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2013-2014 CPCVB Annual Report

LETTER FROM THE bOaRd pREsidEnT and EXECUTiVE diRECTOR

On behalf of your Board of Directors, we are proud to share with you the Central PA Convention and Visitors Bureau Annual Report, which showcases our accomplishments and progress in marketing Centre County during Fiscal Year 2013-2104.

We also celebrated our 50th Anniversary in 2013 – 50 years of marketing and growing travel spending in Centre County! But we didn’t accomplish this growth alone. We sincerely appreciate your dedication and commitment to the CPCVB as well as to the Travel and Tourism Industry. We look forward to continuing to work with you to grow travel spending and provide greater value and service to our visitor’s travel experience.

Times have changed and we are in the midst of an era that calls for unprecedented collaboration and unites our community partners to tell the world that Centre County is a great place to live, work, visit and play. The CPCVB is on a mission to sell and market the best of our area. By attracting conferences, meetings, sports groups and leisure visitors, we help to infuse more than $654,000,000 into our local economy. Travel and Tourism = Economic Solution and Strength. The travel and tourism industry is a critical economic driver for Centre County and Pennsylvania because it generates tax revenue and creates jobs.

We extend our sincere thanks to the Centre County Board of Commissioners and the over 400 members/partners who continue to support our efforts. We pledge to continue our mission to brand and promote Centre County as a premier leisure, sports and business destination.

best regards,

Mike szczesny betsey HowellCPCVB Board President Executive Director

Marketing YOU!

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What’s NEW?Centre County is First to Launch GOOGLE ViRTUaL aREa GUidE in pennsylvaniaGoogle Virtual Area Guide connects local businesses to give visitors a 360 degree view of their facilities. A total of 51 businesses jumped on board to showcase their locations. There have been nearly 3,000 views since the launch of the Google Virtual Area Guide.

Visitpennstate’s Fun pass and Visitor Guide nOw diGiTaLIn response to a growing demand, the 2014 Central PA Visitors Guide and 2014-2015 Central Pennsylvania Fun Pass both became available online during 2014. The digital edition of the Visitor Guide launched in January 2014 and has received over 3,000 unique views. The Fun Pass digital edition launched in June 2014 with 140 unique views in the first month alone.

Marketing YOU!

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Marketing YOU!

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TOp 10 sTaTEs on Visitpennstate: 1. pennsylvania2. new York3. new Jersey4. Virginia5. Maryland6. Ohio7. Florida8. California9. Michigan10. Massachusetts

TOp 10 CiTiEs on Visitpennstate: 1. state College, pa2. philadelphia, pa3. new York, nY4. altoona, pa5. Pittsburgh,PA6. ScottTownship,PA (allegheny County)

7. Paulsboro,NJ8. Lancaster, pa9. bowling Green, OH10. alexandria, Va

Where Are They Coming From?

Who is Our Visitor Target Market?

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When Are They Online?

Marketing YOU!What Device Are They Using to Find Us?60.83% desktop/Laptop Computer (73.23% in 2012-2013)

26.54%Mobile(17.62% in 2012-2013)

12.63%Tablet (9.15% in 2012-2013)

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Social Media Influence

1. Home page2. Hotels3. Activities4. Calendar of Events5. Attractions

6. LodgingAvailability7. Events8. Restaurants9. FamilyAttractions10. state College, pa

Facebook:10,404(9,189fansin2012-2013)

Twitter:926(750followersin2012-2013)

pinterest: 164 followers

Top 10 most visited pages on VisitPennState

Marketing YOU!

301,239WebsiteVisitors (269,433 in 2012-2013)11.8% increase

1,001,827 page Views (927,729 in 2012-2013)7.9% increase

3.33 pages/session (3.44 pages/session in 2012-2013)

00:02:53 average VisitDuration(00:03:04 in 2012-2013)

VisitPennState.org Performance

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Visitor Guide 46,301 print Guide Requests (51,492 in 2012-2013)

24-7Website

America’sBestVacation

AssociationNews

Audubon

BetterHomeandGardens

Family Circle

GreatVacationGetaways

GuestQuest

Ladies Home Journal

MeetingsFocus

Oprah

pa Travel Guide

people

Readers digest

RecreationNews

Redbook

SmallMarketMeetings

southern Living

sports Events

Usa weekend

where and when

CPCVB advertised with the following publications in 2013-2014:

Marketing YOU!

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Marketing YOU!Centre County stories appeared in:ABC News

Amateur Wrestling News

American Institute of Economic Research

Beerfinity

Bloomberg Business Week

Blue Ridge Outdoors

Bon Appetit Magazine

Business Insider

Buzzfeed

CNN

CNN Money

Frederick Magazine

Group Tour Northeast

GuestQuest

Hotel Online

Keystone Edge

Meetings Focus East

Movoto

National Bicycle Dealers Association

National Geographic

NerdWallet

On the Tee Magazine

Pennsylvania & Beyond Travel

Pennsylvania Ag Connection

Pennsylvania Magazine

Recreation News

Small Market Meetings

Sports Event Magazine

Sunshine Artist

Thrillest

Trekaroo

Trib-Live

USA Today

USA Today Travel

VentureBeat

VisitPA

Where & When

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Tourism Grant Recipient List

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aPPliCant tyPe oF ProjeCt total award

american Philatelic society Publicity/Marketing $6,500.00

art alliance of Central Pa Marketing $2,500.00

Bellefonte american legion Baseball Capital improvement $2,500.00

Center for the Performing arts Marketing $5,000.00

Central Pa Festival of the arts Marketing $35,000.00

Central Pa 4th Fest Marketing $15,000.00 Capital improvement

Centre County Grange Fair Marketing $10,000.00

Centre County Historical society Marketing $10,000.00

Centre County library and Historical Museum Capital improvement $5,000.00

Centre region Parks & recreation authority Marketing $2,500.00

discovery space of Central Pennsylvania Marketing $5,000.00

downtown state College improvement district Marketing $5,000.00

First night state College Marketing $1,500.00

Friends of the Pennsylvania Military Museum Marketing $4,000.00

Historic Bellefonte inc. Marketing $20,000.00

jazz Pa Marketing $2,500.00

lemont village association, inc. Marketing $1,500.00

Music at Penn’s woods/school of Music Marketing $1,500.00

nittany valley symphony Marketing $5,000.00

Penn state Centre stage Marketing $5,000.00

the Pennsylvania Centre orchestra Marketing $5,000.00

Philipsburg revitalization Corporation/ Marketing $5,000.00 Heritage days Festival

state College Community theatre Marketing $3,500.00

the state theatre Marketing $10,000.00

total $168,500.00

Marketing YOU!

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Sales Outcomes

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2013-2014 Fiscal Year SalesMeeting/Convention/sports / Group Tour business 2013-2014 2012-2013

Convention / Sports Sales Leads 109 80Tour & Travel Leads 01 13TOTaL LEads 110 93

Convention / Sports Sales Lead Room Nights 45,901 20,944Tour & Travel Lead Room Nights 630 1,366TOTaL LEad ROOM niGHTs 46,531 22,310

Convention / Sports Sales Bookings 75 58Tour & Travel Bookings 01 23TOTaL bOOkinGs 76 81

Convention / Sports Sales Booked Room Nights 29,190 16,532Tour & Travel Booked Room Nights 630 2,463TOTaL bOOkEd ROOM niGHTs 29,820 18,995

TOTaL piCk Up ROOM niGHTs 20,098 18,355

Sales Outcomes

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Sales OutcomesTrade Shows, Hosted Meeting Planner Events - Fam Tour** Co-op with Regional Partners

Sales Missions/Direct SalesColorado springs, CO**

Harrisburg-Hershey-Pittsburgh-WashingtonDC-York

AAAOffices–Harrisburg,Hershey

ABA**AmericanBusAssociation,TN

ASA**(Sports)AmateurSoftballAssociation,SC

Heartland Travel **, OH

MarylandBusAssociation

MPI(PAChapter)MeetingPlannersInternationalBoardRetreat**

NASC**(Sports)NationalAssociationof sports Commissions, Ok

PABusAssociation,ValleyForge.PA

PAMeetingPlannerBreakfastbedford springs, pa

PAMeetingPlannerLuncheonHarrisburg,PA

PAPark&Rec**–SevenSprings,PA

PASocietyofAssociationExecutivesTradeShow**–Gettysburg,PA

pa welcome Centers-FaM Tour Centre County

TEaMs** (sports) Travel, Events and Management in sports, UT

Usssa** (sports) United states specialty SportsAssociation,FL

UsOC** (sports) United state Olympic Committee,CO

Membership

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CPCVB Membership

MembershipCentreCountyisveryfortunatetohavebusinessesthatbelieveinthepower of tourism and the economic impact of the tourist dollar. The CpCVb currentlyhas417MembersandMemberBusinesseswhoareinvestinginpromotingtourismtoCentreCounty.

Member Events:In2013-14,theCVBhostedeventstogivemembersnetworkingandeducationalopportunities:• We celebrated our 50TH ANNIvERSARy with a RECEPTION AT TUSSEy MOUNTAIN RESORT.

The evening recognized our 50 year members. Activities included fun with Wink Photo Booth, Nittany Entertainment provided music, and Richard Benninghoff entertained with magic tricks.

• Our e-LEARNING U offers a wide range of online courses, focusing on topics such as internet marketing, sales, and business growth with an emphasis on the needs of the tourism industry.

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Community Outreach• Information Specialists from the Front Desk participated in TOURS OF AREA

MEMBER BUSINESSES

• Working with Intern Jay McIntyre, we created a MAPPING TOOL FOR THE CENTRAL PA CvB/DID BOOTH AT THE ARTS FESTIvAL to track where our visitors are coming from

• The Centre County/Penn State Visitors Center hosted students and families as the location for awards for vOCATIONAL MENTORING DAy. A collaborative project between PSU and school districts in Centre County designed to bring high school students with disabilities into the workplace.

• The Central PA CVB sponsored EASTER SEALS WALK WITH ME kick-off at the Centre County/Penn State Visitor Center.

• We partnered with Nittany Lion Radio for LIvE BROADCASTS FROM THE CENTRE COUNTy / PENN STATE vISITOR CENTER on PSU home football weekends.

• BOy SCOUTS OF AMERICA SOLD POPCORN at the Centre County/Penn State Visitors Center during home football games.

• The Centre County/Penn State Visitor Center was a drop-off location for TOyS FOR TOTS and FOOD DRIvE.

Membership• New and long-time members are encouraged to attend our QUARTERLy MEMBERSHIP REFRESHER and NEW MEMBER

ORIENTATIONS.

• Lodging partners continue to receive FRONT LINE TRAINING focusing on frequently asked questions about visiting Centre County.

• Penn State University Police along with Penn State Federal Credit Union offered members and the community a FREE SEMINAR ON IDENTITy THEFT PREvENTION.

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Hours of Operation: *7:30am - 6:00pm Monday through Friday9:00am - 6:00pm saturday and sunday

Winter Hours (December 1 - March 31)7:30am - 5:00pm Monday through Friday9:00am - 5:00pm Saturday and Sunday

•InformationSpecialistsat the Visitor Center Front desk

•OldStateClothingGiftShop

•InteractiveExhibitAreawithComplimentary wi-Fi and Touch-screen kiosks

• penn state parking permits

• Conference rooms and auditorium Rentals

• aTM

• Restrooms

•LocalBusinessGiftCertificatesavailablefor purchase

• Maps and brochures

• pet Friendly

VisitorInformationServicesplaysakeyroleintheCPCVBofferingsby:

• Assistingvisitorswithfreeinformationonfood/lodging,arts/culture,tours,recreation,andmore

• Providingandupdatingacalendarofeventsonthewww.visitpennstate.orgwebsite

• Boostingthelocaleconomybydirectingvisitorstolocalbusinesses

• Assemblyofwelcomebags,funpassesandvisitorguides

• Providingfullandpart-timestaffandvolunteersattheCentreCounty/penn state Visitor Center and the bellefonte satellite Visitor Center

Visitor Center Amenities include:

Centre County/Penn State Visitor Information Center

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Visitor Centers

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Hours of Operation: *8:00am - 5:00pm Monday through Friday

9:00am - 4:00pm saturday and sunday

* Both visitor Centers are closed on Thanksgiving Day, Christmas Day, New year’s Day and Easter Sunday.

Visitor CentersSatellite Visitor Center – Train Station, Bellefonte

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CENTRAL PENNSYLVANIA CONVENTION & VISITORS BUREAU

BOARD OF DIRECTORS 2014- 2015Mike szczesny, President HFL Hotels

BobRicketts,Jr., Vice-President Fasta & Ravioli Company

darlene Confer, Secretary/Treasurer Centre County Grange Fair

DottieYukish, Past President Boalsburg Village Conservancy

steve dershem Centre County Commissioner

Gary Hoover Bellefonte Intervalley Area Chamber of Commerce

Gail JonesPenn State Federal Credit Union

DebraLeithauser Centre Daily Times

KenMartin American Philatelic Society

Mary sorensenCentre Furnace Mansion Historic Site

Joe ThomasMountain View Country Club

EdwardTubbsDays Inn Penn State

ScottWalkerState College Spikes

aaron weymanTussey Mountain All Seasons

betsey HowellCPCVB Executive Director

betsey Howell, Executive Director

andy Rupert, Director of Marketing & PR

shirley smith, Director of Sales

brenda Hall, Sales Manager

Lori Miller, Director of Visitor and Member Services

kevin breon, Finance/Housing Bureau Manager

kate khoury, Creative Design & Technology Manager

Judy Maurer, Receptionist/Fulfillment Coordinator

CEnTRE COUnTY / pEnn sTaTE VisiTORs CEnTER sTaFF

Corena breon

Renee brown

Esther delRosso

kate kawulich

JoyceMatis

ben pelipesky

katrina shope

DeborahWilson

VOLUnTEER

patsy Cullen

bELLEFOnTE saTELLiTE VisiTOR CEnTER sTaFF

BarbBair

Renee brown

ToniPatterino

CPCVB STAFF 2014- 2015

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AUDITED FINANCIAL STATEMENTFiscal Year: JulY 1, 2013 to June 30, 2014agency: centre county lion country Visitors and convention Bureau, inc. dba central Pennsylvania cVB REVENUES AND GAINS

county Hotel room tax $ 1,499,471 cooperative advertising $ 108,089 county Brochure $ 100,387 Membership Dues $ 78,728 investment income $ 34,952 event revenue and sponsorship $ 19,518 retail space $ 7,500 Web Marketing Photos $ 560 Total Revenues: $ 1,849,205 unrealized Gain on investments $ 68,559 Total Revenues and Gains: $ 1,917,764

EXPENSES AND LOSSES

PROMOTIONAL: advertising $ 529,248 Grants to other organizations $ 124,361 Promotion $ 119,895 salaries and Wages $ 99,115 Postage $ 40,805 employee Benefits $ 20,938 travel and entertainment $ 9,608 regional $ 6,527 Printing $ 2,926

Total Promotional: $ 953,423

GENERAL AND ADMINISTRATIVE: salaries and Wages $ 395,494 occupancy $ 217,474 employee Benefits $ 78,379 Depreciation $ 44,120 special events $ 31,157 Professional Fees $ 13,831 Grants to other organizations $ 12,500 office supplies $ 6,328 Total General and Administrative: $ 799,283

Total Promotional & General and Administrative Expenses $ 1,752,706

realized loss on sales of investments $ 10,197

Total Losses $ 10,197

Total Expenses and Losses $ 1,762,903

INCREASE (DECREASE) IN NET ASSETS $ 154,861

Financial Statement

800 East park avenue

state College, pa 16803

800.358.5466

www.visitpennstate.org