2013 Mequon Development Survey:Results Summary

Prepared by Center for Urban Initiatives and Research

at UW-Milwaukee

Purpose

• To provide Mequon’s elected officials with perceptions and opinions of residents regarding land use and development

Methodology

• Census of Mequon households• 8,648 surveys mailed to Mequon residents• Survey fielded from 4/17 to 5/24• Received 3,943 completed surveys• 45.3% response rate

Content

• Demographics• Residential development• Infrastructure development• Economic development• Physical features• Retail development• Industrial development

11.1%

15.8%

12.4%

10.8%8.6%

12.8%

12.4%

11.9%

4.2%

Respondent residency by aldermanic district

District 1District 2District 3District 4District 5District 6District 7District 8N/A

Support for single-family residential development in the…

WEST growth area CENTRAL growth area

EAST growth area0%

25%

50%

75%

100%

16.3% 16.3% 19.2%4.1% 3.5% 3.8%

19.8% 19.8% 19.8%

59.8% 60.4% 57.2%

SupportNeutralDon't knowOppose

Support for single-family residential development (EAST), by district

Support for single-family residential development (CENTRAL), by district

Support for single-family residential development (WEST), by district

Support for multi-family residential development in the…

PORT WASH RD commercial area

EAST growth area0%

25%

50%

75%

100%

39.5% 40.8%

3.1% 3.1%18.1% 18.2%

39.3% 37.9%

SupportNeutralDon't knowOppose

Support for multi-family residential development (EAST), by district

Support for multi-family residential development (PORT WASH RD), by district

Are you looking to move within Mequon within the next several years?

84.7%

54.6%

45.4%

NoYes (Mequon stock suf-ficient)Yes (Mequon stock insuf-ficient)

Are you looking to move within Mequon within the next several years?

• Respondents from households with children slightly more likely to be contemplating a move

• Also more likely to be satisfied with Mequon’s housing stock

• The most common type of sought-after housing type: Condos

Support for construction of an interchange at I-43 and Highland Road

support given tax implications base support0%

25%

50%

75%

100%

50.6%40.4%

49.4%60.0%

SupportOppose

Support for construction of an interchange at I-43 and Highland Road

Support for construction of an interchange at I-43 and Highland Road (w/ tax)

Economic development• Majorities of respondents support:– Providing redevelopment incentives • 55.5% support/22.6% oppose

– Focus on redevelopment of property• 61.4% support/12.2% oppose

• Supporters outnumber opponents when it comes to:– Providing financial assistance to existing Mequon businesses• 48.8% support/24.2% oppose

– Providing financial assistance to help attract new businesses• 40.4% support/32.3% oppose

Economic development• A majority of respondents oppose providing other incentives

(besides TIF, Industrial revenue bonds, and state grant funds) to attract new businesses

- 46.3% support/53.7% oppose

• Support drops to 16.5% if a tax increase is involved

Support for construction of the following physical features…

Bike lanes

Sidewalks and pedestrian connections

Street lights

Trees and landscaping along public streets

Trees and landscaping in public areas

Road median landscaping

City gateway signage

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

19.8%

22.9%

27.7%

10.8%

8.5%

14.3%

25.9%

2.2%

2.7%

2.7%

2.3%

1.8%

2.0%

3.9%

23.6%

25.2%

25.9%

25.4%

21.2%

27.1%

32.9%

54.4%

49.2%

43.7%

61.5%

68.5%

56.6%

37.3%

OpposeDon't knowNeutralSupport

Are you currently able to meet your retail shopping needs in Mequon?

If not, would you prefer to be able to?

39.1%

52.6%

47.4%

YesNo (Would prefer to be able to)No (Would NOT prefer to be able to)

Are you currently able to meet your retail shopping needs in Mequon?

If not, would you prefer to be able to?

• 68.0% prefer the status quo– They either can meet their retail shopping needs, or like having to

leave Mequon to shop

• Respondents from HH w/ children are much more likely to say they can’t meet their retail shopping needs in Mequon

• Also more likely to say they would like to be able to meet needs locally

Support for the following commercial developments…

0%

25%

50%

75%

100%

54.5%

5.8%

54.0%

8.3%

7.6%

9.8%11.6%

10.9%

19.8%25.5%

75.7%

16.4%

SupportNeutralLet market decideOppose

Support for developments by regional retailers, by district

Support for developments by community retailers, by district

Support for additional drive-thru restaurants, by district

Support for additional light industrial development…

WITHIN areas 2 and 3 OUTSIDE designated areas

0%

25%

50%

75%

100%

6.7%

41.1%

2.4%

9.0%

6.7%

12.7%

31.6%

23.7%44.6%

13.6%

Unconditional supportConditional SupportNeutralDon't knowOppose

Support for additional light industrial development within areas 2 and 3, by district

Support for additional light industrial development outside of designated areas, by district

Questions?