20120410 molly maid social media
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Transcript of 20120410 molly maid social media
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1www.KonsultPartners.com/presentations
Grow Your Business with Social Media Marketing
Molly Maid4/10/2012
Håkan Söderbom
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3www.KonsultPartners.com/presentations
The Presentation!
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
AUDIENCE
CONTENT
CONVERSATION
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4www.KonsultPartners.com/presentations
What is Social Media?
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5www.KonsultPartners.com/presentations
In the World of…• trust marketing• word-of-mouth marketing• inbound marketing• content marketing
We separate bought media from earned media
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6www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
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7www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
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8www.KonsultPartners.com/presentations
Hitch for a Yamaha Royal Star Venture
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9www.KonsultPartners.com/presentations
Strategy + Execution
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
AUDIENCE
CONTENT
CONVERSATION
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Audience
www.KonsultPartners.com/presentations
Keywords
SegmentationDemographicsFirmographics
PsychographicsPersona
Point!
Audience segmentation helps you understand what engages your customer.E.g. more spare time, impress neighbors, treat allergy, maintain property value
ADMIREAFFINITY
SIMILAR
HELPFUL ENGAGING TRUSTED
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Content
www.KonsultPartners.com/presentations
Keywords
RelevanceRemarkableExperiences
MediaDifferentiation
CuratingSchedule
Point!
The right content is what enables you to engage and captivate your customer.
E.g. make them feel smarter
DELIVERY GOVERNANCECREATION
SCHEDULESEO OWNERSHIP
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12
Conversation
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Keywords
ListeningDialog
DestinationsMultipliers
ToneTiming
Point!
The conversation is the new marketing component that is effective with both individuals and crowds.
Opportunity to build trust and be remembered
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13www.KonsultPartners.com/presentations
Strategy + Execution
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
AUDIENCE
CONTENT
CONVERSATION
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14www.KonsultPartners.com/presentations
ExecutionListen & Respond Engage & Activate Measure
SENTIMENT…BRING THEM “HOME”
SET ALERTSGO WHERE THEY GOPARTICIPATE
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15www.KonsultPartners.com/presentations
Listen & Respond
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16www.KonsultPartners.com/presentations
Engage & Activate Keywords
WebsiteNewsletterMailchimp
AweberConstant Contact
Blogging
Point!
Don’t let go of the potential or existing customer
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17www.KonsultPartners.com/presentations
Measure
Advocate
Customer
Target UniverseUnaware
Interested
Engaged
Keywords
Aaddictomatic
alterian-social-mediaamplifiedanalyticsanalytics.postrank
attensityAttentio
…
Point!
Many tools (150+) and ways to measure
Measure conversion
Careful with “hits”
Conversion
Conversion
Conversion
Conversion
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18www.KonsultPartners.com/presentations
Practical Recommendationsͼ Own your online presenceͼ Use multiple tools to engage where the
audience is, and lead them homeͼ Produce valuable content, not just volume
contentͼ Start with content that helps your businessͼ Start now – social takes time!
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19www.KonsultPartners.com/presentations
• Facts (info graphics)• Fun• Visual• Easy to share
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20www.KonsultPartners.com/presentations
Thank You!http://konsultpartners.com
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Types of Social MediaSocial Networks MySpace, LinkedIn, Facebook
Communities, forums, QA and discussion boards
Meetup, Biznik, Yahoo! Groups, Ning, BuddyPress, Google Groups, Quora
Review and opinion sites
Amazon.com, Epinions.com, Bazaarvoice
Blogging Posterious, Wordpress, Blogger
Microblogging Twitter, Yammer, Chatter
Bookmarking Digg, Delicious, Stumbleupon
Media SharingPhoto: Flickr, Photobucket, PicasaVideo: YouTube, VimeoOther: Slideshare
Social Games FarmVille, World of Warcraft
Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc