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MEDICAL SEMINAR SERIES2012

Join us for the Henry Schein Medical Education and Equipment Expo.

This FREE Equipment Expo will show you options that will help improve your patient care and your practice profits!

See the Newest Equipment and Revenue-Enhancing Practice Solutions!

Over 40 Equipment Vendors, Including:• Hematology, Chemistry, Immunoassay from Siemens, Horiba, and Beckman Coulter• Cardiac Science and Welch Allyn• Ultrasound Solutions from Siemens• Exam Room Equipment from Midmark• CLIA-waived Diagnostics from Abbott Point of Care, Abaxis, Alere, HemoCue, and Roche• X-ray setups from Merry X-ray• EHR and Practice Management Software Systems from Allscripts• Digital X-ray from Konica Minolta• In-office Lab Solutions from Alfa Wassermann• Bone Density from Hologic• Sterilization Technology• Ambulatory Surgery Center Solutions, including: C Arms, Scopes, Anesthesia, and OR tables• Many new technologies for in-office procedures that can provide better patient care as well as

new revenue potential

Also:• One-on-one consultations to find the most profitable equipment acquisitions for your practice• On-site special pricing, financing and leasing options available through

Henry Schein Financial Services

Henry Schein Medical Seminar Series will be held during thisEducation and Equipment Expo. Earn valuable CME and CEUcredits that will help you run a better practice.

Sign Up Today/Reserve Your Space for this Special Event.

To register, visit www.henryschein.com/events

Complimentary Lunch, plus other refreshments and snacks will be available all day.

• Special Financing/Pricing & Equipment Promotions• Free Gifts and Door Prizes

Available At Each Event:

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2012 MEDICAL SEMINAR SERIES

Henry Schein Medical Seminar SeriesThe goal of this seminar series is to provide an educational forum to keep you and yourpractice informed about the latest trends, business practices, and procedures. This is an information service designed for you.

These seminars allow you to earn CEUs and will be an ongoing part of the Educationand Equipment Expos to provide additional value to your practice. The expos are theplace for you to see the newest equipment and revenue-enhancing practice solutions foryour business. While here, talk with our Equipment Specialists and the manufacturers,face-to-face. Special pricing, financing, and leasing options are available through Henry Schein Financial Services to suit your needs.

We want to be your total resource for products and services and help make your practice run more efficiently and profitably. If there are any special topics of interest that you would like to see presented at future events, please let us know.

Henry Schein is here to serve you.

Thank you.Henry Schein Medical

INFORMATION AND SCHEDULE

EXPO Hours: 11:00am–3:00pm

8:30am–10:00am OSHA Training – Carol Mahon10:30am–12:00pm Seven Secrets of Successful Practices – Carol Mahon12:00pm–2:00pm Complimentary Lunch2:00pm–5:00pm ICD10 Advanced Coding

For more information, email: medicalevents@henryschein.com

To register, visit www.henryschein.com/eventsPlease click on the event you would like to attend, the link will take you to our on-line registration system.

Billing to Henry Schein Account; checks and major credit cards accepted for payment.

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MEDICAL SEMINAR SERIES2012

OSHA: Annual Retraining (8:30 AM – 10:00 AM) Fee: $40.00

OVERVIEW: Where can the busy professional turn for up-to-date information on compliance with OSHA standards for the health care industry? This intensive 1.5-hour seminar covers a broad range of OSHA compliance issues.

TOPICS INCLUDE:• Choosing and using personal protection equipment

• Needle stick safety law device requirements

• Housekeeping schedules and disinfectants

• Other rules required by the Federal Bloodborne Pathogens Standard

Also covered are reporting, record-keeping, and procedural requirements thatyou must follow. You will learn to develop written Hazard Communication programs, i.e., Bloodborne Pathogen Exposure Control Plans, TB RespiratoryProtection Plan, and much more. You will also master the ins and outs of meeting OSHA training standards, which, according to JCAHO is one of themost common sources of non-compliance fines. Materials include a sampleExposure Control plan for you to follow as well as an assessment tool to assessyour facility’s OSHA compliance. This seminar is targeted to first-time training needs and for the yearly retraining needs of the health care professional.Ample time will be provided for Q&A.

A certificate for 1.5 continuing education credits will be provided by theAAMA to all participants at the end of this session.

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2012 MEDICAL SEMINAR SERIES

Seven Secrets of Successful Practices (10:30AM–12:00PM) Fee: $40.00

Taking home more practice revenue in the 21st Century has become a survivalskill. Medicare has cut physician reimbursement and insurers that base their own reimbursement on Medicare rates have made similar changes. There is no easyway to make up for this sudden drop in revenue, but there are some effectivesteps that physicians can and should take, and this seminar is designed to helpyou take charge of your practice’s profitability. Growing your medical practicetoday requires a full continuum of management expertise, especially in the realmof financial management and analysis. The most financially sound practicesequip themselves with this level of expertise in order to do more than just keepthe practice at a constant level of good financial health. Many employ theseskills and principles to grow the practice significantly, even in the face of growing managed care and rising costs. This seminar focuses on the proactive approachto financial management. It also considers the opportunities for expansion andthe required financial analysis to measure such opportunities. Having the rightstaff is paramount to success and this seminar will address the complex area ofpersonnel selection and training.

What You’ll Learn in Seven Steps:1. Essentials of Human Resources in the Medical Arena. Creating the

well-managed practice with superior operations in relation to efficient staffing and patient flow.

2.Leveraging technology to improve collections and turn your denials into cash.Optimizing billing and collections and how to reengineer the process.

3.Going after the best new revenue streams for your own unique market. Identify areas where you can increase the services that you offer to your patients and remain cost effective.

4.Understanding managed care contracts, how to best coordinate your practice around them and how to get paid!

5.Increase your efficiency. Review your systems and behaviors and eliminate or streamline inefficiencies. Minimize waste in your practice. Learn to audit your practice for wasteful activities.

6.Invest in equipment that will help you make or save money. Learn how to do an equipment cost analysis.

7. Implementing effective financial policies for ongoing financial viability.

Who should attend?• Physicians • Non-Physician Practitioners • Nurse Managers • Nurse Practitioners • Administrators • Practice Managers

Seven Secrets of Successful Practices meets the criteria for 1.5 class II CMEs. A certificate of attendance will be provided.

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MEDICAL SEMINAR SERIES2012

The Impact of Implementing ICD-10 On Your Practice (2:00 PM–5:00 PM) Fee: $75.00

ICD-10 is here at last. And the switch to ICD-10 from ICD-9 poses one of the most challenging transitions ever for providers. Smaller physician practices will be hit the hardest. Henry Schein has partnered with the MedicalBusiness Institute to help you understand and prepare for the impact thechanges will have on your practice.

This seminar will explain the ICD-10 regulation and Version 5010 of the HIPAAtransaction standards and HIPAA's wide-ranging administrative simplificationprovisions. Physician practices must transition from the current Version 4010 ofthe transactions to Version 5010 by Jan. 1, 2012. Just as physician practices areadjusting to the new HIPAA electronic transactions platform they must transitionfrom ICD-9 to ICD-10 by Oct. 1, 2013. These changes are intertwined, expensiveand will complicate things for medical practices. We will cover the differencesbetween ICD-9 and ICD-10 and how to navigate the new ICD-10 format. This seminar will describe these changes as well as provide tools so your practice can prepare to meet these challenges.

Critical issues to be discussed include:• The key elements of Version 5010• Compliance dates your practice will have to meet• The new ICD-10 code set components • Expected implementation costs for your size practice• Critical testing and implementation steps to avoid cash flow disruption

In addition, we will address how physician practices can effectively face challenges in:

• Encounter documentation changes you will need to make• Staff training and training timeline• Collection and use of research and benchmarking data • Clinical workflow adaptations• Strategies for working with your vendors and payers• Payer negotiations/contracting• Understanding the critical components of both the ICD-10 and the Version 5010 HIPAA electronic transaction standards

• Recognizing the major impact areas on your practice and the timeframes forimplementation, testing and compliance

• Identifying the necessary steps practices will need to take to comply with these complex federal mandates

• Recognition of the potential costs and benefits associated with adoption of ICD-10 and the Version 5010 HIPAA transactions

Who should attend: Physicians and staff

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About the Speaker

Carol Mahon, PhDDr. Mahon is the President and CEO of Medical Business Institute. She brings over 40 years of experience in the medical field to her role aslecturer/consultant. Dr. Mahon instructs physicians and staff on practicemanagement techniques and also provides consulting services.

Dr. Mahon is an adjunct professor at medical schools and teaching hospitals and teaches first, second, and third-year residents the businessside of medicine. As a lecturer/consultant for MBI, she presents seminarsacross the country on topics such as OSHA, coding, practice management, reimbursement, personnel policy, accounts receivable management, and key financial indicators.

She currently enjoys national recognition for her presentations of physician programs on issues ranging from risk management to financialanalysis. Dr. Mahon has also lectured for national organizations such asthe AMA, MGMA, the American Heart Association, the AmericanAssociation for Medical Assistants, NANOS, ACOG, and ASID. The Doctor has a BS in chemistry and physics, an MSN, MBA, and PhD in health care management.

Privileges Rewards

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1.866.MED.VIPSwww.henryschein.com/privilegesmd

privilegesmd@henryschein.com

With our PRIVILEGES PROGRAM, webelieve in rewarding our loyal customerswith products and services that will helptheir business stay competitive and profitable, now more than ever. By usingany of our electronic ordering solutions, PRIVILEGES members earn reward points(one point for each dollar spent), whichare automatically posted in your onlinePRIVILEGES Rewards account.

Sign up now to start enjoying all the special attention and exclusive benefitsthat you deserve. Membership is FREE!

As a PRIVILEGES member, you’ll receive:

• PRIVILEGES Rewards points for all electronic purchases

• Value Certificates to reduce your expenses and offer you the opportunity to earn Bonus Points

• Monthly E-Promotions

• Quarterly E-Newsletters

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MEDICAL SEMINAR SERIES2012

Practice Marketing

Win more patients with experienced healthcare consultants

1.800.PSCHEINwww.henryschein.com/medical

1.800.656.0907 ext. 4www.heathcaresuccess.com/henryschein

Henry Schein Medical and two of the most experiencedhealthcare marketing consultants are here to help you winmore patients. Some of the Healthcare Success Strategies’products and services include:

• Education—2-day marketing planning—Marketing DVDs and CDs—Free e-Newletters and special reports

• Internet Marketing—Web design—Search engine optimization—Pay-per-click for your practice

• Expert Guidance—On-site—Via telephone—Resort meetings

• Branding & Advertising—Brochures, Mailings, Postcards & Logos—Publicity—Print, Radio & TV

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2012 MEDICAL SEMINAR SERIES

Contact your Henry Schein Sales Consultant Phone:1-800-772-4346

Email: Allscripts@henryschein.comVisit: www.henryschein.com/allscripts

CONNECT TODAY!Join thousands of other providers who have already

received their stimulus incentives.

GUARANTEED ARRA-CertifiedTake advantage of

STIMULUS DOLLARS NOW!

THE CONNECTED PRACTICE STARTS WITH

ALLSCRIPTS EHR180,000 physicians already know thebenefits of Allscripts:• Reduce billing errors• Receive reimbursements faster• Increase patient bookings• Improve productivity and efficiency• Improve collaboration• Enhance patient outcomes

Section 179 is $139,000!PLUS...50% Bonus

Depreciation Qualification!Ask Henry Schein Financial Services

How You Can Benefit!

Special Finance Rates Available on Equipment and Technology

Henry Schein Financial Services or Henry Schein does not provide tax advice. Please check with your personal advisors. Henry Schein Financial Services is not a bank, does not represent itself as such, and does not conduct banking activities.

© 2012 Henry Schein, Inc. No copying without permission. Not responsible for typographical errors.

1-877-776-7286or hsfs@henryschein.com

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MEDICAL SEMINAR SERIES2012

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2012 MEDICAL SEMINAR SERIES

Sign Up TODAY! Visit www.henryschein.com/eventsYou may also complete the registration form below and return it

to your Sales Consultant. (Save a copy for your reference)Indicate which seminars you will be attending.

Reminder: There is no fee to attend the Equipment Expo; however, registration is requested.

Practice Name: Specialty:

Address:

City: State: Zip: Phone:

Attendee’s Name: E-mail:

Equipment Expo �� Medical Seminar Series �� Both ��

(Specify which sessions you will attend)

Will you join us for: Lunch ��

Henry Schein Sales Consultant’s Name:

Expo Location/Date:

Time Description Reg.Fee Sign UpEQUIPMENT 11:00am–3:00pm FREE ��

EXPO8:30am–10:00am OSHA Training $40 ��

10:30am–12:00pm Seven Secrets of Successful Practices $40 ��

12:00pm–2:00pm Complimentary Lunch FREE ��

2:00pm–5:00pm CPT/ICD10 Advanced Coding $75 ��

Number of Attendees: Total: $

Select Payment Method:Check* (Make payable to Henry Schein) �� VISA �� MasterCard ��

Discover �� American Express �� Henry Schein Account ��

Account#: Exp. Date: Security Code:

Signature:*Mail check and registration form to:Henry Schein, Attn.: Kim Johnston EXPO, 526 Congaree Rd., Greenville, SC 29607

�� I am unable to attend. Please contact me to schedule an in-office consultation.

Please ch

eck the b

ox that ap

plies

� Please cut and return to your Sales Consultant.

M E D I C A LS E M I N A R S E R I E S

For more information, email: medicalevents@henryschein.com

To register, visit www.henryschein.com/eventsPlease click on the event you would like to attend,

the link will take you to our online registration system.

12MS6738

2012 SCHEDULECity Date Location

Chicago, IL Wednesday, April 25th Hyatt Regency O’Hare9300 Bryn Mawr Ave. Rosemont, IL 60018Phone: 847-696-1234

Long Beach, CA Thursday, August 16th Marriott Long Beach4700 Airport Plaza DriveLong Beach, CA 90815Phone: 562-425-5210

Atlanta, GA Wednesday, August 22nd Renaissance AtlantaWaverly Hotel2450 Galleria ParkwayAtlanta, GA 30339Phone: 770-953-4500

Dallas, TX Wednesday, August 29th InterContinental Dallas15201 Dallas ParkwayAddison, TX 75001Phone: 972-386-6008

Greensboro, NC Wednesday, September 12th Grandover Resort1000 Club RoadGreensboro, NC 27407Phone: 800-472-6301

Melville, NY Wednesday, October 24th Melville Marriott1350 Old Walt Whitman RoadMelville, NY 11747Phone: 631-423-1600

M E D I C A LS E M I N A R S E R I E S