014 Grant Application South Suburban Mayors and Managers Association

Transcript of 2013 place throughout the year. Strategies Strategies 12-13.… · Magazine Advertisement Heartland...

Page 1: 2013 place throughout the year. Strategies Strategies 12-13.… · Magazine Advertisement Heartland Travel Showcase Official Program & Itinerary Advertisement IL Hotel & Lodging Association

2304 173rd StreetLansing, Illinois 60438-6006

708-895-8200

Strategies Executive Summary

2012-2013 MARKETING PLAN

Fiscal Year 2012-2013 Program Of WorkJULY2012

CONVENTION/SMERF/SPORTS

SALES & MARKETING

Online advertising takes place throughout the year.

TRAVEL & TOURISM SALES & MARKETING

Online advertising and e-newsletters takes place

throughout the year.

PUBLIC RELATIONS/LOCAL MARKETING

ACTIVITIES

Community awareness activities, member videos/

photos take place throughout the year.

MEMBERSHIP

FINANCE & ADMINISTRATION

AUGUST2012

SEPTEMBER2012

OCTOBER2012

NOVEMBER2012

DECEMBER2012

JANUARY2013

FEBRUARY2013

MARCH2013

APRIL2013

MAY2013

JUNE2013

Fraternal Executives Association ShowGlobal Business Travel Association TradeshowIllinois Society of Association Executives Meeting/LuncheonMeeting Professionals International Annual ConventionSociety of Government Meeting Professionals Meeting/ LuncheonGlobal Business Travel Association AdvertisementIllinois Society of Association Executives Newsletter Advertisement

Connect MarketplaceSmart Mart Washington D.C.Collaborate AdvertisementMeeting Planners International One+ AdvertisementMeeting Planners International Kansas City Chapter AdvertisementMeetings Mid America Annual Guide AdvertisementRejuvenate AdvertisementSmart Mart Online Advertisement

Meeting Professionals International Meeting/ LuncheonProfessional Convention Management Association Meeting/LuncheonSmart Mart MiamiConnect AdvertisementMeeting Professionals International Heartland Chapter Online AdvertisementMidwest Meetings Fall Issue AdvertisementSmart Mart Online AdvertisementSports Planning Guide & Directory Advertisement

Meeting Professionals International Meeting/ LuncheonMeetings Quest-MNRejuvenate TradeshowTEAMS ConferenceMeeting Planners International Potomac, DC Chapter AdvertisementRejuvenate Advertisement

Illinois Society of Association Executives LuncheonSociety of Government Meeting Professionals LuncheonConnect AdvertisementMidwest Meetings Winter AdvertisementMeeting Planners International Dallas/Ft. Worth Chapter AdvertisementMeeting Planners International Heartland Chapter Online AdvertisementSports Destination Management Advertisement

Meeting Professionals International Meeting/ LuncheonUS Sports CongressCollaborate AdvertisementIllinois Society of Association Executives Newsletter Advertisement Rejuvenate AdvertisementSmart Mart AdvertisementSports Events Advertisement

Illinois Society of Association Executives ConventionReligious Conference Management Association ConferenceMidwest Meetings Guidebook Advertisement

Destination Showcase/ Washington, D.C. Illinois Society of Association Executives LuncheonCollaborate AdvertisementDestination Showcase/ Washington, D.C. AdvertisementIllinois Society of Association Executives Newsletter Advertisement Insite on Sports Online AdvertisementMeeting Planners International Heartland Chapter Online Advertisement

Illinois Governor’s Conference on TourismConnect AdvertisementReunions Magazine Workbook AdvertisementSports Destination Management AdvertisementSports Travel Advertisement

HelmsBriscoe TradeshowMEET Mid-AmericaNational Association of Sports Commissions Educational ConferenceProfessional Convention Management Association Meeting/LuncheonCollaborate AdvertisementIllinois Society of Association Executives Newsletter AdvertisementInsite on Sports Online AdvertisementMeeting Planners International Heartland Chapter Online AdvertisementRejuvenate AdvertisementReligious Conference Managers Annual Directory Advertisement

Christian Meetings & Conventions Association Spring ConferenceIllinois Society of Association Executives Meeting/LuncheonConnect AdvertisementSmart Mart ChicagoSmart Meetings Advertisement

Collaborate MarketplaceDestination Showcase-DCMeeting Professionals International Meeting/ LuncheonIllinois Society of Association Executives Directory AdvertisementDestination Showcase/Chicago AdvertisementInsite on Sports Online AdvertisementMeeting Planners International Heartland Chapter Online Advertisement

Visitors Guide Advertising Sales CommenceMidwest Travel Buddy AdvertisementLeisure E-NewsletterSocial Media Promotion

Student Youth Travel Association TradeshowGroup Travel Leader AdvertisementIL Hotel & Lodging Association E-Newsletter AdvertisementLeisure E-NewsletterSocial Media Promotion

American Travel Service Hotel Coupon Guide AdvertisementGroup Travel Industry Buyers Guide AdvertisementMidwest Living Illinois Cooperative AdvertisementTeach & Travel AdvertisementLeisure E-NewsletterSocial Media Promotion

Ontario Motor Coach Association TradeshowAmerica’s Best Vacations AdvertisementIL Hotel & Lodging Association E-Newsletter AdvertisementItineraries Midwest AdvertisementStudent Group Tour AdvertisementLeisure E-NewsletterSocial Media Promotion

Festivals & Events Guide CompletedAmerican Bus Association Membership AdvertisementGreat Lakes Group Tour Magazine AdvertisementGroup Travel Directory AdvertisementIL Holiday/Winter Guide AdvertisementLeisure E-NewsletterSocial Media Promotion

IL Hotel & Lodging Association E-Newsletter AdvertisementMidwest Travel Buddy AdvertisementLeisure E-NewsletterSocial Media Promotion

American Bus Association MarketplaceNational Tour Association MarketplaceVisitors Guide CompletedCoupon Book CompletedAmerican Travel Service Hotel Coupon Guide AdvertisementChicago and Beyond Visitors Guide AdvertisementGroups Today AdvertisementIL Lincoln Highway AdvertisementIL Travel Guide AdvertisementMidwest Travel Buddy AdvertisementStudent Group Tour AdvertisementLeisure E-NewsletterSocial Media Promotion

Bank TravelGreat Lakes Group Tour Magazine AdvertisementHeartland Travel Showcase Official Program & Itinerary Advertisement IL Hotel & Lodging Association E-Newsletter AdvertisementLeisure E-NewsletterSocial Media Promotion

Illinois Governor’s Conference on TourismLeisure E-NewsletterSocial Media Promotion

IL Hotel & Lodging Association E-Newsletter AdvertisementIL Spring/Summer Guide AdvertisementStudent Group Tour AdvertisementLeisure E-NewsletterSocial Media Promotion

National Tourism WeekFestivals & Events Guide CompletedAmerican Travel Service Hotel Coupon Guide AdvertisementGreat Lakes Group Tour Magazine AdvertisementLeisure E-NewsletterSocial Media Promotion

IL Hotel & Lodging Association E-Newsletter AdvertisementNational Tour Association Directory AdvertisementLeisure E-NewsletterSocial Media Promotion

Chicago Southland ScoopLocal Tourism Grants AwardedLocal Grants PRCVB Orientation

Chicago Southland ScoopLocal Grant Writing WorkshopTravel Media ShowcaseCVB Orientation

Chicago Southland ScoopLocal Tourism Grants AwardedLocal Grants PRAnnual Meeting & Luncheon PRCVB Orientation

Chicago Southland ScoopLocal Grants PRLocal Grant Writing WorkshopCVB Orientation

Chicago Southland ScoopSocial Media Tourism SymposiumLocal Tourism Grants AwardedFestivals & Events Guide PRCVB Orientation

Chicago Southland ScoopAnnual Holiday Membership EventLocal Grant Writing WorkshopCVB Orientation

Chicago Southland ScoopLocal Tourism Grants AwardedVisitors Guide PRCoupon Book PRLocal Grants PRSocial Media Summit PRCVB Orientation

Chicago Southland ScoopSocial Media SummitCVB Orientation

Chicago Southland ScoopIllinois Governor’s Conference on TourismLocal Tourism Grants Awarded Local Grants PRCVB Orientation

Chicago Southland ScoopLocal Grant Writing WorkshopChicago Southland Chamber Business ShowcaseCVB Orientation

Chicago Southland ScoopFestivals & Events Guide PRNational Tourism Day CelebrationCVB Orientation

Chicago Southland ScoopLocal Grant Writing WorkshopCVB Orientation

CVB OrientationMembership Recruitment and Retention

CVB OrientationMembership Recruitment and Retention

Annual Meeting & LuncheonCVB OrientationMembership Recruitment and Retention

CVB OrientationMembership Recruitment and Retention

CVB OrientationMembership Recruitment and Retention

Annual Holiday Membership EventCVB OrientationMembership Recruitment and Retention

CVB OrientationMembership Recruitment and Retention

CVB OrientationMembership Recruitment and Retention

Illinois Governor’s Conference on Tourism CVB OrientationMembership Recruitment and Retention

CVB OrientationMembership Recruitment and Retention

National Tourism Day Celebration CVB OrientationMembership Recruitment and Retention

CVB OrientationMembership Recruitment and Retention

Executive Committee MeetingBoard MeetingGrant Report FY2012 4th QuarterFY2012 Performance MeasurementsDestination Marketing Association International Annual Meeting

Executive Committee MeetingFY2012 Grant Final ReportGrant FY2012 Lapse/Final ReportFY2012 Grant Closeout ReportSouth Suburban Mayors and Managers Association Illinois Council of Convention and Visitors Bureau’s Summer Retreat

Executive Committee MeetingSouth Suburban Mayors and Managers AssociationSouthwest Conference of Mayors

Executive Committee MeetingBoard MeetingFY2013 Grant 1st Quarter ReportSouth Suburban Mayors and Managers AssociationSouthwest Conference of MayorsIllinois Council of Convention and Visitors Bureau’s MeetingDestination Marketing Association International Chief Operation Officer/Chief Financial Officer

Executive Committee MeetingSouth Suburban Mayors and Managers AssociationSouthwest Conference of Mayors

Executive Committee MeetingSouthwest Conference of Mayors

Executive Committee MeetingBoard MeetingFY2013 Grant 2nd Quarter ReportStaff RetreatSouth Suburban Mayors and Managers AssociationSouthwest Conference of Mayors

Executive Committee MeetingSouth Suburban Mayors and Managers AssociationDestination Marketing Association International Professional Development Institute Conference

Executive Committee MeetingFY2014 Grant CertificationSouth Suburban Mayors and Managers AssociationSouthwest Conference of Mayors Illinois Governor’s Conference on Tourism

Executive Committee MeetingBoard MeetingHost Regional Midwest F&A ShirtsleevesFY2013 Grant 3rd Quarter ReportSouth Suburban Mayors and Managers AssociationSouthwest Conference of Mayors

Executive Committee MeetingBoard MeetingFY2014 Annual Marketing Plan/ BudgetNational Tourism WeekSouth Suburban Mayors and Managers AssociationSouthwest Conference of Mayors

Executive Committee MeetingFY2013 Grant Fund ObligationsFY2014 Grant ApplicationSouth Suburban Mayors and Managers Association

Page 2: 2013 place throughout the year. Strategies Strategies 12-13.… · Magazine Advertisement Heartland Travel Showcase Official Program & Itinerary Advertisement IL Hotel & Lodging Association

‘12-‘13 CONVENTION/SMERF/SPORTS SALES AND

MARKETING PRIORITIES

• Generateaminimumof250leadsinvariousstate, regional and national markets• Striveforaconversionratebetweenleadsand confirmed bookings of 40%, in concert with area hotel and exhibition facilities• TheCVBmaintainsmembershipinthefollowing national and regional organizations and attends the following tradeshows/conventions:

• AmericanSocietyofAssociationExecutives• AmateurAthleticUnion(AAU)• AssociationForumofChicagoland• ChristianMeetings&ConventionsAssociation (CMCA)-AttendTradeshow:5/13• CollaborateMarketplace– Attend Conference: 6/13• ConnectMarketplace- Attend Conference: 8/12• DestinationMarketingAssociationInternational (DMAI)-AttendDestinationShowcase Washington, D.C.: 2/13, Chicago: 6/13• FraternalExecutivesAssociation(FEA)– Attend Convention: 7/12• GlobalBusinessTravelAssociation(GBTA)– Attend Convention: 7/12• HospitalitySales&MarketingAssociation International(HSMAI)-AttendMeetMid- America: 4/13• HelmsBriscoe–AttendConvention:4/13• IllinoisSocietyofAssociationExecutives (ISAE)-AttendConvention:1/13• MeetingPlannersInternational(MPI)– Attend World Education Congress: 7/12• MeetingsQuest-AttendMinneapolis Tradeshow: 10/12• NationalAssociationofConsumerShows (NACS)• NationalAssociationofSportsCommissions (NASC)-AttendConference:4/13• ProfessionalConferenceManagers Association(PCMA)• Rejuvenate(ReligiousShow)- Attend Conference: 10/12• ReligiousConferenceManagement Association(RCMA)-AttendTradeshow:1/13• SMARTMeetings–AttendSmartMartDC:8/12; SmartMartMiami:9/12;SmartMartChicago:5/13• SocietyofGovernmentMeetingProfessionals (SGMP)-AttendConvention:1/13• SportsILHuddle-AttendConference:6/13• Travel,EventsandManagementinSports (TEAMS)-AttendConference:10/12• US Sports Congress - Attend Conference: 12/12• UpperMidwestConvention&VisitorsBureau (UMCVB)-AttendConference:9/12

OTHER CONVENTION SALES PRIORITIES

• Hostaminimumof15individualsiteinspections• Implementonesalesblitz/receptionforSpringfield, IL• Continuetopromotethelocalawarenesscampaign• Maintainallprofessionalaffiliations• Continuequarterlyscheduleofsalesmeetings between the Bureau staff and area hotels and meeting facilities• Identifyandmaintainlistingofpotentialgroup users for convention/exhibit space• ContinuetodistributeSportsVenueGuide& Meeting Planners Guide • Conductascheduleofadplacementsinthe meetings/smerf/sports markets• Developandproducedirectmailersas needed for the meetings/smerf/sports markets• Continuetodistributethemeetings&conventions and sports mailers/summary sheets• ContinuetopromotethePowerofTenandOff-Peak incentives

‘12-‘13 TRAVEL AND TOURISM SALES AND MARKETING

PRIORITIES • Generateaminimumof50leadsinvariousstate, regional and national markets• Striveforaconversionratebetweenleadsand confirmed bookings of 40%, in concert with area hotel and exhibition facilities• TheCVBmaintainsmembershipinthefollowing national and regional organizations and attends the following tradeshows/conventions:

• AmericanBusAssociation(ABA)- Attend Marketplace: 1/13• BankTravel–AttendTradeshow:2/13• HeartlandTravelShowcase- Attend Showcase: 2/13• NationalTourAssociation(NTA)- Attend Convention: 1/13• OntarioMotorCoachAssociation(OMCA)– Attend Tradeshow: 10/12• StudentYouthTravelAssociation(SYTA)- Attend Tradeshow: 8/12

OTHER GROUP TRAVEL SALES PRIORITIES

• Hostaminimumofeightindividualsiteinspections• Continuetomaintain,developandexpandthe database of prospective travel clients• Developandproducedirectmailersasneeded for the group market• Conductascheduleofadplacementsforthe group market• Continuetopromotetheincentivecampaign geared toward the group tour market

‘12-‘13 LEISURE/VISITOR SALES AND MARKETING

PRIORITIES• Develop/updateandproducetheChicagoSouthland Visitors Guide, Coupon Book and theFestivals&EventsGuide(2x)• DevelopandproduceaPublicTransportation Brochure• Scheduleadplacementsfortheleisuremarket• UpdateexistinginformationontheChicagoSouthland website and various electronic media and continue an e-mail marketing program to targeted markets• Explorenewopportunitiesforelectronicexposure and free services• Sendmonthlye-Newsletterstotheleisuree-mail databaseLocal Grant Program (Municipalities)• Continuetoofferlocalgroupsandorganizations the opportunity to apply for marketing monies that will assist their programs and enhance the mission of the Bureau• Conductfivegrantperiodsayear,andwhen necessary, any interim periods• Conductfreegrantwritingworkshopsat least five times annually to encourage prospective applicants• WiththeapprovaloftheBoardofDirectorsand availability of funding, award $46,000 in localgrantfundsforselectedandqualifiedmarketing projects and programs

‘12-‘13 SOCIAL MEDIA PRIORITIES

• Host and grow annual Social Media Summit• Continuetoutilizesocialmediachannels(Facebook,Twitter)toengagelocalresidents,businesses and potential visitors• Seekoutnewsocialmediaopportunitiesthrough new sites and programs• ContinuetopopulateYouTubechannelwithvideos promoting membership, upcoming and recent events, and CVB initiatives• MonitorGoogleAdWordsProgram;continue to improve performance• ContinuetogrowSEOonwebsite

‘12-‘13 MARKETING AND PUBLIC RELATIONS

PRIORITIES• Bookspeakingengagementstoexplainthe CVB and its mission to civic, service, educational and business groups• Send“ChicagoSouthlandScoop”tomayors, managers, board members, membership, media and local state legislators• Attendone“BusinessAfterHours”aweekto communicate the mission, programs, and hospitality initiatives to members, municipal officials and potential members • Send“Take5”tomayors,managers,board members and local state legislators• ContinueoperationoftheVisitorInformation Center at the Chicago Southland Lincoln Oasis• Developanddistributepressreleases/photos to local, regional and targeted media outside of Illinois on CVB publications, events and activities• BringinatleasttwotravelwriterstotheChicago Southland• Participateinatleastonetravelmediaconference• Developandplaceatleast20ChicagoSouthland news or feature articles in regional/national newspapers, as well as meetings, group tour, sports, leisure and trade publications• Meetwiththeeditorialstaffoflocal/regional newspapers• Monitorlocalandnationalnewspapersand magazines for CVB placements• PlacetheCVBPresident/CEOonatleastfive public access/public affairs television and radio talk shows• Continuetoexpandandupdatemedialists to allow for greater access to CVB information

‘12-‘13 MEMBERSHIP MARKETING PRIORITIES

New Member Recruitment• Participateinvariousregionalbusinessshowcases and business-after-hours events• Encourageprospectivenewmembersto attend a CSCVB monthly orientation programCommunity Awareness• Developanddistributepressreleasesabout specific membership events• Continuetoprovidemembershipplaquesto membersMembership Retention• HostmonthlyCVBorientations• ContinuetosendwelcomeletterstonewCVB members• Sendhand-writtenthankyounotestorenewing members• Distribute“ChicagoSouthlandScoop”tomembers on a monthly basis• Encouragememberstocontributenewsitemsfor“ChicagoSouthlandScoop”• ContinuetorecognizeoutstandingCVBmembers through the awards program held during the Annual Meeting & Luncheon• Developandconducteducationalseminars for CVB members• Continuetoassistmemberswithdevelopment of their own marketing programs(i.e.,providemedialists,pressreleases,etc.)• ContinuepromotionalvideoprogramformembersMembership Involvement Programs• HostAnnualMeeting&Luncheon• HostanAnnualHolidayMembershipandNational Tourism Day event for members and municipalities• Continuetosponsorthe“CVBMailbag”program, offering members discounts on mailings to CVB members

‘12-‘13 FINANCIAL ADMINISTRATION

PRIORITIES• Maintainefficientmethodsandprocedures that will assure accurate accounting practices along with appropriate checks and balances• EnsuretheCVBisincompliancewithprogram and financial guidelines for the LTCB Grant program• Explorethedevelopmentoffinancialreserves as well as additional sources of revenue• Overseeanannualaudit(byanoutsideaccountingfirm)includingstategrantcertification• Maintainopencommunicationswiththefinancial staff of funding municipalities.• Continueparticipationintheco-foundedRegional Midwest Shirtsleeves for CVB financial staff• Prepareandpresentstatecertification,application,quarterlyreportsandstatemonitoring audits

‘12-‘13 MANAGEMENT LEADERSHIP &

COMMUNICATION PRIORITIES• MeetquarterlywiththeBoardofDirectorsand monthly with the Executive Committee to review programs, report results and obtain feedback• MeetannuallywithMayors,VillageManagers and Economic Development Directors from all funding communities.• Maintainactiveinvolvementandleadership with and for other industry affiliated associations that have a relationship with and/or bearing upon the professional effectiveness of the CVB• ContinuetoworkwiththeIllinoisDepartment of Transporation and the Illinois Toll Authority on the installation of hospitality/logo signs on the interstates and tollway systems• MeetregularlywiththeSouthwestConference of Mayors, the South Suburban Mayors and Managers Association, the Chicago Southland Economic Development Corporation and The Will County Governmental League• Participateinatleasttwolegislativetripsto Springfield• Communicatewithmayorsandvillagemanagers regarding the CVB’s programs and hospitality initiatives underway in the Southland region

BOARD OF DIRECTORSEXECUTIVE COMMITTEE

Chairperson: Roy PatelVice Chairperson: DaveNewquist

Treasurer: Aemish PatelSecretary: Daniel Fitzgerald

Past Chairperson: John ThompsonPresident/CEO: Jim Garrett, CDME

BOARD OF DIRECTORSAlsip Patrick Kitching, Mayor Jacob Washlow, DoubletreeBridgeview Alan Gagnon, Days Inn - BridgeviewBurbank Roy Patel, Best Western - Midway AirportCalumet City James Gigliotti, Economic Development DirectorCalumet Park Ronald Denson, TrusteeChicago Heights Joseph Kudra, Director of Economic DevelopmentCrestwood Ashield Forbes, Hampton Inn - CrestwoodEast Hazel Crest Javed Butt, Knights InnHarvey Gloria Morningstar, TreasurerHomewood Ashley Smith, Ravisloe Country ClubLansing Kristi DeLaurentiis, Director of Planning & Development Aemish Patel, Holiday Inn Express Hotel & SuitesMarkham John Thompson, Economic Development DirectorMatteson Anthony Burton, Dir., Matteson Parks & Recreation Dept. Johanns Williams, Dir. Franchise Services, Onc Inc Management, LLCMokena Ed JancauskasMonee Dilipkumar Amin, Super 8 MotelOak Forest DaveNewquist,CommunityDevelopmentOak Lawn Rick Harmon, Hilton Chicago/Oak LawnOrland Hills John Daly, Village AdministratorSouth Holland David Galocy, Wingstop of South HollandTinley Park Edward Zabrocki, Mayor Daniel Fitzgerald, Tinley Park Holiday Inn & Conv. Ctr.South Suburban Mayors & Managers Association Dwight Welch, City of Country Club HillsSouthwest Conference of Mayors Vicky Smith, Executive DirectorWill County Governmental League Steven Quigley, Executive DirectorCollege/University Appointment Terri Winfree, Prairie State CollegeExhibition Appointment Frank Mastalerz, TOYOTA PARKGeneral Membership Appointment Mike Krause, Elite Elevator Systems, Inc. Transportation Appointment Marko Vranjes, Go Airport Express

PROFESSIONAL STAFFJim Garrett, CDME President/CEO

Sally Schlesinger, CPA, CDME Executive Vice PresidentKim Kislowski Director of Marketing & Administration

Scott Bort Public Relations ManagerElizabeth Baun E-Marketing & Event Services Manager

Diane Graves Office ManagerBernice Scheive Receptionist

Mary Patchin, CDME Director of SalesKristy Stevens, CTIS Sales Executive

Joel Koester Sales Executive

Chicago Southland Convention & Visitors Bureau

MISSION STATEMENTAs the official destination management organization, the mission of the Chicago Southland Convention & Visitors Bureau is to market the communities within the Chicago Southland region as a meetings and leisure destination;solicitingconventions,exhibitions,sportingeventsandotherrelatedgroupbusiness;engaginginvisitorpromotionsincludingthosewhichgenerateovernightstaysfortheregion;promotinglodging,foodandbeverage,attractions,festivalsandevents;andothervisitorrelatedbusinesses;topromoteandaidintourism-relatedproductdevelopment,thereby enhancing and developing the image, economic fabric and vitality of the Southland.

HISTORYThe Chicago Southland Convention & Visitors Bureau was founded over 26 years ago as a subsidiary of the Regional Economic Development Coordinating Corporation. In 1993, the CVB separated from its parent organization,servicemarkedthename“ChicagoSouthland”andbecameanindependent501(c)6organization.Asaregionalcooperative,theChicago Southland Convention & Visitors Bureau represents 62 south andsouthwestmunicipalitiesapproximately25milessouthofdowntownChicago.

FUNDING - FISCAL YEAR 2013The Chicago Southland Convention & Visitors Bureau is a regionally funded destination marketing and management organization. Its annual budget is composed of several funding sources. The CVB is the recipient ofa$977,504stategrant.TheLocalTourismConventionBureauGrantprogramrequirestherecipienttomatchthegrantfundsdollarfordollar.The match funds are comprised of the following sources: First, the CVB has funding agreements with 20 municipalities to receive a portion of their transient/motel room tax for marketing purposes. Second, the CVB has a growing membership that makes an annual investment in the bureau’s programs. Third, the CVB develops resources including non-dues revenue, to enhance and expand its programming responsibilities.

REVENUES (MUNICIPAL MARKETING PARTNERS)

AlsipBridgeviewBurbankCalumet CityCalumet ParkChicago HeightsCrestwoodEast Hazel CrestHarveyHomewoodLansingMarkhamMattesonMokenaMoneeOak LawnOak ForestOrland HillsSouth HollandTinley Park