2013 Annual Strategic Action Plan Evaluation. Overview Background Role of SAP Implementation...

2013 Annual

Strategic Action PlanEvaluation

Overview

• Background

• Role of SAP

• Implementation

• Evaluation process

• Council feedback

• Enhancement of SAP

Background

• Tool for Long-Term Visioning Process – Budget Process

• July 2012: City Council consensus reached on modified Strategic Action Plan

• February 2013: 2011/2012 Budget Audit Report & Citizen Survey Presentation Delivered to City Council

• June 2013: 2012 Annual Progress Report Delivered to City Council

Role of SAP

• Tool to implement Council’s Long-term Vision for the City of Palm Coast

• Vision is dissected into six Long-term Goals for practical implementation

• Process restructured to bridge a closer relationship with Budget and Performance Measure tracking

Expansion

Economic

Financial

Environmental

Quality of

Life

Workforce Talent Vision

Vision StatementTo be recognized as one of Florida’s premier cities in

which to live, work and play

Implementation

Tracking (Short-term)

Target (Long-term)

Performance

Measures (Internal)

Status Meeting

s Conduct

ed Quarterl

y

Citizen Survey (Externa

l)

SAP Evaluation (Direction)

Develop Annual

Approaches(Action

Agenda)

Budget&

Implement

Five-Year Goals

Tools for Staff

Evaluation Process

• Conducted annually to revisit process and progress

• City Council was provided a “Leadership Guide” (Tool Box)• 2012 Citizen Survey• 2012-2013 SAP Journal• 2012 Annual Progress

Report and Brochure• Draft Placemat (Road Map)

• Interviews conducted with each

Council Member

Organizing Feedback

City Council comments are organized according to respective Goal, Objective and Strategy. Staff has evaluated SAP to ensure that existing Strategies remain appropriate and sufficient for City Council’s direction. Draft approaches developed based on feedback.

~ Structure of Upcoming Slides ~Goal TitleGoal provided in full

• Objective x.x: Summarized• x.x.x: General feedback (points of

interest) – Action items• x.x.? : Staff requests further discussion

from Council

City Council Feedback – Goal 1

To anticipate the need for additional services and infrastructure to provide opportunities for mixed use development with goods, services, and employment

• Objective 1.2: Assess the need to expand infrastructure for sustainable growth• 1.2.1: Reinforce long-term planning

approach strategy• 1.2.3: Focus on our aging neighborhoods’

infrastructure

Expansion


To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values

• Objective 2.1: Prosperity 2021• 2.1.1: Reinforce the long-term planning

approach• 2.1.1: Evaluate Private/Public Partnerships

for public benefit and equity• 2.1.1: Strengthen City’s involvement in

economic efforts

Economic



• Objective 2.1: Prosperity 2021 (Continued)• 2.1.1: Continue to coordinate with the

Chamber• 2.1.1: Continue to coordinate with Flagler

County to attract businesses to our industrial areas

• 2.1.1: Evaluate other approaches of promoting Fibernet

• 2.1.1: Develop a plan to identify and promote Business Districts throughout the City

Economic



• Objective 2.2: Branding and Marketing Strategy• 2.2.1: Inventory methods of expanding

brand• 2.2.2: Develop a brochure highlighting

local incentives to promote business recruitment

• 2.2.3: Diversify tourism beyond existing focus

Economic



• Objective 2.3: Business Assistance Center (BAC)• 2.3.1: Expand awareness of services and

support to businesses in the City of Palm Coast

• 2.3.?: Coordinate with local educational institutions to develop a program to network students with hiring local businesses

Economic


To leverage our financial strengths while ensuring the City remains committed to fiscal responsibility in delivering value-added services to residents and businesses

• Objective 3.1: Diversification of Revenue• 3.1.1: Evaluate Private/Public Partnerships

selection process• Objective 3.2: Increase efficiency• 3.2.3: Target volunteers to supplement

City staff through innovative programs

Financial


To blend our residential and commercial properties with our “City of Parks and Trails” image to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife

• Objective 4.1: Water Conservation Strategies• 4.1.1: Integrate cost/benefit element to

existing educational outreach initiative for water conservation

Environmental


To blend our residential and commercial properties with our “City of Parks and Trails” image to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife

• Objective 4.2: Recreation and Parks Facilities Master Plan • 4.2.1: Continue to focus on phased approach

to Long Creek Nature Preserve improvements• 4.2.?: Focus on water access elements of the

Plan to expand recreational uses• Objective 4.3: Green initiatives• 4.3.2: Increase public awareness of the

City’s ‘Green’ initiative• 4.3.3: Evaluate energy conservation

strategies for City operations

Environmental


To enhance the quality of life for our citizens by providing safe, affordable, and enjoyable options for cultural, educational, recreational, and leisure-time events

• Objective 5.1: Enhance recreational opportunities and experiences at community events• 5.1.2: Enhance existing informational

program for new residents• 5.1.2: Promote opportunities associated

with ‘Art in the Park’ program

Quality of Life


To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities

• Objective 6.1: To develop a program to improve staff retention and recognize individual skills and talents• 6.1.1: Track and report on program

activities • 6.1.1: Enhance professional growth to

encourage retention• 6.1.3: Enhance employee appreciation to

focus on an exemplary performance approach

Workforce Talent


To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities

• Objective 6.3: Customer Service• 6.3.1: Develop a process to evaluate and

report on public feedback • Objective 6.4: Coordinate with regional

public and private educational institutions• 6.1.1: Evaluate City operations to better

target internship opportunities

Workforce Talent

Enhancement of SAP

• Methods to enhance Strategic Action Plan (SAP) process• Reference applicable “Strategy” on agenda

items• Promote SAP throughout the organization• SAP report card product: Expand beyond

Annual Progress Report through findings of quarterly budget meetings

• Vision statement is prominently placed on all SAP products

• Timing of SAP evaluation will move into first quarter of calendar year to better integrate into the budget process

Next Steps

2013 Annual Strategic Action Plan Evaluation. Overview Background Role of SAP Implementation...

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