2012 TSAE Education Day & Trade Show - Session 2 - Marketing Track - Mark Raciappa - Five...
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Transcript of 2012 TSAE Education Day & Trade Show - Session 2 - Marketing Track - Mark Raciappa - Five...
5 Questions to Ask Yourself Before You
Market
Marketing Is ...
Marketing is not just advertising ...
Profitable Marketing ...
Only when you ...
Would you like an Unlimited Marketing Budget ... ?
The Rule of 10 by 10 ...
Building a Marketing Campaign ...
Make a list of your target
market segments, niche’s or groups ...
Your Ideal Customer ...
Building a Marketing Campaign ...
Where will you find them in the highest
concentration ... ?
Building a Marketing Campaign ...
What is your offer going to be, and what do they want
to buy ... ?
Building a Marketing Campaign ...
Why do they want to buy it
… ?
What are the BENEFITS … ?
Building a Marketing Campaign ...
How will you communicate your offer to
them ... ?
3 Most Important Parts of any Marketing Campaign ...
To finish up ...