2012

Advertising

• Who• What• When• Why• Where

Agencies

• Research• Planning• Reports• Analysis• Efficiency

Consumers

• You can determine• Need information to buy• Judge and decide

Online world

• Reach• Target• Category

Revolution

• The action by a celestial body of going round in an orbit or elliptical course

• Return to a point before occupied, or to a point relatively the same

• A total or radical change

Why the world changed

?

Who survived?

• It’s the end of the world?

•But I feel fine…