2012 portfolio v2

Giancarlo Ciammaichella Media Marketing and Sales Executive

Project & Account Management/Branding Strategist

917-535-5667

[email protected]

Giancarlo Ciammaichella 917-535-5667 / [email protected]

Media Marketing and Sales Executive


Successful coordinator with over 8 years of experience in the TV and Music Industries.

Detail-oriented person who maintains a high standard of performance and professionalism

at all times. Proven ability to manage and oversee the development of packaging and

marketing assets for various projects ranging from digital to print to events. Skilled at

working with outside vendors to negotiate lower fee and facilitate payment.

Bi-Lingual: English and fluent in Spanish.

Computer proficient in Windows and Mac.

Digital 917-535-5667 / [email protected]

Main contact for the creation of a Flash Brand Engagement Page

(BEP) supporting online media placements for the release of the

BBC title LIFE that was skinned with LIFE photo and video assets.

The page featured the new, must-own, BBC Earth/Discovery

Channel LIFE series on DVD and Blu-ray. The page contained a

video player with sample footage, exclusive photos and a call-to

action to purchase the product.

The objective of this promotion was to:

Promote sales of the title

Impress viewers with the stunning imagery and video samples

to pique interest and encourage sell-through

Educate new consumers on the product’s value and engaging

content

Engage target audiences with the brand

Our strategy was to prominently feature the core brand message

and call-to-action above the fold as well as showcase images and

video assets to wet the appetite and leave shoppers wanting

more.

Digital 917-535-5667 / [email protected]

Consumer Goods 917-535-5667 / [email protected]

Lead the coordination of the Ministry of Laughs promotion within Barnes & Noble. This was to promote the new comedy block on

BBC America and involved digital, print and in-store aspects. Our goal was to gain awareness and viewers for BBC America by

reaching the B&N consumer through various promotions. The In-store display went to over 500 stores nationally. The B&N brochure

was sent to over 300,000 online consumers and the online banner was prominently placed on B&N.com. The outcome was sales on 6 of

the 8 titles more than doubled during the promotion period and 3 of the 8 titles had sales more than triple during the promotion.


Our goal with the release of Frozen Planet was to make it prominently visible at all major retailers. We did this by providing

retailers with POP that stood out and was well placed within the stores.

Best Buy HD Network


Target Checklane Placement

Walmart pallet in 2,000 stores


Worked with designers and coordinated with the

MTV Off-Air Creative department to initiate

concept ideas for packaging and overall look of the

marketing campaigns for various releases.

Routed all creative assets to the appropriate

departments (Licensing, Legal, Integrated

Marketing, etc.) for approval.

Main contact for the distribution of approved

assets for TV, print and digital.

Worked directly with our distributor (Paramount)

to finalize marketing plan for releases. The Hills

Complete Third Season DVD

The Hills

Complete Fourth Season DVD

Print 917-535-5667 / [email protected]

Jackass Presents: Mat Hoffman’s Tribute to Evel Knievel Poster IFC Web series: Funnel of Darkness Poster

Print 917-535-5667 / [email protected]

Promotional Insert for The Hills Season 3 DVD (Side A) Promotional Insert for The Hills Season 3 DVD (Side B)

Events 917-535-5667 / [email protected]

2008 Electronic Entertainment Expo

Rock Band 2 Launch

Expo Booth and Party

Assisted in the development,

creation and execution of all creative

materials for the Rock Band 2 Booth

and Party.

Worked with outside vendors to

assure quality control and oversaw

the setup of the venue.

Events 917-535-5667 / [email protected]

Giancarlo Ciammaichella 917-535-5667 / [email protected]

Media Marketing and Sales Executive


THANK YOU.

2012 portfolio v2

Entertainment & Humor

Transcript of 2012 portfolio v2