2013 Municipal Series: MCUrgent Beginner Course
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MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ March 19, 2013
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(Course updated March 19, 2013) MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream. This beginner course explains what it is and how municipalities can post messages.
Transcript of 2013 Municipal Series: MCUrgent Beginner Course
MCUrgent
A Shared Emergency Information Network
Getting the word out
withsocial media
Carol A. Spencer, Web Manager Building a Municipal Social PresenceMorris County NJ March 19, 2013
Morris County’s Shared, Multi-jurisdictional Emergency Information Network
What it is. How it works.
• An application that utilizes the power of social media to share official emergency information during an emergency with multi-jurisdictional impact.
• Led by Morris County’s Office of Emergency Management, MCUrgent allows all 39 towns to post to a single Twitter feed and Facebook page.
• Via a Twitter widget (a small piece of code your web person can grab and use), MCUrgent can be put on any web page.
• Individual town emergency notices can be posted to a town’s website, Twitter feed or Facebook page at the same time.
What is MCUrgent?
Using Twitter to Share Information
Messages can be posted from a desktop, laptop, phone
Message can be retrievedfrom a desktop, laptop, phone
Subscription-free access
Fast Follow text messages
AccessibleTwitter.com
Twitter users can:Retweet (share)Search by #hashtagShare with RSS
True social media use allows citizen contribution & sharing:
Twitterers can add #hashtags to their own postings
Twitterers can message MCUrgent
What Twitter IS:•A news service, a microblog
•Information-only notification methodology
•Technology dependent notification Server overload; “Fail whale” issues
•140 characters only Very brief announcements or links to more information
•Available on multiple media Computer, laptop, wireless, smartphone, sms, rss reader,
ipad, and more
•Available without registration
What Twitter is NOT:•A formal, guaranteed notification system
– No guarantee that notices will be posted
– No guarantee on uptime
– No guarantee that applications that pull Twitter feed will function
•The sole notification system – TV, radio, Twitter, Facebook, RSS feeds, SMS/text, reverse 9-1-1, email must all be used
•Substitute for an official emergency notification service
Our vision of MCUrgent
Morris Twp
Parsippany
Denville
Riverdale
Dover
Towns create a tweet
#hashtag post
#MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15th via Twitter
Our vision of MCUrgent
Towns create a tweet
#hashtag post
Twitter(MCUrgent)
Facebook(MCUrgent)
Morris Twp
Parsippany
Denville
Riverdale
Dover
Our vision of MCUrgent
Towns create a tweet
#hashtag post
Twitter(MCUrgent)
Facebook(MorrisCountyNJ)
Twitter(MorrisCountyNJ)
Facebook(Town page)
Twitter(Town feed)
Morris Twp
Parsippany
Denville
Riverdale
Dover
Facebook(MCUrgent)
Setting Up Hootsuite
Log into Hootsuite.com with any browser
Username is the generic email used to set up Hootsuite:
Password is: change#me
Hootsuite Setup: Getting Started Tab
Hootsuite Setup: Locating social networks
Hootsuite Setup: Settings
Hootsuite Setup: Add info about you
Hootsuite Setup: Change password
Hootsuite Setup: Use https, uncheck items
Hootsuite Setup: pull in other information
Hootsuite Setup: RSS example
The RSS feed from CarolSpencerNJ on Twitter is “fed” to the MorrisTest account. Each time CarolSpencerNJ posts to Twitter, it also goes out on MorrisTest. Uses? Nat’l Weather Service, TransOptions, etc.
Hootsuite Setup: Social Networks viewable
Hootsuite Setup
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Terminology
TabsSocial Networks
StreamsPosts
Hootsuite Setup: Adding Tabs
Hootsuite Setup: Adding Tabs
Hootsuite Setup: Adding Streams
Hootsuite Setup: Adding Streams
Hootsuite Setup: Adding Streams
Hootsuite Setup is done!
Now, we’re ready to post.
Post to: MorrisTest for Twitter
MyJurisdiction for Facebook
HootsuiteDashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Posting with Hootsuite
Hootsuite Dashboard: Let’s try it…
Click in the ‘Compose message…’ box
Enter a test message. Use abbreviations, hash tags.
Check off MorrisTest first. Note the number of characters remaining.
Check off MyJurisdiction. Note the number of characters remaining.
Click the calendar icon. Schedule for 5 minutes from now.
Note that the ‘Send Now’ button became ‘Schedule’.
Click ‘View date in Publisher’ to see what happens.
Click on the floppy drive icon to see that that does.
Save your tweet as a draft.
1. Post to test accounts (MorrisTest, MyJurisdiction)
Hootsuite Dashboard: Let’s try it…
To see your draft posts, click the down arrow next to the floppy drive icon
If you see the post you want to send, click on it.
Check the social networks to which you want this to go.
If you were to check off one of the MCUrgent social networks,you would get a confirming slider to prevent accidental postingto this account.
Click the calendar icon. Schedule for 5 minutes from now.
Note that the ‘Send Now’ button became ‘Schedule’.
Click Schedule.
If you still have the ‘Publisher’ calendar open, see your tweet.
2. Post to test accounts (MorrisTest, MyJurisdiction)
Before PostingDouble check before you post
Information is accurate
Information is authorized for public release
Post is 140 characters or less
Spelling is accurate
Link is accurateCopy it into a new browser window to be sure it goes where you want
Date and time are correct if scheduling into the future
Selected social networks are the correct ones
Once it’s out there, you can delete it but anyone who has read it,has read it.
To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.
A few more things…Searching, deleting, filtering
To search Twitter, enter the search criteria in the search box and click the magnifying glass.
To create a stream of a particular search term, click “+Add Stream”. Choose a search term or use logic as per examples
To create a stream of keywords, enter the terms. Tweets using any of the keywords will be returned.
To use hashtags so your comments will be included in a stream using that term, precede your term with a #. Example: #MCLibrary;#Jan25; #gov20; #superbowl, #poltwt
To be sure your tweet ends up in someone’s mentions stream, use @ before their Twitter handle.
HootsuiteTools
Hootsuite Tools
Click any Twitter handle to get information about who they are, their website, number of followers / following and more….
Hootsuite Tools
Hootsuite Tools
Hootsuite Tools: Scheduled Tweets
Hootsuite Tools:Analytics
Hootsuite Tools: Interactions
Hootsuite Tools: Interactions
Hootsuite Tools: Applications
MCUrgent: What’s next?
• Practice: Use MorrisTest for Twitter and MyJurisdiction for Facebook. (You can only see these on Hootsuite.com when you’re logged in. These are not live accounts.)
• Post: Post to MCUrgent only in a multi-jurisdictional declared emergency OR when whatever has
happened impacts multiple towns. For example: Route 46 closed in rush hour
• Remember: • MCUrgent on Twitter goes to phones as text messages. Post judiciously.• The public considers weather & major
highway closures as emergencies.• If you post that it’s closed, post when it’s
open.
• Go Mobile: Come to the advanced class when we schedule it to learn how to post from an iPad, tablet or
smartphone.
Summary of MCUrgent
• What: Emergency notifications fromparticipating towns: MCUrgent
• Web: MorrisCountyNJ.gov Twitter widgetTown info on town website if they want
• Social: Twitter.com/MCUrgentMCUrgent.org / .net / .com / .infoFacebook.com (Morris County Office of Emergency Management)
• SMS: text follow MCUrgent to 40404
Contact Information
Carol A. SpencerDigital & Social Media Manager, Morris County
Website : MorrisCountyNJ.gov
Email : [email protected] or [email protected]
Facebook : Facebook.com/MorrisCountyNJ
Facebook : Facebook.com/MCUrgent
Twitter : Twitter.com/MorrisCountyNJ
Twitter : Twitter.com/MCUrgent (or MCUrgent.com)
MCUrgent
A Shared Emergency Information Network
Getting the word out
withsocial media
Carol A. Spencer, Web Manager Building a Municipal Social PresenceMorris County NJ March 19, 2013
