2012 Turf & Ornamental YTD to Sales & Market Commentary
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Transcript of 2012 Turf & Ornamental YTD to Sales & Market Commentary
September 5, 2012 © 2012 Specialty Products Consultants, LLC and XS, Inc
Specialty Products Consultants, LLC All rights reserved. XS, Inc.
2012 TURF AND ORNAMENTAL YTD SALES AND MARKET SHARE RESULTS
SPCEXPRESS™ REPORTS WITH COMMENTARY BY GARY CURL, PRESIDENT OF SPECIALTY PRODUCTS CONSULTANTS, LLC
With nearly 85% of the market
year (10 months - October-July)
completed all T&O product sales
are up moderately. Mild winter
weather and an extended spring
season contributed to particularly
good sales growth for both
herbicides and insecticides. The
overall sales growth has been offset
somewhat by drought related
weakness in the fungicide market.
The 2012 season was earlier than normal and same store
sales for the first five months of calendar year 2012
outpaced the performance each month of the same
period the prior year. We started hearing of some
sluggishness creeping into the market around mid-May
and in June saw the first weakness in the market for the
calendar year. Despite the drought impacting much of
the country, the percentage of total T&O same store sales
in July were unchanged from July of 2011.
Good market year growth of fungicides in the Southeast region
(+8.4%) has been offset by considerable weakness (-3.7%) in the
Northeast and moderate weakness for fungicide sales in the
Midwest (-1.4%). The net result is essentially a nationwide Y-O-Y
flat performance (+0.7%). With the drought now impacting
nearly two-thirds (63.2%) of the continental U.S., the outlook for
YOY growth in fungicides for the 2012 season is likely to be
diminished considerably.
September 5, 2012 © 2012 Specialty Products Consultants, LLC and XS, Inc
Specialty Products Consultants, LLC All rights reserved. XS, Inc.
MANUFACTURER’S YTD SALES PERFORMANCE
With few exceptions, most
manufacturers are experiencing
good or very good year-over-
growth in sales. PBI/Gordon, FMC,
Dow, Arysta, Nufarm, and UPI have
all seen double digit Y-O-Y end user
sales growth.
Dow appears to be the biggest share
point gainer having increased 0.8% total
T&O share points. We believe this
performance is largely a result of the
spring weather that contributed to an
extended application season for pre-
emergent herbicides which benefited
sales of DIMENSION®. Bayer, FMC, and
PBI/Gordon have each picked up about
a half a share point.
September 5, 2012 © 2012 Specialty Products Consultants, LLC and XS, Inc
Specialty Products Consultants, LLC All rights reserved. XS, Inc.
COMPARISON OF THE “BIG-5” MANUFACTURER TO THE OTHERS
Year-to-date sales (October 1-
July 31) for the “Big 5” basic
manufacturers (BASF, Bayer,
Dow, Syngenta, and Valent) are
up five percent. All other
manufacturer’s sales, including
private label brands have
grown 4.6%. Note: for this
report, DuPont’s insecticide
business has been rolled into
Syngenta’s portfolio in light of the recent acquisition announcement and IMPRELIS® herbicide has been excluded.
Though this won’t be news to most readers, it is nevertheless
interesting to visually note the difference between the aggregate
sales curve for the Big 5 and the aggregate sales curve of other
manufacturers. The Big 5 curve is front loaded into the first quarter
of the market year (October-December) reflecting the impact of
these manufacturers’ early booking programs. The sales curve of
the rest of the industry is weighted more to the in-season months of
March-May.
The total market share for the “big 5” is essentially equally split
with the rest of the industry and the Year-Over-Year percentage is
virtually unchanged.
Big 5
Other Mfrs.
September 5, 2012 © 2012 Specialty Products Consultants, LLC and XS, Inc
Specialty Products Consultants, LLC All rights reserved. XS, Inc.
SHIFTS IN PRE-EMERGENT HERBICIDES
Dow’s DIMENSION® (dithiopyr) gained 1.9 share
points and commands an impressive 30.2% share
of the U.S. pre-emergent herbicide market. To
date, sales of generic dithiopyr products have not
made much inroad into the pre-emergent
market. Bayer’s SPECTICLE® (indaziflam) herbicide
gained 5 share points to 13.0% share. It appears
that SPECTICLE has gained share at the expense of
atrazine and some of the other DNA herbicides
used on warm season grasses and not at the
expense of RONSTAR® (oxadiazon) which
shows a share gain of 2.6 share points.
Same store sales growth for DIMENSION was exceptionally
robust in the Midwest and West regions this past
year. Somewhat surprisingly, same store sales of
DIMENSION have declined year-over-year in the Northeast
region.
Sales growth for SPECTICLE was particularly strong in the
Southeast. It’s likely that calendar year sales of SPECTICLE
will approach $10 million in its second full year in the
market.
September 5, 2012 © 2012 Specialty Products Consultants, LLC and XS, Inc
Specialty Products Consultants, LLC All rights reserved. XS, Inc.
INSECTICIDE SHARE EFFECT FROM SYNGENTA’S ANNOUNCED ACQUISITION OF DUPONT’S T&O BUSINESS
Following the closing of the recently announced acquisition of DuPont’s turf insecticide business, Syngenta appears
poised to become the leading supplier of insecticides with a nearly 16% market share. Additionally, we expect
Syngenta to expand the availability of the acquired insecticide chemistry into the ornamental production market.