2013 Citi Field Opportunities
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Transcript of 2013 Citi Field Opportunities
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New York Mets: About Our Organization
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Introduction
Sponsorship Opportunities
With a portfolio of blue chip entertainment properties located in the media capital of the world, family-owned Sterling Equities has built a world-class sports and entertainment company that provides partners with the unique opportunity to create highly-customized and multi-platform marketing partnerships.
Our partners have the opportunity to leverage the Mets’ iconic New York history and various Sterling Equities properties to generate continued awareness and positively drive their businesses in the New York area and across the country.
And in 2013, Citi Field will host the MLB All-Star Game providing our sponsors with unprecedented national exposure and once-in-a-lifetime hospitality opportunities!
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• This state-of-the art ballpark officially opened for regular season play on April 13, 2009
• Highlights:
- Intimate ballpark with baseball-centric design
- 42,000 seating capacity
- 360-degree view of playing field from concourse
- High-end clubs/restaurants
- Iconic “Jackie Robinson Rotunda”; Pepsi Porch; Party City Deck
- Multi-purpose building open 365 days a year
• Direct sight of major transportation - Long Island Railroad, NYC Subway, Van Wyck Expressway, Whitestone Expressway, Grand Central Parkway, LaGuardia Airport
• Citi Field is also the catalyst to redevelopment of the fastest growing area in New York City, Willets Point.
Citi Field
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Demographics
Over 25 million fans actively consumed Mets content during the 2012 season!
18-34 = 28.5% 35-49 = 27.3% 50+ = 44.2%
Age:
Male = 59.2% Female = 40.8%
Sex:
Caucasian = 61.6% Hispanic = 19.2% African-American = 11.5% Asian = 4.5% Other = 3.1%
Race:
Source: 2012 Scarborough Research – Fans who have watched, listened, attended a Mets game
Household Income:
More than 50% of Mets fans have a household income of more than $75,000
Over 35% have a household income of over $100,000
Attendance: Over 2 million unique visitors attended games in 2012.
TV Viewers: Over 200,000 households tune in to watch each Mets game. This ranks 3rd in all of Major League Baseball!
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Mets Awarded 2013 MLB All-Star Game
Commissioner Selig said: "We are delighted to bring the Midsummer Classic to Citi Field, a wonderful ballpark that has carried on the remarkable National League tradition in New
York City. The Mets will be superb hosts to next summer's greatest sporting event."
Major League Baseball and the New York Mets will hold the 2013 All-Star Game at Citi Field on July 16, 2013. The 2013 All-Star Game will be the 84th Midsummer Classic.
It will mark just the second time that the Mets have hosted the All-Star Game, having also done so at Shea Stadium in 1964.
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ASG: Inside the Numbers
All Star Game Viewing History: 2012 (Host: Kansas City) ASG HR Derby Total Viewers Households 7,820,000 4,757,000 12,577,000 A25-54 4,543,000 3,466,000 8,009,000 2008 (Host: New York) ASG HR Derby Total Viewers Households 10,441,000 6,184,000 16,625,000 A25-54 6,380,000 4,640,000 11,020,000 In addition, MLB International’s transmission of the All-Star Game was televised around the world by 47 broadcast outlets to more than 200 countries and in 14 languages.
• 176,000 visitors to New York City • 300,000 fans to share in the All-Star experience • $192M impact on the local economy (figures represented by Mayor’s office) • Over $3.5M donated to local and national charities by host and MLB
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2012: A Season of Amazin’ Milestones
On the 8,020th game over 50 completed seasons, Johan Santana became the
first Mets pitcher to throw a no-hitter on June 1st, 2012
Santana threw a career-high 134 pitches and struck out eight batters in the historic 8-0 victory over the St. Louis Cardinals at
Citi Field
Rookie pitcher Matt Harvey set the franchise record for strikeouts (11) for
a pitcher making his Major League debut, finishing with a 2.73 ERA (4th
best rookie) He also became the fist pitcher since 1900 to
strike out at least 10 while also getting 2 hits at the plate.
Third baseman and the face of the Mets, David Wright set many franchise
records, including:
Most hits in team history with 1,426 on September 26th at Citi Field
Also leader in RBIs, Walks and Runs Scored via his 2012 season
He also holds the lead in Doubles and Extra-Base Hits for the Mets
First No-Hitter Rookie Pitching Most Hits
Pitcher John Franco, the Mets all-time Saves leader, was inducted into the Mets Hall of Fame in June Citi Field set four attendance records, including on July 3rd with 42,516 And of course, the Mets celebrated its amazin’ fifty years throughout 2012
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HISTORY
• Launched on March 16th, 2006 by Sterling Entertainment Enterprises, Time Warner Cable and Comcast
DISTRIBUTION
• 8.7 million homes in NY, NJ, CT and Northeast PA
• 13.7 million homes including national distribution
POSITION
• The official TV Home of the New York Mets, the New York Jets, UConn football and basketball, and the Big East Conference
• The only TV network that delivers in-depth, objective coverage of all New York sports
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Citi Field: Partnership Opportunities
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Fixed Scoreboard Signage
• The Main Scoreboard is located on the exterior of Citi Field, behind the auxiliary scoreboard in right field.
• The Auxiliary Scoreboard in right field will show current statistics, lineups and other in-game information. The signage associated with the right field scoreboard is double-sided and will be viewed multiple times per game by fans in attendance.
• The signs can be seen by traffic on both the Whitestone and the Van Wyck Expressways.
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Outfield Wall and Façade Signage
Your company would receive a highly-visible permanent sign on the Citi Field Outfield
wall or Façade. This sign will be seen regularly by fans in attendance and watching on
television during routine fly balls and home runs.
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Your company would receive one (1) ½-inning of LED signage during every regular season Mets home game. The signage runs along both the 1st and 3rd base lines on the press level at Citi Field, as well as over left field.
LED Signage
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Your company would receive one (1) ½-inning of signage along both the first and third baselines during Mets home games at Citi Field.
First and Third Rotational Signage
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Citi Vision Feature
Your company would receive an in-game feature on the main video board located in center field during all New York Mets regular season home games at Citi Field. A PA announcement will direct the crowd toward the Citi Vision screen as your company’s feature is shown. Logo ID will be present throughout.
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Home Plate Rotational Signage
Your company would receive one (1) ½-inning of home plate signage (2½’ x 20’) during
every non-nationally televised New York Mets home game. The Mets are broadcast in
the New York area on SportsNet New York (SNY) and CW11 (Channel 11). In addition
to the exposure your sign will receive in New York, it will be seen in news and sports
programming and on visiting team broadcasts.
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Permanent Home Plate Signage
Your company would receive permanent home plate signage during every contracted, non-
nationally televised New York Mets home game. The Mets are broadcast in the New York area on
SportsNet New York (SNY) and CW11 (Channel 11). In addition to the exposure your sign will
receive in New York, it will be seen in news and sports programming and on visiting team
broadcasts.
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Your company would receive a diorama sign(s) at Citi Field. Dioramas are located on the walls of the concourses on various levels of the ballpark.
Dioramas
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Citi Field: Media Opportunities
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Mets Magazine Advertisement
Your company can receive a full page, four color advertisement in the 2013 Mets Magazines
Mets Magazine • Monthly publication • Serves a program • Examines current events • GREAT FOR ADVERTISING
PROMOTIONS THAT CHANGE THROUGHOUT THE YEAR!
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SNY Media
Your company can receive any the following in-game media on SNY
• 0:30 in-game commercials • In-game billboard “pop-ups” • 0:30 commercials during Mets Pre-Game Live • 0:30 commercials during Mets Post-Game Live • 0:30 commercials during “Mets Weekly” • 0:30 commercials during “Mets Fast Forward” • 0:30 commercials during “Kids Clubhouse”
Gary Cohen Ron Darling Keith Hernandez Ralph Kiner
* Other entitlement opportunities for various SNY programming are available
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Radio Advertisement
Your company can receive (1) 0:60 spot on ESPN Deportes
Since its launch, the radio network has grown to include 45 affiliates throughout the country reaching close to 80% of the Hispanic population in the U.S. The station is also available via SIRIUS and XM Satellite Radio, ESPN Deportes Radio iPhone and Android applications, and ESPNDeportesRadio.com. Launched in April, 2012, ESPN Deportes Radio is the first and only Spanish-language radio station in New York dedicated to providing sports content around-the-clock. In 2012, the station became the Spanish language home of the New York Mets, with Juan Alicea and Max Perez Jimenez with the calls. The signal of ESPN Deportes, extends throughout the tri-state area, giving Mets fans on eastern Long Island, northern New York, New Jersey and Connecticut and southern New Jersey the opportunity to listen to games in Spanish.
Juan Alicea Max Perez Jimenez
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Citi Field: Event Spaces
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Size: 1,200 square feet Capacity: 80-100 Ideal for: Birthday parties, small receptions & dinners
•Adjacent to warning track,
view of playing field
•Indoor & outdoor space
•Private entrance
MODELL’S CLUBHOUSE
Modell’s Clubhouse is a cozy space located on the edge of far right field next to the bullpens, enabling your guests to view the ballpark just like the players do. This can be a climate-controlled space, or you can open the glass doors and transform the room to an outdoor space!
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AUDITORIUM & RECEPTION AREA
The perfect room for a formal meeting is the Citi Field Auditorium. The 150-seat Auditorium features plush, theater-style seats, a stage, & state-of-the-art audio/visual equipment. The adjoining Reception Area can also be used for group registration & cocktail receptions.
•Open views to the South & views into the Jackie Robinson Rotunda •Climate-controlled
Size: 2,800 square feet Capacity: 150 Ideal for: Business meetings, conferences, presentations, and lectures
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Board Room 4th Floor
The Board Room is a fantastic place to hold a meeting! Located in the Mets Administrative offices on the 4th floor, this beautiful space provides an impressive setting.
Size (Board Room): 650 square feet, Capacity: 25 guests Ideal for: Intimate sessions & meetings
•Ability to set-up food and beverage inside the space
•Climate-controlled
•A/V equipment in Board Room
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ACELA CLUB
A room with full views of the playing field, the New York City skyline, & the World’s Fair Marina, the Acela Club is an elegant addition to the event spaces at Citi Field. Enjoy a fine-dining experience while overlooking the field or redesign the space to host your special occasion at one of the area’s finest new restaurants.
Size: 8,000 square feet Capacity: 350 Ideal for: Bar/Bat Mitzvahs, trade shows, dinners, luncheon events, & large receptions
•Interior views of the ballpark
•Climate-controlled
•Special tiered-seating area
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Thank You!!!