©2013 Cengage Learning. All Rights Reserved. Business Management, 13e Technology and Information...

©2013 Cengage Learning. All Rights Reserved.

Business Management, 13e

Technology and Information Management12.1 Electronic Technology Fundamentals12.2 Information Management12.3 Technology and Business Strategy

CHAPTER

12



CHAPTER 12

2

12.1 Electronic Technology Fundamentals

GOALS● Describe the role of information in a modern

business.● Describe how the Internet provides

information to users.● Describe the basic technology infrastructure

used by businesses.



CHAPTER 12

3

Managing in a Technology World

● Knowledge workers● Information center operated by people who work with

information● Managers Supervisors, and workers

● Data● The original facts and figures that businesses generate,

must be collected and processed in a meaningful way● Information

● Data is turned into information



CHAPTER 12

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Technology Change

● Computing● Digital computers, Mainframe, PC Software

● Moore’s Law● A computer bought only one to two years ago will

be obsolete this year. ● Wireless technology

● 4G



CHAPTER 12

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Checkpoint ● Describe the difference between data and

information?



CHAPTER 12

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Checkpoint ● Describe the difference between data and

information?● Data is the original facts and figures that

businesses generate.● Information is the data that have been processed

in some meaningful way that is useful to decision makers.



CHAPTER 12

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The Internet Platform

● Internet● A world wide network of linked computers that

allows users to transfer data and information from one computer to another anywhere in the world.

● World Wide Web● Consists of a set of standards that have made the

internet accessible to the average person



CHAPTER 12

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Checkpoint ● Explain the difference between the Internet

and the WWW?



CHAPTER 12

9

Checkpoint ● Explain the difference between the Internet

and the WWW?● The internet consists of a worldwide network of

computers ● The Web allows individuals to use the internet

through browsers and links



CHAPTER 12

10

Distributing Information

● Local area network (LAN)● Use of a network in a single building or complex

● Server● Stores the data

● Wide area network (WAN)● Wide geographical area

● Intranets ● Extranets● Search engine



CHAPTER 12

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Checkpoint ● Describe the difference between a local area

network and wide area network?



CHAPTER 12

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Checkpoint ● Describe the difference between a local area

network and wide area network?● A local area network consists of linked computers

that serve users in a single building or building complex

● Wide area networks link computers over larger geographic regions



CHAPTER 12

13

12.2 Information Management

GOALS● Describe the information systems that

managers use to aid in their decision making.● Discuss the advantages and disadvantages of

Internet-based communication.● Describe how information systems can

improve business operations.



CHAPTER 12

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Managing Technology

● CIO (Chief Information Officer) ● Organizing information systems

● Database ● Information Systems

● Management information system● Decision support system● Executive information system



CHAPTER 12

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Checkpoint ● List the three types of information systems?



CHAPTER 12

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Checkpoint ● List the three types of information systems?

● Management information systems ● Decision support systems ● Executive support systems



CHAPTER 12

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Networked Communication

● Voice over Internet Protocol (VoIP)● Using the internet for telephone services ● Videophones ● Share application software and collaborate by

using text and graphics tools while sitting at your computer

● Information security● Firewall



CHAPTER 12

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Checkpoint ● Describe how businesses can help ensure

online security?



CHAPTER 12

19

Checkpoint ● Describe how businesses can help ensure

online security?● Companies should put in place firewalls ● Ensuring passwords are changed frequently● Fingerprint scanning ● Voice verification



CHAPTER 12

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Improving Business Operations

● Internet● Important tool to improve business operations

and control costs ● Company Websites

● Digital dashboards● Management information system that allows

multiple sources of information to be displayed graphically on a computer.



CHAPTER 12

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Checkpoint ● Describe three ways technology improves

business efficiency?



CHAPTER 12

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Checkpoint ● Describe three ways technology improves

business efficiency?● Sales people can check inventory ● Inventory can eb tracked in real-time ● Orders and shipping can be tracked



CHAPTER 12

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12.3 Technology and Business Strategy

GOALS● Describe technology’s impact on strategy.● Describe the planning process for developing

an online business.● Discuss types of problems that employees face

in today’s high-technology organizations.



CHAPTER 12

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Technology’s Impact on Strategy

● Customer data● Data collected from online behavior are placed into

databases where data mining techniques are used to create information

● Data mining● The process of using data in databases to find

relationships between individuals and their behavior or preferences

● Developing customer profiles● Product registration



CHAPTER 12

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Technology’s Impact on Strategy

● Social networking● Allows users to post information about themselves

and share that information with others ● Competitor data

● Companies with publicly traded stock will often post their annual reports to stockholders and other information online



CHAPTER 12

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Checkpoint ● Describe the data the businesses collect over

the internet?



CHAPTER 12

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Checkpoint ● Describe the data the businesses collect over

the internet?● Business trends and competition ● Customers and potential customers



CHAPTER 12

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E-Business Planning

● Business planning for a website1. Determine the purpose 2. Study the business’s customers, their needs, and their

online experience3. Plan the design aspects of e-business website 4. To decide how e-business will host its technology



CHAPTER 12

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E-Business Planning

● Web Server, Web-hosting service, Domain Name

● Technology development● Order processing

● Electronic Shopping carts ● Website design

● Site promotion● Open for business



CHAPTER 12

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Checkpoint ● Describe the three main tasks of e-business

planning?



CHAPTER 12

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Checkpoint ● Describe the three main tasks of e-business

planning?● Business Planning ● Technology development ● Site promotion



CHAPTER 12

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Technology’s Impact on Work and Workers

● Health problems● Carpal Tunnel Syndrome (CTS)● Ergonomics

● Changed jobs● Businesses must be adaptable and employees

must change to meet the needs of employees ● Manager must take advantage of technology

changes to reengineer, or redesign, the workflow process



CHAPTER 12

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The Future Impact of Technology

● Data mining● Social shopping● Biometric security● Wireless technology● Cell phone technology



CHAPTER 12

34

Checkpoint ● List five future technology changes managers

must consider?



CHAPTER 12

35

Checkpoint ● List five future technology changes managers

must consider?● Data mining ● Social shopping ● Biometric security ● Wireless Technology ● Cell Phone Technology

©2013 Cengage Learning. All Rights Reserved. Business Management, 13e Technology and Information...

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