Anouk Swart Creative Strategist & Brand Planner Contact Email: anoukswart@gmail.com anouk@intuitivepatterns.com www.intuitivepatterns.com Mobile: NL +31654224739 UK +447541825454 Personal Profile _ Dynamic marketing specialist with 7+ years of international experience in sports & lifestyle industry _ Strong in consumer insights to discover consumer truths, create opportunity and innovate communications _ Thinks cross-functional, and energizes relations to create teamwork and drive tangible brand/product value _ Hands-on, creative and experienced planner and strategist with brand and agency experience Employment History

Aug ’09- Freelance present Intuitive Patterns, brand consultancy, Amsterdam, Netherlands

Freelance brand manager+, with a passion for defining insight. Designs for, and leads consumer insight to Creative Development. Consults the brand on integrated communication- and event concepts. Reaches out to creative partners and industry experts to ensure disruptive and effective work, for example:

• Nike Sportswear CEE: In-depth consumer insight & city immersions, producing film and documentation in bringing the new consumer target to life and facilitating strategic workshops.

• Nike Running CEE: Executed grassroots qualitative consumer insight and workshops. • Wieden en Kennedy Amsterdam: Insights on Dutch football youth culture for positioning and

marketing of the Dutch National Team. • Mother London: Consumer insights in founding the new brand strategy and rooting

communication for No.7 Boots “Tadah” campaign in true and unique insight. • Converse Global: UK Premium Merchandising Strategy and Go-To-Market consultancy. • NIKEiD: Concept for integrated consumer event and online activation. • Red Wing Europe: Brand building and marketing consultancy.

Jan ’08- Brand Manager Nike Women and Nike Sportswear Aug ‘09 Nike B.V., local marketing office, Hilversum, Netherlands

As the brand manager for two categories, I adapted global marketing strategy to local brand campaigns. In (re)positioning the categories NikeWomen and Nike Sportswear, I lead and executed fully integrated campaigns including DM, Digital, PR and media collaborations, events and retail marketing elements. • NikeWomen community: developed a local digital social media strategy for NikeWomen in

collaboration with Hyves (Dutch equivalent of Facebook). Designed the community page and managed production of all content. Resulted in 5.000+ members in 3 months.

• “NikeGirlsTeam”: launched and managed an on- and offline consumer insights group of 15 girls, in discovering relevant product and market trends. Input to EMEA and Global category kick-off meetings resulted in an evolved brand strategy for NikeWomen and design brief for a dance inspired shoes.

• “Here I Am” campaign: brand campaign included 5 brand events to support the repositioning. • “NSW 080808” pop-up store and energy retail marketing executions celebrating Nike’s sports heritage. • “Men vs Women” Nike+ challenge: carried brand communication responsibilities for NikeRunning

SP09 to optimize online media plans, and production including radio commercials, print and online ads. June ‘05- Strategic Planner Nike EMEA Jan ’08 Nike Inc., European Headquarters, Hilversum, Netherlands

Our team of strategists [former consultants at world leading firms McKinsey, BCG, Bain] reported to the EMEA senior management team, in defining and reviewing 5-year plans and supporting key initiatives. • Human Race NECE: acted as project manager on the local marketing teams to get the global brand

initiative off the ground in Stockholm and Amsterdam. • Performance Running: informed the Running EMEA strategic plan. Worked on competitive footwear

line for Running specialists and a trial strategy to involve and educate consumers at events and retail. • NikeWomen Retail store concept: provided insight and analysis into stores’ Key Performance

Indicators’ and cost model, and organized a cross-functional workshop to reset the strategy, which led to the divestment of some stores and investment in others.

• Kids category: supported and build the business case with market intelligence, which helped reposition the category as a global strategic priority internally and commercial opportunity.

• Owned the market intelligence process internally, aligned reporting with business needs and lead periodical presentations and launched a shared interface for General Management and Marketing.

Sept ‘04- Analyst European Commercial Planning May ‘05 adidas-Salomon AG, Global Headquarters, Herzogenaurach, Germany

As the analyst, I provided analysis and coordination support of Business Development projects to ensure commercial success of EMEA key initiatives. Reported monthly business updates to Sr Management. • Develop country specific merchandising plans in aligning marketing and sales launch initiatives. • Scoped the market in preparation for the launch of Adidas Women category.

April ’04- Market Research Associate Aug. ’04 PSYMA, Institute for Psychological Market Analysis, Amsterdam, Netherlands

Organized focus groups to report on POP concepts to clients such as HEMA and Verkade. Aug. ’03- Market Research Associate March ’04 OraSure Technologies, European Operations Reeuwijk, Netherlands

Developed a European Marketing plan to a leading American diagnostic manufacturer in HIV tests.

Education

2009 (Sept) Master Class New Media for Project Managers & Strategists (Hyper Island, Sweden)

Interactive media, managing interactive media projects, communications tools and measurability.

1999-2003 Bachelor’s International Business and Management Studies (Amsterdam Business School, Holland) Marketing major. One of two recipients of the joint award program awarded 9 out of 10 for final thesis.

2001-2003 Bachelor’s International Marketing (University of Brighton, United Kingdom)

Upper second class honors. (Main subjects: Brand Communications, Marketing Psychology).

1998-1999 Black & White photography certificate (Capital Area Career Centre. Springfield, Illinois, USA.)

1998-2000 Sociology class (University of Springfield, Illinois, USA.) Additional Information Languages English (fluent), Dutch (fluent), German (good); French (conversational), Brazilian Portuguese (basic) Interests Photography, creative writing, passion for ice hockey, running and other sports References Sarah Kay, Sr Brand Marketing Manager Emerging Markets, Nike Global HQ AUR Laurence Horner, Planner, Mother London