What are Your Media Habits?

Created by:- Elizabeth Hedin- Idris Kamara- Sarah Komperud- Heather Keelon- Alfonso Sintjago- Maren Stoddard- Sarah Walker

.Questions We Wanted To Answer:

What are students’ current media viewing habits?

Given that new services have been introduced in the last 5 years, how have students’ media viewing habits changed over this period of time?

Focusing the Survey:

Included Participants:

Undergraduate and graduate students at the University of Minnesota in Professor Stout’s Principles and Methods of Evaluation class

Media Focus:

(a) Kinds of media preferred,

(b) Vehicles used to view media

(c) How the above have changed in the last 5

(d) How living situations effects the quantity of viewing

Media Viewing Preferences

Media Viewing Preferences

“It doesn't matter either way. I have specific shows that I like to watch and if they're on TV I'll watch them there, if not I'll look them up online.”

“I don’t have a preference. Mobile devices are more convenient but traditional TV-based media can be more relaxing since I sit on the couch.”

“I enjoy being at home, watching regularly scheduled T.V., but internet-based allows me to watch it even if I'm not home. I do like the limited commercials of internet-based media.”

Hours Spent on Internet Media

Hours Spent on Non-

Internet Media

Hours Spent on Non-

Internet Media

“An increase in usage of media, particularly watching movies/shows via the internet. Ease of access and very convenient.” “Yes, I really enjoy Netflix live streaming. I watch TV in my own spare time at my convenience.”

The Results: Now and Then

Change in Viewing Habits

The Results: Now and ThenThe Results: Now and Then

Change in Media Viewing

Quantity

Cable Television Service

Streaming Video

Smart Phone Use

Current Living Situation

Current Living Situation

“I used to live with a roommate and get sucked into what she was watching. I watch much less TV now that I live alone” “If someone I live with is watching something I will probably join them.”

Additional information about our study including additional graphs and correlations can be found at:

http://z.umn.edu/mediahabits