Anouk Swart Creative Strategist & Brand Planner Contact Email: anoukswart@gmail.com anouk@intuitivepatterns.com Mobile: NL +31654224739 UK +447541825454 Personal Profile _ Dynamic marketing specialist with 7+ years of international experience in sports & lifestyle industry _ Strong in consumer insights to discover consumer truths, create opportunity and innovate communications _ Thinks cross-functional, and energizes relations to create teamwork and drive tangible brand/product value _ Hands-on, creative and experienced planner and strategist with brand and agency experience Employment History

Aug ’09- Freelance Brand Manager & Communication Strategist present Intuitive Patterns, brand consultancy, Amsterdam, Netherlands June ’11 Nike [EMEA – CEE Region] – 6 months

• Consumer Insights & Concept Ideation for Nike Sportswear marketing. June ’11 Wieden + Kennedy Amsterdam [client Nike Football] – 3 months

• Insights & cultural influencer solution salon to inspire the agency’s Strategic & Creative team for EC12 brand communications concepts.

March ’11 Mother London – 2 months

• Strategist on Boots No7 global account. Sept ’10 Nike [EMEA – CEE Region] – 5 months

• Consumer Insights immersion & collaborative workshops to reposition the Nike Running category. July ’10 Streative [client Skype EMEA] – 2 months

• Prepared a full day workshop on digital trends & innovation, and pitch of an online community concept. July ‘10 Red Wing Lifestyle [EMEA] - 2 months

• Developed an internal document on brand values and consulted on the marketing investment mix including creative idea. Proposed a plan for off- and online consumer connections.

Dec ’09- Converse [Global] – 7 months • Reviewed the UK retail marketplace and set out merchandising plans on target accounts for premium

Converse collections/collaborations, focusing on Tier 1 and 2 distribution. Directed the research, and developed go-to-market footwear strategies.

• Proposed integrated go-to-market launches with Converse UK Brand team with leading energy doors.

Oct ’09 NCDO and Sport And Development [European & Netherlands office] – 1 month • Presented to the board members of European committee [SAD] on current digital consumer behavior

& developed an online marketing concept for their affiliated local Netherlands office while facilitating a brainstorm session with the dedicated local team [NCDO].

Aug ’09 NIKE-iD [EMEA] – 6 weeks

• Provided thought-partnership to EMEA Marketing Director of ecommerce and prepared presentations and pitch for global marketing budget meetings.

• Developed an integrated concept for on NIKEiD to deepen consumer connections off- and online.

Jan ’08- Brand Manager Nike Women and Nike Sportswear Aug ‘09 Nike B.V., local marketing office, Hilversum, Netherlands

As the brand manager for two categories, I adapted global marketing strategy to local brand campaigns. In (re)positioning the categories NikeWomen and Nike Sportswear, I lead and executed fully integrated campaigns including DM, Digital, PR and media collaborations, events and retail marketing elements. • NikeWomen community: developed a local digital social media strategy for NikeWomen in

collaboration with Hyves (Dutch equivalent of Facebook). Designed the community page and managed production of all content. Resulted in 5.000+ members in 3 months.

• “NikeGirlsTeam”: launched and managed an on- and offline consumer insights group of 15 girls, in discovering relevant product and market trends. Input to EMEA and Global category kick-off meetings resulted in an evolved brand strategy for NikeWomen and design brief for a dance inspired shoes.

• “Here I Am” campaign: brand campaign included 5 brand events to support the repositioning. • “NSW 080808” pop-up store and energy retail marketing executions celebrating Nike’s sports heritage. • “Men vs Women” Nike+ challenge: carried brand communication responsibilities for NikeRunning

SP09 to optimize online media plans, and production including radio commercials, print and online ads. June ‘05- Strategic Planner Nike EMEA Jan ’08 Nike Inc., European Headquarters, Hilversum, Netherlands

Our team of strategists [former consultants at world leading firms McKinsey, BCG, Bain] reported to the EMEA senior management team, in defining and reviewing 5-year plans and supporting key initiatives. • Human Race NECE: acted as project manager on the local marketing teams to get the global brand

initiative off the ground in Stockholm and Amsterdam. • Performance Running: informed the Running EMEA strategic plan. Worked on competitive footwear

line for Running specialists and a trial strategy to involve and educate consumers at events and retail. • NikeWomen Retail store concept: provided insight and analysis into stores’ Key Performance

Indicators’ and cost model, and organized a cross-functional workshop to reset the strategy, which led to the divestment of some stores and investment in others.

• Kids category: supported and build the business case with market intelligence, which helped reposition the category as a global strategic priority internally and commercial opportunity.

• Owned the market intelligence process internally, aligned reporting with business needs and lead periodical presentations and launched a shared interface for General Management and Marketing.

Sept ‘04- Analyst European Commercial Planning May ‘05 adidas-Salomon AG, Global Headquarters, Herzogenaurach, Germany

As the analyst, I provided analysis and coordination support of Business Development projects to ensure commercial success of EMEA key initiatives. Reported monthly business updates to Sr Management. • Develop country specific merchandising plans in aligning marketing and sales launch initiatives. • Scoped the market in preparation for the launch of Adidas Women category.

April ’04- Market Research Associate Aug. ’04 PSYMA, Institute for Psychological Market Analysis, Amsterdam, Netherlands

Organized focus groups to report on POP concepts to clients such as HEMA and Verkade. Aug. ’03- Market Research Associate March ’04 OraSure Technologies, European Operations Reeuwijk, Netherlands

Developed a European Marketing plan to a leading American diagnostic manufacturer in HIV tests.

Education

2009 (Sept) Master Class New Media for Project Managers & Strategists (Hyper Island, Sweden)

Interactive media, managing interactive media projects, communications tools and measurability.

1999-2003 Bachelor’s International Business and Management Studies (Amsterdam Business School, Holland) Marketing major. One of two recipients of the joint award program awarded 9 out of 10 for final thesis.

2001-2003 Bachelor’s International Marketing (University of Brighton, United Kingdom)

Upper second class honors. (Main subjects: Brand Communications, Marketing Psychology).

1998-1999 Black & White photography certificate (Capital Area Career Centre. Springfield, Illinois, USA.)

1998-2000 Sociology class (University of Springfield, Illinois, USA.) Additional Information Languages English (fluent), Dutch (fluent), German (good); French (conversational), Brazilian Portuguese (basic) Interests Photography, creative writing, passion for ice hockey, running and other sports References Sarah Kay, Sr Brand Marketing Manager Emerging Markets, Nike Global HQ AUR Laurence Horner, Planner, Mother London