2013 Giving Guide

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Giving Your guide to community giving in the Lowcountry | 2013 -14 Special thanks to: Sponsored by: Legal Challenges Lawyers help guide homeless toward life off the streets

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Your guide to community giving in the Lowcountry. Brought to you by the Charleston Regional Business Journal.

Transcript of 2013 Giving Guide

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GivingYour guide to community giving in the Lowcountry | 2013 -14

Special thanks to:

Sponsored by:

LegalChallengesLawyers help guide homeless toward life off the streets

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Your guide to community giving in the Lowcountry

3Giving: Your guide to community giving in the Lowcountry

Virtue not the only rewardNonprofits, businesses finding common

ground in partnerships

Moving beyond the Pig to fund our future

Investments in communities last longer than a season of charity

When your client is homelessCharleston’s legal community provides

free legal services where they work

QuiCk FaCts4

aWaRD WinneRs6

HeLping out30

nonpRoFit spotLigHt20

contents8 10

14 18

DepartmentS

FeatureS

about the cover:One of the residents of Crisis Ministries in Charleston puts belongings in a locker. The homeless shelter is the only one in the country with full-time attorneys on staff, which work with residents on legal issues, large and small.(Photo/Gibson Pitts)

Special thanks to: Sponsored by::

Managing Editor - Andy Owens [email protected] • 843.849.3142

Senior Copy Editor - Beverly Barfield [email protected] • 843.849.3115

Staff Writer - Liz Segrist [email protected] • 843.849.3119

Senior Graphic Designer - Jane Mattingly [email protected] • 843.849.3118

Graphic Designer - Andrew Sprague [email protected] • 843.849.3128

Account executivesSenior Account Executive - Sue Gordon [email protected] • 843.849.3111

Senior Account Executive - Robert Reilly [email protected] • 843.849.3107

Account Executive - Sara Cox [email protected] • 843.849.3109

Account Executive - Bennett Parks [email protected] • 843.849.3126

President and Group Publisher - Grady Johnson [email protected] • 843.849.3103

Vice President of Sales - Steve Fields [email protected] • 843.849.3110

Creative Director - Ryan Wilcox [email protected] • 843.849.3117

Director of Audience Development - Rick Jenkins [email protected] • 864.235.5677, ext. 112

Event Manager - Kathy Allen [email protected] • 843.849.3113

Audience Development & IT Manager - Kim McManus [email protected] • 843.849.3116

Audience Development Specialist - Jessica Smalley [email protected] • 864.235.5677 ext. 116

Special Projects Assistant - Melissa Verzaal [email protected] • 843.849.3104

Event Planner - Jacquelyn Fehler [email protected] • 864.235.5677, ext. 113

Accounting Manager - Vickie Deadmon [email protected] • 864.235.5677, ext. 100

custom mediA divisionDirector of Business Development - Mark Wright [email protected] • 843.849.3143

Account Executive - Reneé Piontek [email protected] • 843.849.3105

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Giving: Your guide to community giving in the Lowcountry

QuiCk FaCts

4 www.charlestonbusiness.com

Quick FactsQuiCk FaCts

1. Roper St. Francis Hospital >$1B

2. MUSC >$700M

3. Citadel Foundation $173,535,182

4. Coastal Community Foundation $162,538,340

5. Episcopal Church Home $128,018,302

6. Charleston Southern University $97,923,267

7. Speedwell Foundation $89,050,095

8. College of Charleston Foundation $85,473,047

9. Advanced Technology International $73,371,858

10. SCRA $57,371,262

The Lowcountry region demonstrates a commitment to positive social, educational and economic change through local, regional and statewide giving and the endowed organizations providing services.

How the Lowcountry givesThe data compares the tri-county care in charitable giving.

nonprofit usage of social Media

5.1%of income

givenDorchester County

6.4% of income givenSouth Carolina

4.7% of income givenUnited States

5.5%of income

givenBerkeley County

5.6%of income

givenCharleston County

nonprofits with largest assets in the Lowcountry

Average community size on commercial networks the most common fundraising tactics on Facebook

– 2011

1,822

81%growth

30%growth

6,736

3,290

8,317

– 2012

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Individual Giving

Event Fundraising

Causes Personal Fundraising

33%

20%17%

11%

Source: 2012 Nonprofit Social Network Bencmark Report, www.nonprofitsocialnetworksurvey.com

According to the Nonprofit Social Network Benchmark Report 98% of respondents had a presence on Facebook, showing how prevalent the use of social media is in the nonprofit world. Here you’ll see the rapid growth of the technology and ways nonprofits are leveraging the platform.

Source: Internal Revenue Service for 2008

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good corporate citizenship is an in-tegral part of Boeing’s DNA. Since the company landed in Charleston,

it has been giving back to a variety of organi-zations and causes impacting local residents. Since 2009, Boeing has invested more than $15 million in South Carolina organizations and agencies. It focuses on five key philan-thropic efforts: education, health and human services, environment, arts and culture and civic.

In South Carolina, the company’s priority is to help build the pipeline for its future work force. In the tri-county, Boeing has worked on the following programs:

Teacher professional development specifi-cally for STEM-related curriculum through programs like Charleston Promise Neigh-borhood and The Education Foundation, an initiative of the Charleston Metro Chamber of Commerce.

Promoting health and wellness for stu-dents via programs like Farm to School and the Medical University of South Carolina

Children’s Hospital Lean Team.Environmental stewardship, such as part-

nering with The Nature Conservancy to build

oyster castles.Engaging Creative Minds, a program that

infuses the arts into everyday curriculum at

outstanding Business — Boeing

Boeing South Carolina employees gather to watch the first 787 Dreamliner built in South Carolina roll out of the company’s assembly plant in North Charleston. (Photo/Boeing Co.)

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paul and Louise Kohlheim are quietly working in the community, involved in a number of important initiatives

to better the Charleston area, but their efforts are making quite an impact.

The Kohlheim family, including 14-year-old Julia and 13-year-old Marion, enjoy the opportunity to be involved in the community in a way that makes a difference, Paul Kohl-heim said. They tend to focus on organiza-tions that target basic human needs, poverty and education.

They give time and financial contributions to such local nonprofits as Crisis Ministries, American Red Cross, Charleston Promise Neighborhood, Tri-County Cradle to Career Collaborative and Social Venture Partners.

They have instilled the giving spirit in their teenage daughters, starting with volunteering at the holidays when the girls were young. Now, Paul Kohlheim is enjoying watching them grow older and identify their own areas of philan-thropic interest — the result of the years he and his wife planted those seeds of giving.

outstanding individual — paul and Louise kohlheim

participating schools across the region.Boeing’s employees are highly engaged

and active in the community as well. Boeing South Carolina focuses on initiatives that are of importance to its teammates as well as giv-ing them the opportunity to be the champi-ons and leaders for community involvement efforts.

The Employees Community Fund is the  largest employee-managed fund in the world. Boeing South Carolina’s fund has approved nearly $300,000 in grants to local nonprofits since 2012.

In addition to allocating grant money, employees give their time to community projects.

More than 2,500 Boeing South Carolina teammates have volunteered in the commu-nity since 2011. Other employee initiatives include corporate drives throughout the year and a corporate match program, which pro-vides a monetary match for employee gifts, volunteerism and completion of charitable walks/runs. 

Paul and Louise Kohlheim have been named out-standing individuals for their philanthropic efforts targeting poverty and education in the region.

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they start coming in around mid-November and are as reliable as the holidays themselves. “Hello

Reverend,” the phone calls begin, “our business (or civic/church group) wants to do something this Christmas to help a family that is less fortunate, can you help us identify them?”

For the past 11 years, I’ve served as the CEO of a nonprofit working in some of our region’s most distressed neighborhoods. Some callers are also aware that my family and I have chosen to live in the same community where we work — so they feel that I should know plenty of families in need of a holiday donation. I do know families that could use a little extra something for the holiday season, but often it is not what the donor on the other end of the line wants to deliver.

I see the toy drives, turkey giveaways and free holiday dinners from the inside in our neighborhood. I trust that they are done with the best of intent from the donor’s perspective, but my neighbors pay a significant price for being the recipient of this type of charity. Parents of young children may understand. You know the joy of watching your kids open presents that you provided on Christmas morning. Now imagine the gifts you might try to provide being dwarfed by some good-hearted Samaritan dropping off gifts at your door. Suddenly, the blessing and pride of parenthood you might have had becomes the weight of dashed expectations and failure to provide. We expect that we are donating free items to make people happy, but very often they are paying for our donated stuff with their dignity and pride.

Perhaps it is time to learn a thing or two from that most venerable of holiday icons: Mr. George Bailey of It’s a Wonderful Life. I assume most readers have seen this film. The generous small town banker spends his

life helping others, falls on hard times and then is bailed out by his community (with an attempted suicide, an angel and a life story of great value in between).

Bailey’s generosity, expressed through his savings and loan business, wasn’t charity oriented, it was investment oriented and that is a very important distinction. A charity orientation assumes that the donor has been blessed and that others are in desperate need of some measure of the donor’s resources. It expects no real return in the recipient of the charity other than momentary relief from an immediate problem. An investment orientation is different in that it is considered a success based on some definition of a return on investment. George Bailey’s returns are the opportunities that his savings and loan creates for people in his community to build on their strengths and grow their capacity to solve their own problems. There is no question that he was serious about giving back to his community (see Mr. Potter in the same film for the decidedly ungenerous investment model), but Bailey doesn’t go looking for desperation to bail out with his generosity; he goes looking for potential to grow and expand.

An investment orientation steers away from offering people services based on their deficiencies and moves toward offering people opportunities based on their capacity. Bailey’s loans required hard work and repayment, and he didn’t charge people the price of their dignity to obtain them.

When those callers reach out to me looking for needy families, I politely steer them in a different direction. We request gifts for adults and put them into a small “Christmas store” where our students then purchase them for their parents using credits they earn for good behavior (and yes, nicer items cost more credits). Students beam with pride because they have earned something that they are now going to give to their parents. It is not principally about the gift, but about the dignity, pride and character that the whole experience engenders. It is an investment in our students that creates an opportunity for them to work to earn something of value and share that with someone they love.

Readers of the Business Journal know what an investment orientation can mean for a business or a community. This holiday season, let’s choose the eyes of George Bailey to steward our generosity. Let’s set aside our charity outlook that provides free stuff and erodes recipients’ dignity. Let’s go looking for opportunities to invest in distressed individuals and communities that will bring a genuine positive return.

Rev. Bill Stanfield is co-founder and CEO of the Metanoia Community Development Corp. Stanfield lives in the Chicora-Cherokee community with his wife, Evelyn, and two sons in North Charleston. Find out more about Metanoia at www.pushingforward.org. Stanfield is the keynote speaker at this year’s Philanthropy Day Luncheon. •

CoMMunitY

Investments in communities last longer than a season of charity

By Rev. Bill Stanfield

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CoMMunitY

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homelessWhen your client is

Charleston’s legal community provides free services where they work and live

By Andy Owens

The people who lined up for a legal workshop on King Street in Charleston recently didn’t

seem to have a lot of legal problems in common.

Some had outstanding parking tickets in another state. One person wanted to pay child

support but was between jobs. Some had criminal issues, some had tax issues and many had

family court issues. But none of them had legal representation.

The four attorneys who came after office hours to give legal advice to residents at

Crisis Ministries were not just rendering expert legal advice to homeless shelter residents.

They were showing the next generation of lawyers how to serve clients who aren’t accustomed

to being treated with dignity or with time.

CoveR stoRY

Above, a resident’s belongings are rolled up on a cot at Crisis Ministries on King Street in Charleston. Photo by Gibson Pitts

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The homeless shelter and soup kitchen works with many law firms in the area and the Charleston School of Law to pair pro bono lawyers with law school students to help un-derserved clients find a way toward an inde-pendent life. The students work on real legal issues and learn how to give back to the com-munity they live and work in, said Crisis Min-istries Homeless Justice Project founders.

One student currently enrolled at the Charleston School of Law sat during the workshop, watching as attorneys listened and answered questions.

Scott Bischoff a 2008 Charleston School of Law graduate who practices criminal law with the Savage Law Firm in Charleston took ques-tion after question, some small, such as why it’s important to pay out of state parking tickets and some, such as an undercover drug sting from several years ago, were more complicated.

He advised everyone to who might have an older case to talk to a Crisis Ministries attor-ney, which, in some cases, could mean the dif-ference between getting a job and getting out.

“There are a couple of services that are of-fered here at Crisis Ministries,” Bischoff told the room of about 30 men and women. “A lot of you may not know, but if you have convic-tions on your record some of those convic-tions may be eligible for expungement.”

Crisis Ministries is the only shelter in the U.S. known to have a full-time staff attorney.

The organization has become a model for other shelters that want to replicate the program said Abby Saunders, law professor and associate dean of students at the Charleston School of Law. Because homeless issues at some point al-ways intersect with the justice system, she said.

Saunders, Stephanie Lewis and Jeff Yung-man started the Crisis Ministries Homeless Jus-tice Project as a legal clinic in 2005. The program grew as it began working with other member at-torneys of the James L. Petigru American Inn of Court at the School of Law, which is an affiliate of a national professional excellence organiza-tion for the legal profession.

Yungman, a Crisis Ministries social work-er, attended the School of Law for the sole purpose of providing legal services at the shelter. Last year, the Homeless Justice Proj-ect worked on 635 cases and dealt with more than 800 legal issues. Yungman said that 53% of the cases involved veterans, many of whom are entitled to care and benefits they’re simply not aware of.

“We can’t do it by ourselves,” he said.He said about 100 law firms have part-

nered with Crisis Ministries in rendering legal advice or helping a resident untangle a diffi-cult legal issue.

“This is his life’s work,” Saunders said, re-membering when Yungman applied to the law school. “He said the reason I’m here is to go back to the shelter and do legal work.”

Among Bischoff ’s legal advice during the workshop were tips for surviving an encoun-ter with a police officer on Charleston’s streets. Some of the homeless are charged with loiter-ing or trespassing simply because they don’t always know when they can leave after an of-ficer asks specific questions of them.

“If this happens to you, please do your best to remain calm with the officer,” Bischoff said. “I hope that doesn’t happen to any of you, but if it does, it’s best to sort of bite your tongue — it may not be easy — but then I’ll help you through the process. I promise you that.”

second opinionsMary Matthews was first introduced to

the Crisis Ministries Homeless Justice Proj-ect while a student at the Charleston School of Law. She, like every other student, was re-quired to put in a number of pro bono and community service hours.

Since August 2007, law school students have provided more than 165,190 pro bono hours and more than 90,700 externship hours.

Matthews graduated in 2012 and began a career in construction litigation, a specialized area of law that has implications for commer-cial real estate development where millions of dollars can be at stake. Then Crisis Ministries received a grant to add a second attorney to serve with Yungman. Matthews immediately switched her focus and applied for the job.

homeless

CoveR stoRY

Scott Bischoff (above), a criminal attorney with the Savage Law Firm, tells attendees at a legal workshop at Crisis Ministries to ask for help in reviewing old cases. At right, Ashley Layton, an associate with Ayers Family Law, talks about the complexity of family law cases. Both are Charleston School of Law graduates. (Photos/Gibson Pitts)

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“You never forget it when you leave,” Mat-thews said. “You never forget the need that is there, and the way that you really can do something for people.”

Robert Kerr, an attorney with Moore & Van Allen in Charleston talked to the home-less residents about financial and bankruptcy law. He said lawyers like politicians are some-times unfairly painted with a broad brush. He said lawyers, like other professions, give their time, money and expertise because they live and work in a community and care about what goes on in that community.

“Pro bono has been part of the culture of law firms in this city and in every city for as long as there have been lawyers,” Kerr said. “We’re close to the community. We see com-munity needs. We see and hear the issues, and people are asking for our advice on a lot of things.”

In addition to working with the Crisis Ministries Homless Justice Project through the James L. Petigru American Inn of Court, Moore & Van Allen, which has offices in Char-lotte and in the Research Triangle, frequently loans attorneys for pro bono litigation. He said very large firms often have departments dedi-cated to pro bono work, which can generate revenue in some structured cases even without a general expectation of being paid.

That face-to-face area of client service is what drew Matthews away from construc-tion law. She sees a lot of veterans who sim-ply aren’t aware of what’s available to them and aren’t up to date on changes to laws that might help them. They can easily fall through the cracks whether it involves employment, health care or a place to live.

“There’s so many factors that lead to home-lessness, and a lot of them are legal issues. A lot of them are disability issues, and, which in turn, is a legal issue,” she said.

Matthews is going to travel to other com-munities around South Carolina to advise them on what Crisis Ministries has done with-in the legal community through the Homeless Justice Project. She said she’s excited about the possibilities, especially because so many communities around the state also are dealing with veterans who are struggling.

“Not every day you help somebody, but the days that you do, then you see everything come to fruition, that’s why you do it,” Mat-thews said. “The legal process takes a long time for things to get accomplished. You will have your little victories along the way. Just knowing that what I’m doing is helping, that’s enough for me.” •

CoveR stoRY

Business attorney Brad Waring said Nex-sen Pruet’s Charleston office picked the Ronald McDonald House in Charleston

as a local charitable project to support partly because of geography.

Being just a few blocks from the firm’s of-fice on King Street helped staff members and shareholders decide to pledge $10,000 along with volunteer hours at the facility that helps house families whose critically ill children are receiving medical treatment at the Medical University of South Carolina.

“It’s more than just the money. It’s send-ing people up there to cook meals. They need toiletries and stuff,” Waring said. “You go there and it rips your heart out. Many of those fami-lies show up with no place to stay, with no idea how long they’re going to be there.”

Waring said by helping a charity close by, the law firm’s staff could witness the impact of their giving day-to-day.

“It’s actually been a lot of fun with Ronald McDonald House because it’s so close, and it really impacts our commu-nity,” Waring said. “The house is here. The hospital is here. It’s right here in our community. It’s been a real fun project because we had such com-plete buy-in for it.”

McDonald’s helps set up the facilities, but the houses are self-supporting charities and must do their own fundraising. Waring said the law firm polled staff members about getting behind a singular project like this instead of several smaller projects.

“We were doing a lot for a lot of folks, but it wasn’t making a lot of impact,” Waring said. “I didn’t want it to be my idea or just three of us saying let’s do this. We met with all the staff and said here’s an opportunity, would you sup-port it?”

The Ronald McDonald House wasn’t a dif-ficult sell, but that hasn’t stopped staff mem-bers from supporting other charities and phil-anthropic efforts. He said it’s just part of the company’s and the legal community’s culture.

“To be blunt with you, it comes with the

territory because of the cannon of ethics and the code,” Waring said. “It’s kind of drilled into you in law school. It’s not about money. It’s about giving back. It’s about helping those who can’t help themselves.”

The Motley Rice law firm in Mount Pleasant takes a different approach but with the same idea of making a widespread impact. Instead of pooling money, Motley Rice pools people.

For the third year, the firm’s ProjectGo unleashed staff members and attorneys who worked with East Cooper Meals on Wheels, Lowcountry Food Bank, Pet Helpers, Shaw Community Center, Trident Habitat for Human-ity and Charleston Parks Conservancy.

Consumer fraud and human rights attorney Mike Elsner, who chairs the firm’s charitable giving committee, said Motley Rice has a long history of contributing financially, but they

wanted to find a way to also contribute their time to a larger number of charities.

“For the first time, it really helped many of us go and visit some of the places we had been contributing to for some time,” Elsner said. “That aware-ness among employ-ees has encouraged many to donate time

outside of this day of service.”To emphasize the firm’s commitment to

community service, Elsner said the firm made sure ProjectGo was not on a weekend. The firm also designated two days so everyone could have an opportunity to participate. Participa-tion has grown every year, he said, with 85 individuals volunteering for ProjectGo in 2013.

“In a firm of our size, given the kind of na-ture of our work, it wasn’t possible for us to entirely shutdown for an entire day. So we did it over two days,” Elsner said. “We wanted it to be that so people who really wanted to partici-pate, would.”

Motley Rice receives proposals from or-ganizations to help target the right number of people at specific areas.

“It’s one day from our firm, but maybe it’s something other businesses can do,” Elsner said.

Law firms take different approach in making community impact

Nexsen Pruet attorneys wear big red shoes to show support for the Ronald McDonald House in Charles-ton. The law firm has committed money and time to the facility, which helps families of critically ill kids.

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When Amy Hungerford, develop-ment administrator for Chase After a Cure, first approached

Pinewood Preparatory School in Sum-merville about a joint program, her sole focus was on generating awareness about pediatric cancer.

But the two entities quickly found they could do even more than raise awareness — they could raise money that would benefit

Chase After a Cure’s efforts to support local childhood cancer research and Pinewood’s science department.

Beginning in December 2012, the two groups joined forces for a 5K run/walk, T-shirt sales and other fundraisers. At the end of the school year, they celebrated a success-ful partnership — raising $20,000 to be split between Chase After a Cure and Pinewood. Head of School Steve Mandell fulfilled his

promise to shave his head if the fundraising goal was met, and the entire school celebrat-ed with a butterfly release.

The partnership resulted in money raised, media coverage, an expanded aware-ness of pediatric cancer and an educational and community service component for Pinewood students.

“Through service projects, our students learn to identify needs in our communities,”

By Holly Fisher, Contributing Writer

Virtue not the only rewardNonprofits, businesses finding common ground in partnerships

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Mandell said. “By responding to those needs, they develop problem-solving, team-building and leadership skills. They also build empa-thy and awareness as global citizens.”

By working together, the two organiza-tions could pool their resources and play off each other’s strengths, Hungerford said. Pine-wood handled the logistics and manpower of some of the events, while Chase After a Cure handled marketing and sponsorships.

“It was truly a win-win for all involved,” Hungerford said. “With careful planning, we were able to exceed the goal, have some fun and benefit from a positive experience.”

When nonprofits successfully engage with other nonprofits and with for-profit busi-nesses, the result can be beneficial for all in-volved — giving nonprofits needed funds or volunteers while allowing businesses to sup-port their local community and connect with existing and new customers.

Building community, customers “Most businesses have a corporate philan-

thropic philosophy that makes sense to their business and matches the interest of their employees — it’s part altruism and part good business sense,” said Barry Waldman, vice president of communications and marketing for Trident United Way.

“I like to say that in the for-profit/nonprof-it arena, virtue is its own reward, but it doesn’t have to be its only one,” Waldman said.

While the main motivation for a business to support a nonprofit is a desire to do good, businesses recognize there are other benefits at stake — overall improvement of the com-munity, marketing of their business and a chance to increase their own customer base and reputation within the community.

A few years ago, Trident United Way cre-ated a Corporate Volunteer Council to facili-tate businesses with an interest in corporate philanthropy to meet quarterly to discuss ideas and best practices for making the most of charitable efforts.

“What we found when we created the Corporate Volunteer Council is that there was this untapped desire among businesses in the community to not only have a corpo-rate philanthropy program but have one that’s strategic for the company and the communi-ty,” Waldman said.

That message of a mutually beneficial rela-tionship is one Aaron Silverman shares con-stantly with businesses as he fundraises for his

own charity, the Derek Revord Endowment. Earlier this year, Silverman hosted a bowl-ing fundraiser benefiting Special Olympics. His message to potential event sponsors was that supporting a charity is a form of adver-tising.

“It’s good to donate to charity, but if you can get more business then you can donate more,” Silverman said.

Silverman, who owns Bluewater Property Management, focuses on ensuring his spon-sors get exposure through naming opportu-nities or with materials in an event goodie bag. The March bowling event was named the Lucey Mortgage Corporation Derek Revord Endowment Bowling Fundraiser to highlight the main sponsor.

“I try to focus on exposure and how do we get your name in front of people,” Silverman said.

As part of its business mission, Lucey Mortgage Corp. focuses a great deal on how it can support community organizations.

“We see it as a business responsibility to support the local community, and we invest in the local community,” Lorcan Lucey said.

nonprofits must give tooThat doesn’t mean Lucey will continue to

support an organization that doesn’t do well by its sponsors or is sloppy in its efforts. “I’ve found that certain organizations are very pre-pared and take good care of their sponsors and some don’t,” he said. “And you can tell when they walk in the door.”

Lucey said he believes if a nonprofit doesn’t treat its sponsors well, it’s probably not treat-ing the population it serves well either. And, for him, that’s a benchmark for determining which organizations he will continue to sup-port.

Waldman echoes that sentiment, noting, “The single most important thing a non-profit can do to increase its corporate phi-lanthropy is delivering on what companies are looking for.”

If a nonprofit is going to a business to ask for a donated gift certificate, go in with a plan to deliver something to that business, Waldman said. Don’t say, “Give to us be-cause you should.”

“Most businesses already believe that, and it’s already guiding their philanthropy,” Waldman said. “There needs to be a reason for the company to choose that particular contribution.” •

in-kind donations another way to offer community support

Many businesses can more easily

donate a product or service than

write a check. Those in-kind

donations are just as valuable to Lowcountry

nonprofits.

Cupcake’s two Charleston area stores and

its store in Columbia donate each day’s leftover

cupcakes to area social service or hunger-

fighting organizations, said Christina Bare,

director of events and community liaison.

It also does in-store promotions for

organizations like WINGS for kids, Charleston

Animal Society and Susan G. Komen Lowcountry.

The idea is to help these nonprofits with

promotion and fundraising while, at the same

time, generating Cupcake customers.

In the fall, Cupcake hosted a school supply

drive for WINGS for kids. Customers who

brought in three items received a token for a

free cupcake on a return visit. The promotion

supported the organization and brought people

into the store, Bare said.

While Cupcake isn’t always motivated by

a business return, the company appreciates

nonprofits who understand Cupcake’s mission

of not only selling cupcakes but delivering

happiness, Bare said.

Cupcake wants want to create more

happiness in the community — and that means

bringing people into the stores, Bare said.

“We want those first-time customers that

turn into long-term customers,” she said.

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Just a few weeks ago, Piggly Wiggly Carolina announced a deal to sell about half of its Charleston-area stores

to rivals Harris Teeter and Bi-Lo. It was big news in in the grocery business but it might have been bigger to Lowcountry non-profits and advocacy organizations. For more than 60 years, Piggly Wiggly has been a staunch supporter of everything from education and youth sports to health initiatives, food pan-tries, churches, community associations and even a Basset Hound rescue program. The list goes on and on…literally. The Piggly Wiggly Carolina charity list posted on the company website runs to more than 300 recipients.

Many have assumed that the sale of Pig-gly Wiggly will create a Pig-sized hole in the Lowcountry’s charitable endeavors. After all, its iconic and decidedly retro “Mr. Pig” logo triggers a flood of memories: countless pic-nics, runs, walks, and fundraising events of all types where that smiling pig watched over our community.

While Piggly Wiggly will be missed – and can never be replaced – you would be mistak-en in assuming that we need a new corporate leader to step up and become the face of local charitable giving.

We don’t need one leader. We need many. The Lowcounty is a very different place

than it was when Piggly Wiggly first opened its doors more than a half century ago and began supporting local causes. According to U.S. Census data released this summer, Charleston and North Charleston also are among the country’s 100 fastest-growing municipalities. We boast a whopping 19.6 percent employment growth rate over the past decade and are home to an exploding information economy sector that has been featured in Fast Company, Inc., Forbes, and the Wall Street Journal.

As the second-largest metro area in the state and one with considerable social, eco-nomic, and environmental challenges, we

need more than any one local business can give. But thankfully, we boast a network of community-minded businesses, a family of homegrown companies ready to fill and ex-pand the role Piggly Wiggly played for so long.

To the new generation of corporate giving leaders, I would remind them that generosity generates sales. In 1947, when Piggly Wiggly started, the link between community service and sales was not proven. If you go back to newspaper clippings of the time you will see no mention of corporate giving. You cer-tainly would not see how much various chari-ties raised or read lists of Philanthropy Week awardees in the newspaper clippings of that day. Now charitable giving is seen everywhere, from the fine print on Tom’s toothpaste tubes to carbon neutral programs at Toyota.

Companies like Tom’s Toothpaste, Toms Shoes, or Tommy Hilfinger that give 1 per-cent away can charge a 5 percent premium. Asking consumers to consider the generosity gap (does Colegate Toothpaste care as much as Tom’s Toothpaste?) means accepting the linkage between shareholder value and value to the community.

Moreover, charitable giving has expanded beyond marketing tool to become an employee retention tool. Blackbaud has pioneered that concept and now other businesses are taking their corporate responsibility cues from their employees (Boeing’s Employee Community Fund being an obvious example). By allowing employees make funding decisions the busi-ness becomes something to support over and above being just something to barter with. The employees become a valuable community re-source. The business produces value, both in the products and services they provide but also in the employees they attract and retain.

Lest you think that corporate giving pro-grams are just for the Boeings, Blackbauds, and other big name brands, consider the rest of the companies featured in the list below. You will find Johnson and Johnson Insurance, a family-

owned practice, holding its own against the big guys by placing its employees on Trident United Way’s volunteer council, promoting Day of Caring as an employee engagement tool, and supporting dozens of other charities. Then there is Glasspro the auto glass replacement company fighting Goliath-sized competitors in the Lowcountry. They have embraced their role as community leaders and are dedicated to giv-ing what they can of their time and resources.

I’ll miss the Pig. But I’m thankful that what I’ll miss most – their unselfish leader-ship in giving back to those who need it most – will be replaced, not by a single company but by a network of likeminded businesses. It’s the best model for our region and one that recognizes the needs and opportunities of a community that has grown a great deal in re-cent years. •

George Stevens is president and CEO of Coastal Community Foundation

outLook

Moving beyond The Pig to fund our future

By George Stevens

Wells FargoBoeing

Roper Saint FrancisAlcoa

Royall Ace HardwareMeadWestvaco

GlassProIntertech

BlackbaudPearlstine Distributers

TD BankGeneral Dynamics/

Force ProtectionSCBT

Johnson and Johnson Insurance

Bank of America

Source: Coastal Community Foundation

important Local Funders

Giving: Your guide to community giving in the Lowcountry 18 www.charlestonbusiness.com

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For information about statewide advertising, call Steve Fields at 843.849.3110.

CONNECTING BUSINESSin South Carolina

SC Biz News is the premier publisher of business news in the state of South Carolina. We publish the Charleston Regional Business Journal, Columbia Regional Business Report, GSA Business and SCBIZ magazine.

Connect your business to our statewide audience.

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mission stAtementOur mission is to feed the poor and hungry of the 10 coastal counties of South Carolina by soliciting and distributing healthy food and grocery products

to nonprofit agencies serving the poor, and to educate the public about the problems of and solutions to domestic hunger.

name of organization: Lowcountry Food BankYear established locally: 1983top local executive:  Pat Walker, president and CEO

contact information: 2864 Azalea Drive, Charleston, SC 29405 843-747-8146 • Fax:  843-747-8147 www.lowcountryfoodbank.orgcorporate giving contact: Miriam Langley, vice-president of Development and Communications email: [email protected]

Average number of volunteers in 2013: 5,000 total operating budget (2013-2014): $5.3 millionPercent of revenue dedicated to program services: 97%

Geographic area or specific population served: Berkeley, Beaufort, Charleston, Colleton, Dorchester, Georgetown, Hampton, Horry, Jasper and Williamsburg counties.

Greatest need: Families across the community increasingly struggle with the choice of paying for food or paying utility bills, medical costs or other life necessities; now more than ever, we need the grassroots support of our community to ensure that every child, family and senior citizen has the nutrition needed to lead healthy, productive lives. Financial and food donations, and advocacy on behalf of our clients as well as issues of hunger and poverty, empower the Food Bank each day in fulfilling our mission. Volunteers are also vital to feeding the hungry in our community; each year, we depend on more than 26,000 service hours provided by more than 5,000 volunteers.

2013 top achievements: • Through the Zucker Family Production Kitchen, the LCFB served

175,000 meals to children and seniors in our community.• The School Pantry Program increased by nearly 60%, serving 11

schools, eight counties, and more than 600 families and children. • In 2013, 17.5% (3 million pounds) of the LCFB’s total food distribution

will be fresh produce through partnerships with local farmers, Limehouse Produce and GrowFood Carolina.

• The LCFB distributes 2,200 monthly food boxes to seniors in need.• The LCFB recently doubled the size of its Food Works Culinary

Apprenticeship Program. Last year, 90% of graduates found full-time employment or enrolled in school within six months.

• The LCFB celebrated 30 years of service thanks to community support.

2014 Goals: • The LCFB will continue to enhance training, professional development

and capacity-building opportunities for its network of nearly 300 partner food pantries, soup kitchens, shelters and schools. Our goal is to provide the food resources, knowledge and tools necessary for partners to create sustainable hunger solutions.

• Our organization will continue to examine how to use limited resources to make the largest impact on hunger and expand existing programs and initiatives that meet targeted hunger needs.

• The LCFB will continue to increase healthy food distribution, including the distribution of fresh produce.

Fundraising events: chefs’ Feast (Feb. 23, 2014) — Join chef Robert Carter and the Lowcountry’s most acclaimed chefs at the 15th annual Chefs’ Feast. Indulge in delectable fare from more than two dozen top Lowcountry restaurants while enjoying live jazz music and cocktails. Visit www.lowcountryfoodbank.org/chefs-feast online for updates. Proceeds benefit the Lowcountry Food Bank’s Kids Cafe, Backpack Buddies, School Pantry and Summer Feeding programs.

the Farmer’s table (Fall 2014) — The Lowcountry Food Bank invites you to connect with talented farmers, food artisans and chefs that contribute to the growing culinary reputation and local food community of Beaufort. The all-local feast, prepared by Beaufort’s most talented chefs, kicks off with hors d’oeuvres and cocktails under the oak at LeChene Circle. Visit www.lowcountryfoodbank.org/farmerstable for updates.

corporate giving opportunities: • Sponsor a local BackPack Buddies Program at a Title 1 school.• Sponsor a local School Pantry Program at a Title 1 school.• Sponsor a mobile pantry holiday distribution site.• Sponsor a truckload of fresh, regional produce.• Sponsor a truckload of holiday turkeys.• Sponsor fuel for a LCFB truck for an entire year.• Sponsor a monthly feeding box for seniors.

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sponsored by

Helping people achieve their full potential through the dignity and power of work

name of organization: Goodwill Industries of Lower South Carolina Inc.Year established locally: 1979top local executive: Robert Smith, president and CEO

contact information: 2150 Eagle Drive, Building 100 843-566-0072 • Fax: 877-515-5070 www.palmettogoodwill.orgcorporate giving contact: Tina Marshall, Community Relations officer Phone: 843-377-2811 • email: [email protected]

Average number of volunteers in 2013: 595, Goodwill relies on volunteers to help with events.total operating budget (2013-2014): $54 millionPercent of revenue dedicated to program services: 90% of the revenue earned through the sale of donated goods is given back into the community in the form of job training programs and employment services.

Geographic area or specific population served: Goodwill is chartered through Goodwill Industries International to serve 18 counties in South Carolina, including Beaufort, Berkeley, Calhoun, Charleston, Clarendon, Colleton, Darlington, Dillon, Dorchester, Florence, Georgetown, Horry, Jasper, Lee, Marion, Orangeburg, Sumter and Williamsburg. We operate 27 retail stores and 14 Job Link Centers, serving people with disabilities, homeless or struggling veterans, displaced workers and others seeking employment in 10 counties in S.C.

Greatest need: People in South Carolina continue to struggle with joblessness. As a result, more than ever come to Goodwill for services. Donations of gently used clothing, household items, books, computers and small appliances are vital to helping people gain employment.

2013 top achievements: • By the close of 2013, projections show that Goodwill will have

provided employment services and job training opportunities to more than 58,000 people in our community. This is a 32% increase over the number of people served by Goodwill’s mission during 2012.

• Goodwill opened its first store and Job Link Center in Murrells Inlet in Georgetown County, creating 15 to 20 new jobs.

• Palmetto Goodwill, Family Services Inc., and Trident United Way opened two Prosperity Centers to address poverty in Berkeley and Dorchester counties. The centers coordinated services to help more

than 2,000 people become financially stable. Services include GED completion, Work Keys certification, job counseling, financial education, credit counseling and tax preparation.

• Goodwill distributed clothing vouchers to 11,012 people in need in our community in 2012, and is on pace to exceed that number in 2013.

2014 Goals: Job creation: Increase community job placement by 25% by developing new partnerships with local businesses to support their hiring needs by connecting them with qualified and well-trained job seekers.mission services: Expand mission services to help create opportunities for people to enhance their lives through training, workforce development services and collaboration with other community organizations.

Fundraising events:second time Around Fashion show (April, 2014)shining stars Awards Banquet (April 29, 2014) will be held at Trident Technical College’s Culinary Arts Center.undy 500 motorcycle charity Ride (Sept. 21, 2014) will kick off at Lowcountry Harley-Davidson and end at Red’s Ice House. A night at the theatre with Goodwill (October 2014) will be held at The historic Riviera Theatre at Charleston Place Hotel.

corporate giving opportunitiesWhether you attend a Goodwill event or sponsor a table at an event, you are supporting employment programs for people with disabilities, veterans, homeless, displaced workers, seniors and single parents:seniors: Support a disadvantaged senior during the holidays with a $25 donation to Goodwill’s Golden Angel Tree. Seniors receive gift bags with cold weather items, hygiene essentials, fun items and a soup package.veterans: Support homeless and struggling veterans in Goodwill’s VETS program. Under garments and proceeds from the Undy 500 motorcycle ride support veterans in the two-day Stand Down Against Homelessness.donation drives: Goodwill provides donation bins and materials to help promote school donation drives within your business or school on any date. Contact us for more information about the Donate WHY project.

mission stAtement

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The Mission of the Carolina Youth Development Center is to assist children in reaching their full potential as healthy and well-adjusted individuals by delivering a continuum of prevention, assessment, intervention, treatment and transition services.

mission stAtement

name of your organization: Carolina Youth Development CenterYear established locally: 1790Top local executive: Barbara Kelley-Duncan, CEO

contact information: 5055 Lackawanna Blvd., North Charleston, SC 29405 843-266-5200 • Fax: 843-266-5201 www.cydc.orgcorporate giving contacts: Kim Brown, Associate VP of Development Phone: 843-266-5218 • email: [email protected]

Average number of volunteers in 2013: 500 in a variety of roles annually. total operating budget (2013-2014): $3.12 millionPercent of revenue dedicated to program services: According to our 2012 audit, 81% of our revenue is dedicated to program services. Geographic area or specific population served: Carolina Youth Development Center provides services to abused, neglected and at-risk youth in the tri-county area of Charleston, Berkeley and Dorchester counties.

Greatest need: Increased financial support enabling us to provide residential, educational, vocational, career and life skills programs for our children, helping them to succeed in school and preparing them for higher education or employment. 2013 top achievements: • Edna McConnell Clark Foundation PropelNext grantee. • The Bakker Scholars Recognition Ceremony, hosted by our 2013

Corporate Partner of the Year Cummins Inc., honored the outstanding academic achievements of CYDC youth on June 11.

• Our Strengthening Families program in partnership with DSS provided connections to community resources and parent support to hundreds of families at risk of losing their children to foster care.

2014 Goals: • With the support of the Edna McConnell Clark Foundation and The

Duke Endowment, the Carolina Youth Development Center hopes to build organizational capacity, develop best practices and strengthen our program performance outcomes.

• The organization plans to participate in and positively influence public policy impacting abused, neglected, abandoned and emotionally disabled children and youth.

Fundraising events:“A night for the children” Gala: CYDC’s biggest fundraiser of the year has raised more than $1 million since its inception to help provide services to abused, neglected and at-risk Lowcountry youth. Held at McCrady’s award-winning restaurant in Charleston in September, the event features live and silent auctions, and live music and dancing.  Bowl for Kids’ sake: Big Brothers Big Sisters of CYDC’s largest community fundraiser, Bowl for Kids’ Sake, is all about having fun to help kids continue on a positive path. The next event is set for 9 a.m.-4 p.m., March 22, 2014, at Royal Lanes in Goose Creek. Proceeds from these bowling events are necessary for Big Brothers Big Sisters to continue providing and supporting mentors that make a significant impact on the lives of community youth.

“Give me shelter” campaign for children: This year-long fundraising effort benefits CYDC’s Callen-Lacey Center for Children in Moncks Corner, the only emergency shelter in Berkeley County for abused, neglected and abandoned children. The campaign culminates with the “Give Me Shelter” Dinner and Auction at the Wampee Conference Center in late spring.

Big Brothers Big sisters Golf tournament: This year’s annual golf tournament benefiting Big Brothers Big Sisters of CYDC will be held at the exclusive Cassique course at Kiawah Island on May 6, 2014. The night before the golfing event, there will be a dinner and auction to support the BBBS program, which serves more than 200 tri-county children each year (ages 6–16) by offering them the support of a positive relationship with a mentor (a Big Brother or Big Sister). corporate giving opportunities:• “A Night for the Children” Gala — Sponsorship opportunities ranging

from $500-$5,000. • Bowl for Kids’ Sake — Sponsorships ranging from $100-$5,000. • Big Brothers Big Sisters Golf Tournament — Sponsorships ranging

from $300 to $10,000.• “Give Me Shelter” Campaign for Children — Sponsorships ranging

from $500-$5,000.• Annual Sponsorship Opportunities available upon request.

sponsored by

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mission stAtementTo build vibrant, sustainable communities by financing the production of affordable housing, healthy food retail, community facilities and community

businesses, and to act as a catalyst to meet the fundamental needs of underserved neighborhoods.

name of your organization: Lowcountry Housing TrustYear established locally: 2004top local executive: Michelle Mapp, executive director

contact information: 1535 Hobby St., Suite 209, North Charleston, SC 29405 843-973-7285 • Fax:  843-973-3598 www.lowcountryhousingtrust.orgcorporate giving contact: Same as above e-mail: [email protected]

Average number of volunteers in 2013: 50total operating budget (2013-2014): $1.24 millionPercent of revenue dedicated to program services: 88%

Geographic area or specific population served: Underserved communities throughout South Carolina.

Greatest need: Your voice. We need the support of our community to join with us in declaring that housing matters, food access matters, community facilities matter and local neighborhood businesses matter to ensuring that we have a vibrant, sustainable economy. We appreciate the opportunity to put your investment to work, connecting underserved communities to capital. To further our mission and effectively tell our story, we need expert volunteers to assist with graphic design, photography and program evaluation.

2013 top achievements: • LHT expanded its lending program to include financing for affordable

housing, healthy food retail, community facilities and community businesses.

• LHT provided 14 loans for $3.6 million in financing that facilitated the development of more than $41.7 million in community development projects; funding has created or retained 335 jobs, financed one community business, one community facility, 296 housing units, and provided a safe, decent and affordable place to call home for 740 individuals and families.

• LHT received $4.58 million in investments and program grants. • LHT helped launch the SC Food Access Task Force, a group of health,

policy, nonprofit and governmental agencies working to address the barriers to equitable food access in South Carolina.

• LHT was a finalist for the 2013 Wells Fargo NEXT Seed Capital Award, which is awarded to an organization with a promising idea of expanding geographic/product coverage.

2014 Goals:• Provide $3 million in financing for community development projects. • Provide financing for projects throughout the entire state of South Carolina,

signaling an expansion from solely serving the Lowcountry.• Continue to address food deserts in South Carolina by engaging

community and government leaders in efforts such as the SC Food Policy Task Force.

Fundraising events:Contact us for sponsorship opportunities for our annual 5k race scheduled for Aug. 30, 2014.

corporate giving opportunities:Impact investments are a growing tool that financial institutions, philanthropists and foundations use to employ their capital for the greatest social impact. LHT accepts investments from individuals ($25,000 minimum) and organizations ($100,000) to be used in our revolving loan fund. All investments offer both a financial return (quarterly interest payments and principal repayment) and a social return. Your loan is put to work improving the communities in which we live, work and play.

LHT also accepts donations, stock transfers and in-kind gifts. For more information on how to give, please visit www.lowcountryhousingtrust.org.All contributions and investments to LHT qualify for a 33% S.C. Community Development Tax Credit. For more information, consult your financial advisor and review S.C. Schedule 14.

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At Alcoa Mt. Holly, giving back to the community is part of our core values.

Through the Alcoa ACTION (Alcoans Coming Together in our Neighborhoods) initiative, teams of Alcoa employee volunteers earn Alcoa Foundation grants of up to $3,000 for the community organizations where they volunteer. And each October Mt. Holly employees join thousands of coworkers from around the globe to celebrate the Worldwide Month of Service, rallying the volunteer spirit to complete community projects and earn ACTION grants for area organizations. Last year Alcoa employees completed 20 community projects during the 2012 Month of Service alone.

Our 600+ employees live our values each day individually — as volunteer firefighters, PTA presidents, and little league coaches — as well as collectively through the group volunteer projects they complete.

Thanks to their passion, and ACTIONS, Alcoa is making our community a better place. alcoa.com

Our ACTIONs speak louder than words.

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mission stAtement

To empower young people to own their economic success

sponsored by

name of your organization: Junior Achievement of Coastal SCYear established locally: 1966top local executive: Amy Ware, president

contact information: 2430 Mall Drive, Suite 120, North Charleston, SC 29406 843-745-7050 • Fax: 843-745-7070 Website: www.jacoastalsc.orgcorporate giving contacts: Jonathan Peavey, director of development email: [email protected]

Average number of volunteers in 2013: 400total operating budget (2013-2014): $312,000Percent of revenue dedicated to program services: 90%

Geographic area or specific population served: All of Coastal SC, including the Lowcountry, the tri-county area and the Waccamaw Region.

Greatest need: Volunteer and financial support.

2013 top achievements: In 2013, we were proud to begin a partnership with Trident United Way Links to Success program. We were thrilled to have the opportunity to provide JA programming to classrooms in five Title I schools in the tri-county area. Additionally, with the addition of a PT Program Manager in the Waccamaw Region, we were able to triple our reach in Georgetown and Horry counties.

2014 Goals: Within the next two years, we plan to grow within our targeted schools by adding 1-2 grade levels at a time, with the end goal being “whole school implementation” in those targeted schools. Additionally, we plan to signifi-

cantly increase our impact in the Hilton Head and Beaufort area. Within the next five years, JA of Coastal SC plans to be a “household name” with young people and their families, as THE provider of quality Financial Literacy, Work Readiness and Career Skills programming.

Fundraising events:oyster Roast The first JA oyster roast is scheduled for noon to 3 p.m., Nov. 9, 2013, at James Island County Park.For tickets, visit www.jacoastalsc.org

Waccamaw Golf tournamentDec. 3, 2013 at Shaftesbury Glen Golf ClubTo register, visit www.jacoastalsc.org

JA Bowling event Spring 2014 Stay tuned to www.jacoastalsc.org for more information.

Kids’ day with the PelicansSpring 2014Stay tuned to www.jacoastalsc.org for more information.

corporate giving opportunities:$600 — Sponsors one JA classroom$3,000 — Sponsors five JA classrooms$6,000 — Sponsors a whole school with JA programmingEvent Sponsorships — Contact Junior Achievement of Coastal SC at 843-745-7050 or online at www.jacoastalsc.org for sponsorship levels.

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More than 9,000 people participated in the Trident United Way’s Day of Caring on Sept 13, a daylong effort of community

service projects that allowed individuals and groups to share their knowledge, time and sweat.

Trident United Way raised $11 million from 33,000 donors locally last year, including nearly 2,000 individuals and

couples contributing $1,000 or more. During its 69 years, Trident United Way has raised $642 million in 2012 dollars,

and the Charleston community has delivered half of the 10 largest Day of Caring events in the nation. Through its 2-1-1

Hotline and its community volunteer advocacy, Trident United Way connects volunteers with roughly 200 nonprofits

in the tri-county region. Trident United Way is focused on solving problems in education, financial stability and health,

and has adopted the community’s goals of reaching an 88% graduation rate, moving 30% more people out of poverty and

increasing the number of people living healthy lifestyles by 25%.

Charleston Day of Caring

More than 9,000 individuals from many Charleston-area companies participated in Trident United Way’s Day of Caring this year, including about 100 employees from Cummins, like DeAudre Gregg above.

Volunteers with the Trident United Way’s Women’s Leadership Council were among those making an impact during Triden’t United Way’s Day of Caring activities across Charleston, Berkeley and Dorchester counties.

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The 9th Judicial Circuit Court Solicitor’s Office also participated, helping out Rural Mission Inc.

A group from the Space and Naval Warfare Systems Center Atlantic took a moment for a Day of Caring photo while helping Communities In Schools Of The Charleston Area Inc.

S.C. Federal Credit Union employees worked at several sites, such as the Lowcountry Food Bank.

National Bank of S.C. workers helped out at Ashley River Creative Arts Elementary School.

The InterTech Group employees came together to help the Lowcountry Food Bank pack potatoes during Trident United Way’s Day of Caring on Sept. 13.

Employees from utility company Santee Cooper participated at a number of Day of Caring sites, most of them focused on education and health care.