EHFA International Standards Meeting 2013November 2013 | Budapest, Hungary

The New Era of Health and Fitness

1@BryanKORourke

#NEWERA2014

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bryankorourke.comall content available here

3

@bryankorourke

from Latin aera

A NEW ERA

DISCOVERY

of opportunity

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The greatest obstacle to discovery is not ignorance; it is the illusion of knowledge.

Daniel BoorstinAuthor | Pulitzer Prize Winner | Historian

A SEA OF INDUSTRY CHANGE5

NEW ERA

NO INSTITUTIONS ARE IMMUNE 6

@bryankorourke

NEW ERA

NEW AND BETTER WAYS7

@bryankorourke

NEW ERA

THE ERA OF NEW IDEAS8

70%Fortune 500 Firms gone in next decade

LOOKING THROUGH A NEW LENS 9

ERAA NEW

10THE FUTURE IS HERE

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UNCERTAINTYwe are all competing for relevance

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79%Think Children Will Have It Worse Off Then They Did

HeartLand Monitor Poll 9.2013

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Gallup Poll 2013

Optimism About The Future For EU Young People

14Human Perception

Accelerating Returns15

Law of

#NEWERA

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@PeterdiamandisAbundance

EMBRACE DISCOVERY17

@bryankorourke

ERAA NEW

OF GROWTH

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Globalism

EMBRACE TRENDS

Consumers

Technology

CHANGE

@bryankorourke #FutureofFitness

TECHNOLOGY OPPORTUNITYit doesn’t replace human

interaction tech enables it

CLOUD COMPUTING 20

@bryankorourkeLow Cost Powerful Tools and Platforms

WEARABLES 21

@bryankorourke

Millions of US Adults Have Used Devices #InternetOfThings

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@bryankorourke

485,000,000Shipped Wearables By 2018 - 60% Health & Fitness

ABI Research 2013

@bryankorourke

EMBEDDED 23

24Virtual

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>1 Million Users

GAMIFICATION

Mobile | Connectivity 26

@bryankorourke@bryankorourke

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@bryankorourke

7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA

ABI Research 2013

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@bryankorourke

100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra

Many facilities still don’t have effective apps

ABI Research 2013

LIFE IN A MOBILE WORLD29

@bryankorourke

NOT JUST MILLENNIALS

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“It’s about merging digital with the brick and mortar store.”

@chuckrunyon

COMPETING FOR THE FUTURE

NEW FORMS OF CARDIO, ENTERTAINMENT, TRACKING31

New Technologies

WALLED GARDENS

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New Technologies

PROBLEMSNO STANDARDS

@bryankorourke

CREATING THE #NEWERA2014

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FIT-Cwww.fittechcouncil.org

JOIN US

Our Son William On the Internet

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GLOBALISM

GLOBALISM35

@bryankorourke

URBAN / BRIC 36

@bryankorourke#NEWERA

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2016 World Population In Emerging Markets

88%@bryankorourke

Middle Class Doubles38

@bryankorourke

2.5 Billion More In 15 Years

CONSUMERS 39

@bryankorourke

THE CONSUMER IS KING 40

@bryankorourke

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@bryankorourke

“Transforming Expectations

and Interactions With Everyone”

Consumer Transformation

Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf

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http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf

Brand Matters Less75%Chameleon Consumer

43@bryankorourke

89% Price#1 Decision Factor

UTILITY VS EXPERIENCE 44

@bryankorourke

BIFURCATION

OMNI CHANNEL

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Functional & Group MICROGYMS

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GymBox

benkellydesign.comDESIGN - UX

PRESUMERS & CUSTOWNERS 47

@bryankorourkeParticipate in the funding, launch and growth of new products

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Devices Maxmimize Every MomentMobile Moments

63% of females and 73% of males check at least every hour

@JJJRHbook@GARYVEE

Caring About Customers First Why Do You Love Your Mom ?CARING

A Cultural Shift Back From Where We Came : Small Town RulesSHIFT

Erase Lines In The SandBOUNDARIES

@bryankorourke

RETHINK ROLES

What’s The ROI ?RELATIONSHIPS

@jjjrhbook@garyvee

Many Still Don’t Understand

A CONSUMER REVOLUTION

@bryankorourke

CREATE an AWESOME CUSTOMER FOCUSED CULTURE

CARINGC U L T U R E

LEADERS NEED TO BE AN EXAMPLE LEADERSHIP

Chuck Runyon

TRANSPARENCY

Great Experiences Know Your Customers & Connect

SHOCK & AWE

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Globalism

EMBRACE TRENDS

Consumers

Technology

OPPORTUNITY

SEE THINGS DIFFERENTLY59

@bryankorourke

Discovery | Vision

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WEwhy collaboration ?

S CURVE- REINVENTION & FRAGMENTATION

61@bryankorourke

New Era : Micro GymLow Cost

Pop UpDigital

WellnessMind BodySick Care

Pharma

THE NEW ERA

CHANGE DRIVING

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THE END OF COMPETITIVEADVANTAGE

a new era rita mcgrath

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Collaboration Is Required ForThe New Paradigm

GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym

64@BryanKORourke

#GGI2014

A New Era Requires Vision

65@BryanKORourke

#GGI2014 Sony Senior VP Steve Heckler

"The [music] industry will take whatever steps it needs to protect

itself and protect its revenue streams. It will not lose that revenue

stream, no matter what."

August 2000

@BryanKORourke

#GGI2014

67@BryanKORourke

#GGI2014Sony CFO Masaru Kato

April 2012

Sony Records $6.4 Billion Net Loss"We consider the current situation to be very serious. We will take resolute measures to transform our business

without protecting any sacred cows."

April 2012

68 @BryanKORourke

Rethinking Requires Leadership

GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym

69@BryanKORourke

#GGI2014

Wednesday AgendaGM and Ford Jointly Develop New Transmission Technology

70@bryankorourke

“Sick Care” Is Broken

Self Care: NEW MARKETS

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“The best way to predict the futureis to create it “ - Peter Drucker

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#MOVEMENTwith vision and a mindset of discovery

TOGETHER WE’LL CREATE THE FUTURE73

@bryankorourke

ERATHE NEW

OF GROWTH

Ritz Carlton Dove Mountain Tucson September 25th - 28th 201374

bryankorourke.com |@bryankorourke | #NewEra2014

welcome to the

thank you

NEW ERA