2012.09.11 w3 c html5 mobile paradies
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Transcript of 2012.09.11 w3 c html5 mobile paradies
April 10, 2023 © Netbiscuits 2012 1
HTML5 – Mobile Paradise?
Stephan HauxDirector Product ManagementNetbiscuits
April 10, 2023 © Netbiscuits 2012 2
Agenda
About Netbiscuits & About Biscuits HTML5 – Vision and Goal Reality Check – Mobile & HTML5 Encouraging Signs
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What is Netbiscuits?
The world’s leading cloud platform for the development and delivery of next generation Web Apps across all mobile and connected devices
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Our Platform by Numbers
15,000pro developers 10
Pages and content items delivered / month
billion 110,000Web Apps and Hybrid Apps live
150million
Videos delivered / month
3,583distinct device types / month
10,000+Averagenew profiles per month
147differentcountries
1st Cloud Platform(Launched 2007)
User base of
Incoming page requests from
Worldwide users from
Inhouse-tested device profiles
More than
50+
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World Class Customers and Partners
Customers Partners
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News and Awards
Best Mobile Web Publishing PlatformME Awards won for the 2nd time since 2009
mWeb Awards2012
Ranked in Gartner Magic Quadrant Since 2009
Leading Mobile Application Development Platforms 2012
Frost & Sullivan European Best Practice Awards 2011
Best Mobile Apps Deployment Platform
Best Mobile Website
Best Fashion or Beauty Mobile Website
Meffy & Eppy Awards 2011
How it works – The Biscuits
Using Biscuits building blocks, the creation of award-winning Web Apps cannot be easier
Header Biscuit
Search Biscuit
Menu Biscuit
Image Biscuit
Image Biscuit
Image Biscuit
Created byAwarded
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The Biscuits – Our Secret Sauce
Biscuits enable the efficient deployment of standard UI elements and application features menus, galleries, articles, lists, forms... advertising, localization, social media,
search, analytics...
Support HTML5, got Responsive Design built-in; provide different modes to adapt automatically to the capabilities of any connected device
Enable up to 1.86 trillion adaptations within your Web App out of the box
30+ highly flexible building blocks, pre-tested and constantly updated, auto-adaptive for any connected device
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Getting Really Started
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HTML5 & Mobile Web born at the same time
Internet capable phone
… roughly
Bestseller 2004- No Browser -
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HTML5 Vision
One Platform for all: Web Sites & Apps – From phone to TV
Combined from XHTML 1.1 + HTML 4.01 Design Guidance
Including the API & DOM into the spec design Build to run on low powered devices Web apps run offline as well
Content Getting media from plug-in to core Semantic capabilities <section>, <article> etc. Leveraging Capabilities outside the browser (microphone, storage)
Ideal support for Mobile Web
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Reality Check
Mobile and HTML5 have drifted apart
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HTML5 – Carried Away by Desktop Desire
Richer and Richer Graphical User Interface… missing interaction
More animations & transitions require CPU power… but camera still hardly supported by mobile browsers
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HTML5 - A Standard in Motion
In 2012, Facebook joined the W3C to help getting HTML5 standardized and launched Ringmark, a mobile browser test suite for HTML5 feature support.
Out of 17 core features of HTML5 only 3 / 4 are supported by a majority of the top 10 devices in the USA, the UK, Germany, France, Spain, Australia etc.
Source: Caniuse, September 2012
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Native Apps
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Gartner Hype Cycle June 2012
“A working subset and de facto standard may be driven by mobile devices”
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Android Device Fragmentation
Source: OpenSignalMaps, May 2012
599 Manufacturers
3997 Device Types
11 OS Versions
100+ Screen Sizes
.3.3+
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Guardian – August 2012
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HTML5 & Mobile will thrive
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Encouraging Signs: Design
Encouraging first steps Responsive Design debate Understanding of its merits as well as short
comings Likely Next Steps
Understanding Diversity of Screens
Working to make a dream come through: “One Web”
+ Location+ Context
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Encouraging Signs: Design
Striving for “Apple Grade Design”
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Encouraging Signs: Outperforming PC Online
Mobilized Commerce can outperform Stationary rivals
New Demographics Mobile – HTML5 base Web is the
economically viable option
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Encouraging Signs: Brands going mobile
Increasing budgets for Mobile Web Demonstrate value of the web
Link ability Importance of Search
Explore new use cases
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Encouraging Signs: Reaching beyond Buzz Words
Making SoLoMo useable: Geo coordinates are nothing provide context Social does need purpose
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Done? – Not yet
Multi Screen Users own multiple devices Adhoc linking of screens
Diversity RD column based needs expansion to honor
User Interaction concepts Merge Context and Device
Geo: Technology & Opt In Turn frequent use into serving the user
… A Lot of work out there
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Conclusion: HTML5 – Mobile Paradise?
Not Yet!
But Soon!
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Thank You
To learn more, visit: netbiscuits.comor follow us: @netbiscuits
Stephan HauxDirector Product [email protected]: @sthaux