2013 Flip Bottle Single Serve Wine Presentation
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Transcript of 2013 Flip Bottle Single Serve Wine Presentation
Tradition
sold as shown
assembled, ready to be enjoyed
Resembles a traditional wine bottle in store and during consumption.
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TraditionAll packs share components.Differentiation is achieved with shrink sleeve and product color.
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Tradition
CLEAR SHRINK SLEEVE• serves as a tool for differentiating SKUs• provides the appearance of two labels (body and neck)• functions as tamper-evidence• barrier properties of substrate protects wine
BOTTLE• interior threads improve consumer experience (mouth feel)• simple, one-piece injection molding
WIDE CAP• doubles as base when attached to “stem” (CORK CAP)• serves as primary closure for drinking• cored to catch any drips during consumption
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TraditionRemove shrink sleeve
Snap cap onto stem
Unscrew cap
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Concept Decanter
DecanterContemporary decanter shape at P.O.S.Traditional wine glass when served.
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DecanterAll packs share components.Differentiation is achieved with shrink sleeve and product color
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Tradition
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PRIMARY CAP• provides stable base for bottle during filling and labeling• serves as primary closure for drinking• doubles as base when attached to “stem”
CLEAR SHRINK SLEEVE• serves as a tool for SKU differentiation• has light-barrier properties to protect wine• functions as tamper-evidence
GASKET• reduces mess by keeping wine away from the stem• can be branded to function as a modern-day cork
BOTTLE• dual finishes for easy cleaning• can be refilled and re-used by consumer
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SECONDARY CAP• functions as stem when assembled for consumption• accommodates primary cap (base)
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Decanter
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Remove shrink sleeve
Assemble large cap onto stem
Remove cap
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Concept Contempo
ContempoA modern take on a classic product
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A modern take on a classic product
Contempo
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Tradition
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SECONDARY CAP• visually distinctive, and be color coded for SKU differentiation • accepts PRIMARY CAP when assembled for consumption• serves as closure for the pouring end of bottle • caps the assembly after filling on the production line
BOTTLE• large, single-curvature body for pressure-sensitive labeling• can be refilled and re-used by consumer• interior threads improve consumer experience while drinking
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PRIMARY CAP• provides stable base for bottle during filling and labeling• serves as primary closure for drinking• doubles as base when attached to secondary cap• mess is contained within caps when assembled for consumption
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Decanter
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Assemble caps to contain mess
Remove cap1.
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Concept Refill
RefillBag in box configuration for multiple servings at one setting
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RefillBag in box configuration for multiple servings at one setting
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RefillPerforated carrying handle and quick access to bag’s cap
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Refill
BOX• carton box with single-sided print• ships flat, automated assembly• die-cut holes and perforations for carrying handle and tap assembly• protects bag within
SECONDARY CAP• colored to match product variant • makes washing easy for re-use
BOTTLE• two-ended for easy cleaning• can be refilled and re-used by consumer• interior threads improve consumer experience
WIDE CAP• serves as primary closure for drinking• doubles as base when attached to “stem”
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BAG• holds wine• provides multiple servings at one setting
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Bag in box configuration for multiple servings at one setting
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Summary
Summary
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Tradition
Contempo Refill
Decanter