2013 Daily Oil Bulletin Media Guide
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2013 MEDIA GUIDE 2013 MEDIA GUIDE The Daily Oil Bulletin has been telling the oilpatch’s story for 75 years. The most anticipated source of industry news is now fully digital and introducing A DIVERSE RANGE OF ADVERTISING OPTIONS to help you reach the thousands of energy industry players who read it every day.
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JuneWarren-Nickle's Energy Group 2013 Daily Oil Bulletin Media Guide
Transcript of 2013 Daily Oil Bulletin Media Guide
2013
MED
IA G
UID
E
2013 MEDIA GUIDE
The Daily Oil Bulletin has been telling the oilpatch’s story for 75 years.The most anticipated source of industry news is now fully digital and introducing A DIvErsE rAnGE of
ADvErtIsInG optIons to help you reach the thousands of energy industry players who read it every day.
2013 MEDIA GUIDE PAGE 2
Readership
Average number of page views per month— one of the highest levels of online traffic in the industry.621,219
50% producers
26% service
6% other
18% �nancial,
DOB readers are:
companies
government,associations and consultants
There's a reason why over 10,000 subscribers can’t wait to receive their Daily Oil Bulletin every weekday.
Information based on 2011 data.
Connect with over 10,800 Daily Oil Bulletin (DOB) subscribers from all industry facets, including management, geology, geophysics, land,
finance, law, engineering and production.
These energy professionals look to the latest industry news in the DOB for making key business decisions.
For 75 years, the DOB has covered the ever-changing oil and gas sector. Today, with one of the highest levels of online traffic in the industry, users engage the site again and again (93 per cent returning visitors).
Let the DOB help you capitalize on this niche oil and gas industry audience with display and content advertising opportunities.
DOB readers are:
Market your events, new studies, asset sales and employment opportunities within the content pages of the DOB. Advertisements must be oil and gas industry specific and contain information that would be of benefit to a subscriber, such as notices of meetings, conferences and courses; geological studies; farmouts or property dispositions; and job postings.
Online Display Advertising
Ad Unit SizesHOMEPAGE EMAIL ALERT
ARTICLE / INSIDE PAGE
INSIDE / ARTICLE PAGE
SAMPLES OF CONTENT ADVERTISING IN ‘TODAY’S
HIGHLIGHTS’ SECTION
With a variety of ad options, the DOB is the
perfect vehicle for your marketing message.
Online Content Advertising
2013 MEDIA GUIDE PAGE 3
Advertising Options
1A
1B
1C
2A
2B
1C
1D LEADERBOARD 728 pixels wide BY 90 pixels tall
BIG BOX300 pixels wide BY
250 pixels tall
1A
2B1B
2 A1C 1D
Digital ads on the Daily Oil Bulletin website and its
email alerts are available in a range of size options.
BONUS WITH 300 pixels wide BY
120 pixels tall
SKYSCRAPER 160 pixels wide BY 600 pixels tall
BONUS WITH 1C
1C
Placement Ad unit and position Cost per month
Homepage Leaderboard, top of homepage $ 1,590
Homepage Big Box, upper-middle right-hand side 1,000
Homepage/inside pages Super Banner, bottom of homepage and inside article pages (also includes a complimentary box ad located on the upper right-hand corner of the homepage) 840
Inside/article pages Leaderboard, top of page 1,100
Placement Ad unit and position Cost per month
Email Alert Leaderboard, top of email window $ 1,248
Email Alert Skyscraper, right-hand side of email window 1,040
Placement Cost per day (minimum $120 per ad)
Homepage under Today’s Highlights $1 per word $150 per image $75 per link
Edmonton220–9303 34 Avenue NWEdmonton, AB T6E 5W8tel: 780.944.9333 | fax: 780.944.9500toll free: 1.800.563.2946
Calgary2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4tel: 403.209.3500 | fax: 403.245.8666toll free: 1.800.387.2446
junewarren-nickles.com
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
2013 ADvErtIsInG rAtEs
Online Display Advertising
Email Alert Display Advertising
Online Content Advertising
For further information on these advertising options, please contact Tony Poblete at: Telephone: 403.209.3532 Email: [email protected]
For further information on this advertising option, please contact Stephen Marsters at: Telephone: 403.209.3539 Email: [email protected]
Limited space!Only five rotating ads per position to give you maximum exposure.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
Rates effective September 1, 2012, for advertising in 2013.
2012
/09/01
PAGE 4
