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ProActive Elite Cycling Team

2012 Sponsorship Proposal

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ProActive Elite Cycling Team

Introduction

ProActive – Who we are

Current Team Members

Sponsorship Benefits & Demographics

Achievements & Current Sponsors

Conclusion

Contents

Introductions

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The purpose of this proposal is to introduce you to ProActive and to show you how sponsorship of

this team can be a positive benefit to both you and your company.

No matter how big or small a company, all companies understand and can benefit from the power of

good advertising & marketing!! Sponsorship of our cycling team presents a great marketing

opportunity for your company. ProActive has the ability to increased public awareness for your firm

while also promoting a healthy, youthful image that is so important in business today.

ProActive seeks partnerships with successful & respected companies such as yours because we

know how important those relationships will be to our ability to compete and succeed in a highly

competitive racing environment. We are delighted at the opportunity of having you as a sponsor.

We believe the following program offers an exciting concept and a promising opportunity.

Kristen Andreasen

ProActive Sponsorship Director

Klandreasen@comcast.net (713) 542-6033

ProActive Elite Cycling Team

Who is ProActive?

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ProActive Elite Cycling Team

ProActive was formed in 2009 and is a Houston, Texas based USCF Men’s & Women’s Elite Road

Cycling Team. In only our first full year of racing, (2010) our racers, through hard work and

determination, made this team the most successful road cycling team in Houston.

Our team is currently comprised of seasoned & dedicated road cyclists each with many years of

riding & racing experience.

It is the primary intent of our team to race the USCF sanctioned Texas Bicycle Racing Association

(TXBRA) racing calendar with the ultimate goal of winning individual and team state championships.

Although racing is our primary focus, ProActive is also involved in our communities by supporting

various non-profit organizations who promote awareness of their cause through cycling related

events.

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2011 Team Roster** ProActive Elite Cycling Team

Men’s Team

Jeremy Andrews* Cat 1

Tom Kubicek* Cat 2

Jeremey Thompson Cat 2

Johan Ordonez Cat 2

John Wilmeth Cat 3

Andrew Ennis* Cat 3

Josh Foster Cat 3

Andy Andreasen Cat 3 & Masters 40+

Euan Mackay Cat 3 & Masters 40+

Panos Sotiriades Cat 3 & Masters 40+

Women’s Team

Kristen Andreasen* Cat 2

Holly Mishoe* Cat 2

Diann Sweeney Cat 3

* - Denotes current or former Individual Texas State Champion

ProActive is always on the lookout for new talent that can enhance our current team structure for the 2012

season. We believe in quality team members not quantity, you will never see our team grow larger than 15-

20 racers.

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Exposure Statistics

Racing & Training:

50+ race days each season

300+ training days throughout the season

Race Locations:

All major Texas Cites:

Houston

San Antonio

Austin

Dallas

Fort Worth

In addition to Texas races some team

members participate in Nation race events

throughout the U.S.

Opportunity for exposure:

Racing and winning is not the only

opportunity for our team to generate

exposure for your company.

Training and local group rides are also an

excellent way to get you noticed.

Team charity ride involvement / promotion.

When the racing has left us a little wary,

it’s nice to be able to give back to a greater

cause and still be wearing our team kit that

includes your corporate logo!

Demographics

Licensed Racers...

• 75,000 US racers

• 85% Male – 15% Female

• Median Age – 35

• Median Income – $85K

• 81% College Grads

• 27% Post Graduates

• 57% Professional/Mgr’s

• 35% Married

• 67% Home Owners

• 63% Rate brand loyalty - “High”

Recreational Riders

•64 Million

•48 Million Adults

•55% Male – 45% Female

•Median Age – 32

•Median Income 75K

•70% College Grads

•52% Professional/Mgr’s

•58% Rate brand loyalty - “High”

Sponsorship Benefits

Why be a sponsor?

Cycling is one of the fastest growing sports

in the US and is the 2nd most popular

recreational activity in the world.

There are more cycling participants in the

US than golfing, skiing, & tennis combined.

Cycling’s broad multicultural and

multigenerational appeal provides

sponsors with a large, enthusiastic, &

diverse audience.

Sponsorship can also be a benevolent

cause. You may choose to sponsor Pro-

Active outside of purely commercial

interests. A desire to partner your

company with a team such as Pro-Active

that shares your desire for the sport and

also your values and beliefs.

Increase Company Visibility!

Cycling team sponsorship in Texas offers

a true year round opportunity for increased

corporate exposure and brand awareness.

Although Pro-Active is a Houston based

team, racing is spread equally among all

major metro areas within the state.

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Presenting Sponsor

$7K sponsorship obligation

Team Full Name:

ProActive p/b Your Company Name

Team Kit:

Corporate logo prominently displayed on

team kit. (Presenting Sponsor has final

approval rights for overall team kit design)

Team Communication:

Any and all communication/advertising

whether for racing or community service

events will include mention of the team’s

title sponsor.

Special Events:

ProActive team members will be made

available to attend special corporate

events to allow you to showcase your

companies involvement in the sport and

the community.

Corporate - Sponsor

$5K sponsorship obligation

Team Kit:

Incorporate your corporate logo onto team

kit.

Special Events:

ProActive team members will be made

available to attend special corporate

events to allow you to showcase your

companies involvement in the sport and

the community.

Contributing Sponsor

Products or Services Sponsorship

(Value TBD)

Team Kit:

Corporate logo incorporated into team kit

design.

* Final logo placement will be determined based on size of corporate name / logo.

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2010 State Champ Placing’s ProActive Elite Cycling Team

Men’s Cat 2 Individual TT Championship – 1st Place

Men’s Cat 2 Team TT Championship – 1st Place

Men’s Aged Based Road Race Champion – 2nd Place

Men’s Cat 2 Individual Points Championship – 3rd Place

Men’s Cat 2 Team Points Championship – 5th Place

Men’s Cat 3 Individual TT Championships – 2nd & 3rd Place

Men’s Cat 3 Road Race Championships – 1st Place

Men’s Cat 3 Team Points Championship – 7th Place

Women’s P12 Individual Points Championship – 1st Place

Women’s Age Based Road Race Championship – 1st Place

Women’s Cat 2 Individual TT Championship – 2nd Place

Women’s P12 Team Points Championship – 3rd Place

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*Bernstein Global Wealth Management

*Sotiriades & Associates – Certified Public Accountants

**Litespeed Bicycles

**Third Coast Training

*Corporate Sponsor

**Contributing Sponsor

2011 Team Sponsors ProActive Elite Cycling Team

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Conclusion ProActive Elite Cycling Team

ProActive is committed to creating and running a highly successful elite cycling program.

In order for us to be successful we need the support and involvement from enthusiastic people like

yourself.

I would like to thank you for this opportunity to present our team for your sponsorship

consideration and look forward to us working together in the upcoming season.

Kristen Andreasen

ProActive Sponsorship Director

Klandreasen@comcast.net

(713) 542-6033

We look forward to your involvement!

Get Involved – Get Results