2013 MS BIKE RIDE : BREAKAWAY TO KEY LARGO...

2013 MS BIKE RIDE : BREAKAWAY TO KEY LARGOAPRIL 20 & 21, 2013

SPONSORSHIP PROPOSAL

2 Sponsorship Proposal MS Bike Ride : Breakaway to Key Largo 3

What is the MS Bike ride?The best cycling event in Florida is going on its 27th year, and it just keeps getting better! Join us as we unveil new start and finish lines, an improved route and our new spectacular two-day Double Century challenge. Create your own journey by selecting the Fifty, Metric Century Plus or Century mile route option through the scenic backdrop of the Florida Keys. Saturday starts at FIUs Modesto Maidique Campus and ends at a beautiful resort finish in Key Largo. Expect the same top notch services and rest stops every 10 miles throughout our fully supported route!

What is MS?Multiple sclerosis interrupts the flow of information from the brain to the body and stops people from moving. Every hour of every day, someone in the United States is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and 2.5 million worldwide.

SHARING THE VISION AND THE BENEFITSEvery year thousands of companies join the movement to eradicate multiple sclerosis through corporate

team, sponsorship opportunities and direct contributions. Corporations that invest both human and financial

resources to end MS become part of our corporate family. By supporting the National MS Society through

cash and in-kind donations, corporate partners enable the Society to raise needed funds cost-effectively,

underwrite important research, expand programs and promote community events.

WHERE THE DOLLARS GO

FISCAL YEAR 2012

PROGRAM SERVICES 45%

RESEARCH 19%

NATIONAL ACTIVITIES 18%

FUNDRAISING 14%

MANAGEMENT & GENERAL 4%

45%19%

18%

14%

4%

4 Sponsorship Proposal MS Bike Ride : Breakaway to Key Largo 5MS Bike Ride : Breakaway to Key Largo

MS Bike Demographics

Fun Fact: We have

riders from 34 different states and 5

different countries.

Palm Beach17%

Broward36%

Other9%

MiamiDade38%

71%Married

Breakdown by County

77%College

Educated

29%Single

46% Earn Over

$100K Annually

PAST CORPORATE PARTNERS


Sponsorship

TypeAmount

Company Logo

Incorporated

into the MS

Bike Logo

Company

Logo on

Cover of all

Brochures

Company Name

Mentioned in TV and

Radio PSAs

Company Info

Featured in

Advertising

Company

Logo & Link on

NMSS Bike Ride

Website

Banner Placement on

Overnight Stop Arch

Company Logo on

Promotional Flyer&

Posters

Banner

Placement

at Start/

Finish and

Overnight

Ownership of

Rest Stop Day

1 and Day 2

Company Logo on

Rider T-Shirts

Corporate Display

at 2 Locations

Start/ Finish and

Overnight

Collateral Pieces or Product

Samples in Rider Goodie Bag

or at MS Bike Events

Recognition in

Spoke Notes

Newsletter

Title $50,000 X X X X X X X X X X X X X

Presenting $25,000 X X X X X X X X X X X X

Village (Limit 2)

$15,000 X X X X X X X X X X

Champion $10,000 X X X X X X X X X X

Partner $7,500 X X X X X X X X

Lunch Rest Stop Day 1

(Limit 1)$5,000 x X X X X X X X

Lunch Rest Stop Day 2

(Limit 1)$4,000 X X X X X X

VIP Tent $3,500 X X X

Rest Stop $3,000 X X X X

Volunteer T Shirt

(Limit 1)$3,000 X X X

Pedal Partner(Limit 1)

$3,000 X X X

Corporate Display

$1,000 X X X


Partner Be a Partner to those who have MS! A Partner Sponsor gains exposure and advertising through posters, brochures, and banner placement while supporting a worthwhile cause. Partners and sponsors also receive unparalleled relationship building opportunities, substantial public relations coverage, positive community impact and VIP access to the event. Lunch Rest Stop (Day 1) - Premier rest stop sponsorship level that captures a cultivated audience of cyclists, volunteers, and corporate partners while creating maximum exposure. The MS Society will provide the rest stop with lunch, snacks, drinks, medical care, bike mechanics and port-o-lets. Sponsors provide volunteers to work the stop. A rest stop sponsorship offers great opportunities for hands-on goodwill and corporate team building.

Lunch Rest Stop (Day 2) This rest stop sponsorship level also captures cyclists, volunteers, and corporate partners while creating maximum exposure. The MS Society will provide the rest stop with a lunch, snacks, drinks, medical care, bike mechanics and port-o-lets. Rest stop sponsors provide volunteers to work the stop. A rest stop sponsorship offers great opportunities for hands-on goodwill and corporate team building. VIP / Club 151 (Day 1) Be the exclusive sponsor of the 2013 VIP / Club 151 experience. Top fundraisers and top level sponsors are invited to enjoy the VIP/ Club 151 experience located in the Village at the Key Largo Resorts in Key Largo. The VIP / Club 151 Sponsor receives prime exposure and excellent networking opportunities along with the finest refreshments and hors doeuvres.

Title As a Title Sponsor, the ride becomes identified by your companys name with a combined MS Bike Ride/company logo. The Title Sponsor receives brand association with the values of the MS Society, multi-channel marketing opportunities, unparalleled relationship building opportunities, substantial public relations coverage, positive community impact and VIP access to the event. Presenting Company will have Presenting Sponsor status and will be referred to as such in all event materials and promotions with a combined MS Bike Ride/company name. Presenting Sponsor will receive brand association with the values of the MS Society, multi-channel marketing opportunities, unparalleled relationship building opportunities, substantial public relations coverage, positive community impact and VIP access to the event.

Village Sponsors One of two premier levels at the Start/Finish venues Florida International Universitys Modesto Maidique Campus or the MS Village at the Key Largo Resorts in Key Largo. The Village Sponsor is the exclusive sponsor of the venue. Corporate colors and logo will be incorporated into the village designs. Village sponsorship receives brand association with the values of the MS Society, unparalleled relationship building opportunities, substantial public relations coverage, positive community impact and VIP access to the event. Champion Be a Champion in the fight against MS! This sponsorship level positions itself to gain exposure and advertising of your company vision while supporting a worthwhile cause. The Champion Sponsor will receive multi-channel marketing opportunities, unparalleled relationship building opportunities, substantial public relations coverage, positive community impact and VIP access to the event.


Rest Stops Enjoy site sponsorship as a rest stop along our route. Rest stops are located every 10 miles. The MS Society provides each rest stop with snacks, drinks, medical care, bike mechanics and port-o-lets. Sponsors provide volunteers to work the stop. A rest stop offers great opportunities for hands-on goodwill and corporate team building.

Volunteer T-Shirts Exclusive sponsorship of the 2013 Volunteer T-Shirts. Sponsor has exclusive logo placement on the back of these shirts.

Pedal Partner Bandanas This exclusive sponsorship of the 2013 Pedal Partner Bandana connects cyclists with our mission. The Pedal Partner Sponsors logo will be printed on each bandana designed to allow cyclists to wear a personal message or rememberance of a person living with MS. Each rider in the Pedal Partner Program will either receive a bandana signed by a person with MS or a blank bandana for someone they may know with MS to sign. Corporate Display A sponsorship opportunity to interact with over 2,500 cyclists, volunteers, and corporate partners. Display and distribute product samples, literature and promotional giveaways. A 10 x 10 tent with a display table and chairs are provided at the Start/Finish and/or overnight location.

All cash and in-kind donors are recognized for their contributions.

In-Kind Sponsorship Our in-kind sponsors donate products or services in lieu of or in conjunction with cash donations. Businesses that provide in-kind support allow us to reduce the cost of the event, thereby allocating funds where it is needed most, in programs, services and research. The majority of our riders tell us they are more likely to purchase from a sponsor than from a non-sponsor proving that sponsorship is a win-win partnership.

A FEW OF OUR 2012 IN-KIND SPONSORS

12 Sponsorship Proposal

Ride 2012

presented by

Zimmerman MS Bike Ride

Presented by Mack Cycle and F

itness

Breakaway to Key Largo

April 21-22, 2012

2 Days 150 Miles

Start line Homestead-Miami Sp

eedway

Scan this code or visit

www.msbikeflorida.org

for event details.

VOTED BEST BIKE RIDE IN F

LORIDA!

March 4, 2012

Who's behind the red-and-white jerseys at

cycling

events? zMotion

In South Florida, many

recreational rides, high-speed races and almo

st every bike ride that

raises funds for a cause have a sea of red-and

-white jerseys. And they bear the logo of

zMotion. What started in 2004 as

just a few Fort Lauderdale advertising agency e

mployees trying to

get in shape has boomed into a nonprofit organiz

ation with four paid staffers and almost

1,000 riders who work to promote safer cycling

and have raised more than $3 million for

charity in the past five years.

Today they'll be at the Tour de Cure in Coral Sp

rings, supportingdiabetes research.

It all began with the Mu

ltiple Sclerosis Society's two-day, 150-mile ride

to Key Largo and

back. Fort Lauderdale-based Zimmerman Adver

tising was looking for ways to help

employees become healthier, said Mike Schwei

ger, the company's chief financial officer.

"A couple of employees

had relatives with multiple sclerosis, so we all

signed up for the MS

150 Ride," he said. That ride got people hooked

, Schweiger said, to the point that the

company in 2008 took over title sponsorship of

the event, now called the Zimmerman MS

Bike Ride. Next came year-round r

iding (instead of just training for the May MS ri

de), and more

participants and more events. Eventually, Zimme

rman created the nonprofit cycling group,

zMotion, and invited non-employees to join them

and their causes. Now riders follow each

other on Facebook, talk about riding and buy re

d-and-white socks, water bottles, arm

warmers and hats from the official website, zmo

tion.org.

LAS OLAS

April 2012

April 2012

REGISTER OR VOLUNTEER TODAY WWW.MSBIKEFLORIDA.ORG OR CALL 800 344 4867

APRIL 21 - 22, 20122 DAYS 150 MILES Start line Homestead-Miami Speedway

Ride 2012presented by

T H A N K YO U TO O U R S P O N S O R S

Scan this QR code with your smart phone to visit www.msbikeflorida.org and get more details.

VOTED BEST BIKE RIDE IN FLORIDA!

BREAKAWAY TO KEY LARGO

ZIMMERMAN MS BIKE RIDEPRESENTED BY MACK CYCLE AND FITNESS

FLBICYCLELAWYER.COM

FLORIDABICYCLELAWYER

PROTECTING CYCLISTS

Great Exposure


Lanny Carrero

Im riding in the MS BIKE 150 Breakaway to Key Largo, because I STILL CAN. I have Secondary Progressive MS going on 24 years now. Its no longer what I cant do, that I focus on; its what I CAN DO that matters. If what WE do in this fundraising helps the South Florida Chapter of The National MS Society in their mission to help others and their families, like theyve done for me in years past; that would be a major motivation boost in my ride.

Testimonials

Rafael & Ana Lara

The Microsoft cycling team began with 5 people, today weve been able to expand to about 50 riders, increasing the amount of the donations year after year. Our thinking has changed through the years as we not only ride on behalf of our good friend, now we ride on behalf of every family that is affected by MS. We are connected now and have better insight on how our efforts support programs and research to improve lives.

MS Kids Camp

Kids Camp is held each year for children between the ages of 7-12 who have a parent or grandparent with MS. They

enjoy a weekend at camp and meet other children with similar experiences, creating memories and building hope for

the future.

MS Womens Retreat

The annual Womens Retreat gives women with MS an opportunity to be a part of an exciting and fun-filled weekend.

Throughout their stay the ladies enjoy pampering, entertainment, MS education and exercise for better physical health.

MS Wellness Programs

The Society offers classes in wellness including gentle exercise, tai chi, yoga and aquatics for people with MS.

MS Research

The Society spends more money on MS research than any other voluntary health agency in the world. The South

Florida Chapter has funded over $5.4 million dollars towards research in the last 5 years.

National MS Society South Florida Chapter3201 West Commercial Boulevard Suite 127Fort Lauderdale, FL 33309nationalMSsociety.org/fls+1 954 731 4224

CREATE A WORLD FREE OF MS

Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at nationalMSsociety.org or 1-800 -344 - 4867.

MS Bike Ride April 20 & 21, 2013

Premier Sponsorship Signature Sponsorship Title $50,000 Lunch Rest Stop (Day 1) $5,000 Presenting $25,000 Lunch Rest Stop (Day 2) $4,000 Village (Limit 2) $15,000 Rest Stop $3,000 Champion $10,000 VIP Tent (Overnight) $3,500 Partner $7,500

Commemorative Sponsorship Featured Sponsorship Volunteer T-Shirt $3,000 Corporate Display $1,000 Pedal Partner Bandana $3,000

CONTACT INFORMATION

Company: Contact Person: Title: Address: City State Zip Email: Tel: ( ) Fax: ( ) Signature: Date:

PAYMENT INFORMATION $ Check enclosed (payable to the National MS Society) AMEX Discover MasterCard Visa Cardholder Name: Credit Card #: Amount: Expiration Date: Security Code: Cardholders Signature: Date:

PAYMENT IS DUE BY JANUARY 31, 2013

Please return this form to the National Multiple Sclerosis Society

3201 W. Commercial Blvd, Ste 127 Fort Lauderdale, FL 33309 or via fax (954) 739-1398

MS Bike Ride In-Kind Sponsorship Commitment Form

April 20 & 21, 2013 Company Name: __________________________________________________________________________ Company will provide the following: ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ Fair Market Value $ __________________________

Delivery Available (Location TBD)

Unfortunately, we can not deliver. Pick up date ___________________________________ Pick Up Location: _________________________________________________________

Please provide any required details for Pick Up/ Delivery (i.e. dates, times, required transportation, etc.): ____________________________________________________________________________________ Name: ________________________________________________ Signature: _____________________________________________ Contact Person: _________________________________________ Title: ________________________ Address: ____________________________________________________________________________ City: _______________________________________ State: ___________ Zip: __________________ Phone: ___________________________ Fax: _____________________ Cell: ____________________ Email: ______________________________________________________ Date: __________________

Please E-mail, Mail or fax to:

National Multiple Sclerosis Society 3201 West Commercial Blvd, Suite 127, Fort Lauderdale, FL 33309

Tel: (954) 731-4224 Fax: (954) 739-1398 [email protected]

2013sponproposal_web2013 MS Bike Ride Commitment formCredit Card #: Amount:

2013 In-Kind Commitment FormMS Bike RideIn-Kind SponsorshipCommitment Form

2013 MS BIKE RIDE : BREAKAWAY TO KEY LARGO...

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