haikureMagazine

n°5 November 2013

EXCLUSIVITY. SUSTAINABILITY. INNOVATION. ENGAGEMENT

Our Garments

Social Network

Art & Design

News haikure

Food & Restaurant

Local & Location

THIS IS WHY WE ARE LAUNCHING OUR MOVEMENT

# 1 / WE WANT INNOVATION WHICH IMPROVES THE LIFE OF NATURE AND OF ALL PEOPLE. # 2 / WE WANT THE STRENGTH OF IDEAS, CAPABLE OF DESIGNING A WELCOMING FUTURE. # 3 / WE WANT OPTIMISTS WHO SMILE AT EVERY NEW DAY. # 4 / WE WANT TOSUPPORT THE HUMAN CAPABILITY TO CREATE BEAUTY.# 5 / WE WANT ECO-FASHION AS AN EXAMPLE OF DESIGN, ENGINEERING AND EFFICIENT USE OFRESOURCES. # 6 / WE WANT TO MAKE ECO-PANTSAS ATTRACTIVE AS POSSIBLE FOR ANYONEWISHING TO WEAR THEM. # 7 / WE WANT CHANGE,

FROM HABIT TO A NEW ENERGY.

IF YOU WANT CHANGE TOO, AND YOU WISH TO SHOW IT,

JOIN US BY SIGNINGTHE MANIFESTO

News haikure

New Looks

Eco-sustainability

Haikure is an Italian denim brand for man and woman that launched their first collection in 2011. The brand's mission is to respect people and nature by promoting a new lifestyle, which takes both new fashion trends and sustainability into account. Haikure became a MADE-BY member in autumn 2010. This will be the first Scorecard published for Haikure.

Social Conditions in Factories:Haikure's entire 2012 collection is produced in Italy. This is considered to be a low risk country, where labour rights are protected by law and unions. This results in a 100% Class A score for the Social Scorecard. Environmental Impact of Raw Materials.

In 2012, just over 41% of Haikure's collection was made up of sustainable fibres. 35% of the collection was comprised of Class B rated fibres, either Organic Cotton or Tencel. A small amount of recycled cotton ( Class A ) was also used within the garments as well as linen ( Class C ) and hemp ( Class C ). The remaining mate-rials used within the collection include conven-tional cotton and viscose ( Class E ). As a denim brand, cotton is an important fibre for Haikure. Out of all the cotton used, 27% was Organic cotton and 1% was recycled cotton.

Innovation

Jeans, among the most popular and worn clothing items ever, becomes green thanks to an idea of Italian brand haikure that launched Laser Wash, a new ecological treatment. The classic sandblasting is then avoided, while we have a new laser technology instead, which also allows to reduce the amount of water needed.

Besides, already for several years a sort of ‘pre-wash’ has been used that involves a substantial water waste, as well as costs which are prohibitive both from the financial and environmen-tal point of view. But haikure’s new proposal has solved this difficulty and the issue of sandblasting, another process far from being ecological.This very year, association Labour Behind the Label has asked to forbid the practice of sandblasting in some famous jeans brands’ factories, owing to the serious health risks it poses for workers in terms of overexposure to silica dust, utilized in the process. Last winter, the awareness campaign Abiti Puliti (“Clean Clothes”) was run in Italy, having the slogan: “Stop sandblasted jeans”, in the context of the international Clean Clothes Campaign.Haikure seems to have come up with a solution for the first time, opting for the new laser wash process where, even if water is used, smaller amounts of it are needed and the effect on garments is produced by a low-power automatic laser.This is because we respect the environment and nature of all people, and safeguard every worker’s health and conditions. This is the environment we live in, this is haikure.

Laser Wash

Social Network

This month we of haikure are focusing on the product, as well as on the details and the poetry that every garment can delicately show, becau-se haikure is music, haikure is emotion, it’s strong, unique sensations that all our staff are committed and eager to impress on every inch of your chosen items.This month we are talking especially about details because, as they say, beauty is in details: ours are simple, expressive details, but what really matters about our items is you, it’s having you as the protagonist, with your style and class!Besides, December will be the last month when you will be able to vote and so elect the winner of the new haikure face competition. As usual, see you on Facebook, there we are ready to share our whole world with you... anyone who’s in touch with us knows that one of the four key points in our philosophy is having you as the only protagonists of what we do… and what we are!

Art & Design

Marco Mazzoni, born in 1965 in Certaldo, Florence. Lives and works in Prato. Choreographer, performer and visual artist, in 1997 studies dance in Florence with Antonietta Daviso, works with Sylvano Bussotti, Derek Jerman e Giorgio Battistelli playing in other several operas too; in 1989 moves to New York to follow the professional training program at the Merce Cunningham studio, he gets involved in con-tact improvisation, performance and visual arts; in 1994

he’s back in Florence workig with Roberto Castello and Virgilio Sieni.In 1995 he founds with other artists the collective Kinka-leri, whose productions have always been characterized by transversal signs, progressively undermining the use of representation in the contemporary arts field; besides the company’s work, he’s developing his own personal research in visual arts, dance and performance.A truly outstanding artist, to whom we of haikure give all our attention for his naturalness and expressive power.

This month we of haikure suggest a fresh, nutritious side dish to you, here’s the recipe:

Preparation time: Ingredient preparation: 5 minutesRecipe preparation: -Cooking time: 20 minutesOven or gas stove?: Gas stove

Ingredients:1 cup Rhodes or mountain lentils2 ½ cup water5 cm strip of kombu seaweed1 medium-sized red onion1 carrot1 rib from celery heartparsley or minced celery leavesEvo oil1 tablespoon umeboshi vinegar1/2 tablespoon apple cider vinegar2 tablespoon fine mustard

Rinse the lentils very well.Cook them with the kombu in a covered pot over low heat for about 25 minutes, salt a little and pour into a large casserole to cool down.In the meantime chop the onion.Dress the onion with the umeboshi vinegar and 2 tablespoon water; leave to marinate until the lentils are done.Grate the carrot into thick shreds.Finely chop the celery rib.Remove the seaweed and add carrots and celery to the cool lentils.Squeeze the onion and stir it in. Emulsify oil, apple cider vinegar and mustard.Dress the salad with the sauce prepared and serve sprinkled with the minced celery leaves… Enjoy your meal!

LentilSalad

Food & Restaurant

Local & Location

Eco-culture, sustainable design. Ecos Natural Disco has just born in Rome: the first Roman eco-sustainable disco. Ecos Natural Disco is the heart of Ecosphere, the new and exclusive eco-friendly space in the EUR quarter’s greenest area. Ecos Natural Disco is the first Natural Disco space in the capital, created in line with the standards of sustainable design in terms of materials and finishing used. The whole structure – whose jewel in the crown is a huge transparent dome surrounded by greenery – was designed and built with the aim of recycling and environmental protection.Ecos Natural Disco is a novelty on the scene of Roman night entertainment; it combines the music of international artists and DJ’s with broadcasting of pictures and videos to inform the young generations about the issues of eco-sustainability.“Pastology” will be there to inaugurate Ecos Natural Disco, and an all 80’s party will be given every Thursday with a lot of special guests.We of haikure had the chance to see the beauty of the idea and the place with our own eyes, so we invite you to try this unique experience… deep in the sound of nature, a sound and music that we of haikure really know very well!

Ecos Natural Disco