GRAND RAPIDS BUSINESS JOURNAL2013 MEDIA KIT

The one you trust.

549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503Phone: (616) 459-4545 | Fax: (616) 459-4546www.grbj.com

549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503Phone: (616) 459-4545 | Fax: (616) 459-4546549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503

25% 35% 45% 55% 65% 75%

Contains Stories ThatHelp Me In My Work

Thorough Coverageof Local Business News

Fair, Objective Coverageof Local Business News

Trustworthy Sourceof Local Business News

Agree/Strongly Agree these phrases describe GRBJ

BOONE GROUP, 2010

0% 20% 40% 60% 80% 100%

Thoroughness

Fair/objective reporting

Story follow-up

Business news source

Accuracy

Layout

Overall value

Quality of writing

Good to Excellent Product RatingBOONE GROUP, 2010

Net Worth

$2+ Million24% $1 -2 Million20%

$200K-$499,999 18% $100K-$199,9998%

1%

$500K-$1 Million29%Under $100K1%

Why is it that the Grand Rapids Business Journal has the good fortune of friending all of these infl uencers? The product! When it comes to business news, we’re the one they trust.

BY VIRTUE of age, education and occupa-tion, the Grand Rapids Business Journal subscriber is the most a� uent consumer in the community. They’re bright. They run and lead companies. They earn big bucks.

Household Income

500K+7%

$150K-199,999 23% 200K-$499,99915%

$100K-149,99936%

$75-99,99910% $50-74,9999%

Average Household Income: $220,900

is the foundation of all relationships. Trust takes commitment. It’s no di  erent with advertising. People must fi rst become fa-miliar with your company, products and services before they are open to establishing a relationship with you. Frequency builds familiarity. And commitment to focusing your advertising message on a core audience repeatedly, with confi dence, will set you apart from competitors.

Commitment + Consistency = Confi denceThose that trust in the Business Journal trust in the advertisers that seek to communicate with the market’s business leaders.

Trust is born from theBusiness Journal’s commitmentto being thorough, accurate and fair.

The One Readers Trust

TRUST

THE READERTHE READERTHE READERTHE READER

BUSINESS JOURNAL subscribers aren’t sedate. Their passion for business is arefl ection of their personal pursuits.

52%86%83%58%65%62%47%

0% 5% 10% 15% 20% 25%Healthcare

Retail

Legal

Education

Assoc/Non-profit

Government

Technology

Manufacturing

Wholesale Trade

Construct./Design/Eng.

Banking/Finance/Invest.

Other

Nature of your company’s business

BOONE GROUP, 2010

20% 26% 32% 38% 44% 50%

Telephone

Construction/Design

Real Estate

Accounting

Legal

Banking

Education/Training

Advertising/Marketing

Services you influence the purchase or lease of

BOONE GROUP, 2010

The July 2010 readership study of Grand Rapids Business Journal subscribers by The Boone Group of Raleigh, NC confi rms many perceptions of the Journal’s signifi cance in the Grand Rapids

market, but none more than what those who subscribe to the Journal do for a living.

Grand Rapids Business Journal subscribers are the most infl u-ential people in the decision-making food chain: owners, partners, CEOs, presidents, vice presidents, COOs, CFOs, and ex-ecutives.

They infl uence employees: Average 147 employees per each company businessThey infl uence people in the community: 62% sit on at least one Board of DirectorsThey infl uence day-to-daybusiness decisions.

90% of Business Journalsubscribers are employed. Nearly half are owners or partners in alocal business.

$41 Million Average Annual GrossRevenues of Company Business

Business statuswhere you are employed

Neither58%Owner/Partner42%

Make fi ve-or-moreovernight trips annually

Visit Northern Michigan annually

Entertain at home annually

Golf one-or-more rounds annually

Exercise on a regular basis

Sit on at least oneboard or committee

Attend live theatre annually

FREQUENCY DISCOUNTS earned by contracting, in advance, for the desired frequency to be run during the contract year. Minimum rate holder for larger units — 1/10 page. Contracts must be com-pleted within one year of fi rst insertion.

COMMISSION DISCOUNT of 15% to any Client/Recognized Agen-cy that supplies a print-ready advertisement. Ads designed/pro-duced by the Publisher not subject to any commission/discount.

PAYMENT by Client/Agency is due and payable within 10 days from date of invoice. Credit terms are available upon approval from Publisher’s credit department. A credit application must be completed and submitted one week prior to closing date. Client may submit an approved current and complete Dun & Bradstreet report (not just a rating). One-time advertisers and/or Clients/Agencies awaiting credit approval, cash in advance; all other cat-egories, cash in advance. Cash discount of 5% for annual contracts of twelve or more insertions if paid prior to fi rst insertion deadline.

PRODUCTION CHARGES are in addition to space charges. Any alterations necessary to convert ads to correct size and/or color specifi cations are subject to charges Advertising submissions that require consultation services with the Gemini Publications Design

& Production Department sta� are subject to additional charges, which will be separately itemized on billing invoices. The current rate for consultation by phone, fax, email, or in person is $90/hour.

PRINT-READY ADVERTISEMENTS are simply ads that meet Grand Rapids Business Journal digital and size specifi cations and do not require further alteration. Advertisements requiring altera-tions, such as, editing, image manipulation, reductions or enlarge-ments, conversion, etc., will be billed additional charges at the publisher’s current prevailing rate of $90/hour.

CLIENTS AND AGENCIES ARE HELD LIABLE JOINTLY AND SEV-ERALLY for all advertising charges. No credit will be extended for advertising orders or space reservations that claim sequential li-ability.

ACCEPTANCE OF ALL ADVERTISERS AND COPY is subject to approval by Publisher. No space may be purchased for resale. Publisher is not liable for damages if, for any reason, he fails to publish an advertisement. All advertisements are accepted and published by Publisher upon representation that Client/Agency is authorized to publish entire contents and subject matter thereof. Advertising which simulates editorial content must include word

“advertisement” above and below. Borders around all advertise-ments. Publisher not responsible for materials left unclaimed for more than one year from date of insertion. If copy is not furnished as contracted for, Publisher reserves right to repeat last regular ad order and/or charge Client/Agency for minimum space required under the contract. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions confl ict with its policies.

SHORT RATE BILLED AT the earned rate to Clients/Agencies who do not complete contract schedules. Credits earned during contract year applied to future billing for space. No cash rebates.

SERVICE CHARGES BILLED ON all receivables over 30 days at the rate of 1% per month. Billings are mailed weekly after each inser-tion. Service charge rate subject to change.

ADVERTISING DESIGNED and produced by the Grand Rapids Business Journal and/or Gemini Publications are exclusively for use in its publications and production charges cover only that use. Any other uses will result in applicable creative agency user fees.

POLICIES

549 Ottawa NW, Ste. 201Grand Rapids, MI 49503Phone: (616) 459-4545Fax: (616) 459-4546www.grbj.com

UPDATED July, 2011

GENERAL ADVERTISING RATES EFFECTIVE:November 1, 2012

The Business Newspaper of Metro Grand Rapids, Holland, Muskegon & West Michigan

2013 GENERAL2013 GENERAL2013 GENERAL

For pricing and availability please inquire at advertisingsales@grbj.com

The Business Newspaper of Metro Grand Rapids,Holland, Muskegon & West Michigan

Digital Advertising SpecsAll advertising should be provided in a digital format. The preferred format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF fi le format (version 4.0 PDF 1.3 compatible). All fonts and images must be embedded. If possible, use the PDFX1a specifi cation to prepare your fi le.

All images embedded in fi les must be a minimum of 240 ppi (pixels per inch) or 240 dpi (dots per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.

Color lasers or low quality ink jet prints are not acceptable for color guidance. Ad-vertisements supplied to Grand Rapids Business Journal without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when fi les are submitted without an acceptable color proof.

Send digital fi les via email (production@geminipub.com), or ship a CDR or DVD to the address on the rear of the rate card. Include the advertiser name, publication name (Grand Rapids Business Journal), the date of publication, and the name of your sales representative in the body of your email or letter.

MECHANICALREQUIREMENTSPage dimensions. Page trim size is 11.38” wide x 17.25” deep.Live matter area is 10.25” wide x 16.125” deep. Five column format. Column width is 1.9”.Inside and outside margin are .625”.

549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503 Phone: (616) 459-4545 | Fax: (616) 459-4546 | www.grbj.com

Advertising Unit RequirementsMinimum depth in inches must be equal to or greater than the number of columns used (footer excluded). Bleed pages are not available. Odd size ads less than full column height must allow at least 3” at top for publication use.

PAGE SIZE UNIT COLUMN WIDTH COLUMN HEIGHT COLUMN INCH TOTALTwo-Page Spread 21.625” 16.125” 160”Full Page 10.25” 16.125” 80”1/2 Page Spread 21.625” 7.3” 80”3/5 Page 6.07” 14.8” 48”Junior Page (Island 1/2) 8.16” 11” 44”1/2 Page 10.25” 7.3” 40”1/3 Page 6.07” 7.3” 24”1/4 Page 5.03” 7.3” 20”1/5 Page 4” 7.3” 16”1/6 Page 6.07” 3.55” 12”*Footer (Page Bottom) 10.25” 2” 10”1/10 Page 4” 3.55” 8”1 Column Inch 1.9” 1” 1”

DeadlinesClosing date for space reservations and materials that require production work by Publisher: Wednesday 5pm, 9 working days prior to issue cover date.

Closing date for print-ready materials and art: Monday 5pm, 6 working days prior to issue cover date.

Cancellations are not accepted after closing date stated above. Publisher reserves the right to repeat latest advertisement, or to charge for the space reserved when no acceptable copy is received by closing date. No liability is assumed as to any instructions received after closing date.

THE GRAND RAPIDS BUSINESS JOURNAL is published and mailed weekly — everyMonday except Federal holidays — through-out the metropolitan Grand Rapids area, including Kent, Ottawa, and MuskegonCounties. Also on selected area newsstands.

Circulation Information*Average Net Press Run 6,164*Total Weekly Readership 22,323*Average Net Paid/Controlled Circulation 5,512Single Copy Price $2.00Subscription rates One Year = $59.00 Two Years = $79.00 Three Years = $99.00 *2010 CVC Audit

RATE CARDRATE CARD #30

grbj.com Weekly Advertising RatesAll schedules Monday-Sunday 1 Top Leaderboard728 pixels by 90 pixels2 Upper Rectangle*180 pixels by 150 pixels3 Upper Medium Rectangle300 pixels by 250 pixels4 Lower Medium Rectangle300 pixels by 250 pixels5 Lower Leaderboard728 pixels by 90 pixels

FILE FORMAT: gif, jpeg or Flash .swf fi le

MAXIMUM FILE SIZE: 40k

MAXIMUM ANIMATION TIME: 15 seconds total,animated GIF 3 frames

FLASH ADS: require a gif or jpeg backup fi lefor devices that don’t support Flash

ANIMATED ADS: When using animated gif with multiple frames, be sure to include all vital information in the fi rst frame of the ad. This ensures that if the ad appears as “static” for any reason, all vital information will be seen.

EACH AD MUST INCLUDE visible rule or border. Provide URL link when submitting ad.

All above grbj.com web advertising positions are exclusive to the contracted advertiser through the duration of the advertising program and will not be shared or rotated with other advertising customers or messages. All above advertising rates are net to pub-lisher. Short rate policies apply to unfulfi lled advertising commit-ments.

*The Upper Rectangle ad position is exclusive to the content or article pages and does not appear on the homepage.

4 LowerMedium

Rectangle

3 UpperMedium

Rectangle

2 UpperRectangle

1 Top Leaderboard 1 Top Leaderboard

5 Lower Leaderboard

ONLINEONLINEONLINE

For pricing andavailability please inquire at advertisingsales@grbj.com

GRBJ email newsletters deliver directly to the inboxes of 5,000 of the area’s leading business execs and decision-makers. Our newsletters are optimized to deliver on all major platforms and devices, including mobile.

E-NEWSE-NEWSINTERNET USAGE increases with education, income and decision-making authority

Internet Usage by Education

0

20

40

60

80

100

No HS Diploma HS Grad Some College College +

PEW RESEARCH, 2011

Internet Usageby Household income

0

20

40

60

80

100

Under$30,000

$30,000-$49,999

$50,000-$74,999

$75,000+

PEW RESEARCH, 2011

GRBJ Daily E-NewsletterMon-Fri, early afternoon

3 LowerMedium

Rectangle

2 UpperMedium

Rectangle

1 Top Leaderboard

4 Lower Leaderboard

GRBJ Early Edition E-NewsletterEarly Saturday morning

GRBJ Real Estate Development(R.E.D.) E-NewsletterEarly Thursday morning

The Pulse E-NewsletterBi-weekly Wednesday morning

Legal Notice E-NewsletterBi-weekly Wednesday morning

For pricing and availability please inquire at advertisingsales@grbj.com

GRBJ BREAKING NEWS Alerts are e-mailed to our readers whenever breaking news occurs. There is no preset schedule when Breaking News develops. This exclusive Top Leaderboard ad is 728 pixels by 90 pixels and is available at a rate of $250 per each Breaking News Alert, up to a maximum of $1,000 per month regardless of the number of Breaking News Alerts in a given month.

549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503Phone: (616) 459-4545 | Fax: (616) 459-4546

www.grbj.com

The Grand Rapids Business Journal is more than just the weekly business newspaper of Metro Grand Rap-ids. We publish myriad business-to-business com-

munication resources prized by the audience that trusts us to cover the gamut of business issues in the region.

HEALTH QUARTERLY Published the fi rst month of each quarter as the Journal Focus to provide greater re-porting and depth of information in regard to the issues and business of health care; reporting on medical special-ties, education and products, research and technology, new practices, certifi cates of need, and construction news.

COMMERCIAL QUARTERLY The region’s only quar-terly business publication devoted entirely to reporting on commercial real estate, construction and economic devel-opment news and the people that drive the local industry. Published the second month of each quarter as the Journal Focus, CQ provides up-close interviews with key players, professional profi les, quarterly building activity, the latest news, trends and personnel changes.

LEGAL QUARTERLY The Business Journal is the only news-gathering company that gets inside the legal commu-nity to report on bio sciences, intellectual property, patent law, tort reform, ethics, real estate, tax law, mergers and ac-quisitions. Published the third month of each quarter, Le-gal Quarterly profi les leaders in the legal profession, tracks movement in the legal community, and delivers in-depth news on and to legal professionals and business leaders.

BOOK OF LISTS Readership studies show that the Week-ly List published each week in the Business Journal is the No. 1 reader interest. At the close of each year we publish the Book of Lists to provide the most resourceful business reference book in the Metro area: a compilation of 52-or-more lists in a single volume.

MOST INFLUENTIAL WOMEN/TOP WOMEN-OWNED BUSINESSES Grand Rapids Business Journal’s marquee event showcasing women entrepreneurs, com-munity leaders and policy-shapers. These events occur in March and alternate each year. Attendance exceeds 500 annually. See individual program for sponsorship oppor-tunities.

MCOY AWARDS The GRBJ teamed with the American Subcontractors Association of Michigan (ASAM) to pro-duce a special Journal Extra supplement for their annual Michigan Contractor of the Year (MCOY) awards. See the editorial calendar for sales and materials due deadlines. Ad sizes same as GRBJ.

40 UNDER FORTY The GRBJ honors 40 individuals un-der the age of 40 that have risen to leadership roles in the communities they serve and businesses they lead. Exclu-sive sponsorship opportunities exist. See sales program on this magazine-style GRBJ Special Event for sales and ma-terials due deadlines and advertising specifi cations.