Approved Event

2013

The I nternational Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries

14 -17 MAY 2013 KINTEX – KOREAN INTERNATIONAL EXHIBITION CENTER

www.seoulfoodnhotel.co.kr

20132013

2013

201320132013

KOREA’S LEADING INTERNATIONAL FOOD, DRINK & HOSPITALITY TRADE SHOW

2013

WHY IS KOREA SO IMPORTANT?Population 49,779,000

Total GDP $1.163 trillion (2011)

GDP Growth Rate of 4%

World’s 13th Largest Economy

Estimated $70 billion food and drinks market…expected to grow 9% year on year

Imports 70% of its food and agricultural needs

Free Trade Agreements with the World’s major trading hubs

* Visitor figure based on entry into entire Seoul Food exhibition and its accompanying events

With Korea currently experiencing a buoyant trading atmosphere, opportunities are rife for food and drink

companies to grow their business. With the country dependant on food imports, and local agriculture and food

production failing to keep pace with the increasing demand, Korea offers the perfect market for international

exporters. Plus, the younger generation’s exposure to western-style foods, brands and tastes, through overseas

travel and study, is increasing their familiarity and acceptance of international food products.

GUARANTEE MARKET ACCESS THROUGH SEOUL FOOD & HOTEL

420 exhibitors

27 official national pavilions

43 countries represented

49,156 visitors

Seoul Food & Hotel is Korea’s largest food and hospitality tradeshow,

and draws a senior trade-only audience from all sectors of the food and

beverage industry. It gives exhibitors an undisputed entry point into

Korea’s thriving food, drink, and hospitality market.

Seoul Food & Hotel is the longest running platform for both new to

market companies, as well as established brands, to promote their

products to the key decision makers. With strong official national

pavilions, as well as independent exhibitors, Seoul Food & Hotel delivers

quality and confidence for all participants.

KOREA’S LEADING INTERNATIONAL FOOD, DRINK & HOSPITALITY TRADE SHOW

“

“

Meat Korea 2013 Pork is the most popular meat consumed in Korea and

continues to grow. Behind pork, beef and chicken are

also popular meats and have grown at similar rates since

1980, with beef consumption alone expected to rise

14% in the 2011 – 2016 period. Meat Korea 2013

provides a dedicated platform for meat producers and

processors looking to develop their

business in Korea, and capitalise on

this huge market.

Wine Korea 2013In 2011, after a free trade agreement was signed between

South Korea and the European Union, wine consumption

in Korea grew by 8.4% compared to 2010. Forecasts

expect that this growth will be sustained between 2011

and 2015 to reach 26.44% by the end of the 5-year period.

South Korea today is the third largest Asian

wine market after China and Japan. Wine

Korea 2013 provides the most established

marketing platform in Korea for both new to

market and established wine brands to take

advantage of this growing market.

FOCUSED SECTORS AT SEOUL FOOD & HOTEL

The Innovation Norway pavilion exhibited to promote Norwegian products and our companies made many good contacts, especially with potential importers.

Ms Kilwon Lee, Royal Norwegian Embassy

Seafood at Seoul Food & Hotel 2013In 2011, Korea’s seafood imports from all origins

reached $3.83 billion, up 24 percent from $3.09 billion

in 2010. Until 2000, Korea was a net exporter of

seafood, however, growing domestic demand and

limited supplies have reversed the situation. In 2011,

Korea exported $1.98 billion of seafood and imported

about $1.85 billion more than it exported, with imports

expected to continue to outpace exports ensuring

that Korea will remain an important market for

seafood suppliers.

All photographs and quotes from Seoul Food & Hotel 2012

Beverages - Non Alcoholic

Canned & Processed Foods

Confectionery

Dairy Products

Food Ingredients

Fresh Produce

Frozen & Chilled Food

Gourmet Food

Health Food

Meat & Poultry

Organic Food & Drink

Seafood

Wines, Spirits & Beers

Agricultural Products

Seafood Products

Meat Products

Poultry Products

Dairy Products

Food Additives & Ingredients

Bakery & Confectionery

Wine/Liquor/Beverages

Coffee/Tea

Health/Organic Foods

Traditional Foods

Information & Equipment/Others

5% 10% 15% 20% 25% 30%

26.55%

8.88%

4.23%

1.63%

3.90%

9.75%

9.10%

7.69%

7.69%

10.83%

4.55%

5.2%

Seoul Food & Hotel 2012 Exhibitor Breakdown

Australia

Austria

Canada

Chile

China

Colombia

Cyprus

Dominica

Ecuador

France

Germany

Indonesia

Italy

Japan

Mexico

New Zealand

Norway

Philippines

Poland

Serbia

Singapore

Spain

Taiwan

Thailand

Turkey

USA

Vietnam “

“Seoul Food & Hotel is the perfect occasion to take advantage of the great business opportunities in Korea. We plan to return in 2013.

Ms Paulina Wilamowska, Polish Information and Foreign Investment Agency.

JOIN YOUR COMPETITORS FROMAROUND THE WORLD International exhibitors showcasing a full range of food and hospitality products including:

OFFICIAL NATIONAL PAVILIONS FROM:

Seoul

Incheon/Kyunggi

Other

Daejeon/Chungcheong

Daegu/Gyeongbuk

Gwangju/Jeonnam/Jeonbuk

Gangwon

Busan/Gyeongnam

Jeju

5% 10% 15% 20% 25% 30% 35% 40%

43.1%

35%

7.6%

6.2%

3%

2%

1.5%

1.2%

0.4%

MEET KOREA’S DECISION MAKERSTrade-only visitors represent senior buyers & specifiers from the whole food industry spectrum.

Distributors

Wholesalers

Confectioners

F & B Managers

Restaurant Owners & Managers

Supermarkets, Hypermarkets, Grocery

Clubs & Resorts

Government & Trade Associations

Industrial, Craft, In-store Bakers

Franchisers & Franchisees

Importers

Retailers

Chefs

Hotel Owners & Managers

Bar Owners & Managers

Quick Service Restaurants

Catering Service Consultants, Kitchen Planners

Industrial & Travel Catering

Korean Government Procurement Officers

President/CEO

Marketing/Planning Dept.

Sales

Purchaser

Research & Development Dept.

Manufacturing Management Dept.

Administrative & General Affairs Dept.

Quality Assurance/Inspection

Trading Dept.

Promotion

Engineer

5% 10% 15% 20% 25%

21.5%

14%

13.6%

13.2%

11.7%

7.5%

6.1%

5.1%

3.2%

2.2%

2%

Visitor Breakdown by Region

Visitor Breakdown by Job Function

3% 6% 9% 12% 15%

17.2%

10.3%

10.2%

9.1%

8.6%

8.5%

7.4%

6.6%

5.7%

4.9%

4.8%

3.3%

1.7%

1.7%

Visitor Breakdown by Product Interest

Agricultural products/Processing

Food Material/Additives

Coffee/Tea

Livestock & Processing

Baking & Confectionary

Marine Products/Processing

Health/Functional Food Product

Food information Service

Dairy Product

Franchise

Wine/Liquor/Drink

Traditional Food

Poultry

Catering Service

““Seoul Food and Hotel has consistently been a great event for

our exhibitors. The show concentrateson the most important players in theKorean import, retail & food service

sector. It's a must for anyoneinterested in the Korean market.Mr Michael Fay, ATO US Embassy Seoul

THE VENUEThe KINTEX exhibition complex is one of the newest and finest international facilities in North

East Asia in size, operational systems and service quality. It is equipped with facilities and

infrastructure superior to other exhibition centres all over the world. It is close to both Gimpo

and Incheon international airports and a short distance from metropolitan Seoul. It is close to

many leading hotels and is within easy reach of the Seoul subway system. After its recent

expansion, the centre now occupies over 100,00m2 gross of exhibition space. Kintex is widelyrecognised as one of the finest centres in Asia, and now one of the finest in the world.

The Organisers - Experience and ProfessionalismAllworld Exhibitions is Asia Pacific’s leading organiser of food and hospitality shows, with 15 such events in the region.

These events are marked with the famous Apple quality symbol, and include FHC China, FHA in Singapore and HOFEX

in Hong Kong, among many others. In its unique partnership with KOTRA, the Korea Trade-Investment PromotionAgency, it has made Seoul Food & Hotel the undisputed entry point to the Korean food, drink and hospitality market.

How to Exhibit - Stand Package Options

SPACE ONLY

US$310 per m2

(minimum area 18m2)

Bare floorspace, ideal for large exhibitors or national groups who wish to build

their own stand.

WALK ON STAND

US$370 per m2

(minimum area 9m2)

Includes walls, carpet, lighting, fascia, power point, counter, table,

chairs & shelving.

PREMIUM STAND

US$400 per m2

(minimum area 18m2)

Includes walls, carpet, lighting, fascia, powerpoint, counter, table, chairs, lockable cupboard,

display cube, logo tower & shelves.

For further information, please contact your nearest office:

WORLDWIDEOverseas Exhibition Services Ltd12th Floor, Westminster Tower3 Albert EmbankmentLondon SE1 7SP, United KingdomTel: +44 (0)20 7840 2145Fax: +44 (0)20 7840 2111Email: fhawkes@oesallworld.comContact: Fraser Hawkeswww.allworldexhibitions.com/food

KOREAKorean Exhibition Management Co., Ltd#1408 LG Twintel 1st157-8 Samsung-dongSeoul, 135-880, KoreaTel: +82 (0)2 569 5004Fax: +82 (0)2 569 7399Email: ellen@kemallworld.comContact: Ellen Hawww.seoulfoodnhotel.co.kr

ASIA/ASEANInternational Expo Management Pte LtdNo. 1 Jalan Kilang Timor #09-03Pacific Tech CentreSingapore 159303Tel: +65 6233 6777Fax: +65 6233 6768Email: davin@iemallworld.comContact: Davin Erwww.allworldexhibitions.com/food

Ministry of Knowledge Economy (MKE)

Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF)

Ministry of Culture, Sports and Tourism (MCST)

Ministry of Health & Welfare (MW)

Rural Development Administration (RDA)

Korea Food & Drug Administration (KFDA)

Gyeonggi-Do

Goyang City

Korea Food Research Institute (KFRI)

Korea Health Industry Development Institute (KHIDI)

Korean Society of Food Science & Technology (KoSHoST)

Korean Society for Food Engineering (KSFE)

Korea Distribution Science Association (KDSA)

The Korean Society of Food Hygiene and Safety (KoSFoS)

Korea Importers Association (KOIMA)

Korea Imported Liquor Wholesale's Association (KILWA)

Korean Bakers Association (KBA)

Korea Dietetic Association (KDA)

Korea Cooks Association (KCA)

Korea Restaurant Association (KRA)

Korea Wine Association (KWA)

INDUSTRY SUPPORTAll of the Leading Industry and Government Bodies and Associations support Seoul Food & Hotel 2013

www.seoulfoodnhotel.co.kr