haikureEXCLUSIVITY. SUSTAINABILITY. INNOVATION. ENGAGEMENT

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News haikure

Magazine

Spring - Summer 2013

New Collection

n°1 giugno 2013

THIS IS WHY WE ARE LAUNCHING OUR MOVEMENT

# 1 / WE WANT INNOVATION WHICH IMPROVES THE LIFE OF NATURE AND OF ALL PEOPLE. # 2 / WE WANT THE STRENGTH OF IDEAS, CAPABLE OF DESIGNING A WELCOMING FUTURE. # 3 / WE WANT OPTIMISTS WHO SMILE AT EVERY NEW DAY. # 4 / WE WANT TOSUPPORT THE HUMAN CAPABILITY TO CREATE BEAUTY.# 5 / WE WANT ECO-FASHION AS AN EXAMPLE OF DESIGN, ENGINEERING AND EFFICIENT USE OFRESOURCES. # 6 / WE WANT TO MAKE ECO-PANTSAS ATTRACTIVE AS POSSIBLE FOR ANYONEWISHING TO WEAR THEM. # 7 / WE WANT CHANGE,

FROM HABIT TO A NEW ENERGY.

IF YOU WANT CHANGE TOO, AND YOU WISH TO SHOW IT,

JOIN US BY SIGNINGTHE MANIFESTO

an Eco-sustainable Answer

News haikure

Transparency of all denim production steps, along with eco-sustainable processes, are again protagonists of the debate going on among ‘The Professionals of Fashion’. The sixth appointment in the series of seminars organized by the degree course of Sciences of Fashion and Lifestyle will focus on ‘Denim and Supply chain Transparency: an Eco-sustainable Answer’ and will be held by Federico Corneli, Founder and Ceo of haiku-UH��0DUFR�/XFLHWWL��*OREDO�0DUNHWLQJ�'LUHFWRU�6DQNR�+ROGLQJ��ú6.2��'LYLVLRQ��$OEHUW�/ORUW��*OREDO�+HDG�RI�Textile Application Clariant and Andrea Masotti, Partner Menabò-Leo Burnett.Here are a few statements by our professionals in short:

Federico Corneli / haikure founder and CEO ��7KH�FRQVXPHU�DWWDFKHV�DQ�DGGHG�YDOXH�WR�WKH�%UDQG��LI�ZH�FDQ�SUHVHQW�WKHP�ZLWK�DQ�HFR�VXVWDLQDEOH�DQG�traceable product.$W�WKH�%UDQG�OHYHO��RXU�WDVN�LV�WR�SURYH�ZURQJ�WKH�LGHD�LQ�WKH�FRQVXPHU·V�PLQG��WKDW�VRPHWKLQJ�*UHHQ�FDQ·W�be nice as well! ”

Andrea Massotti / Partner @ Menabo - Leo Burnett��,�WKLQN�E\�QRZ�ZH�KDYH�VR�PDQ\�SRVVLELOLWLHV�RI�JHWWLQJ�SHUIHFWO\�LQIRUPHG��WKURXJK�WKH�PHGLD��VRFLDO�QHWZRU-ks, and using the right communication outputs, therefore it’s correct that consumers can know what they are buying, because conscious consumption makes the difference! "

0DUFR�/XFHWWL���*OREDO�0DUNHWLQJ�'LUHFWRU�6DQNR�+ROGLQJ���ú6.2��'LYLVLRQ" To grow and produce cotton in a conscious, eco-sustainable way is fundamental: from the moment the thread is made until the product is placed on the market. ”

Federico Corneli is the young creator and founder of haikure, Italian brand that produces eco-sustainable GHQLP�FORWKLQJ��IURP�GHVLJQ�WR�GLVWULEXWLRQ�RI�WKH�JDUPHQWV��DOVR�WKDQNV�WR�WKH�FROODERUDWLRQ�ZLWK�ú6.2���GHQLP�RULHQWHG�GLYLVLRQ�RI�PXOWLQDWLRQDO�6$1.2�*URXS��DOUHDG\�FRPPLWWHG�VLQFH�VHYHUDO�\HDUV�WR�WKH�UHVH-DUFK�IRU�IXOO�VXVWDLQDELOLW\�RI�IDEULF�SURFHVVHV�DQG�WR�WKH�WHFKQLFDO�LQQRYDWLRQ�RI�ERWK�SURGXFWLRQ�DQG�products.

Denim and Supply Chain Transparency

Le ultime haikure

Denim is getting more and more conscious. And sustainable. While the World Water Day 2013, organized by the

United Nations, has recently sensitized the world to the importance of this vital resource, the denim industry too

makes its concrete commitment to sustainability known during the meeting ‘Denim and Supply Chain Transpa-

rency: an Eco-sustainable Answer’.

Some protagonists of denim production get together and state that a change not only can, but must be made.

The meeting belongs to the series ‘The Professionals of Fashion’, coordinated by Fabiana Giacomotti – Professor

RI�6FLHQFHV�RI�)DVKLRQ�DQG�/LIHVW\OH�DQG�DXWKRULWDWLYH�IDVKLRQ�MRXUQDOLVW��DQG�LV�SURPRWHG�E\�ú6.2���ILUVW�ZRUOGZL-de denim producer and leader in denim innovation.

ú6.2��LV�MRLQHG�LQ�WKH�GHEDWH�E\�RXWVWDQGLQJ�UHSUHVHQWDWLYHV�RI�WKH�GHQLP�VXSSO\�FKDLQ��VXFK�DV�&ODULDQW��worldwide specialist of fabric treatments, and haikure, innovative brand with the mission to create a new

lifestyle, where fashion and sustainability can coexist. Together with them, communication agency Menabò –

partner of Leo Burnett illustrates how industry can express this new eco-awareness to the final consumer.

The workshop has allowed to look to the future of fashion, and so understand how the denim sector is getting

prepared to answer the ever more urgent call for responsibility.

ISKO

the denim linguage

Our Garments

The coming FW13-14 collection draws its inspi-ration from the warm autumn colors, expressive of the changing nature and earth. The guiding thread is a play of mingling colors, faded browns combining with yellow hues to evoke the bark of trees, or grada-tions of green color that recall the nuances of undergrowth.

Haikure’s ideal consumer is modern, attentive to details and distinguished, careful about the quality of materials and yet casual, loving comfort without giving up style.

And then other effects, such as the ‘paint brush’ or ‘drop’ ones, and all that you can obtain by mixing various brown hues typical of the autumnal season.

Eco-sustainabilityHaikure is at the cutting edge. It’s what the latest fashion trends express, and constantly looks to the future while respecting the present, a real eco-fashion brand committed to ensuring the total sustainability of its collections. Haikure garments are made with the highest respect for nature and people, using production processes and means suitable for minimizing the environmental impact.

ORGANIC COTTONThe production of cotton through biological, sometimes even biodynamic farming, relies on natural methods and substances that won’t harm the environment. The use of GMO seeds is avoided.

In this view, the production of organic cotton implies:

1. The use of fertilizers derived from animal or vegetable matter;2. The elimination of parasites by means of beneficial insects;3. The removal of weeds by tractors, hoes or by hand.4. The exclusive use of seeds that have gone through four germinations at least and without any chemical treatments.

During the weaving, dyeing, finishing etc. no substances with environmental impact are used: so heavy metals and aryl ammines are forbidden in dyestuffs, as well as formaldehyde and plastic resins for finishing.The white fabric is obtained by using peroxide and so avoiding any whiteners or bleaching solutions.The production of biological cotton provides relevant advantages for the final quality of fabrics. Among others, the fact that biological cotton won’t cause any allergies, is nontoxic and favours the natural perspiration of the skin.

MADE-BY

Innovation

Haikure is a new, innovative fashion product, dedicated to a demanding and conscious consumer who can, by a QR code placed on any item label, directly track the garment and verify its eco-sustainability throughout the supply chain.

This is absolute innovation and boasts full traceability. Transparency, information and clarity.It all becomes possible thanks to the hi-tech label inside any item, showing the QR code! A mobile device combi-ned with the web… and you can read a code that opens up all info to you in a simple, direct way.

Trackingsistem

FACEBOOK

GOOGLE +

Social Network

Social NetworksSocial networks play a key role for haikure, making it possible to build and maintain the relationship with the optimal customer and consumer, who helps, gets engaged, and is always aware of all activities thanks to weekly posts about the various features, and among others:‘Become the Face of the Haikure Movement’, ‘Join in the Collection’, ‘The Manifesto’.These features represent the opportunity for us to let you into our reality. We of haikure always try to involve you in the initiatives for our collection, because with haikure YOU are the protagonist!The new feature ‘Become the Face of Haikure’ is the occasion for you to join in the new collection as a protago-nist, so don’t wait, send us your details, original photos and, most important, your motivation expressed in a few words. We are waiting for you!

MAXXI

Art & Design

National Museum of XXI Century Arts is a contemporary art museum, run by the Foundation of the same name belonging to the Ministry for Cultural Heritage and Activities. The MAXXI building is an impressive architectural work designed by Zaha Hadid. The Museum is intended to be an interdisciplinary space devoted to experimenting and innovation in the field of arts and architecture. The MAXXI houses two museum institutions, MAXXI Art and MAXXI Architecture, whose permanent collections are increased by direct purchase of works of art, commissioned projects, thema-tic competitions, awards for young generations, donations.

Besides, the MAXXI building includes an auditorium, a specialized library and multi-media library, a bookshop, a cafeteria and a restaurant bar, galleries for temporary exhibitions, educational performances and initiatives. The big square, around which the open space is beautifully outlined, can host works of art and live events.In this splendid building one breathes an air of greatness, freedom and passion for life, all of which we of haikure seek day by day, through innovation and modernity, in a mix designed for all those who want to dress in a real art piece!

Italian Cuisine

Food & Resturant

We of haikure promote a sustainable lifestyle, so we also support consumers with regard to biological food.

Biological cooking, as the name suggests, uses only and exclusively biological foodstuffs and ingredients, trea-ted according to certain standards, that is grown without any pesticides or chemicals, and based on the seaso-nal products offered by nature. A way of eating that is surely healthy and with no side effects, really suitable for everybody.

When we hear people talk about biological cooking, we easily associate it with good eating and healthy food, which are the typical qualities of the renowned Mediterranean diet, for which Italy has always held an outstan-ding and leading position worldwide.Biological cooking has a close link with the concept of health. In fact, today choosing wholesome principles at table is important to prevent certain illnesses, just based on daily consumption of specific naturally grown foods, which are obviously cooked in a not less healthy way. So biological cooking proposes its way to prepare and cook food, with an eye to using many of those foodstuffs that aren’t common in traditional cooking, for example soya beans, seitan, tofu, kamut and all of those biological products displayed on supermarket shelves, which we often look at with curiosity, but we’d also need to know how best to use them and according to what recipe.

OUR BIOLOGICAL COOKING

Today we propose to you, just as the title says above: Little macaroni with smoked salmon, leek and vegetable cream.

Ingredients:400 g little macaroni, 200 g smoked salmon, 1/2 leek, 200 ml soya cream, olive oil, salt and pepper.

Directions1. Sweat chopped leek in a frying pan with 2 tablespoons olive oil.2. Add thinly sliced salmon. Sauté until it changes colour slightly.3. Stir in soya cream, a little pepper and a pinch of salt.4. Cook a few minutes over low heat, but don’t make it too dry.5. Bring a large pot of lightly salted water to the boil. Add pasta and cook until al dente; drain. Pour into pan.6. Stir until well integrated, spoon onto plates and serve immediately, again with a little pepper.

LITTLE MACARONI WITH SMOKED SALMON LEEK AND VEGETABLE CREAM

THE RECIPES

Food & Resturant

Bars & Locations

Wine Bar & Disco

We are in Milan, and the heart of each big city is the nightlife going on there. Now let’s just mention some of the hottest disco bars: Bicocktail, Baialuna, cubeba, Masquenada, First Floor, G Lounge and Bobino.

Today we propose Bobino Club to you. It’s the elegant lounge bar of the Darsena of Porta Genova (Porta Genova Wet Dock), astounding for its location and the atmosphere of its interior. A refined look is the special characteristic of the Club, as you can see from the dark brown leather sofas and wooden as well as wrought-iron details, which, combined with the dark shade of the walls, make it a very special place for relaxing and having fun.Early in the evening you can have a rich aperitif, buffet and a corner for fried dishes both Italian and oriental, grilled food, kebab and pizza baked in a wood-fired oven. Choice selections of wines and spirits are ready to be served by professional barmen. The Bobino Club is the place to enjoy your time with your friends after a stressful day, in a selected environment, from the aperitif to dinner and after dinner, with DJ Set by Povia playing commer-cial music or 80 & 90’s music revival in the background.

We of haikure want to be among the optimists who smile at every new day, and what is more enjoyable than a beautiful evening in the company of your friends, with music and absolute relax!

HAVE FUN