2012 SIA On-Snow Show Daily Preview

OFFICIAL PUBLICATION OF THE 2012 ON-SNOW DEMO/SKI-RIDE FEST PUBLISHED BY SNEWSMONDAY, JANUARY 30, 2012

Winter Park Resort / Devil’s Thumb Ranch

Your SkiHot SheetHere’s a head start on the hottest skis (p. 4) and boots (p. 5) to demo.

SNOWBOARDSUGGESTIONS Can’t miss models in boards, boots, bindings (p. 7) for on-hill testing.

NORDICNIRVANAOn the trails at Devil’s Thumb, try these top products (p. 6) for extra kick.

Download the SIA Show App at the iTunes App Store or SCAN HERE!

TEST HARD,EAT WELL! Top dining options in town (p. 3) and in the Village of Winter Park (p. 10-11).

Demo Bound!New snow, ideal temps at Winter Park, Devil’s Thumb.

* See the complete On-Snow Schedule, page 12

2 ON-SNOW PREVIEW | snewsnet.com

ON-SNOW DEMO / SKI-RIDE FEST

Finally, it’sOn-Snow time!The staff at Joe’s Sporting Goods in St. Paul, Minn., used to make two trips west each season, one for the SIA Snow Show in Las Vegas and another to attend a WWSRA On-Snow. Now, it’s just a scenic post-show drive over Berthoud Pass to arrive in Winter Park and test all the new gear. “It works out very well for us,” says Doug Stahly, the general manager and ski shop buyer for Joe’s. “We have three people at the Show and six at the On-Snow. It saves us another trip.”

For Stahly and a record number of attendees who pre-registered for the 3rd annual On-Snow Demo/Ski-Ride Fest on Monday and Tuesday, this is the powder shot at the end of four days spent navigating the aisles at the SIA Snow Show. Gigi Dominguez, who with her husband Frank has run Alpine Sun Ski & Sport in Winter Park’s Olde Town for 28 years, stops short of actually promising powder upon your arrival. But she does note that in a challenging winter, Winter Park has been on the upper end of snowfall in the state. “It’s January and you never know,” she says, “but we should be in pretty good shape.” That’s OK with Stahly and crew. “It’s a lot more fun if we get to ski powder. But it’s ideal if it’s hardpack. We’re primarily testing on the groomers. We still sell a lot of 80mm-waisted skis.”

Besides the opportunity to test more than 120 brands of skis, snowboards and accessories and get a free break-fast and lunch, attendees can join in a little friendly competition as well. The Uphill/Downhill Challenge at 2 p.m. on Monday gets supercharged with the guest appearance of three members of the Italian National Ski Mountaineer-ing team. For those who want to have fun with less effort, Malakye.com re-

turns with the Office Booyz and Girlz non-contest contest, also on Monday. Under the theme of One Hit Wonder, anyone who joins in and hits one feature in the Re-Railer Terrain Park wins a prize. Monday wraps up with an Apres Ski/Ride Happy Hour and the 2 Mile High BBQ, a Rocky Mountain buffet served in the Sunspot Lodge at the top of the Zephyr Express.

“The On-Snow Demo brings the industry together, doing what we love to do—it’s a great way to wrap up the Show experience. I always look forward to those two days of being outside and catching up with friends,” says SIA President David Ingemie.

Nordic DemoOccurring simultaneously at Devil’s Thumb Ranch, the Nordic Demo provides the opportunity for retailers to test all the latest and greatest gear and meet, mingle and ski with

One-state shopping for demo attendees.

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Winter Park received 10 inches in the last week; this photo was taken Jan. 27. The forecast calls for high temps in the 30s and a 20 percent chance of snow.

3snewsnet.com | ON-SNOW PREVIEW

key principals from all the top Nordic brands. The gather-ing features more brands, models and sizes than any other Nordic demo in the country, and Devil’s Thumb is a pre-miere cross-country center that provides the perfect testing environment.

“It really is the one location where the manufacturers have all of their equipment in all of the sizes for people to do true comparison testing,” says SIA Nordic Director Reese Brown, who adds that the event remains intimate enough for one-on-ones. SIA is also offering two 30-minute semi-nars on Social Marketing and Public Relations for the small to mid-sized retailer, the Uinta Beer Dinner on Monday, and Winter Feat Cooking Demonstrations.

The On-Snow Demo/Ski-Ride Fest is hosted in conjunc-tion with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).

—AndyBigford

Going to townJacques Thomas, who’s run Le Feet Lab in Winter Park for more than three decades, has this advice for On-Snow attendees: “You need to come into town. That’s where the action is.”

It’s easy for weary attendees to hang out near their ac-commodations in Winter Park Village, and there are plenty of dining options (see pages 10-11). But there’s much more to Winter Park than the Village, and free shuttles are available to Olde Town (about a third of a mile) and into the town of Winter Park (two miles). Gigi Dominguez with Alpine Sun Ski & Sport recommends Adolph’s in Olde Town for apres-ski with a relaxed menu and plenty of history (it dates back to 1937).

Cooper Creek Square is a main attraction in the actual town of Winter Park, with Mexican fare at Carlos & Maria’s, great B-B-Q at Smokin’ Joe’s, and worldly cuisine at Al-berto’s. Also in town, check out The Library, which is actu-ally a sports bar offering eight house brews, and the local’s favorite, Deno’s Mountain Bistro, with casual American and Mediterranean fare. Another strong choice is Fontenot’s, which brings a bit of New Orleans to Grand County. Also worth trying: Hernando’s Pizza & Pasta Pub and the Ullr Tavern.

A little farther down the road in Tabernash, about a 10-minute drive from the resort, the Tabernash Tavern is well worth the effort. It’s a warm, funky, casual setting with plenty of history and tasty international cuisine.

“The On-Snow Demo brings the industry together, doing what we love to do.”

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A record number of attendees pre-registered for the On-Snow.


ON-SNOW DEMO / SKI DEMOING

Rockering aroundWinter Park’s ski buffetHere’s your start list for top models to try.

With so many different ski categories on tap at this year’s On-Snow, you may want to compile a quick hit list of top products to compare and contrast be-fore you hit the demo tents. Snow Show Daily took a closer look at new technol-ogy, frontside skis, women’s skis and fre-eride skis during the first three days of the Snow Show, but just so you don’t have to go digging through back issues before you hit the chairs, here are some of the highlights.

Perfect for carving hard arcs down Upper Hughes first thing in the morn-ing, or right after any new snow gets skied up, the frontside category got a lot of attention this year. K2’s new Bolt (125/72/99) in the All-Mountain Per-formance (A.M.P.) line is one of the most interesting in the lot, with Speed Rocker for ease of initiation, and Car-bon Web placement for grip. Volkl in-troduces its new V-Werks technology in the RTM 84, mixing lighter weight cores and bindings with a titanal and carbon fiber set-up. And Fischer goes for the best of both worlds, with the “Hybrid” project, an adjustable rocker option that you can get out and test for yourself.

If you want to drop off-piste into Ret-ta’s Run or Outrigger Trail, try Atomic’s new ritual, with an integrated Ti Back-bone, rocker and a 103 mm waist for versatility, Blizzard’s Magnum Series, updated with Flipcore rocker for all ter-rain performance, or just about any ski in HEAD’s hot new Rev series, blend-ing rocker, radius and rebound in six different waist widths.

Or get above treeline in Parsenn Bowl on the Panoramic Express, and bring along a couple buddies to swap skis, including Rossignol’s redesigned Super 7 (146/117/127), Elan’s big mountain Domino with a 105mm waist, and the wider of the three models being introduced in Kastle’s new pro model line with Colby James West.

For the ladies, you have got to see and ski Nordica’s new hard-charging Hell’s Belles collection, Salomon’s fully rockered ski for women, the Rockette (128-108-121), and Dynastar’s up to 20 percent lighter Xpress ski/binding system exemplified in the Exclusive Paradise (132-98-120).

—PeterKray

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Tips for Testing at Winter ParkBefore you jump on all the latest and greatest 2012-13 skis at Win-ter Park, consider these tips to use your time wisely and productively:>> Plan your day in synch with the snow. Grab the fat stuff first on a pow-der day, or start with frontside skis if it’s a groomer day.>> Try to test one category of ski at a time, if at all possible. You’ll get the truest comparisons that way, even if it requires extra work. Pay atten-tion to subtleties in rocker and other constructions.>> Find a routine and stick to it for each category. Take the ski through the paces, short and long turns, dif-ferent speeds and conditions. Think of the customers who would buy the model, and direct your testing toward their style and needs. Take the ski to the conditions it was designed to handle whenever possible.>> Forget the routine and ramble instead. Explore Winter Park beyond the Zephyr lift. Get a group of skiers and skis and a screw driver and head for Mary Jane or other parts of this expansive resort. Switch skis, compare notes, enjoy the scenery and different terrain.>> Write it down after each run. Develop a scoring system with several criteria (ease of turning, stability, pow-er, precision, etc.) and rate each ski on the lift up after each run on a handheld device or the old fashioned way. Try to avoid discussing skis with your testing partners until you’ve already recorded your scores and comments.>> Trust your instincts. While certain skis take a little time to get accus-tomed to, your first feedback is usually the best.>> Keep an open mind. Don’t bring pre-conceived notions about brands or models to the testing process.Enjoy Winter Park, where the fleet of awaiting 2012-13 skis provide plenty of matches for your best customers.

—Andy Bigford


Rockering aroundWinter Park’s ski buffetHere’s your start list for top models to try.

SKI BOOT DEMOING / ON-SNOW DEMO

Hybrids: These boots were made for testingGrowing hike-ski category awaits at Winter Park.

Real men (and women) test boots as well as skis at the On-Snow, and so should you. Here’s your opportunity to step up and put the rapidly expanding hybrid hike-ski category—which some suppliers predict is the future all-moun-tain boot—through its paces. Compare them to similar flexing traditional mod-els to decide whether they compromise in on-hill performance. Go for a hike on snow, stroll through the bar, enjoy après ski, and think of your target customers: Would they buy a boot because it’s easy to get around in and can push them into the side- and backcountry, especially if it can also conquer the mountain?

“This redefines the all-mountain boot,” says Tecnica’s Bart Tuttle of Tecnica’s Free Mountain Collection, which has grown from one to eight models for men and women, ranging in flex from 130 down to 90. Salomon has stepped up its offering with the new Sa-lomon Quest Max 120, incorporating its new Twin Frame construction and expanded Custom Shell 360° mold-able fit. Lange enters the field with the clever XT 130 for men and XT W 90 for women, utilizing the simple but ef-fective Power V-Lock eliminate lower shell void. Fischer unveils the Vacuum Ranger 12 with its acclaimed moldable shell fit technology, plus two models of the new men’s and women’s Hybrid. Atomic has upgraded its Tracker and Nordica returns with its Hell & Back series built on the innovative lateral shell it debuted for this season.

While you’ve got access, check out the firm footing provided by the three new 2012-13 models of rubber-soled Full Tilts, featuring an expanded toe box to boot. Or compare the backcoun-try-born boots that are stepping up their on-mountain credentials, including Scarpa’s Maestrale RS for men and Gea

RTS for women or Garmont’s Delirium. If the snow is hard and fast, get first laps in the new Atomic Redster Pro 130 or Pro 110, and don’t miss a few runs in Dalbello’s all-new KR2 Series. Your customers back at the shop will appreci-ate all your hard work.

—AndyBigford

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ON-SNOW DEMO / NORDIC DEMOING

Free-heel paradise:full mix at Devil’s ThumbLargest Nordic demo offers diverse terrain for testing.

From perfectly groomed test loops for race and track skis, to hills, woods and breathtaking views, the Nordic Demo at Devil’s Thumb Ranch offers up more than 100 km of prepared trails specifi-cally for retailers who want the best—and largest—venue to compare product.

This year, Alpina Sports Corp., Atomic Nordic, Fischer XC, Madshus, Rossignol Nordic, Salomon Nordic, Smith Optics and Swix Sports USA will all be bringing out their brand new 2012-13 product for a first test. And retailers can also count on the op-portunity to network with the Nordic community, take in seminars designed to increase sales, get a complimentary breakfast and lunch, and on every test, slip in to some warm boots.

“It’s a great event. The buying audi-ence is very focused, and Devil’s Thumb has great facilities for both manufac-turers and buyers alike,” says Graham Gephart, global brand manager for K2 Outdoor, which is exhibiting its Madshus cross-country ski line at the Demo. “The trails are great for every-thing from high-speed sprints to recre-ational kick-and-glide skiing, and there really are tremendous opportunities to network.”

Like many Devil’s Thumb exhibi-tors, Madshus is embracing the oppor-tunity to showcase World Cup level boots and skis like the new Nanosonic Carbon Skate boots and Nanosonic Carbon Skate R-Soft skis for both top

level and recreational skiers, as well as new refinements in the brand’s PVC-Free Touring boots, and hybrid carbon and Paulownia cores in the new line of Classic Touring skis.

Alpina arrives ready to liven up the party, and push people “to get out of the ordinary,” according to project manager Jason Stadler. The brand’s new AC-TION Group of classic, skate and tour-ing offerings of boot-binding and ski combinations featuring incredibly col-orful designs and ease of use should be easy to spot on the snow, as Stadler says the most important feature is the line’s ability to help “customers and retailers strike up a conversation as the product “pops” off the shelf.

According to Atomic Nordic prod-uct director Rick Halling, “the fastest growing category in the Nordic market is high-end waxless classic skis,” fol-lowed by the continuing rise of “citi-zen racers,” who should be wowed by Atomic’s new Worldcup Skate and Classic boots. Fischer expands its pro-gressive Offtrack base pattern into the E99 Crown and E89 Crown skis with new boots designed to match the versa-tility of the skis, and also introduces the RCS Carbonlite Skating WS and RCS Carbonlite Classic WS boots designed specifically for women who like to race.

Rossignol introduces a new clas-sic race ski in the X-ium Classic WC, promising better and more consis-tent camber regulation, as well as new

soles for better kick, plus new cuffs and graphics on the X-ium skate and classic boots. Nordic Division manager Ryan Green says the brand is also going after XC-skiing’s equivalent of the mountain biker, that all terrain cross-country skier who welcomes all conditions, with the X5 OT, a more durable feature-loaded touring boot.

Salomon offers up a tent-ful of exist-ing and upgraded product to test, includ-ing a behind-the-scenes new ski press to fine-tune camber adjustments. And, ac-cording to Nordic product manager Isaac Wilson, the brand has been working be-hind the scenes to ramp up the current line “by creating smaller tolerances and making the skis easier to select by creat-ing a much cleaner and easier to under-stand selection process.” That includes a chart and sticker that retailers can use to more quickly narrow down the ski selec-tion process for the consumer. It’s time to go kick and glide your stuff.

—PeterKray

▲ Rossignol X5 OT


SNOWBOARD DEMOING / ON-SNOW DEMO

The Snowboard Circuit:working laps at Winter ParkBoards, boots, bindings on the must-ride list.

Versatility is the name of the game in snowboards this year, with an unbelievable number of new rocker and camber cocktails on offer in almost every board at the On-Snow Demo/Ski-Ride Fest. Designed to arc, Ollie, butter and pop, Winter Park is the ideal place for testing for every one of those perfor-mance traits, particularly if you know the circuit. Just take the Zephyr Express right out of the demo fair, and head hard to the rider’s left at the top. From there you can easily access the Rail Yard and Superpipe for all kinds of variety in your testing, and take Village Way back to the base, or see how well each board carves on Cranmer, and get another lap on the Eskimo Express.

If you want to start local, Colorado’s own Never Summer is demoing the new all-terrain Cobra from its Carbonium Se-ries. Annual exhibitor Flow is featuring all condition A.B.T. tech in the new Rush. Forum is touting the Kitchen Sink as the most versatile freestyle board the brand has ever made (which is saying a lot!). And Rome Snowboard’s new Cross-rocket features the brand’s No Hang-ups camber with rocker, as well as a new lateral base camber story that you will defi-nitely want to check out.

Among other multi-faceted features, Ride hits the Demo with new Hybrid LowRise technology in the Machete GT, Lib-Tech introduces C3—a mix of three kinds of camber—in the Phoenix Classic, and for all-mountain riders Burton brings it all together in the new Family Tree line, with the Cheetah and Spliff among five new models featuring new freeride shapes.

Women’s boards get significant upgrades as well, especially in the six new models in K2’s Lite collection, all featuring All-Terrain Rocker, as well as in Jones Snowboards’ Moth-ership and Twin Sister. Voilé also debuts at the Demo with a women’s specific freeride model among the four new split-board models you can ride at Winter Park.

If the snow gets really good (and we hope it does), K2 also brought three new powder-shaped decks to SIA, including the Peace Keeper and Ultra Dream.

If it’s boots you want to test, Van’s is debuting a Hybrid Boa configuration mixing traditional laces with the dial-a-fit sys-tem in the Revere Boa and women’s Ferra. Flow Snowboard’s

features the new H3 Boa, with a more powerful, smaller size reel in its HyLite ZipFit boot. Burton introduces Speed Dial in models including the Jet and Chloe. And Salomon’s new Sure Lock lacing features four different lace profiles, including Wrap Lock in the F3.0, which comfortably envelops each rider’s foot.

Forum goes all-in on laces in its Forumula, while Thir-tyTwo ushers in a new wave of pro rider designs such as the Maven, inspired by Joe Sexton, and the JP Walker Light. Ride’s new Triad Speed Lace Boot was built in conjunction with Seb Toutant, while K2’s Contour, with Double Boa lac-ing, is Gretchen Bleiler’s go-to boot.

As for must-see snowboard bindings, Ride is also unveil-ing three new highbacks bindings all utilizing new urethane-based SlimeBack technology in the Revolt, Maestro and ladies DVa. Burton is introducing full suspension Kickback Hammock highbacks in the new Genesis and women’s Es-capade. Flow redesigned its SpeedEntry system in the NX2 binding line, and JF Pelchat hits the Demo for the first time ever with his brand new NOW Snowboarding line of bind-ings, touting a simpler, more powerful transfer of energy from the boot through the binding to the edge.

—MikeHorn

▲ Flow NX2 ▲ Forum Forumula

▲ Never Summer Cobra

Free-heel paradise:full mix at Devil’s Thumb


ON-SNOW DEMO / DEMOING

Include new helmetsin your demo routineTry these eight lighter, sleek models on the slopes.

Multi-tasking is the rule at Winter Park. Rather than rushing by the accesso-ries tents on the way to the skis and boards, take the time to demo helmets (and gog-gles, too) while you put in your laps.

Helmet manufacturers are provid-ing better protection, lighter materials, custom fit, enhanced plug-in capabili-ties, goggle compatability, and increas-ing revenue for your shop (more than 1.2 million snow sports-specific helmets were sold last season). You know the check list: Consider ease of integration with goggles (and even your parka); check and rate the venting and fit sys-tems; consider the weight.

Here are eight helmet models worth more than a test run at Winter Park:

Bern’s new 18-oz. G2 ($100) comes with a built-in brim for sun protection, three-position vent sliders for adjusting air inflow, and a liquid-foam-injection Zipmold shell with snap-out liner for impact protection.

Carrera, back in the U.S. through Dalbello Sports, introduces the top-of-the-line, ABS/In-mold Enigma and Paradox ($160), lightweight, hybrid-construction lids with a concealed cen-ter panel that can be raised for venti-lation and the Venturi System of three vacuum-creating air channels.

POC’s 18.4-oz. Skull Light WO ($150) is designed specifically to fit women, and features a multiple-impact EPS core and EPP liner. POC also un-veils a new lightweight Aramid bridge

shell helmet, the Fornix ($160), with the weave added under the outer shell and molded with the foam liner for en-hanced structural stability.

RED Protection showcases the new Commander ($99.95), a low-profile hard-shell construction with an inject-ed, vented ABS Shell, removable ear pads and goggle clip, and REDphones audio accessory compatibility.

Ride’s Duster ($100) features Zone-Flex, RideDial fit systems and stitched liners in a snowboard-centric headpiece that also comes with removable ear-pads, an audio kit, passive venting and tool-less goggle clip removal.

Salomon’s lightweight Prophet ($180-$195) features an Impact Cus-tom Air system adapted to its new shell shape; the men’s Phantom and women’s Aura ($140-$160), which carry the same shell shape minus the brim and big mountain cosmetics.

Scott’s new Rove MIPS ($175) is a high-end freeride helmet featur-ing MIPS (Multi Directional Impact Protection System), which adds a low friction layer inside the shell allowing it to rotate relative to one’s head. The helmet comes with PC in-mold with an EPS liner and PC bottom wrap.

Smith’s Gage ($80) is a minimalist lid made from injection-molded ABS, AirEvac Ventilation that siphons out warm air, and self-adjusting Lifestyle Fit System for customization.

—EugeneBuchanan

▲ Salomon Prophet

▲ Carrera Enigma

▲ POC Fornix


You can see clearly now:10 goggles to testQuick-change lenses, helmet integration, and even GPS.

Goggles are the MVP of the accessory category and a frequent visitor to your cash register. They now integrate easier with helmets, offer innovative lenses with super quick-change options, and in some cases even sport data storage and display technology. Here are 10 goggles to guide the way at Winter Park:

Anon Optics says the flashy new M1 goggle ($219.95), with lens-changing Magna-Tech technology, spherical TRU-V polycarbonate lenses, perimeter channel venting and piv-oting flush mount hinge, will revolutionize the goggle world with its quick lens change capability.

Arnette is back with the new Skylight ($120-$160), avail-able in more than 20 frame and lens color options, and featur-ing a new ultra-large toric lens design creating optimal field of vision without unnecessary bulk, as well as a Cool Breeze venting system to prevent fogging.

Bolle introduces a new series of limited edition, athlete-de-signed and inspired goggles ($109.99) with graphics designed by athletes Alex “Chumpy” Pullin, Lindsey Jacobellis, Seth Wescott and Chad Otterstrom. Each model comes with a dif-ferent frame pattern and a dye-sublimated goggle pouch.

Carrera marks its return with a goggle line designed to complement its helmets. The Cliff SPH/SRP ($125-$145) includes Carrera’s patented Seal-Ring Air System (S.A.S) anti-fog design.

Gordini grasps the goggle situation with its new GASP col-lection (Gordini Artist Series Project) with Ri-Pel technol-ogy, a new transparent coating from Carl Zeiss Vision that’s scratch resistant and repels dirt, oil, dust and water.

Oakley’s new Seth Morrison Signature Airbrake ($250) features a blue iridium lens, Switchlock lens change technol-ogy, rigid front frame with flexible O-Matter rear chassis, and triple-layer polar fleece foam.

Salomon introduces its goggle line to the U.S. with the X-Tend ($100-$195), which combines a spherical BNL lens with a unique suspension frame system and patented, fog-pre-venting airflow system.

Scott’s new Off-Grid ($120) is the company’s largest

▲ Anon M1

▲ Gordini GASP Rings

▲ Salomon XPro 12

spherical lens goggle to date with increased lens and frame size and Scott’s patent-pending Fit System carried over from its motocross line.

Smith’s new I/OX goggles ($175-$235) are billed as the biggest, baddest weapon in its interchangeable goggle arsenal.

Zeal Optics’ new Z3 GPS ($549) builds on last year’s Tran-scend with a built-in global positioning system. You gotta try it to believe it.

—EugeneBuchanan


AT THE ON-SNOW / DINING

Skiers and riders love to eat, especially after a long, grueling day spent testing all of the 2012-13 gear. Here’s the low down on chowing down in the Village of Winter Park and on the hill.

Test Hard, Eat Well!

OFF-HILL DININGCheeky MonkThis Belgian beer café offers a taste of Belgium right in The Village at Win-ter Park. The owner is always on the lookout for the rarest and best beers, and currently offers an impressive drink menu, featuring 14 Belgian imported beers on draught and 20 Belgian im-ported bottles. Beers are hand-selected to pair with the flavorful dining menu highlighting the uniqueness, style, and taste of each beer. Cheeky Monk offers such well-known beers as Lucifer Gold-en Ale, Bacchus Sour and Hopsinjoor Blond Ale, as well as rare offerings from the Trappiste Monasteries.

Coffee and Tea MarketWatch mountain action while enjoy-ing home-brewed caffeinated concoc-tions along with daily servings of home-baked sweets. Stop in for breakfast or lunch. Coffee and Tea is located in Bal-

cony House at the base of Winter Park Mountain.

Derailer Bar at West PortalWhen guests hear the Derailer Bar train whistle blow at 2 p.m., it’s time to head in for Winter Park’s favorite après ski scene and “blow off a little steam.” The Derailer Bar is a two-level bar offering a full-service lunch menu featuring pub-style food and a variety of daily drink specials and the home of the Frickle!

Doc’s Roadhouse in the Zephyr Mountain LodgeServeing up the best roadhouse fare in the county, this full-service, sit-down restaurant is Winter Park Resort’s hot-test lunch spot, featuring burgers, sand-wiches, and salads as well as an exten-sive kid-friendly menu. Doc’s is also home to the best deck around! Doc’s also features the best burgers, the resorts larges draft beer selection, homemade

specialties and après deals daily.

Five Mountain TavernOffering family-friendly dining and en-tertainment located at the top of the Village Cabriolet and inside the Vin-tage Hotel. Open daily at 2 pm, The Five Mountain Tavern offers a variety of pasta dishes and daily specials to satisfy the hearties of skier appetites. The full bar offers a selection of draft beer daily drink specials.

GoodysA big hit with kids of all ages, this old-fashioned soda fountain, creperie, and ice cream parlor offers a wide array of sweet treats and drinks.

Lime CantinaYour source for great tacos and mighty margaritas. Lime is located near the ga-zebo and pond and is a great place to catch all the action.

Moffat Market at West Portal StationThis large, railroad-themed food court features such stores as The Moffat Tun-nel with its delicious grill fare; Grand Central Station’s New York-style pizza; Umami Thai; and Einstein Bros. Bagels.

Starbucks in the Zephyr Mountain LodgeThe perfect stop any time of day for frosty cold beverages and hot caffein-ated concoctions to warm your core. Hot breakfast sandwiches and gour- P

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Belgian Beer and appetizers during après ski at Cheeky

Monk Belgian Beer Café.


Test Hard, Eat Well! met lunch sandwiches are served here. Opens daily at 8 a.m.

The Back Bowl Soup CompanyLocated in The Village at Winter Park, the Back Bowl offers several homemade soup choices daily along with gourmet grilled cheese sandwiches made on a variety of breads, with your choice of cheese and spreads. Classic deli offer-ings will also be available.

ON-MOUNTAIN EATINGThe Lodge at SunspotThis two-mile high mountaintop lodge features panoramic views of the Con-tinental Divide and the Rocky Moun-tains and is the host for the On-Snow’s 2 Mile High B-B-Q on Jan. 30. The Lodge at Sunspot features Colorado proud products to offer truly inspired dining option.

The ProvisionerProviding an upscale food court with home fare in an exceptional setting. Grab gear at The Sunspot Mercantile; warm up with a drink from the Coffee Shop & Bakery; or just relax by the fire in the Sunspot Lounge.

Snoasis MarketLocated on mid-mountain Winter Park, Snoasis is a blast to the past with its mu-sic, colors, and deck space, and it’s the resort’s best place to sit back, take in a specialty drink and watch as skiers and riders defy gravity in the Dark Territory terrain park.

Lunch RockLocated at 11,200 feet above sea level, this mountaintop spot specializes in ca-sual food, barbecues, deck dining, and incredible views of Parry Peak. Open daily. The deck is awesome on sunny days...and we provide the beach chairs!

AT THE BASE OF MARY JANEClub CarMary Jane’s Club Car restaurant is the lo-cals’ favorite and still the best kept secret around! Serving the best Bloody Marys in the valley, Club Car is perfectly situ-ated at the base of Mary Jane Mountain and is open daily for lunch and après ski. P.S. don’t miss the mud pie!

Pepperoni’s Pizza and Sports BarLocated in the Mary Jane base lodge, Pepperoni’s Pizza and Sports Bar offers

guests a true sports bar appeal and fea-tures some of the best slices in the val-ley (not to mention Colorado’s largest membership mug club)!

Mary Jane Food & Drink CourtThis base area food court delivers hun-gry “Janers” with satisfying soups, deli-cious deli sandwiches, stromboli, pasta, burgers and more. The salad bar is back this year, featuring all of your favorites. You will never have to have the same salad twice!P

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The mountaintop Sunspot hosts the 2 Mile High

B-B-Q on Monday night.


ON-SNOW DEMO / SKI-RIDE FEST SCHEDULE

EventsComplimentary Shuttle Bus TransportationSIA will provide complimentary shut-tle bus transportation from the Colora-do Convention Center to Winter Park Resort & Devil’s Thumb Ranch. Busses pick up at the CCC at F Lobby. Bus Schedule:Sunday, January 293P Buses depart Colorado Conven-tion Center to Winter Park & Devil’s Thumb Ranch Monday, January 307:30A Buses depart Colorado Con-vention Center to Winter Park5:30P Buses depart Winter Park and return to Colorado Convention Center Tuesday, January 317:30A Buses depart Colorado Con-vention Center to Winter Park 2-5P Buses depart Winter Park and re-turn to Colorado Convention Center *Shuttle service will be running betweenWinter Park and Devil’s Thumb Ranchevery 30 min from 8A-5P. If you arecoming from Denver, you’ll need to exitthe bus in Winter Park and pick up theshuttletoDevil’sThumbRanch.

Demo Schedule:Sunday, January 29 6:30P Nordic Reception & State of the

Industry Presentation at Devil’s Thumb

Using current market trends to help grow your business with Kelly Davis,

SIA Director of Research.MON/TUES — complimentary break-fastandlunch(withOn-Snowbadge)intheWestPortal’sMoffitMarket. Monday, January 30DEMO HOURS -- 9A-4P8:30-9A Nordic Demo Seminar:

Social Marketing – How To

Presented by Holly Johnson, owner of Imagica PR, and a travel, tourism, hospitality and consumer marketing specialist will lay out a social market-ing program that you can implement immediately.

Noon Office Booyz & Girlz Winter

Park’s Re-Railer Terrain Park

Hosted by Malakye.com, the Office Booyz & Girlz “One Hit Wonder”-- non-contest contest kicks-off on Jan-uary 30th at Winter Park’s Re-Railer Terrain Park from Noon-2P, with an award ceremony following around 3P. Contestants who come through the course just once (more if they like) and take on an obstacle will receive a prize. Costumes are encouraged and prizes will be given liberally – most having nothing to do with being the best.

2P Uphill/Downhill Challenge Winter

Park Resort

Industry teams of three will skin 1,700 feet up a marked track at Winter Park Resort to the Sunspot Lodge and back. Individual Elite/COSMIC racers from the US Ski Mountaineering and Italian National Ski Mountaineering Teams will take part in the event and make an additional lap for a total of 2400’ verti-

cal feet. The Italian team members are currently in the US to train.

An award ceremony will be held at 4P at West Portal Station Winter Park base area including a raffle benefitting the US Ski Mountaineering team. En-try into the Uphill/Downhill Chal-lenge is free; however, contributions to USSMA are appreciated and encour-aged. Participants may also register the day of the race by 12:00 noon at the SCARPA On-Snow Demo booth.

3:30P Nordic Demo Seminar: Public

relations for the small to mid-sized retailer

Lori Crabtree, SIA’s PR consultant will guide you through the most important elements of PR for the cross country retailer. You will leave with real solu-tions and templates that can be imple-mented immediately.

3:30P-5:30 Apres Party at Devil’s

Thumb Ranch

Live background entertainment. Join us for light fare and libations after a great day on the trails to further net-work with retailers, reps and manufac-tures

4:30P Apres + Awards In Winter

Park Plaza

5:30P-8:15P Gondolas depart

2 Mile High BBQ at Sunspot Lodge (on-snow attendees can sign up onsite at registration at Winter Park at the Balcony House or at the Show at the Information Desk)

Tuesday, January 31DEMO HOURS -- 9A-4P


Look Who’s HereMore than 120 brands on display at Winter Park, Devil’s Thumb Ranch

Winter Park:Alpine/ SnowboardThirty-Two

Boots4FRNT Skis540 SnowboardAerial 7 APEX Ski BootsArbor Armada SkisAtomic USABataleon

SnowboardsBern UnlimitedBlack Diamond

Equipment BlizzardBolle’BurtonCapita

SnowboardsCarrera Helmets

and GogglesCelsiusSnow USAContour Wearable

CamcorderContract

SnowboardsDahlgren Dalbello ATDalbello Ski BootsDCDeeluxeDPS SkisDragon AllianceDynafitDynastar SkisDye Precision

OpticsElanElectric VisualEndeavor

SnowboardsFaction SkisFischer Skis U.S. FK/SKS Tools

(Ruffolo Enterprises)

Flow Snowboarding

Flux Bindings

ForumFull Tilt BootsG3 Genuine

Guide GearGarmontGeigerRigGiro Helmets &

GogglesGnuGOODE Skis &

PolesGoPro H2O Outdoor

Gear (H2OG)Hart SkisHead

WintersportsHigh Society

FreerideIcelantic SkisJones

SnowboardsK2 Helmets,

Goggle, PolesK2 SkisK2 Snowboarding

Karvena Helmet’s& Goggles

Kastle SkisKerma Ski PolesKLINT La Sportiva N.A.Lange Ski BootsLEKI USALib TechLib Tech NAS

(Skis!)Line SkisLiquid Image

Summit SeriesLook BindingsMajesty SkisMarker AT

(Marker USA)Marker Bindings

(Marker USA)MOD/MOD LiveMoment SkisNative EyewearNever Summer

SnowboardsNiche

SnowboardsNitro

SnowboardsNordicaNOW

SnowboardingOakleyOSBE USA

HelmetsOZ SnowboardsPOC Helmets &

GogglesPoint6 SocksPro-TecRecon

InstrumentsR.E.DRide SnowboardsRome Snowboard

Design Syndicate

Rossignol AlpineRossignol

SnowboardsRoxy SnowSalewa Salomon USASalomon

Helmets &Goggles

Salomon Snowboards

Sandbox HelmetsSCARPAScottShred Helmets/

GogglesShred ReadySignal

SnowboardsSKILOGIKSkullcandySmith OpticsSmokin’

SnowboardsSnowjamSpice SnowboardsSpy OpticSun Valley Ski Tools

Superfeet World-wideTechnine/Brand-baseTubbs SnowshoesTyroliaUnion BindingsUnity SnowboardsVansVenture

SnowboardsVoile USAVolkl AT/TeleVolkl USAVon ZipperWigwam SocksYES Snowboards

Devil’s Thumb:Nordic DemoAlpina Sports CorpAtlas SnowshoesAtomic NordicFischer Skis XCRossignol NordicMadshusSalomon NordicSmith OpticsSwix Sport USA

EXHIBITORS / AT THE ON-SNOWS

2012 SIA On-Snow Show Daily Preview

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