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Patrick Goodness, CEO: The Goodness Company: Global Healthcare Marketing10 Digital Marketing Strategies to Attract More Patients

www.GoodnessHealthcareMarketing.com

The Goodness Company: Healthcare MarketingGoal of Healthcare MarketingAttract the Right Patient, with the Right Message at the Right Time.

Active vs. Passive Patient MarketingIntuitive & Interactive Site Design 88%-92% of Potential Patients will Find You and/or Research You Online

Your Website is Your First Brand Impression

The Goodness Company: Healthcare Marketing

No Website = You Do Not Exist

Poor Design + Poor Grammar = Negative Brand Introduction ExperienceThe Goodness Company: Healthcare Marketing

Good WebsitesGood Websites Are Intuitive

Good Websites Answer Patient Questions Before They Have a Chance to Ask Them

Good Websites Allow Patients to Say YES on Every Page

Good Websites Have a Clear Call to Action

The Goodness Company: Healthcare Marketing

Social Media MarketingOffer Valuable Content & Interesting News

Commit or Quit

Social Media is Ideal for Testimonials

Encourage Participation

Pay Attention to Comments

The Goodness Company: Healthcare Marketing

Social Media is About Building RelationshipsNot Selling

The Goodness Company: Healthcare Marketing

SEO and SEMIf Patients Cannot Find YouThey Cannot Do Business with You

First Page Google & YouTube Results Matter

Know Your Patients: Know How They Search

Every Page in Your Website Should Have a Clear SEO Goal

Good SEO Takes Time. No Overnight Results.

SEO: Search Engine Optimization

The Goodness Company: Healthcare Marketing

SEO and SEMYou Gotta Pay to Play:

Google Facebook Yahoo Bing

Test Track RefineSEM: Paid Search

Online Video By 2015 80% of All Internet Traffic Will be Video-BasedThe Goodness Company: Healthcare Marketing

Online Video Videos are Key to Relationship Marketing

Know Like Trust

Video is Key to SEO Success

Videos Should Be 2-3 Minutes in Length

YouTube vs. VimeoThe Goodness Company: Healthcare Marketing

Mobile SitesThe Future of Information is Mobile: Phones/Tablets

Make Your Site Mobile Ready

Simple-Clear Call to Action Easy to RespondThe Goodness Company: Healthcare Marketing

(Is Your Site Ready for the Mobile Age?)

The Goodness Company: Healthcare Marketing

Content Marketing (Articles/Blogging/Public Relations) Content is the Key to Online Success

Good Quality Well Written Content

Offer Valuable Information Build Trust

The Goodness Company: Healthcare Marketing

Content Marketing (Articles/Blogging/Public Relations) Become an Authority: Articles & Blogging

Content is Critical for Improved Google Ranking

Contribute Content to Industry Sites

Public Relations: Tell Your Story

The Goodness Company: Healthcare Marketing

More Marketing SourcesTargeted Digital Media Advertising

Website Sponsorships

Banner Advertising

Google Ad Words Facebook

Develop Email Newsletter

The Goodness Company: Healthcare Marketing

More Marketing SourcesInvest & Test

Reward Requires Risk

Experience Counts: Professional Healthcare MarketingTracking and Analytics (Test and Verify)

The Goodness Company: Healthcare Marketing

More Marketing SourcesTV Radio Magazines Direct Mail

Market Research

Niche Market Media

Cooperative Marketing with FacilitatorsIntegrate Digital Media with Traditional Media

The Goodness Company: Healthcare Marketing

How to Build & Close Sales Faster Than Your Competition Find Your Niche-Own It

Partnerships/Endorsements

Dont Sell. Solve Problems.

Trust = Sales

Marketing is a Long-Term Investment: 2-5 Years

Discover Your Brand: Partner: Invest

The Market Rewards Visionary Leaders

Final Thoughts

www.GoodnessHealthcareMarketing.com

Patrick Goodness, CEOThe Goodness Company: Advertising, Marketing & Public Relations

www.GoodnessCompany.com

www.Facebook.com/GoodnessCompany

312-205-6424 x10