2013 COMPANIES TO WATCH

www.bedroomretailers.com

SLEEP RETAILERS’ MAGAZINE

Publisher .............Christopher Schriever chris@bluehouse.us

Managing Editor.................... Kate Vasko kate@bluehouse.us

Associate Publisher/ Sales Director ................ Kyle Harrington kyle@bluehouse.us

Assistant Editor .................Gretchen Kast gretchen@bluehouse.us

Creative Director .....................Alice Ashe alice@bluehouse.us

Design & Print Firm ............... Blue House www.bluehouse.us

Web Manager ....................... Blue House www.bluehouse.us

Providing bedding retailers with information and insights

on a variety of Mattress and Bedding products.

Since 1995.

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BEDROOM is published quarterly by Blue House Design, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2013. All rights reserved. Address correspondence to: Editor c/o BEDROOM, Blue House, 2168 Wisconsin Ave, NW, Washington, DC 20007. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. BEDROOM is an independent trade publication. BEDROOM neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at bedroom@bluehouse.us.

CIRCULATION NOTICE: BEDROOM will print 19,000 copies of BEDROOM. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circulation auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.

BEDROOM: ISSN 2163-7571

2013 Companies to Watch 3

TO WATCHcompanies

Returning from a vibrant and reinvigorated Las VegasMarket, we are proud to release this third annualCompanies to Watch. Be it their longevity in the industry,newest collection, or latest in technological advancements, these are Bedroom Magazine’s companies to watch.

Aireloom / E.S. Kluft / With the opening of a 99,000 square foot, state-of-the-art production and distribution center in Township, PA, E.S. Kluft & Co. is producing its line of luxury mattresses and sleep products for the first time on the East Coast. The new facility will enable the company to better service its east-coast retailers. Kluft also expanded its reach with its recent addition of retail locations in China. Visit www.aireloom.com or call 909.373.4211.

BioSmart Sciences / The first FDA approved pillow to treat snoring and sleep apnea, BioSmart’s Bios Anti Snore/Anti Sleep Apnea pillow reduces snoring problems by 78% and promotes an 86% reduction in duration of snoring events. The pillow also reduces the symptoms of mild obstructive sleep apnea by 24% and is a great companion to the company’s complete mattress collection. Visit www.biosmartsciences.com or call 877.898.8880.

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Blu Sleep / We first met Canadian-based, Blu Sleep in 2012 when the company introduced its pillow collection at the Las Vegas Winter Market. The company enlarged the collection this year with the introduc-tion of its Ice Gel and Breeze Memory Foam pillow lines. Blu Sleep plans to expand its innovative pillow and topper collection by introducing a collection of mattresses later this year. Visit www.blusleepproducts.com or call 866.973.7614.

Boyd Specialty Sleep / Boyd Specialty Sleep continues to lead the sleep accessories category with innovative, UPS shippable products. The company’s latest product debuts include a collection of Natural Flex® platform beds, a patent-pending thermal polyurethane air core for its air mattresses, and a collection of occasional mattresses at the Winter Las Vegas market. Boyd offers innovative, affordable options for today’s consumers. Visit www.boydspecialtysleep.com or call 314.977.5222.

Technology. Sustainable. Innovation.

TO WATCHcompanies

2013 Companies to Watch 5

Carpe Diem / Hastens / VI-Spring / Vying to gain ground in the luxury market, European brands Carpe Diem, Hastens, and VI-Spring continue to make a name for themselves in the United States mattress industry. With the limited demand, we are interested to see which company will gain further market share in the competitive luxury bedding category. Visit www.carpediembed.com/www.hastens.com/www.vispring.com or call 203.984.8879/+46(0)221-274 19/866.611.1199.

Dormeo Octaspring / Dormeo Octaspring® introduced its innovative Octaspring to the US last year and the multi-million dollar advertising program won the 2012 Moxie Award in the process. Awarded the Best International Infomercial of the Year, by the Electronic Retailing Association, we’re excited to see what’s in store for Dormeo Octaspring’s renewed advertising program this year. The 2013 consumer campaign is set to start soon and aims to drive traffic to its retail dealers. Visit www.octaspring.com or call 800.211.7924.

Fabrictech International / Fabrictech International contin-ues to lead the sleep protection category with its innovated mattress and pillow encasement and protector products. The company’s latest launch, PureCare™ Aromatherapy mattress and pillow protectors, was unveiled at the Las Vegas Winter Market. To better service its retail cus-tomers, the New Jersey-based company recently expanded into a larger factory and showroom. The global company partnered with Multimaster Australia Pty Ltd. to serve its Australia and New Zealand sleep retailers. Visit www.fabrictech.com or call 800.785.8563.

TO WATCHcompanies

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FXI / FXI has streamlined the Anatomic Global mattress collection it acquired in 2011. The transformed line offers unique innovation with products such as the Rejuvigel™ mattresses and patented adjustable base selections. Within a year of joining the company, FXI Chief Marketing Officer, Diane Adams, is leveraging market research to provide retail customers with the right tools, training and support needed to increase sales. FXI’s recent mattress topper creations demonstrate the depth of this research. Visit www.fxi.com or call 610.744.2300.

Gold Bond / Northeastern manufacturer, Gold Bond, continues to raise the bar offering quality innerspring mattresses that appeal to a variety of price points. With the usage of mini coils in the new Comfort Collection last year, we are looking forward to see what high value, high quality mattresses the company will unveil in 2013. Visit www.goldbondmattress.com or call 860.549.2000.

Kingsdown / Top 10 bedding producer, Kingsdown, previewed a high-tech patented Sleep Smart sleep system at the Winter Las Vegas Market. The technologically advanced, interactive sleep experience is designed to monitor movements, understand pain, ease pressure, track sleep patterns and even gently wake a sleeper from a deep sleep. We believe Kingsdown’s President, Frank Hood, when he said, “this new collection will forever change the way we think of going to sleep.” Visit www.kingsdown.com or call 800.354.5464.

TO WATCHcompanies

2013 Companies to Watch 7

Leggett & Platt / Combining tranquility and relaxation with convenience, Leggett & Platt® continues to unveil adjustable bases that surpass expectation. From the Designer Series with the tagline, “Finely crafted tranquility,” to the recently unveiled Versa Style™ Folding Founda-tion, Leggett & Platt’s adjustable bases lead this current trend in the mattress industry. Visit www.lpcpg.com or call 417.358.8131.

Naturepedic / Releasing the US’s second Global Organic Latex Standard (GOLS) Certified Organic Mattress, Naturepedic® is dedicated to offering mattresses designed and engineered with enhanced comfort and uncompromising health and chemical safety standards. As more and more consumers demand healthier products, we’re convinced Naturepedic’s proven track record will foster further growth for the company in 2013. Visit www.naturepedic.com or call 800.917.3342.

TO WATCHcompanies

Trusted. Patented. Hand-Crafted.

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TO WATCHcompanies

OMI / California-based Organic Mattresses, Inc (OMI)’s impressive large-scale Organic Mattress Eco-Factory™ further substantiates its commitment to maintaining a smoke-free, fragrance-free, and cruelty-free environment. As the first US mattress manufacturer to receive GOLS certification on a mattress, OMI solidified its position as a luxury mattress manufacturer with an entire line of certified-organic latex and innerspring mattresses and sleep accessories. Visit www.omimattress.com or call 800.951.9196.

Pure LatexBLISS / The company’s desire to seek out new, eco-friendly latex products will offer great possibility for them in 2013 with the introduction of bio-LATEX™ mattresses, toppers, and pillows, Pure LatexBLISS™ is the first in the industry to use guayule—a renewable, non-food crop grown domestically—in the new Yulex Collection. Visit www.latexbliss.com or call 404.260.7421.

Serta / With the astounding success of the iComfort® mattress and accessories collection, it is clear why Serta® is the number one mattress company in the United States. With an impressive R&D center, we’re inter-ested to see what innovative mattress design will follow the achievement Serta earned with iComfort. Visit www.serta.com or call 888.557.3782.

2013 Companies to Watch 9

TO WATCHcompanies

Simmons Bedding Company / Rebranded as Beautryrest® in 2012, Simmons® Bedding Company has integrated the household name into its complete line and celebrated the transformation with new Beautyrest® and ComforPedic® from Beautyrest® collections. Embracing its clever Recharge marketing campaign, targeted direct to consumer, Simmons Bedding Company looks to its proprietary designs to reach a new generation of consumers. Visit www.simmons.com or call 877.399.9397.

Spring Air International / Celebrating the 86-year-old Back Supporter® brand, Spring Air has dubbed 2013 the year of the “Back Sup-porter Celebration.” Back Supporter is one of the most longstanding and successful mattress brands and the company looks to only further increase its success, awareness, preference, and sales in the years ahead. Visit www.springair.com or call 617.884.2300.

Trusted. Patented. Hand-Crafted.

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TO WATCHcompanies

Tempur-Pedic / Sealy / With the acquisition nearly com-plete, we’re anxious to see how the two mattress companies will reinvent themselves in 2013. Sealy’s recent market launch focused on revamping the company’s Posturepedic® by introducing a half foam/half springs design. Tempur-Pedic® uses air as a component in the overall structure of its TEMPUR-Breeze™ mattresses. What other material uses might we see in the year ahead? Visit www.tempurpedic.com/www.sealy.com or call 888.811.5053/800.697.3259.

Therapedic International / Unveiling the Agility Mattress Collection in 2012, Therapedic® International is one of the first mattress manufacturers to use the innovative mini coils at the top of the mattress. With the recent expansion of its Kathy Ireland Home Collection, the company continues to find the best blend of technological and engineer advancements while further updating and marketing their most successful brands. Visit www.therapedic.com or call 800.314.4433.

World Bed Studio / Seeing the success of similar co-ventures in other consumer product industries, World Bed Studio is the first to offer a Toms style disaster relief and sustainability program. With a one-for-one approach, each World Bed mattress purchase at retail provides consumers the opportunity to donate a World Bed product to one of five charitable projects within the association. Visit www.worldbed.org.

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TO WATCHcompanies

The National Retail Federation forecasts a 3.4% increase in retail sales in 2013. We look forward to seeing how these companies and the industry performs.

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