NOWEvEry IssuE76 PagEs &PErfEct-BOuNd

2013 MEDIA KIT

TRADING POST

In The Beaver…90 years agoPerilous journeyExcerpts from the diary of Christy Harding, HBC’s post manager at York Factory, are featured in the October 1920 issue. The article “Bucking the Ice-Floes in Late Summer Trip From York to Severn” describes a “quick voyage” to deliver supplies that became a week-long journey. From July 30 to August 4, 1920, the crew and passen-gers aboard the Fort York were forced to put out fires, dodge ice floes, and wait out storms.

60 years agoBeautiful British ColumbiaNine photographs by Richard Harrington, titled “In the Valley of the Peace,” capture the beauty of the Peace River area in central British Columbia. With descrip-tions by Lyn Harrington, the June 1950 issue shows the mighty river, with its rugged chasms and picturesque fishing holes. It also includes photos of people like the “old ferryman” and a poignant image of a First Nations mother and child.

30 years agoSpreading the wordThe Winter 1980 story “The Mission at Ile-à-la-Crosse” tells of two young Roman Catholic priests

sent to a remote Hudson’s Bay Company post. “They sent

me children!” post manager J.N. Provencher cried upon seeing them. This drawing,

done on onion skin by Louis Riel’s sister, Sara, shows the mis-

sion in 1874, when she worked in the school and hospital at Ile-à-la-Crosse, Saskatchewan.

The Hudson’s Bay Company, founded in 1670, launched The Beaver (now Canada’s History magazine) in 1920. To explore the history and heritage of the Hudson’s Bay Company, and to read stories from ninety years of its flagship magazine, go to CanadasHistory.ca.

Point blanket“Famous the world over, for a lifetime of luxurious comfort and warmth,” boasted the Hudson’s Bay Company, which made these blankets a regu-lar trade item in 1780. The short black lines woven into the side of each blanket are called points, from the French empointer, and indicate the size and weight of the item. The now iconic blanket is shown here in a 1950s Beaver ad with the traditional colours of green, red, yellow, and indigo.

From the fur trade history of the Hudson’s Bay Company

TALES TreasureSAND

Th

e B

ea

ve

r

Canada’s History October - November 2010 17

trading post.indd 5 8/5/10 11:37:20 AM

CURRENTS

10 August - September 2011 Canada’s History

Take The day Off

To remember the day in 1640 when the Island of Montreal was purchased from the Compagnie des Cent-Associés to become the site of a new colony. Invest in real estate.

To observe the day in 1881 that a Manitoba proclamation deemed the province’s jurisdiction would be ex-tended to include Rat Portage — now Kenora, Ontario. This sparked the “Rat Portage War” between the two provinces. Learn to share.

August 7

S ome people just won’t give up. Jim Belknap has been working for two decades to secure recog-nition for an undisputed Canadian hero, even though his efforts have mostly met with defeat.

The man Belknap hopes to see honoured was just as tenacious. Lennoxville, Quebec, native William Bennett Best was working for the east-

ern Minnesota Railroad when the Great hinckley fire broke out. The September 1, 1894, forest fire burned through more than eight hundred square kilometres — includ-ing hinckley, Minnesota, and five other towns — and killed several hundred people.

The exact number who died remains unknown, but if not for the actions of Best it would surely have been higher.

Best was an engineer on a freight train sent to rescue the citizens of hinckley. When the lead engine began to pull away, Best applied the brakes and held the train so that more people could get on. In the face of the raging forest fire, he nearly got into a fight with another en-gineer who wanted to leave as quickly as possible.

Best’s obstinacy is credited with saving an additional five hundred people from certain death, and the daring train rescue made him a hero in the area. The town of hinckley remembers him in its local museum and even named a street after him. yet his feat has received little official recognition in Canada.

Best eventually moved to Winnipeg and became a leader in the labour movement. he was better known in Canada for his role as

chairman of the Brotherhood of Locomotive engineers than for his courageous deed in Minnesota.

enter Jim Belknap. Twenty years ago, Belknap came across two scrapbooks and a trunk full of newspaper clippings, railroad passes, photographs, and personal mementos about Best.

In 2000, Belknap applied to Canada’s historic Sites and Monu-ments Board to have a commemorative plaque erected, but was turned down. In its reply, the board cited its criteria for recognition:

“a person may be designated of national historic significance if that person made an outstanding and lasting contribu-

tion to Canadian history, but it is not possible to establish such an association in this case.”

“They could do it for Bethune,” Belknap lamented, referring to the Canadian physician who is perhaps best known for his work during the Spanish Civil War and in China. “The only recognition so far for William Best in the community is a ten-by-twelve-inch plaque at

the community centre in Lennoxville, Quebec.”Belknap helped to achieve that honour, but the sev-

enty-eight-year-old dixville, Quebec, resident is not about to give up his quest for Best to receive wider recognition. “I’ve come so far,” he said. “The main thing is that Best is recognized

for what he did in hinckley.” — Beverley Tallon

Worth the fightLittle-known Canadian saved hundreds of lives.

Engineer William Best at the controls of his of Eastern Minnesota Railway locomotive, circa 1894.

Jim B

elk

na

p C

oll.

August 15

William Best, circa 1890s.

currents.indd 10 6/15/11 10:07:52 AM

CURRENTS

The conflict fought in North america from 1812 to 1815 is said to have “forged the destiny of a continent” and is now the focus of a two-hour PBS special.

The two-hundredth anniver-sary of the beginning of the War of 1812 is being commemorated in many forms across the United States and Canada. Television station WNed of Buffalo, New york, is marking the event with its production The War of 1812, a documentary that examines the americans’ battle against the British, first Nations warriors, and Canadian colonists.

“We have proudly created The War of 1812 for both nations,” said WNed president and CeO donald k. Boswell, noting the significant viewership the station has in southern Ontario. “This timely examination of a shared history allows us to celebrate our past together and renew the bond of our present and future as national neighbours.”

Colourful characters in the film include Tecumseh of the Shawnee nation; his adversary William henry harrison; U.S. Pres-

ident James Madison; and storied Canadian fig-ures such as Governor-General George Prévost, Laura Secord, and Major General Isaac Brock.

The documentary draws from interviews with twenty-six leading authorities on the war and is narrated by actor Joe Mantegna. Canadian military historian Peter Twist –– who has worked on the Pirates of the Caribbean movies and CBC’s Canada: A People’s History –– helped to clarify and even to dispel some of the folklore and myths surrounding the war.

The War of 1812 is being shown on all PBS stations that serve Canadian markets this October 10 — Thanksgiving day in Canada.

an illustrated companion book, The War of 1812: A Guide to Battlef ields and Historic Sites, by John Grant and Ray Jones, a dVd, and other educational resources are available from PBS. — Beverley Tallon

12 October - November 2011 Canada’s History

ShaRING CONfLICT

United States soldiers prepare for

action in a scene from a new PBS

documentary about the War of 1812.

U.S. President James Madison.

pbs

currents.indd 12 8/17/11 12:55:30 PM

Canada’s History Our Nation’s Story Well Told

Canada’s History is the newest incarnation of The Beaver magazine. Founded in 1920 by the

Hudson’s Bay Company, at 92 years old it is second only to Maclean’s as the longest-published

magazine in Canada. Originally launched as the Hudson’s Bay employees’ publication,

based largely on the fur trade, it has evolved into Canada’s premier national history magazine.

A Canada-wide survey conducted by Pollara Research for Canada’s History in 2008 identified Canadians under 25 as the demographic with a high interest in reading about our past. In every issue, Canada’s History reveals our story to all generations with:

Every major Canadian historian has written for the magazine, as have cultural luminaries such as:

Margaret Mead, Stephen Leacock, Ken Dryden, R.H. Thomson, Lysiane Gagnon, Heather Robertson,

Jack Granatstein, Tim Cook, Charlotte Gray and Jane Urquhart.

With an average paid circulation of 40,000 copies and an audience of 529,000 intelligent, wealthy Canadians, Canada’s History reaches the nation’s history and culture enthusiasts, a prestige market for high-quality services and products. Published six times per year, the magazine’s subject matter covers the whole range of Canadian history, with particular emphasis on:

• Social history

• Politics

• Exploration

• Discovery

• Settlement

• Aboriginal peoples

• Business & trade

• War

• Culture

• Sport

• Regular columns by prominent historians

• Departments exploring Canada’s rich history in the arts, as well as key turning points in history

• More in-depth features by prominent and award-winning Canadian writers

• Expanded online content that enhances the reader experience

Canada’s History subscribers are loyal, card-carrying members of Canada’s History Society. They feel ownership and are highly engaged with Canada’s History programs:

• Canada’s History is a premium paid-circulation magazine selling on newsstands for $6.95 per copy and at $32.95 for a six-issue subscription

• The magazine has a renewal rate far above average

• 40% read it cover to cover and 55% read some articles in detail

• Average number of reading occasions is 5 times

• Average time spent reading is 114 minutes (67% spend over an hour)

• Average enjoyment score is 8.3 on a scale of 10

As a result of having read Canada’s History:

25% bought a book/video/audio product

29% visited a website

21% visited a museum/gallery/exhibition

27% visited a historic building/site

40% watched a television program

7% made a purchase from the Gift Guide

(Source: 2006 subscriber study for Canada’s History)

Reach a Highly Engaged Audience!

Total paid circulation: 40,000 (ABC, based on six-month average)

Geographical Breakout* # %

Atlantic 2,037 5

Quebec 1,455 5

Ontario 18,781 49

Man/Sask 3,950 10

Alta/NWT/Nunavut 5,042 13

BC/Yukon 5,898 15

US/Foreign 1,381 4

* ABC June 2011, Feb/Mar issue

529,000 Readers

with Desirable Demographics% Index

Male 59 120

Female 41 81

Age

12-24 37 186

25-44 20 63

45-64 31 94

65+ 13 79

Education

Bachelor’s degree + 28 137

Post-graduate degree + 10 140

Occupation

Select Prof ’ls & Mgrs. (SPBM) 16 82

Retired 17 81

Income

Household income $100,000+ 25 95

Personal income $50,000+ 12 115

Source: PMB Spring 2012

amONg Its cOrE audIENcE Of mEN 45+ WIth uNIvErsIty dEgrEEs, caNada’s hIstOry Is #3 IN PmB.

ca

na

da’s h

isto

ry

ca

na

da’s Q

ueen

: 60 year

s on

th

e ca

na

dia

n t

hr

on

e

ju

ne–ju

ly 2012

We love her. But whatabout the monarchy?

CalgaryStampede100 years of ripsnortingrodeo adventure

Vimy ridgecanada’s defining victory

CANADA’S QUEEN

Display until July 30

PM40063001 CANADASHISTORY.CA JU

NE -JU

LY 2012

$ 6.95

+

1812war of

The Shawnee warrior who saved Canada Share Yourroyal

Moments & win

Details Inside

ca

na

da’s fat

her

figu

re

ca

na

da’s h

isto

ryo

ct

ober

- no

vem

ber 2012

Display until December 3

PM40063001 CANADASHISTORY.CA O

CT-NO

V 2012

$ 6.95

Brock’s sacrifice saves Queenston Heights1812war of

CANADA’SFATHER FIGURE

He’s been called a drunkard and a crook. But without Sir John A., there would be no Canada.

+GolD RUSH

REDEmpTIoNHiking the

Chilkoot Trail

BlUE BERET BlUESThe end of

peacekeeping?

TITANIC

CA

NA

DA’S H

ISTO

RY

TITA

NIC

100 YEAR

S AFT

ER: C

AN

AD

A’S RO

LE REM

EMBER

ED

APR

IL MAY 2012

100 Years After: Canada’s Role Remembered

10 BiggestBusiness Deals

Public Enemy No. 1:The Housefly

Tonto’s Tale

+

Dis

play

unt

il Ju

ne 4

PM40

0630

01

R09

708

CA

NA

DA

SH

ISTO

RY.

CA

APRIL MAY 2012

$ 6.95

Why We Burned the White House1812WAR OF

cover final.indd 31 12-02-21 2:16 PM

Print

1x 3x 6x

Full Page $ 6,325 $ 6,010 $ 5,695

DPS 11,390 10,820 10,250

1/2 DPS 7,275 6,910 6,555

2/3 4,750 4,500 4,270

1/2 3,795 3,600 3,420

1/3 2,530 2,400 2,280

1/6 1,390 1,320 1,250

1/12 765 730 670

Covers

OBC 7,910 7,515 7,120

IFC 7,600 7,215 6,835

IBC 7,275 6,910 6,550

2013 Closing Dates

Issue Space Material Issued

Feb/Mar November 29 December 10 January 16

Apr/May January 30 February 8 March 13

June/July April 3 April 12 May 15

Aug/Sept June 5 June 14 July 17

Oct/Nov Aug 7 August 16 September 18

Dec/Jan October 2 October 11 November 13

Ad sizes (W x H)

Type page ........................................... 7" x 9½"Trim size ............................................. 8⅛" x 10¾"Bleed page ........................................... 8⅜" x 11"DPS ..................................................... 15" x 9½"DPS bleed ........................................... 16½" x 11"1/2 spread .......................................... 15" x 4⅝"1/2 spread, bleed ................................. 16½” x 5½"2/3 ....................................................... 4⅝" x 9½"1/2 h. .................................................. 7" x 4⅝"1/3 sq. ................................................ 4⅝" x 4⅝"1/3 v. .................................................. 2⅛" x 9½"1/6 v. .................................................. 2⅛" x 4⅝"1/12 .................................................... 2⅛" x 2¼"

Advertising Contact

Nick Cino, Ad Sales RepresentativeT 647-296-5348 ads@canadashistory.caFor more information visit: CanadasHistory.ca

Print Rate Card

TraVELS

Exclusively for our members,

Canada’s History & Rail Travel

Tours celebrates the heritage

of Northern Ontario with two

di�erent rail tours, roundtrip from

Toronto, Ontario in the summer

and fall of 2010. Both tours will

include unique historical learning

experiences, special behind the

scenes tours and guest speakers

featured on no other travel

experiences in Canada.

[Book early!] You won’t want to be left waving

goodbye to the group on the

station platform.

Superior Colours & Heritage Rail TourThursday September 30 to Monday October 4, 2010

Roundtrip from Toronto travelling on the Ontario Northland’s Northlander and VIA Rail’s Sudbury- White River trains enjoying both the fall colours and historic experiences of Northern Ontario This 5 day, 4 night tour features daytime rail trips, and hotel accommodations every night. Trip highlights include: Dionne Quintuplet museum, Dynamic Earth historic Nickel Mine Tour, Northern Ontario Railway Museum, and Chapleau Museum and more. See pristine parts of the Canadian Shield from the Rail Diesel Car remote rail service and experience “A Bear Named Winnie” a live presentation on the same platform in White River where this now famous bear cub was �rst adopted. Package includes hotel stays, rail trips, transfers, heritage attractions and presentations, some meals, detailed tour information kit and more.

Price $ 895.00 CDN + HST per person based on double occupancy. Single supplement $200.00

Northern Ontario Heritage Rail TourSunday July 11 to Thursday July 15, 2010

Roundtrip from Toronto travelling on the Ontario Northland trains Northlander to Cochrane and Polar Bear Express to historic Moose Factory: home of the oldest English speaking community in Ontario, and the second Hudson Bay Company site established in North America. This 5 day, 4 night tour features daytime rail trips, and hotel accommodation every night including the Cochrane Train Station Inn and Moose Factory Eco-lodge. The tour will celebrate the 100th Anniversary of Cochrane and includes visits to the Polar Bear Habitat and Hunta Museum, Cochrane Art Gallery, the 1850 built HBC staff house & heritage site, and Cree Cultural Centre. Package includes hotel stays, rail trips, transfers, heritage attractions and presentations, some meals, detailed tour information kit and more.

Price $ 1145.00 CDN + GST per person based on double occupancy. Single supplement $300.00

Ride The Rails in Northern Ontario

Reserve your spot today or ask for more information how you can ride the rails of history!

Call Rail Travel Tours toll free: 1-866-704-3528 or visit www.CanadasHistory.ca/travel

Preferred hotel rate available pre and post night tour at Toronto’s Fairmont Royal York hotel located across the street from Toronto’s Union Station. Stay includes a special tour of the hotel’s historic ballrooms, public spaces and rooftop herb garden.

#36 April 2011 $4.50 CDN2009

2009

2009

pM #

4006

3001

YOU COULD WIN A

$1000 RESP & A TRIP

FOR TWO TO OTTAWA,

PLUS GET PUBLISHED

ONLINE BY KAYAK:

CANADA’S HISTORY

MAGAZINE FOR KIDS!

“I had to be extremely careful or else my mild

case of trench foot would worsen. Trench

foot is a fungal disease, which occurs when

the foot is immersed in cold water for too long.

Some soldiers with bad case of trench foot

could barely walk.”

“Grandpa, I think I may have trench foot. I

took a cold water shower today.”

“No, no. A cold-water shower would never give

you trench foot!

SPONSORED BY:

CANADASHISTORY.CA /KAYAKAWARD

CONTEST CLOSESJUNE 10TH, 2012

2011 WINNERDIVYA SANTHANAM

• The Governor General’s History Award for Excellence in Teaching

• The Governor General’s History Award for Excellence in Community Initiatives

• The Pierre Berton Award for popular media

• The Canadian Historical Association’s Sir John A. Macdonald Prize

• The Canadian Museums Association’s History Alive! Award for Excellence in Museums

• The Kayak Kids’ Illustrated History Challenge

• The Begbie Society’s History Contest

• The Young Aboriginal Writing and Art Competition

Sponsorship opportunities include event sponsorships, online video features, in-magazine profiles of recipients, prizing for recipients

Special Programs& Brand Extensions

Kayak: Canada’s History Magazine for Kids

Our award-winning magazine aimed at children ages 7 to 14, it tells the story of Canada’s history in an interesting and entertaining fashion that children can understand and relate to. Includes feature stories and anime, plus games, jokes and puzzles.

Custom Publishing

Book publishing is a recent addition to the Society’s suite of programs. Its first effort, 100 Photos That Changed Canada, was the national top-selling history book in 2009. 100 Days That Changed Canada was released in October 2011.

Canada’s History Travels

Historical tourism is supported through Destinations, a robust travel channel online. We also work in partnership with travel tour operators across Canada to offer exclusive Canadian history-based tours domestically and abroad.

Kayak Kids’ Illustrated History Challenge

A contest for children ages 7 to 14 asking them to write an original, illustrated story about any aspect of Canadian history. Our first annual contest, in 2009, drew an amazing response from individuals and classrooms across the country.

Heritage Fairs

A cross-Canada program that encourages students to use the medium of their choice to tell stories about Canadian history and to present the results of their research at a public exhibition. Contest certificates and awards provide students valuable recognition and incentive for their efforts.

The Governor General’s History Awards are this country’s top history honours recognizing achievement among historians, educators, writers and community leaders. The awards event garners national media attention with an estimated audience reach of four million. The 11 awards presented at Rideau Hall include:

For more information on sponsorship and partnership opportunities contact:Deborah Morrison, President and CEOTel: 204 988 9300 ext 222 | Email: sponsors@canadashistory.ca

Young Canadians are also honoured at the Awards event with:

CanadasHistory.ca The Premiere Online Source for History Enthusiasts!

Whether you’re trying to reach young children and families, educators and classrooms, or a broad general audience, CanadasHistory.ca has something to offer.Users will enjoy an updated design that is clear and easy to navigate. CanadasHistory.ca offers exclusive online content, plus extensions of Canada’s History magazine content — material that can’t be found anywhere else!With dedicated channels to target teachers, travellers and readers. CanadasHistory.ca provides targeted access to the audience you want most.In addition to our current podcast features, we now offer video and webinar broadcasts, which will appeal to users who enjoy more of a live feel.

aLL thIs, PLus:

• Social networking tools including Facebook, Twitter, Flickr, YouTube and Delicious

• Discussion forums and blogs

• Regularly updated history news feed

• Teacher lesson plans

• Student contests and online activities

• Expanded book reviews

• Club for users to share their photos and travel experiences

• History community calendar of events

Promote your organization to an engaged audience at a very reasonable cost.

Promotional Opportunities

Custom Premium Cross-Media Packages

Online Rate CardOnline Rates Per Month

Ad Size 160 x 240 160 x 600 300 x 100 300 x 250

Ad NameVertical Banner

Skyscraper3:1

RectangleMedium

Rectangle

Cost $100 $180 $225 $350

Home X X

Landing Pages X X X X

Sub Pages X X X X

Article Pages X X

Newsletter (per email) $175 $275

300 x 250 medium rectangle2 available Campaign Zones• Top option above the fold• Home page placement• Mid-level option below the fold

1. 160 x 600 skyscraper

2. 160 x 240 vertical Banner

3. 160 x 100 Button ($100 per newsletter)

4. advertorial options available

300 x 100 3:1 rectangle4 available Campaign Zones• Top option above the fold• Home page placement• Mid-level option below the fold

160 x 600 skyscraper1 available Campaign Zone• Mid-level option below the fold• Content area placement

160 x 240 vertical Banner2 available Campaign Zones• Mid-level option below the fold• Content area placement

Website ad placement

Newsletter ad placement

Opportunities include full sponsorship, advertising and prize donations:

Video player • Broadcast your message! Place your still

or motion ad in our pre-roll advertisement placements.

Podcasts • Get exposure! Have your author featured in

interviews and readings or sponsor our player.

Webinars• Be noticed! Get featured in one of our History

Right Now! webinars.

Newsletters • Reach out to our community. Advertise in or

sponsor one of our many targeted newsletters about books, teaching, genealogy, museums, community programming and more.

Web features • Gain exposure for your brand! Sponsor an Album

Page or one of our online exclusives.• Celebrate Canada’s dynamic History Hero,

Working History and U of History multimedia pages.

Slide show• Get noticed! Advertise with or sponsor one of

our slide shows.

Social networks• Get your message out! Speak to our social

networks with mentions in our Twitter and Facebook communities.

Personalized for your organization’s needs:

• Get noticed with your message featured throughout our website, magazines, education activities and public events.

• Save on combinations of print and online advertising opportunities with one of our custom packages — call for details.

1 2 3 4

You can make history happen …

DiscoverCanada’s History magazine

LearnFrom award-winning educational resources

The Governor General’sHistory Awards at Rideau Hall

There are so many ways to support Canada’s History — from cash donations to planned gifts, from donations of Aeroplan points to ordering books and planning Travel Tours through our website

For more information visit CanadasHistory.ca

Celebrate