SGC HORIZON, LLC

MEDIA KIT2013www.HousingZone.com | www.sgchorizon.com

2012 JESSE H. NEAL AWARD WINNER

Launched as the official publication of the NAHB Remodelers in 1997, Professional Remodeler is a highly trusted business information resource for profit-minded remodelers.

Professional Remodeler's editorial platform is built to keenly serve all segments of the U.S. remodeling market, from kitchen specialists and exterior replacement contractors to design-build and full-service remodeling professionals. And year after year, Professional Remodeler has received editorial awards recognizing its editorial quality and service to the industry. In all, the media property has earned more than 30 awards in its 15-year history.

In 2012, Professional Remodeler won the prestigious Jesse H. Neal Award from American Business Media for its comprehensive coverage of the opportunities created by tablet computers and was named one of four finalists for ABM's highest honor — The Grand Neal. In addition, the American Society of Business Press Editors, ASBPE, recognized Professional Remodeler and its web portal — HousingZone.com — for Best Multi-Platform Project of the Year.

Professional Remodeler reaches a qualified

audience of 83,772 professionals1 — of which 100% are involved in the selection and/or purchase of products used for remodeling jobs.

Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Remodeler delivers the tools that this influential audience relies upon for its purchasing needs.

61% met with a manufacturer's salesperson after seeing an ad in Professional Remodeler

As a resource to grow their businesses, remodelers prefer the market-focused editorial and advertising in trade publications. How do we know? Our readers told us through Professional Remodeler's Print Study.2

AWARD-WINNING EDITORIAL

ACTION-TAKERS

3 Signet AdStudy, April 2012, based on 317 respondents

64% visited a distributor to look at a product after seeing an ad in Professional Remodeler

Through Signet AdStudy third-party research,3 remodelers defined the importance of advertisements within trade publications. Gathering product information is a significant part of the equation in their preference for trade publications as an industry resource:

Remodelers rely on trade publications

And they value trade publications' advertising

100% PURCHASING AUTHORITY

88% choose industry trade publications as their number

one source of information

88%

57%find Professional Remodeler ads important and educational

read Professional Remodeler as much for the ads as the articles

62%

2 SGC Print Preference Study, June 2012

61%

MARKET LEADER

1 June 2012 BPA StatementOn the Cover: Project by CG&S Design Build, Austin, TXPhoto Credit: Paul Finkel, 2012

64%

MATERIALS DUEJANUARY 11/21/2012

FEBRUARY 12/27/2012

MARCH 1/23/2013

APRIL 2/22

MAY 3/21

JUNE 4/19

IBS ISSUE ENERGY ISSUE KBIS ISSUE FRANCHISE ISSUE

COVER STORY Positioning for the Recovery

25 Solutions to Increase Repeats & Referrals

Future of Energy Efficiency

Top 10 Kitchen & Bath Features for 2013

Market Leaders 2013

Strategic Partnerships

RESEARCH Marketing Methods Exterior Project Trends

Green Remodeling Kitchen & Bath Remodeling Trends

Financing Challenges

Window Project Research

PROJECT SPOTLIGHT Whole House Addition Light Commercial Kitchen Historic Home Finished Basement

KITCHEN & BATH DESIGN REVIEW

Creative Cabinet Solutions

Universal Design Kitchens

Water Efficiency Countertops Shower & Tub Options

Outdoor Kitchens

EXTERIOR —REPLACEMENT BUSINESS

Keeping Your Marketing Language Legal

Building a Brand Social Media That Drives Business

REMODELERS’ EXCHANGE

Building a Sales Team

When You Should Turn Down a Job

Successfully Selling Efficiency

Do Showrooms Work?

Managing Growth Partnering With Suppliers

TECHNOLOGY CRM Solutions Virtual Showrooms & Models

Energy Solutions K&B Technology Mobile Payment Solutions

Tech That Sells

PRODUCT TRENDS Windows Bathrooms Outdoor Living Siding Kitchens Decking

PRODUCT UPDATE New Products

IBS Preview

Faucets & Fixtures

New Products

Siding & Trim

Flooring

New Products

KBIS Preview

Windows & Doors

New Products

IBS Highlights

Countertops

New Products

Trucks & Accessories

Outdoor Living

New Products

KBIS Highlights

Paints, Caulks & Sealants

IN EVERY ISSUE

Remodelers ExchangeModerated by Tom Swartz and Jud Motsenbocker, this Neal Award-winning department

is a lively forum for top remodelers to argue both sides of pressing issues and leading ideas

Mark Richardson, CR “Think Business” Harvard University Fellow and experienced remodeler offers ideas, trends and thought leadership

Craig Durosko, CR “The Business of Remodeling”

Award-winning remodeler offers actionable tips for improving business

Market Update News and opinions in kitchen and bath, maintenance and repair, design/build, insurance restoration and specialty remodeling

Building Science Information on techniques and trends to make homes more efficient provided by the Energy & Environmental Building Alliance

SHOWSInternational Builders’ Show January 22-24 Las Vegas

KBIS April 19-21 New Orleans

PCBC June 5-7San Diego

EDITORIAL CALENDAR

SIGNET ADSTUDY

2013

JULY 5/23

AUGUST 6/25

SEPTEMBER 7/25

OCTOBER 8/21

NOVEMBER 9/24

DECEMBER 10/22 MATERIALS DUE

SALES IDEAS ISSUE

REMODELING SHOW ISSUE

40 Under 40 101 Best New Products

13 Ways to Drive More Sales Today

Professional Remodeler Design Awards

America’s Top Remodelers

Remodeler of the Year

COVER STORY

Tablets & Mobile Tech

Product Preference Study

Business Results Study

Design Trends Characteristics of the Top Remodelers

Market Forecast RESEARCH

Exterior Facelift Outdoor Living Green Remodel Universal Design Master Suite PROJECT SPOTLIGHT

Small-space Solutions

Aging-in-Place Bathrooms

Consumer Trends Integrating Technology in the Kitchen

Kitchen Islands Creative Tile Solutions

KITCHEN & BATH DESIGN REVIEW

Overcoming Price Objections

Home Shows & Tours

Developing a Marketing Plan

EXTERIOR —REPLACEMENT BUSINESS

40 Under 40 Roundtable

Government Regulations

Succession Planning

Getting Paid for Design

Lead Paint Challenges

Leveraging Online Reviews

REMODELERS EXCHANGE

How the 40 Under 40 Use Technology

Tablet Technology Update

Estimating Solutions

Design Tech Tools Streamlining Field Operations

Top Apps of the Year TECHNOLOGY

Energy Efficiency Trucks Windows Doors Roofing Systems Paints, Caulks, Sealants

PRODUCT TRENDS

New Products

Roofing

Surfaces

101 Best New Products

New Products

Decking

Fireplaces

New Products

Siding & Trim

Cabinets

New Products

Insulation & Housewrap

Windows & Skylights

New Products

Tools

Electrical

PRODUCT UPDATE

IN EVERY ISSUE

Moderated by Tom Swartz and Jud Motsenbocker, this Neal Award-winning department is a lively forum for top remodelers to argue both sides of pressing issues and leading ideas

Remodelers Exchange

Harvard University Fellow and experienced remodeler offers ideas, trends and thought leadershipMark Richardson, CR “Think Business”

Award-winning remodeler offers actionable tips for improving businessCraig Durosko, CR “The Business of Remodeling”

News and opinions in kitchen and bath, maintenance and repair, design/build, insurance restoration and specialty remodeling Market Update

Information on techniques and trends to make homes more efficient provided by the Energy & Environmental Building Alliance Building Science

Remodeling Show October 16-18Chicago

Greenbuild November 20-22 Philadelphia

SHOWS

EDITORIAL + PUBLISHING OFFICE3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408www.HousingZone.com · www.sgchorizon.com

EDITORIAL CALENDAR

SIGNET ADSTUDY

EVENTS AND PROGRAMS

Professional Remodeler NightsFor more than seven years, Professional

Remodeler has been hosting these unique, regional, in-person events. Professional

Remodeler Nights offer an opportunity to reach a local audience that may never attend a national show or meeting, delivering an evening of education and networking to 75-100 remodelers. In 2013, Professional

Remodeler will be visiting 12 markets across the country.

40 Under 40Each year, Professional

Remodeler profiles 40 of the best and brightest rising stars of the industry. Their ideas, thoughts and business practices make them stand out from the crowd. These 40 individuals represent the future of remodeling, paving the way for industry innovation over the next several decades.

101 Best New Products Thousands of new products are introduced every year. The editors of Professional

Remodeler and Professional Builder examine them to find the very best. The 101 products are featured in the August issue of Professional Remodeler and online.

Market LeadersRemodeling is a local industry. Market conditions vary from city to city. The annual Market Leaders list (published in May) profiles the top remodelers in the top 20 remodeling markets in the country. As the only industry program to examine the top remodelers market-by-market, Market Leaders offers a unique opportunity to track local market conditions through an in-depth analysis of the factors and trends driving remodeling in individual metro areas.

Professional Remodeler Leadership AwardsAn annual celebration of all of Professional

Remodeler’s award winners, this event honors America’s Top Remodelers, 40 Under 40, Design Awards and Market Leaders. Held on the first night of the Remodeling Show, the 2013 event will be in Chicago.

America’s Top RemodelersPublished in November, this list of the largest remodelers in the country provides essential data about the trends shaping the industry. Remodelers are profiled in print and online. The extensive data they provide about their businesses allows Professional Remodeler to track changes in the industry from year to year, as well as offering invaluable information about business operations, marketing and building material purchases.

Professional Remodeler Design AwardsProfessional Remodeler’s annual design competition recognizes the top projects in the industry based on design ingenuity, problem-solving and financial success. Winners are profiled in the October issue of the magazine and on HousingZone.com. Video interviews with the judges help to illuminate the design trends shaping the industry.

EDITORIAL

AWARDS/EVENTS SPONSORSHIPSParticipation establishes your company as forward-thinking and supportive of the industry.

Contact Tony Mancini at tmancini@sgcmail.com or 610.688.5553 for details on how to get included.

EDITORIAL + PUBLISHING OFFICE3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408www.HousingZone.com · www.sgchorizon.com

RATES & SPECIFICATIONS

SpecificationsGENERAL INSTRUCTIONS

Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium Charges: Cover and preferred position rates listed above.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

MAILING INSTRUCTIONSAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Remodeler, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Renee Fonferko • rfonferko@sgcmail.com • 847.391.1005

ACCEPTED DIGITAL FORMATSPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.

Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Specifications2013 RatesALL RATES ARE GROSS

Space Unit Rate (x)

1x 3x 6x 12x

Two-Page Spread $22,240 $21,665 $21,165 $19,727

Full Page $12,464 $12,087 $11,730 $10,965

½-Page Island $8,711 $8,486 $8,221 $7,681

½ Page $8,089 $7,874 $7,630 $7,079

1/3 Page $6,222 $6,049 $5,865 $5,452

¼ Page $4,355 $4,223 $4,100 $3,825

AD ART UPLOAD INSTRUCTIONSFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

MECHANICAL DATAPublication Trim Size: 9" x 103/4"Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect BoundBleed: See below for bleed specifications.Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

Ad SizesTRIM SIZE: 9” X 103/4”

Back Cover — plus 20% Inside Back Cover — plus 10%Inside Front Cover — plus 15% Special Positions — plus 10%TOC — plus 15%

SGC Horizon MagazinesVisit www.SGChorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars forall of the SGC Horizon publications.

For advertising opportunities, contact Tony Mancini at 610.688.5553 or tmancini@sgcmail.com.

Space Unit Specification

Non-Bleed Bleed

Two-Page Spread 16½” x 10” 181/4” x 11”

Full Page 8” x 10” 91/4” x 11”

2/3-Page Vertical 51/4” x 10” 53/4” x 11”

1/2-Page Spread 16½” x 47/8” 181/4” x 5½”

1/2-Page Vertical 37/8” x 10” 4½” x 11”

1/2-Page Horizontal 8” x 47/8” 91/4” x 5½”

1/2-Page Island 51/4” x 73/8” —

1/3-Page Vertical 2½” x 10” 3” x 11”

1/3-Page Square 51/4” x 47/8” —

¼ Page 37/8” x 47/8” —

1/6 Page 2½” x 47/8” —

www.sgchorizon.com

www.scrantongillette.com

SEPTEMB

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26 How to deal with in-the-field welding challenges

30 Preview what’s in storefor ICUEE next month

36 Converting trucks to CNG carries risks and rewards

Broad product lineups push drills into larger underground projects p. 40

HDD

September 2011ConstructionEquipment.com

Comes on Strong

8 Trends in Luxury Retirement Housing8 Trends in Luxury RRettiirement Housing

Retiring in Style | 6

Mark Richardson: Selling theCustom Builder Experience | 5High-End Exterior Products | 14

JULY 2011 JULY 2011

www.CustomBuilderOnline.com

Expansive windows and stone siding highlight the exterior façade of this 5,800-square-foot luxury retirement home in Danbury, Conn. Builder: Jim Blansfi eld; Architect: Cole Harris Architects

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Solving the Spec-Home Satisfaction Dilemma / 28

August 2011

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www.HousingZone.com6 TrenPage 46

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Page 52

Designed by Bassenian Lagoni Architects

for Irvine Co., Los Altos at Stonegate

East is one of the best-selling townhouse

developments in Southern California.

The Cooper Union for the Advancement of

Science and Art, New York, N.Y.

INSPIRING THE BUILDING TEAM

07

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GIANTS 300

Modular Building Innovations

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AIA/CES Course:High-Performance Windows + Doors

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How the AEC Industry Leaders Stack Up

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www.HousingZone.comJUNE 2011

Inside OutLatest trends in outdoor living, decking and more

Remodeling franchises and dealerships

26 BUSINESS OPPORTUNITIES:

Siding and exterior project trends

32 EXCLUSIVE RESEARCH:

EPA ramping up enforcement

41 LEAD PAINT:

EVENTS AND PROGRAMS 2013