iMMovator Cross Media Expertise Centre is co-financed by the European Fund for Regional Development (EFRO)

The innovation & stimulation program:

Curaçao crossmedia hub

Mir Wermuth,business development director

iMMovator

What have I heard and learned today?• Good infrastructure is key condition for innovation and

economic reinforcement• think global, act local (Akaima), but also think local, act

global (Curaçao app)• Co-creation, networked innovation (Swipespot)• Focus on certain niches: specialization (Solutions Radio)• Smart combinations between:

– old and new (transformation and expansion of cultural heritage: Digital Steelpan)

– physical and digital (Behangrijk)

How can we use these insights to improve the island’s economy and wealthfare?

iMMovator: network organization in business – Strengthen the cross-media sector with emphasis on innovation and economic

reinforcement– National scope, focus on 'creative axis'– Cross media integration = radio, TV, internet, mobile, print, events, telecom & ICT

services– Center of expertise– From policy to innovation support– Enable relationships between government, nonprofit, research institutions and

industry– Small staff with flexpool of experts– Knowledge sharing platforms & knowledge development

– 8000 Dutch members of the iMMovator network– Multiplier effect more than ten times: PPP funding leads to direct money of

15.5 million Euro in surrounding region of Hilversum, and 100M Euro of follow up investments

– Breednet: 3.000 connected firms, 125 service providers, 80M Euro investments

– Dutch Media Hub

The Dutch Media Hub is centralizing and optimizing the AV-content delivery process of content to Europe

TOCentral localization per content item to

country, technical format and channel

FROMDecentral localization per content item to

country, technical format and channel

The Dutch Media Hub bundles the strengths of involved companies of the Dutch media industry

Curaçao Crossmedia Hub program

• WHY an innovation and stimulation program

• WHO are involved (the quadruple helix)

• WHAT: are we going to do, but above all:» What are you going to do?» What dou you want us to do?

• WHEN is this all starting

WHY smart specialization in crossmedia?• The changing world is explicitly manifest in media and IT: If Content

is King, then Data is Queen• Strong media clusters all around the world, each with their own

strenghts and added value to each other • Demand for new services and products at crossroads of mass

media, telecom & IT(=cross media) will stay big, despite economical crises in large parts of the world

• Besides crossmedia applications for typical media functions like news and entertainment, more and more crosssectoral applications of crossmedia emerge, e.g. E-learning, E-health, E-government

• appealing for consumers and citizens to participate in co-creation (‘media’ make people tick: social media, apps, soaps, etc)

• appealing for professionals, SME’s, government and educational institutions because of proven PPP constructions compared to many other industries

WHY Curaçao as regional crossmedia hub• Strategic geographical location (timezone, multilingual)• CAR-IX as such offers good infrastructure to carry data from e.g.

Brasilia to China, but acting as a real hub for (certain parts of) the whole services chain will provide èxtra business and employment (e.g. translations, visualization of big data, watermarking, promotion, storage)

• Crossmedia as specialization offers focus and mass for future investments

• Crossmedia can contribute to other economic and societal developments (education, healthcare, active citizenship, etc)

• Producing crossmedia products fits a labour market with very many small companies (1 to 5 employees) and is a good starting point for so called networked innovation.

WHY an innovation & stimulation program (1)• Dedicated program in time, money and focus to reinforce

existing local economy and create new business opportunities• Useful vehicle to reach real smart specialization, for which the

conditions are very promising

WHY an innovation & stimulation program (2)• Promoting collaboration both intrasectoral and crosssectoral• Lab for new working methods: co-creation, crowdsourcing• Knowledge sharing• Knowledge development• Multiplier of invested money• Meeting point and safe environment for experiments, trial &

error (incubator)• International matchmaking• Collective promotional activities (trade shows!) and other

shared services• Bottom up & top down

WHO• Quadruple helix:

– Government– Entrepeneurs– educational institutions– research institutions(In Dutch the 4 O’s: overheid, ondernemers, onderwijs en onderzoek)

• Consortium of local and Dutch partners: Stimul-IT, Stichting Willem4, TNO, Syntens and iMMovator

• Support and/or funding by CAR-IX, Chambers of Commerce Curaçao, USONA, SLS, University Curaçao, small amount of business firms

WHAT• Research:

– ‘photo’ of the existing businesses, the so called Crossmedia Monitor (employment, sales, division in subsectors)

– competitive analysis of the Caribbean region– feasibility study and businesscase Curaçao Crossmedia Hub

• Meetings and conferences• Individual coaching• Matchmaking and workshops• Incubator workspace for students and startups with

excellent IT-facilities• Development of try outs, prototypes, ready-to-market

products

WHEN (1)• Kick off Apps4Curacao

• Mobile applications (apps, html5) booming: Samsung app for the fridge, connected tv aps, AR on smartphones, NFC, mobile payments,

• Crossmedia as enabler for innovation in Logistics, Transport, Health, Tourism, Education, etc

• We need content and we need it now• Workshops and coaching (responsive design, exploitation

models, usability testing, (open) data visualization)• Both clients and content producers• Competition of multidisciplinary teams• Start end of november: register now for free (time and open

mind are compulsory though)

WHEN (2)

• What else do you need to be able to excellerate in the crossmedia industries?– ……………….– ……………….– ……………….

• Questions or suggestions you want to share later?– mir.wermuth@immovator.nl

• Thank you