Post-Festival Report

2012 Festival OverviewDates: Saturday 8 & Sunday 9 September

Place: Maleny Showgrounds

Attendance: 8035 people (up by 99%)

Admission: $12 (kids under 16 Free)

ATM: dispensed $58K over 2 days

The Real Food Festival is a fantastic celebration of the wonderful variety of food that Sunshine Coast producers, manufacturers and restaurants have to offer, and a brilliant way to talk, taste and buy from them. With stalls, demonstrations, discussions, hands-on and other activities throughout the weekend, the Festival has something for everyone and is a great way for people to support the best of Sunshine Coast regional food. Taste, Learn, Laugh.. .

Promotion HighlightsNewspapers:

Hinterland Times - featured April-SeptemberSunshine Coast Daily - featured July-SeptemberThe Range News - featured July-SeptemberListings in Sunshine Coast free newspapersCourier Mail, Gympie Times

Magazines:Jetstar & Air New Zealand in-flight magazinesOrganic Gardener, Country Style, Q Weekend, SALT, Regional Foodie, Holistic Bliss

Radio:ABC Coast FM - coverage in August/September and outside broadcast from Festival site on Saturday

TV:Covered by Channels 7 & 9 Sunshine Coast

Flyers:61,000 distributed to key food locations and local enterprises100,000 distributed to IGA stores throughout Sunshine Coast

Posters:500 distributed to IGA stores, key food locations and local enterprises, Brisbane key locations

IGA In-store Promotions:4 key stores with cooking demonstrations by Jamie’s Gourmet

Free-ticket Giveaways:Various media and retail outlets including Visit Vineyards (national)

Prizes:Luxury 2-night package at Spicers Clovelly Estate & Tamarind RetreatDinner/accom package at Pomodoras on ObiSigned books by Rhonda Hetzel, Food Matters packages

Website, Facebook, Twitter:Regular blogs, posts and tweets1,277 likes on Facebook page2,000 on e-newsletter database

L to R: Andrew Powell (Minister for Environment), Julie Shelton (Director, RFF), Jenny McKay (Div. 5 Councillor),

Mark Jamieson (Mayor, Sunshine Coast Council)

Foreground: Martin Boetz (Longrain Restaurants), Faith Baigent (Hinterland Times)

Our wonderful volunteers meeting visitors with a smile

Program Highlights

Saturday 8 Sept 2012

NOURISHING IDEAS

REAL FOOD KITCHEN

FOOD FOR THOUGHT

Eumundi Markets

KIDS ARENA

9:00

9:15

9:30

9:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:45

1:00

1:15

1:30

1:45

2:00

2:15

2:30

2:45

3:00

3:15

3:30

3:45

4:00

7:30

The Mayor & The Minister cook-off!PETER WOLFE

Eumundi MarketsMarketchef

Modern European cookingCAMERON MATTHEWS

Spicers Clovelly Estate

Oh My Oh My Raw Lime PieNATHAN HOEKSEMA

Chocolate Provisions

Food styling & photography CHRIS KLAAS

Chris Klaas Photography

Asian-Australian cooking MARTIN BOETZ

Longrain

What’s so good about edible school gardens?

ROBYN COOKStephanie Alexander Kitchen Garden Foundation

Growing nutrient-dense food in small spaces ANNE GIBSON

The Micro Gardener

Indigenous food culture- revitalising our bushfood heritage

BEV HAND

Mimburi

Making delicious homemade bread - it’s easy! RHONDA HETZEL

Down To Earth

How can we get inspired to adopt good food habits? PANEL DISCUSSIONAnne, Bev, Rhonda, Robyn

Fe s t i va l f i n i s h e s f o r t h e d ay, p l e a s e c o m e b a c k t o m o r r o w !

R E E L Fo o d Fe s t i va l - S h o r t f i l m s o n f o o d ( M a l e n y R S L H a l l )

Changing Habits Part 1 CYNDI O’MEARA

Changing Habits

Living a gluten free grain free life TANIA HUBBARD

Gluten Free Grain Free Co.

What’s all the fuss: understanding food additives LOUISE D’ALLURA

Revamp

Embracing a raw & vegan diet LUCY WALTER

Kind Living Cafe

What is the right diet for me? PANEL DISCUSSION

Cyndi, Tania, Louise, Lucy

Real food starts with growing food with your kids

LEONIE SHANAHAN

Edible School Gardens

Market Chef cook-off between 2 Sunshine Coast schools PETER WOLFE

Eumundi Markets Marketchef

LEONIE SHANAHAN Book Signing - on own stall

CYNDI O’MEARABook Signing - on own stall

TANIA HUBBARD Book Signing - at Rosetta Books

RHONDA HETZEL Book Signing - at Rosetta Books

Kids Cooking Class PETER BRETTELLWild Rocket @ Misty’s9:30am-10am, 10am -10:30am, 10:30am to 11am

We l c o m e t o C o u n t r y & Fe s t i va l O p e n i n g

Fe s t i va l O p e n s !

The Natural Foodstore Jeffers Market

Hinterland TimesHolistic BlissSunshine Coast FoodRoger Loughnan Real Estate

ROBYN COOK Book Signing - at Rosetta Books

MARTIN BOETZ Book Signing - at Rosetta Books

How to build & use traditional clay ovensBOB CAMERONRockcote

Its easy being green: tips for growing the best food in town. LYNDA BRENNAN Ecobotanica

Good Bugs v’s Bad Bugs: who will reign supreme?DR DIRT-Edible Landscapes

Sunday 9 Sept 2012

NOURISHING IDEAS

REAL FOOD KITCHEN

FOOD FOR THOUGHT

Eumundi Markets

KIDS ARENA

9:00

9:15

9:30

9:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:45

1:00

1:15

1:30

1:45

2:00

2:15

2:30

2:45

3:00

3:15

3:30

3:45

4:00

Cooking with BushfoodsPETER WOLFE

Cedar Creek Farm

Homemade Maharashtrian Indian cookingSAM KULKARNI

Bombay Mahal

Thai-style tea-smoked salmonDANIEL JARRETT

Spicers Tamarind Retreat

Cooking up some MusicLINSEY POLLAK

Linsey Pollak

Permaculture in your backyardMORAG GAMBLE

SEED International

Collaborative marketing for small food producers ELAINE BRADLEYMary Valley Country Foods Hub

GM foods & why they should be labelledFRAN MURRELL

M.A.D.G.E.

A guide to simple livingRHONDA HETZEL

Down To Earth

How can we support new food chain relationships?PANEL DISCUSSION

Elaine, Rhonda, Morag

Fe s t i va l f i n i s h e s , s e e y o u n e x t y e a r !

Heartfelt thanks to our presenters, stallholders & brilliant volunteers, and our many supporters not otherwise acknowledged

All about fermentingANNI & ROSANNA

Fabulous Food Ferments

Changing Habits Part 2 CYNDI O’MEARA

Changing Habits

Gluten free grain free cookingTANIA HUBBARD

Gluten Free Grain Free Co.

Dietary healing & detoxification for chronic illness

KATHRYN ALEXANDER

Get a Life

Nutrient-dense foods & other secrets for exceptional wellness ETA BRANDIntegrated Medicine @ Cresent Place

What can we do to keep our bodies healthy? PANEL DISCUSSIONCyndi, Anni, Rosanna, Kathryn, Eta

Our school’s kitchen garden

CONONDALE KITCHEN GARDEN TEAM

Conondale State School

TANIA HUBBARD Book Signing - at Rosetta Books

RHONDA HETZEL Book Signing - at Rosetta Books

We l c o m e t o C o u n t r y

Fe s t i va l O p e n s !

The Natural Foodstore Jeffers Market

Hinterland TimesHolistic BlissSunshine Coast FoodRoger Loughnan Real Estate

MORAG GAMBLEBook Signing - at Rosetta Books

CYNDI O’MEARABook Signing - on own stall

ANNI & ROSANNABook Signing - at Rosetta Books

KATHRYN ALEXANDERBook Signing - on own stall

Kids Cooking Class PETER BRETTELLWild Rocket @ Misty’s9:30am-10am, 10am -10:30am, 10:30am to 11am

Market Chef cook-off between 2 Sunshine Coast schools PETER WOLFE

Eumundi Markets Marketchef

Grinding & preparing `V\Y�V^U�ÅV\Y� �pancakes.BOB CAMERON-Rockcote

Its easy being green: tips for growing the best food in town. LYNDA BRENNAN Ecobotanica

Good Bugs v’s Bad Bugs: who will reign supreme?DR DIRT-Edible Landscapes

Visitor Feedback

Exhibitor Feedback

Origin:• 66% of visitors from Sunshine Coast• 16% from Brisbane; 15% from other QLD areas• 4% from interstate

Age Group:16-30 31-45 46-60 61+16% 34% 33% 17%

Reasons for visiting the Real Food Festival:• 89% to sample local food• 80% to have a great day out• 78% to buy local food to take home• 53% to watch cooking demos• 50% to meet local producers• 47% to learn about nutrition / health• 45% to learn about growing food

If you live outside the region, did you stay on the Sunshine Coast while visiting the Festival?

Yes No49.4% 50.6%

Have you sought out any Sunshine Coast food or beverage products since you saw them at the Festival?

Yes No50.7% 49.3%

Would you recommend the Real Food Festival to others?Yes No

95.8% 4.2%

Categories:• 27% manufacturers• 23% growers/producers• 19% restaurants/cafes• 16% retailers• 15% service providers

What were the most important objectives as an exhibitor?• 63% educate about products / services• 56% sales to public• 53% supporting the community• 44% sample / demonstrate products• 42% networking• 37% build database of potential customers• 32% collect business leads• 28% branding exercise• 23% product launch

Did you achieve those objectives?

Yes, all of them Yes, some of them No, none of them56% 43% 1%

“A fantastic weekend, filled with an awesome response from the customers regarding the products we had on offer. It's great to see the Sunshine Coast has so much to offer in real food options.”

“We absolutely loved the festival, we all had great fun, gained business contacts, customer contacts and made a reasonable profit - would have done it again the following week. So nice to see all the restaurants and cafes working together to give our and their customers a great experience.”

Stallholders & Sponsors

Allan's CagesAnanda Marga River SchoolAndrew RichardsonAntojitos MexicanosArts Connect IncAsian Street FoodAustralian Nougat CompanyBarry Family ButchersBlack Sheep CollectionBlackall Range Growers MarketBombay Mahal RestaurantBuchi KombuchaBurma in Ya BellyBush ArtCedar Creek FarmCedar Street CheeserieChanging HabitsChocolate ProvisionsChris KlaasCity Chicks & My City GardenClaude's FoodCoffee HarmonyColin JamesCountry Harvest AustraliaCT Fine FoodsDagun Growers MarketEarthcare EducationEcobotanicaECOCOHUTEcological SolutionsEdible Landscapes

Edible School GardensElements at MontvilleEumundi MarketsFabulous Food FermentsFace Painting with CharlieFat Hen FarmFlavours of BrazilFood MattersFreestyle EscapeFresh Event DesignFromart CheeseGet A Life DetoxGet Joosed Get CoffeedGluten Free Grain Free Co.Good Natured LivingGourmet AfrikaGourmet CalamariGympie Farm CheeseHermes StrawberriesHinterland FeijoasHoney HoneyHouse of ThreadsI Love MushroomsI Want Well BeingIGA Sunshine CoastIntegrated MedicineJamies GourmetJeffers MarketJuddarnjeKarom Himalayan SaltKey Restaurant

Kidaman BeefKin Kin NaturalsKind Living CafeMaleny Avocado OilMaleny Cheese & The Natural Yoghurt CompanyMaleny CuisineMaleny DairiesMaleny Neighbourhood CentreManna MessengerMaple Street Co-OpMaudy's Restaurant and BarMimburiMontville Chamber CommerceMontville CoffeeMontville Mist SpringwaterMoorhead & RutterNatura VidaNatural BeanNoosa ChilliNutrifruit StrawberriesObi Obi EssentialsOlives DirectPomodoras on ObiQueenBEE SecretsQueensland YoghurtRainforest LiqueursRaw and PeaceRevamp Professional OrganisersRockcote

Rosetta BooksSaintsational SausagesSandy Creek MacadamiasSharyn BentleySoul SimpleSpicers GroupSprout OutSpun Fairy FlossSticky Beak FoodsStrawberry FieldsSunshine Coast CouncilThe Cider BarrelThe Handmade TableThe Maleny Coffee Stop The Natural Food Store (2)The Noosa Chocolate FactoryThe Woombye PubThermomixTim Adams Specialty CoffeeTomarata GroupTraditional German SausagesTraveler's TreasureTUPITupperwareWaka Waka FeastWild Rocket @ Misty'sWitjuti Grub Bushfood NurseryWoodfire AustraliaWy Wurri Bush Foods

Stallholders Total: 119 (up by 42%)

2013 REAL FOOD FESTIVAL: 7th & 8th of September - for details contact: celebrate@realfoodfestival.com.au