2013: Final State of the Satellite Industry Report

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State of the Satellite Industry Report June 2013 Sponsored by the Prepared by

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2013 Final State of the Satellite Industry Report

Transcript of 2013: Final State of the Satellite Industry Report

Page 1: 2013:  Final State of the Satellite Industry Report

State of the Satellite Industry Report June 2013

Sponsored by the

Prepared by

Page 2: 2013:  Final State of the Satellite Industry Report

The Satellite Industry Association: 18 Years as the Voice of the U.S. Satellite Industry

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SIA MEMBER COMPANIES

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Study Overview

•  This is SIA’s 16th annual comprehensive study of satellite industry data

•  Performed by The Tauri Group •  Over 80 key companies were surveyed worldwide, including all

SIA members, augmented by market analysis and financial reporting

•  Based on year-end 2012 data from major players, representing four satellite industry segments

•  All data reflect global revenues, unless otherwise noted •  Based on unclassified sources •  Revenue is expressed as then-year U.S. dollars (not adjusted for

inflation)

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Satellite Services

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Ground Equipment

Satellite Industry Segments Surveyed

Launch Industry

Satellite Manufacturing

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Global Satellite Industry Revenues

•  Global satellite industry grew 7% in 2012, outpacing both worldwide economic growth rate (2.3%) and U.S. growth (2.2%)

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7%

2011 – 2012 Global Growth

$121.7 $144.4

$160.8 $168.0 $177.4 $189.5

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Global Satellite Industry Revenue ($ Billions)

Growth rate 15% 19% 11% 5% 6% 7%

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The Satellite Industry in Context

•  The global satellite industry is a subset of both the global telecommunications and space industries »  Satellite industry = 62% of space

revenues (remainder primarily governmental space budgets)

»  Satellite industry = 4% of telecommunications revenues

•  Satellite industry growth tracks with both the telecommunications and space industries in 2012 »  Telecommunications revenue growth

= 14% »  Space revenue = 5% »  Satellite industry = 7%

6  Sources: SIA “State of the Satellite Industry Report 2013”; Telecommunications Industry Association “2013 Playbook”; Space Foundation “The Space Report 2012.” All industry revenue figures are for 2012.

Telecommunications Industry

$4.9 Trillion

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R&D 9%

Space Science

9%

Navigation 7%

Meteorology 3%

Military Surveillance

8% Remote Sensing

10%

Commercial Communications

38%

Government Communications

16%

The Satellite Network in Context

Operational Satellites by Function (as of 2012)

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•  Over 1,000 operating satellites as of year-end 2012

»  More than half are communications satellites

»  More than one third are commercial communications satellites

•  More than 50 countries operate at least one satellite (some as part of regional consortia)

Source: Tauri Group database of spacecraft and launch activities.

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Top-Level Global Satellite Industry Findings

•  Satellite industry revenue was $189.5 billion in 2012 »  Growth of 7% worldwide in 2012, surpassing 6% in 2011

•  All four satellite industry segments surveyed posted growth in 2012

»  Satellite services, the largest segment, grew by 5%

»  Satellite manufacturing revenues grew by 23%

»  Launch industry revenues rose by 35% in 2012

»  Ground equipment revenues increased by 4% in 2012

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Satellite Manufacturing

8% Launch Industry

3%

Satellite Services 60%

Ground Equipment

29%

World Satellite Industry Revenues By Segment: Long-Term Review

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Satellite Manufacturing

15% Launch Industry

5%

Satellite Services

50%

Ground Equipment

30% 2001

$64.4B

Global satellite industry revenues have nearly tripled since 2001, with an average 10% growth per year

3X  

2001 – 2012 Global Industry

Growth

2012 $189.5B

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Satellite Industry Segments

Satellite Services •  Consumer Services

»  Satellite Television »  Satellite Radio »  Satellite Broadband

•  Fixed Satellite Services »  Transponder

Agreements »  Managed Network Services

(including spaceflight management services)

•  Mobile Satellite Services »  Mobile Data »  Mobile Voice

•  Remote Sensing/Imaging Services

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Global Satellite Services Revenue

11  Notes: Numbers may not sum exactly due to rounding. 1. Includes capacity for DTH satellite TV platforms. 2. Includes VSAT networks; Space Flight Management services included in Managed Services beginning in 2010

5%  

2011 – 2012 Global Growth

2007 2008 2009 2010 2011 2012

TOTAL $72.6 $84.0 $92.9 $101.3 $107.8 $113.5 Consumer $57.9 $68.1 $75.3 $83.1 $88.6 $93.3

Satellite TV (DBS/DTH) $55.4 $64.9 $71.8 $79.1 $84.4 $88.4 Satellite Radio (DARS) $2.1 $2.5 $2.5 $2.8 $3.0 $3.4 Satellite Broadband $0.4 $0.8 $1.1 $1.2 $1.2 $1.5

Fixed $12.2 $13.0 $14.5 $15.0 $15.7 $16.4 Transponder Agreements (1) $9.6 $10.2 $11.1 $11.1 $11.4 $11.8 Managed Services (2) $2.6 $2.8 $3.4 $3.9 $4.3 $4.6

Mobile $2.1 $2.2 $2.2 $2.3 $2.4 $2.4 Voice $0.9 $0.9 $0.7 $0.7 $0.7 $0.7 Data $1.2 $1.3 $1.5 $1.6 $1.7 $1.8

Remote Sensing $0.4 $0.7 $1.0 $1.0 $1.1 $1.3

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Remote Sensing Mobile Fixed Consumer

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Satellite Services Findings: Consumer Services Highlights

•  Satellite services revenues grew 5% worldwide in 2012 (slightly lower than the 6% growth in 2011) to $93.3 billion U.S. dollars

•  The consumer services segment was the largest contributor to overall satellite services revenues and consists of satellite television, radio, and broadband

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»  Satellite television services (DBS/DTH) account for more than 80% of all satellite services revenues, and 95% of consumer revenues

»  Satellite pay TV subscribers up 4%, driven by growth in emerging markets

»  Over 160 million subscribers worldwide

»  40% of global revenues attributed to the U.S.

Satellite TV $88.4

Satellite Radio $3.4

Broadband $1.5

»  Satellite radio (DARS) revenues grew by 13% in 2012

»  Satellite radio subscribers grew 9% in 2012 to nearly 24 million

»  Primarily U.S. customer base

»  Satellite broadband service revenues increased from $1.2 billion in 2011 to $1.5 billion in 2012

»  Subscribers grew 10% in 2012, with over 1 million subscribers (mostly in the U.S.)

»  Subscriptions grew for established services, and several new services entered operations in 2012

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Satellite Services Findings

•  Fixed satellite services grew 4% »  Transponder agreements revenues grew 3%, continuing the steady trend of recent

years »  Managed services revenues grew 7%, slightly slower than last year’s 10% growth

•  Mobile satellite services grew 3% »  Mobile satellite voice revenues were flat »  Mobile satellite data revenues grew 5%

•  Remote sensing revenues grew 20% »  U.S. government spending drove growth, along with better-than-expected performance

from industry leaders

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Case Study: Impact of HDTV on the Satellite Industry

•  Increasing numbers of High Definition Television (HDTV) and cable distribution channels continued to drive revenues for satellite pay TV

•  HDTV contributes to retail and wholesale services revenue by increasing transponder agreement revenues and consumer satellite TV revenues

•  HDTV also drives ground equipment purchases •  Nearly 60% of HDTV channels serve the Americas, with emerging growth in

Europe and Asia

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1,000  

2,000  

3,000  

4,000  

5,000  

6,000  

7,000  

May  2008   May  2009   May  2010   May  2011   May  2012   May  2013  

Num

ber  of  HDTV

 Cha

nnels  

31%  

2011 – 2012 Growth

Source:  LyngSat  database.  

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Satellite Industry Segments

Satellite Manufacturing

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$4.8  $3.1  

$7.6  $5.6   $6.3  

$8.2  

$6.8  

$7.4  

$5.8  

$5.1  $5.6  

$6.4  

$0  

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$14  

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2007   2008   2009   2010   2011   2012  

$  billion

s  

Non-United States

United States

Satellite Manufacturing Revenues

16  Note: Satellite manufacturing revenues are recorded by this study in the year the satellite is launched.

23%  

2011 – 2012 Global Growth

•  Worldwide 2012 revenues totaled $14.6 billion •  U.S. market share neared 60% of global revenues

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Commercial Communications

30%

Civil/Military Communications

20% R&D 7% Military

Surveillance 6%

Meteorological 4%

Navigation 11%

Remote Sensing 15%

Scientific 7%

Spacecraft Launched by Mission Type (2012)*

Europe, 22%

Russia, 16%

China, 23% Japan, 2%

USA, 32%

All other, 4%

Spacecraft Launched by Country/Region of Manufacturer (2012)

* Does not include government-built, university-built, and/or research satellites

Satellite Manufacturing Findings

•  While revenue grew, fewer satellites were launched in 2012 (81) than in 2011 (90)

•  Revenue growth was driven by a greater number of higher value satellites

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•  U.S. satellite manufacturing revenues increased 31%

•  U.S. firms built one third of the spacecraft launched in 2012, and earned nearly 60% of global satellite manufacturing revenues

•  61% of U.S. satellite manufacturing revenues from U.S. government

Based on unclassified sources

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Future Indicator: Commercial Satellite Manufacturing Orders

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U.S., 12 (67%)

Europe, 3 (17%)

China, 2 (11%)

Israel, 1 (5%)

2012 GEO orders:

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•  Orders for 18 commercial GEO satellites were placed in 2012

•  12 orders were won by U.S. manufacturers

•  This represents the largest share of announced orders won by U.S. manufacturers in over a decade

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12   12  6  

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16  9  

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0%  

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Num

ber  of  satellites  ordered

 

U.S. GEO orders

All other GEO orders

U.S. share announced (%)

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Case Study: Manufacturing Trends - Innovation in Spacecraft

•  High throughput satellites (HTS) combine the use of several technologies for far greater efficiency, including frequency re-use, spot beams, and on-board processing to maximize available spectrum »  22 HTS ordered and/or being manufactured »  18 currently on orbit

•  All-electric propulsion provides a significant reduction in satellite weight, but requires more transit time to reach final orbit »  For the first time, orders were placed for all-electric propulsion

commercial GEO communications satellites in 2012

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Satellite Industry Segments

Launch Industry •  Launch Services •  Launch Vehicles

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$1.0 $1.1 $2.0

$1.2 $1.4 $2.2

$2.2 $2.8

$2.7 $3.2

$3.4

$4.3

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$7

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All Other

United States

Satellite Launch Industry Revenues

•  $6.5 billion global revenues in 2012 from commercially-procured launches •  U.S. market share was 35% of global revenues; derived almost entirely

from government launches

21  Note: Launch Industry revenues are recorded by this study in the year the launch is conducted.

35%  

2011 – 2012 Global Growth

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GEO 58%

LEO 34%

MEO 8%

Satellite Launch Industry Findings

•  Satellite launch industry revenues increased by 35% globally in 2012, compared with 10% in 2011 »  Despite fewer satellite launches in 2012, revenues grew due to more launches of larger

and more expensive vehicles »  Government customers remained the major satellite launch revenue driver in 2012,

accounting for 64% of commercially-procured satellite launch revenues »  This marked a slight increase from the 59% government share in 2011

•  The U.S. had the largest share of all commercially-procured launches, nearly all from launching U.S. government satellites

•  The number of commercially-procured launches remained relatively stable. 52 launches occurred in 2012, compared to 56 launches in 2011

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2012 commercially-procured launches by

orbit

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Future Indicator: Commercial Launch Orders

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U.S. 8

Europe 11

Russia 2

China 2

Multi 1

India 1

2012 orders:

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•  Orders to launch 25 commercial payloads were placed in 2012

•  8 payload launch orders were won by U.S. companies, up from 3 ordered in 2011

•  Europe retained the largest share of commercial launch orders

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42  

26   26   29   27  

17  

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6  31  

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U.S. commercial launch orders

All other commercial launch orders

U.S. announced share (%)

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Ground Equipment •  Network Equipment

»  Gateways »  Control stations »  Very small aperture

terminals (VSATs) •  Consumer Equipment

»  Satellite TV dishes »  Satellite radio equipment »  Satellite broadband dishes »  Satellite phones and mobile satellite

terminals »  Satellite navigation stand-alone

hardware

Satellite Industry Segments

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World Ground Equipment Revenues

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Includes: Network Equipment — Gateways, Network Operations Centers (NOCs), Satellite News Gathering (SNG) equipment, flyaway antennas, and Very Small Aperture Terminals (VSATs) Consumer Equipment — Satellite TV, radio, and broadband equipment, mobile satellite terminals, and stand-alone satellite navigation devices, not including chipsets used in devices (such as smartphones) whose primary use is not satellite navigation

4%  

2011 – 2012 Global Growth

$7.6 $9.9 $11.9 $12.2 $12.2 $12.8

$20.8

$29.4 $31.1 $31.9 $32.2 $32.2

$5.9

$6.7 $6.9 $7.5 $8.4 $9.8

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Network Equipment

Satellite navigation equipment

Satellite TV, radio, broadband, and mobile equipment

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Ground Equipment Findings

•  Ground equipment revenues increased 4% overall in 2012 •  Network equipment revenues grew 17%, driven by VSAT sales •  Satellite TV, broadband, radio, and mobile voice and data equipment

revenues grew 5%, and the number of terminals in service grew across all segments in 2012

•  Satellite navigation equipment represents nearly 60% of overall ground equipment revenue, with a migration away from stand-alone to embedded chipsets

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Satellite TV 160.2

Broadband 1.4

Satellite Radio 23.9

Mobile Voice and Data 2.6

Term

inal

s in

Ser

vice

(m

illio

ns)

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U.S. Employment Estimates (Private Employment Only) •  Satellite industry employment in the U.S. decreased by 1% in 2012, compared to a 2% loss

in 2011 •  U.S. satellite companies shed a little over 20,000 jobs between 2007 and 2012, an 8% loss •  Three of the four satellite industry segments experienced job losses in 2012

»  Satellite Services added 5,035 jobs, or +7% (2011: -2.4%) »  Satellite Manufacturing employment declined by 1,549 jobs, or -6% (2011: -3%) »  Launch Industry employment declined by 1,246 jobs, or -2.2% (2011: -2.2%) »  Ground Equipment employment decreased by 3,647 jobs, or -4% (2011: -0.7%)

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0

50,000

100,000

150,000

200,000

250,000

300,000

2007 2008 2009 2010 2011 2012

Num

ber o

f job

s

Satellite Services Satellite Manufacturing Launch Industry Ground Equipment

Source: U.S. Bureau of Labor Statistics (BLS). All figures are preliminary estimates for 2012 based on figures through Q3 2012. Data will be updated for full-year 2012 in Fall 2013.

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Consumer $93.3

Fixed $16.4

Mobile $2.4

Remote Sensing, $1.3

2012 Satellite Industry Indicators Summary

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$189.5B 2012 Global Revenues

7%

Growth 2011 – 2012

Satellite Manufacturing

$14.6B

Launch $6.5B

Ground Equipment

$54.9B

Satellite Services $113.5B

5%

23%

4%

35%

Satellite Services $113.5

Ground Equipment

$54.9

Satellite Manufacturing

$14.6

Launch Industry

$6.5 Consumer

(GNSS) $32.2

Consumer (Non-GNSS)

$12.8

Network $9.8

U.S. $8.2

U.S. $2.2

Non-U.S. $4.3

Non-U.S. $6.4

Page 29: 2013:  Final State of the Satellite Industry Report

•  Satellite industry revenue was $189.5 billion in 2012 »  Growth of 7% worldwide in 2012 »  Surpassed 6% growth rate in 2011 »  The satellite industry fares well with tracking

industries

•  All four satellite industry segments surveyed posted growth in 2012 »  Satellite services, the largest segment,

grew by 5% - consumer services continues to be a key driver for the overall satellite industry

»  Satellite manufacturing revenues grew by 23%, due to proportionally more expensive commercial GEO and government satellites in 2012

»  Launch industry revenues rose by 35% in 2012, even with fewer overall launches, but with more commercial launches and more expensive heavy government launches than 2011

»  Ground equipment revenues increased by 4% in 2012, with slowing growth in consumer equipment and increasing growth in network equipment

$121.7 $144.4

$160.8 $168.0 $177.4

$189.5

$0

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2007 2008 2009 2010 2011 2012

$ billi

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Global Satellite Industry Revenue ($ Billions)

Top-Level Global Satellite Industry Findings

29  2011 – 2012 Global Growth

7%  

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Contact

Previous reports are available at www.sia.org

For more information on the satellite industry,

please contact [email protected]

Satellite Industry Association 1200 18th Street, NW

Suite 1001 Washington, DC 20036

202-503-1560

The Tauri Group space.taurigroup.com

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