2013 ANA Innovation Day Members Only Conference

Join the conversation on Twitter by using #ANAmarketersUpload photos, video, and make comments on facebook.com/ANA

2013 ANA Innovation Day Members Only Conference @ Walmart Stores, Inc.January 30, 2013 | Crystal Bridges Museum of American Art | Bentonville, AR

www.ana.net

2013 ANA Innovation Day Members Only Conference @ Walmart Stores, Inc.

Table of Contents

Agenda ............................................................................ pg 1

Speaker Bios .................................................................... pg 3

Attendees ........................................................................ pg 6

ANA Information .............................................................pg 11

www.ana.net 1

Agenda2013 ANA Innovation Day Members Only Conference

@ Walmart Stores, Inc.

Agenda

Breakfast (8:15 a.m.)

General Session (9:00 a.m.)

WALMART’S GAME-CHANGING INNOVATION APPROACH

Stephen Quinn, EVP and Chief Marketing Officer, will share Walmart’s approach to game-changing innovation and how he and his team are innovating for success. He will touch on how Walmart is leading from the front with key initiatives like “SoLoMo” (social, local and mobile), real-time marketing, multicultural marketing, and their “Apps Not Ads” philosophy. In addition Stephen will speak about how his team has reinvented the creative model for speed, content and low cost, and removed non-value added components in the marketing value chain.

Stephen QuinnExecutive Vice President and Chief Marketing OfficerWalmart Stores, Inc.

INNOVATION IN BRAND BUILDING

As the world evolves, General Mills continues to adapt how they build their brands and product offerings for today’s consumer. Long gone is the “interruption model,” as the company looks to create brands that offer purpose and value to their brand champions. Hear how General Mills has been successful by inviting consumers in to help craft their marketing messages to be more relevant and meaningful and has grown comfort-able launching campaigns 80% done and then allowing consumers to weigh-in. This innovative new approach to brand building has helped reignite classic brands including Bisquick, Progresso and Yoplait.

Ami AndersonDirector, Marketing Excellence Health Partnerships and Platforms General Mills

DRIVING INNOVATION AT KRAFT (& 70 NEW PRODUCTS!)

The leader of the Innovation Center of Excellence for Kraft will share the story of the company’s recent major upsurge in innovation performance. He will discuss how Kraft’s leadership made innovation a strategic priority and the story behind how the company has recently risen to top-tier level of innovation performance in the CPG industry — capped off by the launch of over 70 new products in early 2012. He will also share lessons learned from the journey and some general thoughts on innovation from spending over 18 years in marketing innovation roles.

Barry CalpinoVice President, Breakthrough InnovationKraft Foods

2

INTEL’S MARKETING INNOVATION AWARD PROGRAM

Do award programs motivate agencies and drive innovation? In 2010, Intel Corporation created their Marketing Innovation Award program to acknowl-edge and celebrate the outstanding work created by their global agencies. The objectives of the award program are:

• Set the standard and raise the bar in innovation

• Demonstrate marketing leadership

• Improve and reward agency collaboration

• Generate healthy competition

• Attract the best agencies to work with Intel

This session will discuss the key learnings and success of the Intel Marketing Innovation Award program.

Mariann ColemanDirector, Global Agency Relations and PerformanceIntel Corporation

Lunch (12:50 p.m.)

General Session Cont. (1:50 p.m.)

BRAND BUILDING INNOVATION IN A DIGITAL WORLD

Alex Tosolini of P&G and Alan Godfrey of Bazaarvoice will discuss how P&G brands connect with consumers. By using Bazaarvoice’s innovative solutions, P&G is able to harness the voice of the consumer to spark digital conversations, channel content into places where it influences purchase and gather business insights that allow them to act on what consumers want. They will share insights from P&G’s journey to move beyond one-way monologue in brand building and demonstrate the power of word of mouth on the path to purchase.

Alex Tosolini Vice President, Global eBusiness P&G

Alan Godfrey General Manager, North American RetailBazaarvoice

INNOVATORS PANEL

A panel of client-side marketers charged with leading innovation at their respective organizations will share insights and best practices on various aspects related to innovation, including:

• Internal org structure to stimulate innovation

• How to nurture and develop ideas

• Test processes for evaluating ideas without stifling creativity

Tracy PalmerDirector, Brand and AdvertisingSprint

Pam StriflerVice President, U.S. MarketingMonsanto Company

Doug WillmarthChief Marketing OfficerRave Cinema

Adjournment (3:30 p.m.)

Agenda2013 ANA Innovation Day Members Only Conference

@ Walmart Stores, Inc.

www.ana.net

www.ana.net 3

Barry Calpino Vice President Breakthrough Innovation Kraft Foods Group

Barry is vice president of breakthrough innovation at Kraft Foods Group, leading innovation across the KFG BU teams. He has been at Kraft since 2009 and has over 19 years of CPG brand marketing experience, with 13 of those years spent mostly or entirely focused on leading innovation. Barry has also worked for SC Johnson, Kellogg’s and Wrigley. He led gum and candy innovation for North America prior to coming to Kraft. Barry has an undergraduate degree in marketing from Marquette and his MBA from Kellogg-Northwestern. He is originally from Chicago and resides there today, where he is married with three kids.

Ami Anderson Director of Marketing Excellence, Health Partnerships and Platforms General Mills Inc.

Ami Anderson is the director of General Mills marketing excellence, health partnerships and platforms. She is responsible for all marketing training programs, creating the framework for brand building and campaign development, the first Wednesday Speaker Series, benchmarking best practices, and the Brand Champion’s Portal (an internal web platform for information sharing). Ami is also in charge of the health and wellness platforms including LiveBetterAmerica.com and our external partnerships with Weight Watchers, The Biggest Loser, etc. Ami has been in this role for six years but has been a marketer at General Mills since 1994, having worked on brands such as Pop Secret, Golden Grahams, Cinnamon Toast Crunch, and Honey Nut Clusters cereals. Prior to working at General Mills, Ami worked in consumer promotions at Kraft Foods in New York. She also served in both marketing and sports promotion positions for Philip Morris, Inc. in New York City and Munich, Germany. Ami graduated magna cum laude from Franklin Pierce College in 1989 with a bachelor’s degree in marketing and received her MBA in marketing from The Wharton School of the University of Pennsylvania in 1994. She has been a guest lecture there for over 15 years. She is a native New Yorker who spends her free time cheering on her kid’s sports team.


Speaker Bios

Mariann Coleman is the director of global agency relations and performance in Intel Corporation’s corporate marketing group headquartered in Santa Clara, California. She is responsible for overseeing Intel’s global agency lifecycle process including selection, on-boarding, scope of work definition, contracts, annual training, score card process, performance metrics and compensation. Mariann has been with Intel for 15 years and has held a number of other marketing positions. Prior to Intel, Mariann held a variety of marketing positions at Philips Electronics including manager, marketing communications at Philips Electronics’ semiconductors division where she was oversaw marketing in North America. She earned a bachelor of science degree at Clarkson University. Mariann is an active member in the World Federation of Advertisers and the Association of National Advertisers.

Mariann Coleman Director, Global Agency Relations and Performance Intel Corporation

4

Alan Godfrey General Manager North American Retail Bazaarvoice

Alan brings over 25 years of information technology experience focused on enterprise technology and application service providers to the Bazaarvoice leadership team. As general manager, Alan is responsible for the success and growth of Bazaarvoice’s retail, travel, and automotive clients, overseeing the vision, strategy, and approach to the North American Retail vertical. While at Bazaarvoice, Alan has led the client services teams and managed the integration of the PowerReviews acquisition. Prior to joining Bazaarvoice in 2011, Alan held senior roles at Lombardi Software (an IBM company) both in the US and UK focusing on European market penetration, strategic account development, channel and distribution strategies, and new product positioning and launch programs. He has also held senior roles at Bearing Point, Mediaprise, Netpliance/TippingPoint, pcOrder.com, and Sterling Information Group. Alan graduated from Texas A&M University with a bachelor’s in computer science and mathematics.


Speaker Bios

www.ana.net

Tracy Palmer Director, Brand and Advertising Sprint

Tracy Palmer joined Sprint in 1999 in the marketing communications organization as an affiliate advertising manager. Her core responsibility was to partner and manage the Affiliate Communications to ensure overall integration with the Sprint brand, while allowing for flexibility in communications for the local markets. Today, Tracy oversees the Sprint brand and advertising organization. Her team is responsible for developing brand strategy and creative assets for all Consumer, Business, Sponsorships and Hispanic communications. She is also responsible for developing integrated marketing campaigns across both online and offline channels while partnering with the web organization to ensure integrated messaging across site and mobile experiences. Prior to Sprint, Tracy spent six years in marketing with Harrah’s Casino Entertainment. Tracy is a graduate of the University of Central Missouri with a degree in business administration and public relations. And while always a Missouri girl at heart, she now happily resides in Leawood, Kansas with her husband, two year old daughter and an oversized orange cat.

Stephen Quinn Executive Vice President and Chief Marketing Officer Walmart Stores, Inc.

Stephen Quinn joined Walmart in 2005 and became executive vice president and chief marketing officer in January 2007. He is responsible for all aspects of Walmart’s marketing effort including customer research, strategy, program development, branding and customer communications. Prior to joining Walmart, Quinn was chief marketing officer of PepsiCo’s Frito-Lay North America division. During 13 years at PepsiCo, he served in a number of marketing roles including innovation, brand management, advertising, market research and customer marketing. Prior to that, Quinn worked in marketing, sales and finance roles for Quaker Oats, Johnson & Johnson, Procter & Gamble and Nortel. He has managed several leading brands including Tylenol, Johnson’s Baby Products, Quaker Oats, Aunt Jemima, Lay’s, Tostitos, Doritos, Great Value, Equate and Walmart. Quinn earned an MBA from the Ivey School of Business at the University of Western Ontario and a BA in economics from Queens University, Canada. He is chairman of the Board of Directors of The Association Of National Advertisers (ANA), and a Board member of The Ad Council, Give Kids The World and The ALS Association of Northwest Arkansas. He lives in Bentonville, Arkansas with his wife, Linda Quinn. Together they have two grown children.

5

Pam Strifler Vice President, U.S. Marketing Monsanto Company

Pam Strifler is vice president, U.S. marketing at Monsanto Company. In this role, she is responsible for developing and leading the marketing strategy for Monsanto Company’s U.S. row crop business. Prior to this role, Pam was the business director for the regional seed brands. Pam joined Monsanto in 1996 as director of marketing for dairy, with subsequent roles as commercial development manager animal agriculture, U.S. marketing operations lead and director of customer operations. Pam and her husband Ray reside in Webster Groves, Missouri.


Speaker Bios

www.ana.net

Alex Tosolini Vice President, Global E-Business Procter & Gamble

Alex has been with P&G for over 22 years, working across all the key business units of household care, beauty & grooming, and health & well-being. His assignments have spanned many categories and geogra-phies in both global business units and market development organizations. He has held positions in the UK, Hungary, Belgium, Poland and the USA. More recently he was general manager of Poland and the Baltic States from 2003-2007, and then the vice president of fabric care for North America until 2010. Following that Alex took on the role to lead the company’s global e-business which is part of P&G’s overall channel strategy to ‘be wherever consumers shop.’ He is responsible for setting up an organization to deliver on that strategy. Alex is a native of Italy and holds a business degree from Bocconi/NYU University. He speaks Italian and English and is married with two children.

Doug Willmarth Chief Marketing Officer Rave Cinemas

Doug is the chief marketing officer for Rave Cinemas, a leading movie theater chain, with theaters in 21 states. In his role, he is responsible for leading consumer strategy and marketing. Doug joined Rave in early 2012 to elevate Rave’s marketing programs and develop an industry leading digital ecommerce platform to drive increase attendance and loyalty. Prior to Rave Cinemas, Doug worked as National Marketing Director for Pizza Hut, where he was responsible for driving top line growth for the business by developing and executing the national marketing calendar. Prior to Pizza Hut, Doug held senior marketing and innovation roles with Frito Lay, America’s largest Snack Food Company, and Chili’s, a leading casual dining restaurant chain. Before his business career, Doug served nine years as a Naval Officer and Helicopter Aviator, receiving three awards of the Navy Commendation Medal for distinguished service. He was a distinguished graduate of his MBA class from San Diego State University, and received his bachelor’s degree with honors from the University of California, San Diego. Doug resides in McKinney, Texas with his wife Melissa and their five children. His hobbies include coaching, serving in the community, and marathon running.

6www.ana.net 6

Ashley AbelGeneral Mills, Inc.

Nina AleshireStrategic Account ManagerUnited States Postal Service

Drew AllenSenior Marketing ManagerCoca-Cola Company

Gina AllgaierDirector of MarketingKraft Foods, Inc.

Ami AndersonDirector of Marketing Excellence Health Partnerships and PlatformsGeneral Mills, Inc.

Heather AndersonNational Account Executive, SnappleDr Pepper Snapple Group

Leah BachShopper Marketing Manager, WalmartDr Pepper Snapple Group

Alessandro BampaBusiness Development ManagerFerrero USA, Inc.

Todd BarfieldManager IIWalmart Stores, Inc.

Brent BarkerNational Account Manager, WalmartMars Incorporated

James BeckVice President - Shopper MarketingCoca-Cola Company

Bridget BeckfieldSenior Manager, Broadcast ProductionWalmart Stores, Inc.

Brad BedwellMarketing ManagerWalmart Stores, Inc.

Diane BeffaSenior Brand ManagerDel Monte Foods

Wendyjean BennettDirector of Customer MarketingTyson Foods, Inc.

Laura BergerShopper Marketing ManagerConAgra Foods Inc.

Urvi BhandariDirector, Chief of StaffAT&T Inc.

Gregory BlairDirector, Walmart TeamS.C. Johnson & Son, Inc.

Russell BloodworthAssociate Marketing ManagerWalmart Stores, Inc.

Preston BowenSenior Vice President, SalesOverhead Door Corporation

Lisa BowerManager, Consultant MarketingMary Kay Inc.

Lauren BrehmManager II, Marketing Vendor ManagementWalmart Stores, Inc.

Sharonda BrittonDirector, African AmericanWalmart Stores, Inc.

Janet BrollNational Marketing DirectorHallmark Cards Inc.

Chris BrownDirector, Corporate Partnerships and Strategic AlliancesSeaWorld Parks and Entertainment

Paul BruneyManager InsightsTyson Foods, Inc.

Ann BurkeDirector, Integrated and Emerging MediaAT&T Inc.

Barry CalpinoVice President, Breakthrough InnovationKraft Foods, Inc.

Ame CameronSenior Marketing ManagerWalmart Stores, Inc.

Deanna CanedoDirector, Hispanic MarketingWalmart Stores, Inc.

Jeanne CashmanMarketing Manager, WalmartThe Hershey Company

Gita ChakrabartiSenior Director Marketing Finance and StrategyWalmart Stores, Inc.

Sujoy ChandraDirector of StrategySuperValu, Inc.

Robin ChoeDirector, Customer MarketingMattel, Inc.

Spencer CliveDirector of Marketing Finance Strategy and Analytics TeamWalmart Stores, Inc.

Mariann ColemanDirector, Global Agency Relations and PerformanceIntel Corporation

Stormey CollinsSenior Manager, Brand MarketingWalmart Stores, Inc.

Rex ConklinSenior Director, MediaWalmart Stores, Inc.

James CorderoSenior Marketing Director Corporate MarketingWalmart Stores, Inc.

Lisa CostaMkt-SpecialistGrant Thornton LLP

Anita CraigSenior Manager, Member InsightsSam’s Club

Kelly CramerMarketing AnalystMars Incorporated

Barb CrossMarketing Director, WalmartHallmark Cards Inc.

Ryan CrozierAssociate Marketing ManagerWalmart Stores, Inc.

Todd CruiseMarketing ManagerWalmart Stores, Inc.

Jaimi CuadradoDirector, Strategic Brand ActivationWalmart Stores, Inc.

Dan CumminsCustomer Business PartnerKimberly-Clark Corporation


Attendees

77

Mark DanzigSenior Director, Creative and ContentWalmart Stores, Inc.

Javier Delgado-GranadosSenior Marketing ManagerWalmart Stores, Inc.

Ashley DickeyBrand Marketing ManagerSam’s Club

Bill DugganGroup Executive Vice PresidentANA

Jodi DurkinAssociate Marketing ManagerWalmart Stores, Inc.

Andy EdwardsSenior Marketing ManagerWalmart Stores, Inc.

Aaron EllemanDirector, Shopper MarketingKellogg Company

Mike EllgassSenior Director, Local MarketingWalmart Stores, Inc.

Heather EllingtonSenior Manager, Marketing OperationsWalmart Stores, Inc.

Jeanne EnrightHead of Brand Marketing and CommunicationsWilliam Blair & Company, L.L.C.

Mark EspinozaSenior Director, Corporate AffairsWalmart Stores, Inc.

Kirsten EvansVice President, MarketingWalmart Stores, Inc.

Melissa FandrichShopper Insights ManagerGeneral Mills, Inc.

Sherry FitzgeraldManager of Insights and StrategyWhiteWave Foods Company

Whitney FortinManager, Customer InsightsWalmart Stores, Inc.

Sherrie FosterCustomer Marketing ManagerThe Scotts Company

Mike FowlerConsultant, Center for Innovative Customer ExperienceEli Lilly and Company

Chad FoxSenior Marketing Director, BrandWalmart Stores, Inc.

Rebecca FoxSenior BuyerWalmart Stores, Inc.

Elizabeth FreemanManager, Fielf Shopper MarketingNestlé USA

Sonya Gafsi-ObliskSenior Director, Brand Marketing Sam’s ClubWalmart Stores, Inc.

Mark GalliherDirector, Member RelationsANA

Kate GarnerVice President, MarketingPepsiCo, Inc.

Lindsey GarzaFinancial Services MarketingWalmart Stores, Inc.

Elizabeth GeraghtyVice President, Brand MarketingWendy’s International, Inc.

David GiardinoPublic Relations ManagerWalt Disney Parks and Resorts

Alan GodfreyGeneral Manager, North American RetailBazaarvoice

Rick GranatoVice President, Business DevelopmentBrightLine

Regina GrievePricing ManagerWalmart Stores, Inc.

Mark GriffinSony Music Entertainment

Sally GrimesChief Innovation OfficerHillshire Brands Company

Josh GunkelInnovation Leader, MaximizerHallmark Cards Inc.

Rob HainesManager, MarketingService Experts Inc.

Alicia HansonProduct ManagementWalmart Stores, Inc.

Sabrina HardinCustomer Marketing Manager, CVSHallmark Cards Inc.

Chris HartleyVice President, MarketingBlue Rhino Corporation

Scott HartliebShopper Marketing ManagerConAgra Foods Inc.

Paul HatchSenior Marketing ManagerWalmart Stores, Inc.

Tara HaynieMarketing DirectorWalmart Stores, Inc.

Stephanie HeathAssociate Manager, Shopper MarketingDel Monte Foods

Mary HemanShopper Marketing ManagerAbbott Nutrition

Oscar HerradaSenior Team Leader, Shopper MarketingAbbott Nutrition

Kristy HighCustomer Category ManagerPost Holdings, Inc.

Thomas HoehnDirector, Marketing and Social MediaWalmart Stores, Inc.

Meredith HootsAssistant Manager, Consultant MarketingMary Kay Inc.

Andrew HopkinsSenior Vice President Digital Channel MarketingJPMorgan Chase & Co.

John HuffmanSenior Manager, InsightsWalmart Stores, Inc.

Dennis HullManager, CMIWm. Wrigley Jr. Company


Attendees

www.ana.net

Andy JohnsonSenior Director Creative Advertising and ProductionWalmart Stores, Inc.

Melinda JohnsonMarketing ManagerThe Procter & Gamble Company

Chris JonesR&D DirectorReckitt Benckiser

Kyle JudkinsMarketing ManagerWalmart Stores, Inc.

Gwendolyn KellySenior Marketing Manager Shows and EventsWalmart Stores, Inc.

Michelle KimAssociate Marketing ManagerWalmart Stores, Inc.

Tina KirkpatrickWhite Wave Foods Company

Anndi KnightManager, Nation ServeOverhead Door Corporation

Jennifer KoesterMarketing ManagerSam’s Club

Rochelle KruegerPlanning AnalystWalmart Stores, Inc.

Linda LauschkeSales DirectorTyson Foods, Inc.

Jay LefforgeSenior Shopper Marketing ManagerS.C. Johnson & Son, Inc.

Ryan LeinDirector, Consumer InsightsHanesbrands, Inc.

Bill LintonDirector, New Products MarketingBush Brothers & Company

Patricia LuczakDirector of InnovationHillshire Brands Company

David LuebkeSenior Manager, Digital MarketingWalmart Stores, Inc.

Atima LuiAssistant Marketing ManagerWalmart Stores, Inc.

Shirley MacRaeSenior Manager, Marketing and Shopper Insights, Walmart Account TeamWells Enterprises, Inc.

Kim MagnusDirector, Customer MarketingFisher Price, Inc.

Jaime MahoneyMarketing DirectorPepsico Beverages & Foods

Ken MantelSenior Director, MarketingWalmart Stores, Inc.

Julie MarkeyWalmart Stores, Inc.

Alfredo MartelSenior Vice President Marketing and Product ManagementCaribou Coffee Company, Inc.

Jamal MartinAssociate Marketing ManagerWalmart Stores, Inc.

Joe MartinSenior Business ManagerUSAA

Jenny MaxIntegrated Shopper MarketingGeneral Mills, Inc.

Cheryl MayhallDirector of SalesDr Pepper Snapple Group

Candace McCainManager, Consumer InsightsGeneral Mills, Inc.

Roisin McCartSenior Marketing ManagerWalmart Stores, Inc.

Scott McDoulettSenior Director, Global Customer InsightsWalmart Stores, Inc.

Tracy McGeeIntegrated MarketingHallmark Cards Inc.

Mickey MericleVice President, Customer InsightsWalmart Stores, Inc.

Antonio MezaManagerWalmart Stores, Inc.

Mark MichaelisDirector of Marketing FinanceWalmart Stores, Inc.

Brad MillerSenior Account ManagerMars Incorporated

John MillisManager Consumer Sales Walmart and Sam’s ClubGeneral Electric Company

Suzanne MitchellDirector of Financial Services MarketingWalmart Stores, Inc.

Melvin MoltamoreProduct ManagerTyson Foods, Inc.

Mark MooberryDirector, InnovationTyson Foods, Inc.

Steve MooreDirector, SalesHanesbrands, Inc.

Kathrine MowreySenior Manager, Broadcast ProductionWalmart Stores, Inc.

Jeff MuenchDirectorWalmart Stores, Inc.

Terry NannieSenior Director, Marketing OperationsWalmart Stores, Inc.

Caitlin NitzKnowledge and Research SpecialistANA

Vic NobleConsumer Brand Director, LialdaShire Pharmaceuticals Inc.

Emily O’LearyAssociate Marketing ManagerWalmart Stores, Inc.

Ken OakleySenior Brand ManagerBush Brothers & Company

Aaron OelgerDirector of MarketingBushnell Outdoor Products


Attendees

8www.ana.net 8

Matt PabstShopper Marketing ManagerConAgra Foods Inc.

Joel PalmerVice President, GroceryConAgra Foods Inc.

Tracy PalmerDirector of Brand and AdvertisingSprint Communications

Michael PalmerExecutive Vice PresidentANA

James PatrickIntegration ManagerWalmart Stores, Inc.

Kathleen PerreaultSenior Manager, Shopping Marketing Sales and Customer DevelopmentHillshire Brands Company

Lynn PhillipsManager, InsightsTyson Foods, Inc.

Robert PhillipsNational Customer Manager, WalmartBush Brothers & Company

Elizabeth PikeGeneral Mills, Inc.

Walter PorrasSenior Director Design and In-Store CreativeWalmart Stores, Inc.

Andi PrattShopper Marketing ManagerNestlé USA

Tracey PriceEmail Channel ManagerWalt Disney Parks and Resorts

David PughMVM Integration Manager IIWalmart Stores, Inc.

Pat QuinnSenior Director, Marketing OperationsSam’s Club/Walmart

Stephen QuinnExecutive Vice President and Chief Marketing OfficerWalmart Stores, Inc.

Simona RabsattDirector, Marketing Vendor ManagementWalmart Stores, Inc.

Tyrone ReidSenior Director, Sam’s Club MarketingSam’s Club

Jim RichardCertified Direct Marketing SpecialistUnited States Postal Service

Caralene RobinsonVice President, Brand Strategy and Marketing CommunicationSprint Corporation

Tony RogersSenior Vice President Brand Marketing and AdvertisingWalmart Stores, Inc.

Joe RohrlichClient PartnerThe Procter & Gamble Company

Brett SailorVice President Commercial National AccountsOverhead Door Corporation

Frank SanchezSenior DirectorWalmart Stores, Inc.

Heiko SchaferSenior Director, GCIAWalmart Stores, Inc.

Chris SchaperNational Advertising ManagerSprint Communications

Kathy ScharffDirector, Shows and EventsWalmart Stores, Inc.

Julia SchmidtMarketing Manager, Innovation and New Business DevelopmentLand O’ Lakes, Inc.

James SchuppSenior Manager, Advertising CreativeWalmart Stores, Inc.

Jennifer SheetsAssistant Marketing Manager, ToysWalmart Stores, Inc.

Doug ShockleyDirectorWalmart Stores, Inc.

Ben SimonDirector, Retail Development KitWalmart Stores, Inc.

Tom SkinnerDirector, National AccountsOverhead Door Corporation

Marty SmithSenior Director, Innovative Customer ExperienceEli Lilly and Company

Matt SpanjersSenior Director, Commerical MarketingCaribou Coffee Company, Inc.

Ken StarrSenior Director, Customer Analytics and InsightsConAgra Foods Inc.

Stephanie StoddartDirectorWalmart Stores, Inc.

Cassandra StoklosaAssociate Marketing ManagerWalmart Stores, Inc.

Amy StoneVice President, MarketingSuperValu, Inc.

Ian Strain-SeymourManaging Partner, RetailBazaarvoice

Pam StriflerVice President, US MarketingMonsanto Company

Chris StrunkThe Scotts Company

Casey SullivanShopper MarketingAbbott Nutrition

Ruthanne SuttlesMarketing ManagerAvaya Inc.

G Martin SuttonCHC Sales Manager, WMT3M

Matt TaliaferroSenior Director, MarketingWalmart Stores, Inc.

Scott TennisonGlobal Retail InnovationKimberly-Clark Corporation


Attendees

9www.ana.net 9

Alyssa ThomasAssociate Marketing ManagerWalmart Stores, Inc.

Amie ThrondsenMarketing ManagerWalmart Stores, Inc.

Alex TosoliniVP Global E-BusinessThe Procter & Gamble Company

Alex TossoliniThe Procter & Gamble Company

Angela TranSenior Integrated Shopper Marketing PlannerGeneral Mills, Inc.

Smita VadlamaniSenior ManagerWalmart Stores, Inc.

Chad VincentChief Marketing Officer and Retail Business LeaderSartori Cheese

Jason VitaSenior Brand Manager Retail and Shopper MarketingNestlé Purina PetCare Co.

Leigh WalczakAssociate Manager, ConferencesANA

Greg WarrenVice President, Creative MarketingWalmart Stores, Inc.

Alvis WashingtonDirector of Marketing, SoftlinesWalmart Stores, Inc.

Allisha WatkinsShopper Marketing Team Lead, WalmartMars Incorporated

Andrew WattSenior Director of MRMSam’s Club

Leslie WattsDirector, Print Advertising of CircularsWalmart Stores, Inc.

Emmy WerstBusiness Operations Manager Walmart and Sam’s TeamGeneral Electric Company

Patrick WhiteFranchise ManagerSunoco, Inc.

Doug WillmarthChief Marketing OfficerRave Cinemas

Erin WilsonSenior Strategic AE, MobileAT&T Inc.

Mary WongGWIM Marketing ManagerBank of America

Jennifer WorleyManager, Marketing Finance and StrategyWalmart Stores, Inc.

Marcia WrightAccount Manager, WalmartGeneral Electric Company

Chad YoesSenior Director, FP&AWalmart Stores, Inc.

Wanda YoungSenior Director, Digital MarketingWalmart Stores, Inc.

Pingping YuSenior AssociateGeneral Mills, Inc.

Rosa ZiebellVice President, MarketingMeyer US

Jon ZierChief Customer OfficerHanesbrands, Inc.


Attendees

10www.ana.net 10

www.ana.net

ANA MEMBERS BENEFIT FROM the extensive experience of

500

that collectively spend more than

companies

$250 billion

10,000 brands

&

on marketing & advertising each year.

1910Founded in

theis more than the most experienced

marketing and advertising

association in the U.S.

It is a community of the

masters of marketing, the cream

of the industry’s crop.

from many of the country’s most prestigious organizations.

just the best marketing practitioners

Noagencies

Nomedia

...

12

We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of seasoned marketers with years of experience across a broad range of industries. To learn more about the benefits of an ANA membership, please visit www.ana.net/membership.

NORTHEASTLan Phan | [email protected]

212.455.8028

MID-ATLANTICNick Primola | [email protected]

212.455.8029

SOUTHEASTMeital Rofe | [email protected]

212.455.8049

Expand Your Marketing Horizons

> Exclusive Industry ContentIf knowledge is power, then the ANA’s Marketing Knowledge Center is a supercharged source of proprietary marketing material. The center offers members more than 5,000 battle-tested insights, actionable best practices, and illuminating case studies covering all aspects of the communications process. We also publish 12 research surveys throughout the year, giving you essential insight on emerging trends and issues identified by members. If you have a vital marketing question or challenge, our team of research experts provides complimentary customized reports to give you the know-how you need to be successful. www.ana.net/mkc

> Career EnrichmentIn a fast-changing marketing landscape, ongoing professional development is a requirement to meet the challenges oftomorrow. The ANA School of Marketing provides you with the core skills necessary to stay current and advance your career. Courses are taught by practicing marketing professionals with hands-on business experience and success, ensuring a real-world experience. If you’re pressed for time, our complimentary webinars will get you up to speed quickly on critical industry topics. www.ana.net/schoolofmarketing

> Peer-to-Peer NetworkingWe offer extensive peer-to-peer networking opportunities throughout the year. You can join one of several ANA committees, which tackle a variety of hot-button industry issues by tapping into the collective intelligence of both members and outside experts. For executive-level marketers, we offer our exclusive “CMO Connections” series, which facilitates peer-to-peer networking with unparalleled access to fresh thinking and new insights. www.ana.net/events & www.ana.net/community

ANA Member Benefits

CENTRAL NORTHBrian Davidson | [email protected]

212.455.8012

CENTRAL SOUTHMichael Palmer | [email protected]

646.369.4898

WESTTracy Owens | [email protected]

310.593.4910

The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment.

www.ana.net

www.ana.net 13

ANA Member BenefitsThe ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment.

Increase Your Team’s Marketing Effectiveness

> Onsite Growth OpportunitiesThe ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness, reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business needs and culture. www.ana.net/schoolofmarketing

> National and Regional ConferencesOur content-rich national industry conferences take you inside the minds of today’s smartest brand marketers, providing your team with the motivation it needs to take that giant step forward. We host nine national and 25+ regional invitation-only events on the most timely and relevant industry topics, including digital, mobile, and social marketing; procurement and sourcing; multicultural marketing; branding; and creativity. www.ana.net/events

> Masters of MarketingOur signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers to learn and recharge.” www.ana.net/events

Boost Your Company’s Marketing Investment

> A Voice in WashingtonIn Washington, D.C., where industry-altering decisions are made, the ANA is a leading voice for the marketing community at both the state and national levels. We work on your company’s behalf to address key legislative and regulatory issues, promote industry policies and practices, and protect the ability of all marketers to communicate effectively with consumers. Our government affairs team leverages its leadership to underscore the immense economic value that your marketing investment contributes to individuals and society at large. www.ana.net/advocacy

> Industry-Wide ConnectionsOur national industry conferences, including the Masters of Marketing, offer the perfect venue for your company to not only network with peers and forge business opportunities, but also discover difference-making ideas. You will have numerous opportunities to connect with thought leaders across the entire marketing ecosystem, including peer marketers, agencies, media companies, associations, consultants, and academicians. www.ana.net/events

2013 ANA Innovation Day Members Only Conference

Documents

Transcript of 2013 ANA Innovation Day Members Only Conference