Sponsorship proposal

What are we doing?

Alzheimer’s Australia Vic and the Rotary Club of Manningham are delighted to be presenting the 2012 A Night to Remember fundraising dinner at the RACV City Club, Level 17, 501 Bourke Street, Melbourne on Saturday 15 September. Bringing together 300 guests the event will feature the generous support of six world renowned chefs. This year Ita Buttrose, National President of Alzheimer’s Australia will be joining us as key note speaker. The night promises to be a unique culinary experience and a celebration of Melbourne’s reputation as Australia’s home of fine dining.

Why are we doing it?

This event will contribute to the work of Alzheimer’s Australia Vic, which supports Victorians living with dementia, their families and carers. Until there is a cure, service delivery, such as counselling and education, will come under increasing pressure to meet the needs of the escalating number of Victorians living with dementia.

Alzheimer’s Australia Vic has partnered with the Rotary Club of Manningham to present the event. 75% of the funds received will go to Alzheimer’s Australia Vic with 25% provided to the Rotary Club of Manningham to support important local and international community work.Keynote Speaker

Ita Buttrose, AO OBEPresident, Alzheimer’s Australia

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Master of Ceremonies Derek GuilleFormer ABC Radio Presenter

‘Demon Chef’ Chef Alvin LeungInternationally Renowned

Executive Chef Philippe Mouchel PM24 Restaurant, Melbourne

Rated as one of the world’s finest French chefs, Philippe Mouchel was born in Normandy and began his career aged 16, working in French Michelin star restaurants such as Hotel Frantel in Bordeaux and Restaurant Roger Vergé in Mougins. With his fresh take on contemporary French cuisine, Philippe is now being re-discovered by Melbourne’s discerning diners. Philippe Mouchel has been awarded one chef’s hat in the prestigious The Age Good Food Guide each year from 2005 to 2010.

Executive Chef Mark Normoyle RACV City Club, Melbourne

Mark Normoyle began his career with the Sheraton Hotel Group where he was employed at Uluru Ayers Rock resort, and later moved on to the prestigious Sheraton Mirage Hotel Gold Coast and the Hotel Sofitel Melbourne, under the guidance of chef Raymond Capaldi. Mark then became Chef De Cuisine at the Australian Club, one of Australia’s most exclusive private clubs. With the opening of RACV City Club, Mark became Executive Sous Chef and was then promoted to the Executive Chef position in 2009. At the RACV City Club he has enhanced his kitchen team who all have a high level of passion for quality food and premium ingredients.

‘Demon Chef’, Alvin LeungBo Innovation, Hong Kong

Alvin Leung is a truly unique chef who has travelled extensively since childhood, making him well versed in different cultures and cuisine. Alvin’s X-treme Chinese cuisine has broken down long held preconceptions of what Chinese food should look and taste like and has single-handedly created new taste sensations that offer every guest at Bo Innovation a special gastronomic experience. In 2011 he had his first television programme aired, The Maverick Chef, for Li-TV. Alvin’s recent awards have included; 2 Michelin Stars - Michelin Guide Hong Kong and Macau 2012 and No. 9 Asia’s Finest Restaurants – Miele Guide 2011/2012.

Who are these top chefs?

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Chef De Cuisine Jeffrey Tan IPF Culinary Consultancy Services, Melbourne

Chef De Cuisine Jeffrey Tan is especially well-known as a Guest Celebrity Chef in Asia and Australia. He is an Executive Chef Member of Les Toques Blanches (LTB), Victoria charter Australia. He has cooked for some of the most famous Chefs and Royalties. He has also appeared as a Celebrity Chef for the Compagnie Mousquetaires D’Armagnac Escadron De Malaisie, Billanock Wine and Food Society, Doncaster Fine Foods Society. Chef Jeffrey has also been invited as the Guest Chef for the LTB Presidents Annual Dinner at Moonee Valley Race Club for some of the top professional Chefs in Melbourne and their partners, ANZ Private Banking, Ritz Carlton Hotel AND Kuala Lumpur in the presence of HRH the Crown Prince and Princess of Malaysia.

Executive Pastry Chef Pierrick Boyer Le Petit Gateau, Melbourne

Pierrick Boyer has been the Executive Pastry Chef for RACV City Club since 2004 and has over 22 years experience in the industry. Classically trained, Pierrick has a wealth of international experience working alongside chefs such as Alain Ducasse, Christophe Michalak, Pierre Marcolini, Stephane Leroux, Meilleurs Ouvriers de France. In July 2007, he opened Le Petit Gateau which was voted ‘Best Pastry Shop’ by the Foodies Guide to Melbourne, with his ‘Brownie Passion’ voted the most amazing cake.

Executive Chef Dale Lyman William Angliss Institute, Melbourne

Dale Lyman has worked in some of Melbourne’s finest restaurants. He has travelled extensively and worked in England, Scotland and Israel. For the past eight years Dale has been at William Angliss Institute, Angliss Culinary Academy as Chef Instructor. Dale is Registrar and Chairman of Judges for the Australian Culinary Foundation Victoria and has been active on the committee for the past six years. Dale is passionate about the development of young cooks and our industry. He is a leader in training and managing teams, regularly judges and convenes competitions and has competed in the last three Fine Foods in Melbourne.

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What is dementia?

Dementia is the term used to describe the symptoms of a large group of illnesses which cause a progressive decline in a person’s cognitive ability. It is a broad term used to describe a loss of memory, intellect, rationality, social skills and physical functioning. Alzheimer’s disease is the most common form of dementia.

The facts

• Dementiaisnowtheleadingsinglecauseofdisabilityinolder Australians and the third leading cause of death.• Dementiaisasocialconditionaswellasamedicalcondition – it attracts stigma, discrimination and social isolation.• Bymid-century,aroundonemillionAustralianswillbeliving

with dementia. • Morethan56newcasesofdementiadevelopinVictoria

every day.• Therearealmost69,000Victorianslivingwithdementiaright now – who need our expert assistance.• By2020therewillbe75,000‘babyboomers’withdementia.

Why partner with Rotary?

Rotary is an international organisation of business and professional leaders who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world.

Rotary is one of world’s largest service organisationswith 1.2million community minded men and women belonging to over 32,000RotaryClubsin207countries.InAustraliaalonethereareover34,000membersand1,200RotaryClubsprovidingService above Self.

TheRotaryClubofManninghamispartofanetworkoffourclubscoveringtheManninghammunicipalityandoneofthe50clubsand1,300membersinRotaryDistrict9810thatcoversmostoftheeasternsuburbsofMelbournefromthebaytothehills.

With64memberstheclubhasactivelyinitiatedandcontributedto the success of projects including:

• RotaryEnvironmentalPlantingScheme:Theplantingof some15,000treeseachyeartoassistwiththecontrolof salinationandsoilerosionintheMurrayandGoulburnRiver regions.• WaterandsanitationprojectsinPopendetta,PapuaNew Guinea.• ParticipatinginRotaryInternational’sprogramtoeradicate the world of polio.• TheRotaryShelterboxprogramtoprovideshelterandrelief to those affected by disasters.

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How you can support us

The event committee has established a clear and consistent policy for major sponsors. A defined set of packages has been developed. The extent of involvement and exposure varies depending on the dollar value of each sponsorship package.

Specific packages can be tailored to suit individual sponsor’s requirements, consistent with maintaining fairness to all concerned. Competing companies or products will be avoided.

Sponsorship opportunities

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A Night to Remember on 24 September 2011

Jeffrey Tan Chef De Cuisine, IPF Culinary Consultancy Services

Dale Lyman Executive Chef, William Angliss Institute

Philippe Mouchel Executive Chef, PM24 Restaurant, Melbourne

Mark Normoyle Executive Chef, RACV City Club

Pierrick Boyer Executive Pastry Chef, La Petit Gateau

Please join us for a night to remember...

Media partner

five celebrated chefsfive fabulous courses

when: Saturday 24 September 2011

at: RACV City Club, Level 17, 501 Bourke Street, Melbourne

time: 6.30pm to midnight

cost: $175 per person

Master of ceremonies:

Derek Guille Presenter ‘Evenings with Derek Guille’ 774ABC

dress: black tie | rsvp: by Friday 26 August 2011 bookings: by phone 9815 7800

ticket/s @ $175 each

table/s of ten @ $1,750 each

total amount $

please find enclosed a cheque/money order

made payable to Alzheimer’s Australia Vic

please debit my: Visa MasterCard

Diners Amex

card number:

__ __ __ __ | __ __ __ __ | __ __ __ __ | __ __ __ __

expiry date: __ __ | __ __

c’holder name:

c’holder signature:

please return to: Alzheimer’s Australia Vic

Locked Bag 3001, Hawthorn, Victoria 3122

guest name

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do any of your guests have dietary requirements? please indicate guest number and requirement

guest name

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ticket/s @ $175 each

table/s of ten @ $1,750 each

total amount $

please find enclosed a cheque/money order made payable to Alzheimer’s Australia Vic

please debit my: Visa MasterCard

Diners Amex

card number:

__ __ __ __ | __ __ __ __ | __ __ __ __ | __ __ __ __

expiry date: __ __ | __ __

c’holder name:

c’holder signature:

please return to: Alzheimer’s Australia Vic Locked Bag 3001, Hawthorn, Victoria 3122

We would like to join you for a night to remember

name:

address:

contact phone number:

email:

please include guest names on reverse | any further enquiries please contact 9815 7800

Please join us for a night to remember...

Media partner

when: Saturday 24 September 2011

at: RACV City Club, Level 17, 501 Bourke Street, Melbourne

time: 6.30pm to midnight

cost: $175 per person

Master of ceremonies:

Derek Guille Presenter ‘Evenings with Derek Guille’ 774ABC

dress: black tie | rsvp: by Friday 26 August 2011 bookings: by phone 9815 7800 | by post using the enclosed coupon

Invitation

Email Invitation

RSVPSlip

ChefsPierrickBoyer,MarkNormoyleandDaleLyman

Former ABC Presenter Derek Guille and Executive Chef Philippe Mouchel

“AlzheimerAustraliaVictoria’s‘ANighttoRemember’wasahighlightof2011.InadditiontosupportingAAV’sincrediblyvaluablework,thequalityofthefoodbyeachofthe5chefs,combinedwiththematchingwines,madeitanexquisiteexperience.Ialreadyhave2012’seventinmydiary,Iencourageyoutoaswell.”

HonMaryWooldridgeMinisterforCommunityServices,Women’sAffairsandMentalHealth

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Billboard

NB:Notall2011sponsorlogosappearonallcollateral.Logoswereaddedassponsorshipwasconfirmed.

Jeffrey Tan Chef De Cuisine, IPF Culinary Consultancy Services

Dale Lyman Executive Chef, William Angliss Institute

Philippe Mouchel Executive Chef, PM24 Restaurant, Melbourne

Mark Normoyle Executive Chef, RACV City Club

Pierrick Boyer Executive Pastry Chef, Le Petit Gateau

five celebrated chefs | five fabulous courses

Saturday 24 September 2011 RACV City Club, Level 17, 501 Bourke St, Melbourne

$175 per person

Master of ceremonies: Derek Guille 774 ABC

Information and bookings: 9815 7800

Pre dinner DrinksSeppelt Fleur de Lys Pinot Noir Chardonnay

Beer and soft drinks

Jeffrey TanTrilogy of seafood

Cured ocean trout with horseradish mayonnaise and Avruga caviar Yellow fin tuna with miso and baby betel leaf

Hot smoked salmon with chilli and lime infused olive oil2010 Ibizan Semillon Sauvignon Blanc

Dale LymanSmoked duck neck sausage

with micro shoot salad, shiraz glaze and candied walnuts2010 Narkoojee Pinot Noir

Philippe MouchelSlow cooked fillet of John Dory

with bouillabaisse fumet, crustacean ragout and cannellini 2010 Narkoojee Lily Grace Chardonnay

Mark NormoylePorcini roasted Gippsland sirloin

with tastes and textures of mushrooms, cassava root fries and black garlic jus2008 Majella Shiraz

Pierrick BoyerHazelnut Piemonte crunch with tangy lemon curd, chocolate vanilla bar

Miranda Golden Botrytis Harvest 2005

Le Petit Gateau display of pralines and macaroons

2011 MenuPrint Advertising

Former ABC Radio Presenter Derek

Guille, performer Ben Price (aka Jamie Oliver), Alzheimer’s Australia VicCEOMareeMcCabeandAlzheimer’sAustraliaNationalCEOGlenn Rees

Menu

RealEstateSignage

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• Theopportunitytomarketyourbusinessandservicesat Alzheimer’sAustraliaVicandRotaryClubofManningham functionsoverthe12monthperiod.

• ExposureforyourcompanyatAlzheimer’sAustraliaVicandRotaryClubofManninghameventsandinAlzheimer’sAustraliaVic’snewsletterThe Memory Matters, including websites(withlinks)for12months.

• ThreeMindyourMinddementiariskreductioneducationsessions presented to your employees before the end of October2013.

• Guaranteeofexclusiverightsforyourbusinesscategoryfor the event.

• AcknowledgmentinAlzheimer’sAustraliaVic’sAnnualReport2012/2013.

Premium package

Premium sponsorship of A Night to RememberattheRACVCityClub,Melbourneon15September2012willexposeyourbrandto 300 influential guests. Your brandwill be powerfully relatedtothevitalcommunityworkofAlzheimer’sAustraliaVicandtheRotaryClubofManningham,demonstratingyourcommitmenttoyourcommunityfor12months.

As the premium sponsor you will receive the following benefits:

• Eventvisibilitywhichincludes Threetablesof10providingtheopportunitytoinviteup to30gueststoenjoytheexperience. Yourlogoappearingonthemultimediausedduringtheevent. Yourlogofeaturingprominentlyonpre-publicity,promotional

materialandoneventmaterialonthenight.ThisincludesstreetfrontsignageatAlzheimer’sAustraliaVicheadoffice,98-104RiversdaleRoad,Hawthorn–exposureto150,000carsand900tramsperweek.

Theopportunitytodistributeyourpromotionalmaterialto gueststhroughreceiptandconfirmationcorrespondence. Theopportunitytodisplayyourpromotionalbanneron the evening. Recognition on the evening of your support as a premium sponsor.

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Partner package

Partner sponsorship of A Night to RememberattheRACVCityClub,Melbourneon15September2012willexposeyourbrandto 300 influential guests. Your brandwill be powerfully relatedtothevitalcommunityworkofAlzheimer’sAustraliaVicandtheRotaryClubofManninghamdemonstratingyourcommitmenttoyourcommunityfor12months.

As the partner sponsor you will receive the following benefits:

• Eventvisibilitywhichincludes Twotablesof10providingtheopportunitytoinviteupto 20gueststoenjoytheexperience. Yourlogoappearingonthemultimediausedduringtheevent. Yourlogofeaturingprominentlyonpre-publicity,

promotional material and on event material on the night. ThisincludesstreetfrontsignageatAlzheimer’sAustraliaVicheadoffice,98-104RiversdaleRoad,Hawthorn–exposureto150,000carsand900tramsperweek.

Theopportunitytodistributeyourpromotionalmaterialto gueststhroughreceiptandconfirmationcorrespondence. Theopportunitytodisplayyourpromotionalbanneron the evening. Recognition on the evening of your support as a partner sponsor.

• Theopportunitytomarketyourbusinessandservicesat Alzheimer’sAustraliaVicandRotaryClubofManningham functionsoverthe12monthperiod.

• ExposureforyourcompanyatAlzheimer’sAustraliaVicandRotaryClubofManninghameventsandinAlzheimer’sAustraliaVic’snewsletterThe Memory Matters, including websites(withlinks)for12months.

• TwoMindyourMinddementiariskreductioneducationsessions presented to your employees before the end of October2013.

• Guaranteeofexclusiverightsforyourbusinesscategoryfor the event.

• AcknowledgmentinAlzheimer’sAustraliaVic’sAnnualReport2012/13.

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Patron package

As the patron sponsor you will receive the following benefits for 12 months:

• Eventvisibilitywhichincludes Onetableof10providingtheopportunitytoinviteupto10

guests to enjoy the experience. Yourlogoappearingonthemultimediausedduringtheevent. Yourlogofeaturingprominentlyonpre-publicity,promotional

materialandoneventmaterialonthenight.ThisincludesstreetfrontsignageatAlzheimer’sAustraliaVicheadoffice,98-104RiversdaleRoad,Hawthorn–exposureto150,000carsand900tramsperweek.

Theopportunitytodistributeyourpromotionalmaterialtogueststhroughreceiptandconfirmationcorrespondence.

Theopportunitytodisplayyourpromotionalbanneron the evening.

Recognition on the evening of your support as a patron sponsor.

• Theopportunitytomarketyourbusinessandservicesat Alzheimer’sAustraliaVicandRotaryClubofManningham functionsoverthe12monthperiod.

• ExposureforyourcompanyatAlzheimer’sAustraliaVicandRotaryClubofManninghameventsandinAlzheimer’s

AustraliaVic’snewsletterThe Memory Matters, including websites(withlinks)for12months.

• Guaranteeofexclusiverightsforyourbusinesscategory for the event.

• AcknowledgmentinAlzheimer’sAustraliaVic’sAnnualReport2012/13.

Corporate supporter package

Several corporate supporter opportunities are available andcould include the following:• Sponsorshipofeventfoodandbeverages.• Sponsorship of specific promotional items. For example

auction booklet and menu card.• Provisionofitemsfortheliveandsilentauctions.

As a corporate supporter you will receive the following acknowledgments:• Acknowledgementoneventmaterial.• AcknowledgementonthenightandonAlzheimer’sAustralia Vic’sdedicatedA Night to Remember website page.• AcknowledgmentinAlzheimer’sAustraliaVic’sAnnualReport

2012/13.

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Promotional plan

Professionally designed promotional materials will be used to promote and encourage attendance and ticket sales for the event.Thethemeoftheartworkwillbedevelopedandfollowedthrough in all materials used for this event, including:

• Anemailinvitationthatwillbedistributedto5000people throughtheAlzheimer’sAustraliaVicnetworkandto1300 membersandfamiliesinRotaryDistrict9810.

• AprintadvertisingcampaignalongsideRealEststeboardslocatedinprominenthightrafficlocationsthroughcommunity support.

• Apublicityplanthatwillcommunicatetokeymediaincluding

Melbourne’slifestyle,foodandsocietymedia,including: A media photo opportunity that will be created using some

or all of the chefs. Listingin‘What’son’eventslistingsinprintandonlinemedia. PromotionthroughAlzheimer’sAustraliaVic’ssocial

networkactivity(2000followers).

Storiesinourspringeditionandfollowupinthesummeredition of The Memory Matters,Alzheimer’sAustraliaVic’squarterlynewsletter(3500distribution).

AdvertisementsintheWinterandSpringeditionsofThe Memory Matters.

A dedicated page created on the Alzheimer’s Australia Vicwebsite.

Storiesinourbimonthlye-news(1000distribution).

Conclusion

Thankyoufortheopportunitytopresentoureventsupportideasand for your consideration. We are very excited about this event and look forward to working closer with you and your team to make this A Night to Remember.

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Evaluation

A number of methods will be employed to measure the success oftheevent.Thefinalnumberofattendees,combinedwiththefunds raised will be the main indicators used.

In addition, in order to monitor media activity Alzheimer’s Australia Vicwillemployacombinationofmethodstodevelopabalancedestimate of measurement, reach and coverage of the campaign. ThemediamonitoringcompanyMediaMonitors,internalonlinemonitoring and various social media statistical reporting such as Twitter Stats, Tweet Reach, SocialMention, Addictomatic andHootsuite will be used to source data.

Other statistics will be gathered throughout the project, including an estimate of the number of contacts reached throughout all the networks involved, the supporting volunteer hours, the number and estimated value of charity auction donations, the in-kindsupport and levels of sponsorship received.

An evaluation report including analysis of this activity and sponsors kit will be supplied to all sponsors after the event, including copies of all the materials developed for this event, especially those including the sponsors details and logos.

For further information

Geoff Roberts T: (03)98485250RotaryClubofManningham M: 0418310752 E: jg.roberts@bigpond.com

Shannon Gilmore T: (03)98157800FundraisingManager M: 0488484682Alzheimer’sAustraliaVic E: sgilmore@alzvic.asn.au

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