2013-03-19 Marc Davis on The Digital Me at Telco2 New Digital Economics Silicon Valley

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DIGITAL ECONOMYStrategic Growth Opportunities for a Hyper-Connected World

Executive Brainstorm & Innovation Forum March 19-20, 2013, The InterContinental Hotel, San Francisco

The “Digital Me”

Marc Davis, Microsoft

SILICON VALLEYNEW DIGITAL ECONOMICS

PHYSICAL

PERSON

LEGALPERSON

WEBOF THE WORLD

DIGITALPERSON

@marcedavis http://marcdavis.meMarc Davis

“Personal data is the new oil of the internet and the new currency of the digital world.”

— Meglena Kuneva Former European Consumer Commissioner


“Everything I Make and Do Onlineand in the World”

Identity and Relationships

Context

Activity

Communications

Content

Asset Inventory

Financial Data

Health Data

Governmental Data

Academic Data

Employer Data

Other Personal Data…


Metaphors and Mental Models of Digital “Me”

Digital Self

My Personal Data is Me

Digital Property

My Personal Data is Mine

Digital Speech

My Personal Data is By Me


What Kind of Space is Digital Space?

Home

Work

Private Physical Space Public Physical Space

Public Square

Prison


Public Space

Personal Space

Corporate Space

What Digital Space Does My Digital Me Live In?


Public Space

Personal Space

What Digital Space Does My Digital Me Live In?

Corporate Space


Panopticon“Digital”


• We don’t own our names• Or our bodies• Or personal property• Or a domicile• We lack freedom of movement and expression• Our labor benefits the lords of the manor who own the

land• We are “data serfs”


DIGITALFEUDALISM


DIGITALENLIGHTENMENT


Launched in 2010, the Rethinking Personal Data project is a multi-year project intended to bring together private companies, public sector representatives, end-user privacy and rights groups, academics and topic experts to deepen the collective understanding of how a principled, collaborative, and balanced personal data ecosystem can evolve.

World Economic Forum“Rethinking Personal Data” Project

http://www.weforum.org/reports/personal-data-emergence-new-asset-class

http://www.weforum.org/reports/rethinking-personal-data-strengthening-trust


World Economic ForumGlobal Agenda Outlook 2013


New Economic and Societal Value fromPerson-Centered Personal Data

AggregationSearches & Sites

Calendars

Location

Purchases

Interests

Social Graph


Lawyer Readable Human Readable Machine Readable

Rethinking Personal Data:TOS and Privacy Policy


ECPA and the “Digital Due Process” Coalition


European Union “Onlife Initiative”:Being human in a hyperconnected world


“To Track, or Not to Track: By launching its latest browser with tracking off, Microsoft believes it will enhance Web advertising's value” by Rik Van Der Kooi, Corporate VP, Microsoft Advertising Business Group

• “But a new world—the age of "digital enlightenment," if you will—is fast approaching and is informed by two dynamics: The amount of online data being collected online is exploding; and the unprecedented capability of creating relevant, user-centric advertising experiences.”

• “As we enter this age of digital enlightenment, we need a new norm. No longer should the consumers who generate the data for our industry be left out of the equation. On the contrary, they should have the option to participate in that part of the business to a greater extent than they ever have before.”

Advertising in the Age of Digital Enlightenment


Marc DavisPartner Architect

Microsoft Online Services Division

[email protected]

Twitter: @marcedavis

Facebook: http://facebook.com/marcedavis

Web: http://marcdavis.me

2013-03-19 Marc Davis on The Digital Me at Telco2 New Digital Economics Silicon Valley

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Transcript of 2013-03-19 Marc Davis on The Digital Me at Telco2 New Digital Economics Silicon Valley