Years after the launch of the first Mad Rock

rubber formula, our new Science Friction

3.0 compound marks a special milestone

for the Mad Rock brand. After exhaustive

research and a new production process

originating in the USA, our new formula has

distinctively different characteristics than our

previous batches. More durable than any

of our previous formulas, our new Science

Friction 3.0 also boasts higher friction. This

optimal balance is incorporated into our

new mix by increasing the tear strength

and the memory of the compound.

Due to its unique characteristics and

unparal leled performance, our new

Science Friction 3.0 formula is used on

our shoe components like the 3D Hooking

Heel, 3D Concave Sole as well as the soles in

all of our rock shoes.

Science Frict ion

In a

dditio

n to

the

new

form

ula

for t

he so

le

and

com

pone

nts o

f our

new

201

3 lin

e, th

e

new

Scie

nce F

rictio

n fo

rmul

a was a

lso

inco

rpor

ated

into

our

new

rand

rubb

er m

ix.

High

er fr

ictio

n an

d du

rabi

lity fo

r the

rand

rubb

er is

a t

esta

men

t to

our

com

mitm

ent

to p

erfo

rman

ce a

nd im

prov

emen

t in

our

rock

shoe

line.

Enha

ncin

g th

e el

astic

ity o

f

the

rand

rubb

er w

as a

lso a

prio

rity

whe

n

deve

lopi

ng th

e ne

w ra

nd ru

bber

. As o

ur

new

Sci

ence

Fric

tion

R2

has

gre

ater

give

with

out t

he lo

ss of

per

form

ance

, our

new

mod

els

feel

ext

rem

ely

com

forta

ble

and

sens

itive,

givi

ng y

ou th

at g

love

-like

fit. Sc ie

nce

Fr i

c t io

n

Sc ie

nce

Fr i

c t io

n

In a

dditio

n to

the

new

form

ula

for t

he so

le

and

com

pone

nts o

f our

new

201

3 lin

e, th

e

new

Scie

nce F

rictio

n fo

rmul

a was a

lso

inco

rpor

ated

into

our

new

rand

rubb

er m

ix.

High

er fr

ictio

n an

d du

rabi

lity fo

r the

rand

rubb

er is

a t

esta

men

t to

our

com

mitm

ent

to p

erfo

rman

ce a

nd im

prov

emen

t in

our

rock

shoe

line.

Enha

ncin

g th

e el

astic

ity o

f

the

rand

rubb

er w

as a

lso a

prio

rity

whe

n

deve

lopi

ng th

e ne

w ra

nd ru

bber

. As o

ur

new

Sci

ence

Fric

tion

R2

has

gre

ater

give

with

out t

he lo

ss of

per

form

ance

, our

new

mod

els

feel

ext

rem

ely

com

forta

ble

and

sens

itive,

givi

ng y

ou th

at g

love

-like

fit.

AES-3 Midsole

AES-1 Midsole

AES-2 Midsole

Compressed Polyester

Compressed Polyester

AES-1A Midsole

AES-1 Midsole

AES-2 Midsole

Compressed Polyester

Compressed Polyester

Compressed Polyester

Compressed Polyester

Compressed Polyester

Faster

Shoes Specs

Mad Rock Testing Center

Mad Rock Headquarters