2013 i vox- cases - via - jongerenpact

Much more than just facilitating market research,

we spark connections since 2003

Project Overview

Clients

name project Jongerenpact (Youth Pact)

clients Vlaamse Overheid, Vlaanderen In Actie

concept Youth campaign, get connected with youngsters, involve in politics and decision making, make them heard, democratize youth participation in decision making, top recommendations in multiple domains

approach Online brainstorming, Interactive Digital campaigns

sponsors MEDIA: MTV, Youth Magazines, Trendy radio stations; Youth newspapers

CELEBRITIES: endorsers/ambassadors campaign: Young football stars, Young news anchor, young famous musician, famous DJ, youngest politician …

role media To announce the campaign, they also regularly announce the preliminary results and stimulate participation, they interview participants, organize debates, …

role celebrities First they voice their opinions through a poll and through ideas they generate over the multiple domains

type of product iDEA, iCOMPARE

additional The clients use the online application in a broader campaign and research set-up which includes offline brainstorming, announcements on You Tube + TV/radio debates, micro sites on social media

http://www.jongerenpact2020.be/

Note: original language

was Dutch: website has

been Google Translated

Flashy youngish appealing website




Take and test and share ideas




Topic selection




Take the test

Selecting the celebrities




Choice of the celebrity

Find out what celebrities think about it

Top domains based on textmining

http://www.youtube.com/watch?v=W3FmgS38W_M

Application on social media

Quite some coverage on plenty digital channels

[email protected]

+32 16 22 62 14

Engelsplein 35/01.013000 Leuven

@ivox_be

Watch us on YouTube

www.ivox.be

http://www.youtube.com/watch?v=FwX7qlnllhQ

http://www.ivox.be/

2013 i vox- cases - via - jongerenpact

Marketing

Transcript of 2013 i vox- cases - via - jongerenpact