EVENT SUMMARY

A U G U S T 1 , 2 0 1 3 . S A L T L A K E C I T Y , U T

Mik

e Le

eds

Date: Thursday, August 1st, 2013Location: Pierpont Place, Salt Lake City, UTAttendance: 500

Print impressions: 543,882 Online advertising impressions: 168,244Microsite impressions: 58,736Social Impressions: 200,013*Online Editorial: 69,483Public Relations Impresisons: 187,044On-site impressions: 2,000

TOTAL IMPRESSIONS: 1,229,402

THANK YOU FOR SUPPORTING THE 2013 CANOE & KAYAK AWARDS!

In the three month period leading up to the second annual Canoe & Kayak awards an advertising campaign that focused on bringing awareness and building hype for the event and the voting period for the awards ran in print and onlline. The 2013 Canoe & Kayak Awards event ad appeared in the June issue of Canoe and Kayak Magazine. The voting campaign was rep-resented online by event ads and a full page takeover. Sponsor ads were featured on the Canoe & Kayak Awards microste on CanoeKayak.com

ADVERTISING

PRINT ADVERTISING

PRINT AD IN JUNE 2013 ISSUE OF CANOE & KAYAK MAGAZINE IMPRESSIONS: 543,882*TOTAL VALUE: $16,935

June Issue Size: 2/3P/4COn- Sale: 5.29.13

*Impressions are based off of Canoe & Kayak Magazine’s circulation of 59,000 and a pass-along rate of 2 readers other than the original recipient of the magazine.

Auagust IssueSize: 1P/4COn- Sale: 8.7.13

July Issue Size: 1P/4COn- Sale: 7.3.13

The Best in Paddling, decided by you

With awards for:

Film AchievementExpedition of the YearPaddling PhilanthropyExplorer of the YearPaddler of the Year

Lifetime Achievement

Vote now www.CKAwards.com #CKAwards

June 2013 Issue

Event Print Ad 2/3 pageEvent Print Ad full page

July 2013 Issue August 2013 Issue

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

ONLINE ADVERTISING: EVENT

“VOTE NOW” EVENT ADS ON CANOEKAYAK.COMIMPRESSIONS: 66,125TOTAL VALUE: $1,323

Flight Dates: 6.6.13- 6.19.13Location: Canoekayak.com Creative: Vote Now Size: 300x250, 728x90, takeover

EX Homepage takeover of Canoe & Kayak Magazine’s website

EX: 728x90 Vote Now event ad units

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

ONLINE ADVERTISING: VERIZON

VERIZON ONLINE ADS ON AWARDS MICROSITEIMPRESSIONS: 39,980*

Flight dates: 6.5.13- 6.27.14Location: ckawards.comCreative: Casio GzOne Commando (animated) Size: 300x250 *Impressions from start date to current

EX: Verizon 300x250 adn 728x90 ad unit on CKAwards.com

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

A dedicated event microsite (ckawards.com) on canoekayak.com featured a landing page, vot-ing, video, photo, news, results and general infor-mation about the 2013 Canoe & Kayak Awards.

MICROSITE

MICROSITE

TOTAL IMPRESSIONS: 58,736 TOTAL VALUE: $20,000

Flight dates: 6.1.13- current Location: ckawards.com

Microsite features:

• Voting page• Photo• Video • News• About the 2013 Canoe & Kayak Awards • Results

• Sponsor ad units • Contstant hyperlinked sponsor footer • Facebook and twitter feeds • Facebook, Twitter, Instagram, YouTube, RSS and

email buttons

EX: Canoe & Kayak Awards microsite homepage

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

MICROSITE METRICS

CANOE & KAYAK AWWARDS MICROSITE TOTAL IMPRESSIONS: 58,736TOTAL VALUE: $20,000

Flight dates: 6.1.13- current Location: Canoekayak.comUnique pageviews: 45,162Average time on page: 1 minute 27 seconds

P A G E V I E W SU N I Q U E

P A G E V I E W S % + / -

58,736

38,472

45,162

30,069

50.2%+

52.7%+

2013

2012

Y E A R

% O F T O T A L V I E W S

10.88%

9.1%

8.7%

6.8%

3.8%

10.8%

8.9%

7.2%

6.3%

Vote

VOTE: Spirit of Adventure

Home

VOTE: Expedition of the Year

2013 CKA Recap

VOTE: Male Paddler of the Year

Photo of the Year

VOTE: Paddle with Purpose

VOTE: Female Paddler of the Year

VOTE: Film Achievement

P A G E

Microsite pageviews with percent increase or decrease coompared to the 2012 site

Pages with the most views and percent of total

Graph illustrates table (left)

23.6%

CANOE & KAYAK AWARDS PRESENTED BY VERIZONCANOE & KAYAK AWARDS PRESENTED BY VERIZON

Begining in June Facebook, Twitter and Instagram were used by Canoe & Kayak Magazine to create buzz about the 2013 Canoe & Kayak Awards. Social media was an important part in the voting pro-cess for this years show as well as in building hype fr the event. In addition to promoting general voting, the nomina-tion process for Photo of the Year was entirely social. After the voting and nom-ination periods were over social media still played a valuable role in this years Canoe & Kayak Awards. On Twitter and Instagram the hashtag #CKAWARDS made it very easy for athletes, spon-sors, fans and the magazine to share their Canoe and Kayak Awards expe-riences with eachother and the world. Canoe and Kayak Awards gained over 212,000 impressions socially.

SOCIAL

SOCIAL TOTAL POTENTIAL SOCIAL IMPRESSIONS: 212,149**

Canoe & Kayak Facebook fan page imprssions: 112,659Total Canoe & Kayak Facebook posts: 20

Total Canoe & Kayak Twitter posts: 4@canoekayakmag Twitter potential impressions: 85,374*

Total Instagram posts: 17 @canoekayakmag Instagram potential impressions: 1,980*

More than 75 people used the hashtafg #CKAwards to share their night on Twitter and Instagram*Canoe & Kayak potential impressions based off of total number of posts x total number of followers. **Total potential impresions based off of Canoe & Kayak potential impressions + total fan and sponsor posts x average number of Twitter and Instagram followers

@CanoeKayakMag Instagram posts

@CanoeKayakMag Tweets

Canoe & Kayak Magazine Facebook post

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

The 2013 Canoe & Kayak Awards recieved extensive online coverage before, during and after the event. Canoe & Kayak Magazine was particularlty active in creating online editorial about the show. Additionally, the show was represented online by email press releases and newsletter mentions as well as by video coverage of the 2013 awards.

ONLINE COVERAGE

ONLINE COVERAGE

TOTAL CANOE & KAYAK ONLINE EDITORIAL: 18TOTAL IMPRESSIONS: 65,274

Canoe and Kayak Magazine kept fans informed with online editorial before, during and after the event.

The 2013 Canoe & Kayak Awards were covered extensively. A Google search for Canoe & Kayak Awards 2013 brings up more than 1.1 million results.

EX: Canoe & Kayak Magazine’s online editorial coverage of the night

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

PR

PR CAMPAIGN LEVERAGING CANOE & KAYAK MEDIA ASSETS WITH READERSHIP, REGIONAL AND NATIONAL MEDIA OUTLETS. TOTAL IMPRESSIONS: 186,737

QTY: 6Newsletter distribution: 37,286Press release distribution: 307

• Sponsor brand inclusion on all publicity efforts • Editorial html blasts distributed by grindmedia • Social networking

4.26.13: Award nominations open (newsletter mention)6.10.13: Voting opens (press release)6.13.13: People’s Choice Photo of the Year (newsletter mention) 6.27.13: Vote now for Canoe & Kayak Awards ( newsletter mention)7.16.13: The people have spoken (newsletter mention)8.6.13: Canoe & Kayak Awards recap and video (newsletter mention)

• Sponsor brand inclusion on all publicity efforts • Editorial html blasts distributed by grindmedia • Social networking

EX: Email press release

EX: Canoe & Kayak newsletter mention

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

VIDEO CONTENT TOTAL IMPRESSIONS: 4,209TOTAL VIDEO PACKAGES: 15TOTAL VIDEO TIME: 80.95 MINUTES

• 2013 Canoe & Kayak Awards Teaser- 00:50• Show intro video- 05:32

Red carpet interviews:• Adriene Levknecht- 03:38• Jason Craig- 03:53• Rob Lesser- 08:24• Tom Sherburne- 01:49• Evan Garcia- 08:46• Tommy Hileke- 03:55

Branded bumper at the begining and end of teaser and show intro video.

2013 Award presentations and acceptances:• Paddle with Purpose Award- 06:51• Spirit of Adventure Award- 03:57• Female Paddler of the Year- 05:11 • Male Paddler of the Year- 06:07 • Expedition of the Year- 06:00• Lifetime Achievement Award - 12:05• Film Achievement Award- 03:52

Branded bumper at the begining and end of teaser and show intro video.

Male Paddler of the Year Evan Garcia Red Carpet Interview Lifetime Achievement Award

Jason Craig Red Carpet Interview Adriene Levknecht Red Carpet Interview 2013 Show Intro

Paddle with Purpose Award Tom Sherburne Red Carpet Interview CKA 2013 Teaser

Film Achievement Award

Female Paddler of the Year

Expedition of the YearRob Lesser Red Carpet Interview

Spirit of Adventure Tommy Hileke Red Carpet Interview

CANOE & KAYAK AWARDS PRESENTED BY VERIZONCANOE & KAYAK AWARDS PRESENTED BY VERIZON

PHOTO OF THE YEAR THE PEOPLE’S CHOICE PHOTO OF THE YEAR PRESENTED BY BODY GLOVE NOT ONLY ALLOWED FANS TO CHOOSE THE WIN-NER BUT IT WAS ALSO AN EFFECTIVE SOCIAL PROMOTION FOR THE 2013 CANOE & KAYAK AWARDS.

• Photogrphaers submitted thier photos to Canoe & Kayak Magazine via Facebook.• Fans then voted for the photo that they thought deserved the Body Glove Photo of the

Year trophy on Facebook, Twitter, and the Canoe & Kayak Awards microsite. • The 10 photos with the most votes were then displayed at the show where attendees

voted and chose the People’s Choice Photo of the Year presented by Body Glove.

Photo of the Year nominees at Pierpont Place

Canoe & Kayak Magazine Facebook post about the People’s Choice Photo Contest

EX: Photo of the Year plaque from voting wall

Event sponsors were very well represented at the Canoe and Kayak Awards. Sponsor logos were on all marketing collateral and every spon-sor was branded uniquely throughout the venue.

ON-SITE BRANDING

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

ONSITE BRANDING ATTENDANCE: 500ON-SITE IMPRESSIONS: 2,000

• Verizon branded trophies for all winners (8) • Verizon phone charging station• Presented by verizon on pierpont place marquee• Sponsor gobos on venue wall • Sponsor product ice sculpture • Co-branded step and repeat photo backdrop• Co-branded stage screensaver• Co-branded vip table reserved signs (11)• Co-branded social media cards (20)• Co- branded event banners (4) • Co- branded check in sign

Step and repeat photo banner

Sponspor Product Ice Sculpture

Verizon logo on stage wall

Verizon phone charging station

Presented by Verizon on venue marquee

EX: Canoe & Kayak Awards presented by Verizon banner

Verizon product testing booth at Canoe & Kayak Awards

Verizon phone charging station at the Canoe & Kayak Awards

Canoe & Kayak Magazine & Verizon booth at the Outdoor Retailer Trade Show

CANOE & KAYAK AWARDS PRESENTED BY VERIZONTHANK YOU

THANK YOU!