2012 Portfolio
description
Transcript of 2012 Portfolio
![Page 1: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/1.jpg)
![Page 2: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/2.jpg)
![Page 3: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/3.jpg)
![Page 4: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/4.jpg)
SYNERGYDESIGNED BY AMBER TU
01_Synergy designed by Amber Tu
![Page 5: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/5.jpg)
![Page 6: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/6.jpg)
TITLE SYNERGY
COURSE SENIOR PORTFOLIO
INSTRUCTOR JEREMY STOUT
SEMESTERSPRING 2012
FORMAT BOOK DESIGN
DESIGNER AMBER TU
MOBILE+86 1801 917 4790
WEBSITEWWW.AMBER-TU.COM
COPYRIGHT
All rights reserved. No part of this book may be reproduced in any format
without the written permission of the copyright owner. All images must be
reproduced with the knowledge and prior consent of the designer’s concern.
Book design for Senior Portfolio GR 460 taught by Jeremy Stout in Spring 2012
at the Academy of Art University, San Francisco CA.
01_Synergy designed by Amber Tu
![Page 7: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/7.jpg)
Synergy however, also happens to describe my spirit of designing, and my
process of creating art. As when all my individual strengths – a critical eye
towards details, paired with a shrewd sense of aesthetics and a boldness to
explore unconventional techniques – are brought together, the magic of
synergy happens. From finding inspiration, to conceptualizing, to creating
and finally producing – my pieces are all born from the result of separate parts
working together in harmony.
SYNERGY
Concept_02
The interaction of forces so that their combined effect is greater than the sum of their individual effects. That is the technical definition of synergy, a process where parts join together to function flawlessly as one.
![Page 8: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/8.jpg)
03_Synergy designed by Amber Tu
![Page 9: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/9.jpg)
TABLE OF CONTENTS
01 IAMS PET PRODUCT LINE
02 COLOR OF CONSUMERISM
03 BENJAMIN MOORE HOUSEHOLD PAINT
04 DUNHILL CANDLE LINE
05 SEARS LIVING GARDEN
06 SEARS OUTDOOR LIVING
07 CONNECTED: SOCIAL NETWORKING
08 ASTON MARTIN HOUSEHOLD APPLIANCES
09 IDENTITY MARKS
Table of Contents_04 05_Synergy designed by Amber Tu
![Page 10: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/10.jpg)
05_Synergy designed by Amber Tu
![Page 11: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/11.jpg)
IAMS Product Line_06
01
![Page 12: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/12.jpg)
01
07_Synergy designed by Amber Tu
![Page 13: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/13.jpg)
TITLE PET PRODUCT LINE
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
SEMESTERFALL 2010
FORMAT PACKAGING
OBJECTIVE
Redesign Iams, while exploring new structural designs. Develop a cohesive
packaging system and leverage the design based on the strategy plan and
marketing outline. Extend the final design to several possible products.
SOLUTION
Iams is the revamp of the pet food line. The overall tone conveys a feeling of
wholesomeness by acknowledging the bond between consumers and pets.
The system reflects Iams’s commitment to their environment through the
idea of sustainable design. The concept promotes Iams’s natural ingredients,
reflecting devotion to pet holistic health.
IAMS
IAMS Product Line_08
![Page 14: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/14.jpg)
09_Synergy designed by Amber Tu
![Page 15: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/15.jpg)
IAMS Product Line_10
![Page 16: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/16.jpg)
11_Synergy designed by Amber Tu
![Page 17: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/17.jpg)
IAMS Product Line_12
![Page 18: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/18.jpg)
13_Synergy designed by Amber Tu
![Page 19: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/19.jpg)
IAMS Product Line_14
![Page 20: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/20.jpg)
15_Synergy designed by Amber Tu
![Page 21: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/21.jpg)
02
Color of Consumerism_16
![Page 22: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/22.jpg)
17_Synergy designed by Amber Tu
![Page 23: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/23.jpg)
TITLE PAPER PROMOTION
COURSE TYPOGRAPHY 3
INSTRUCTOR ARIEL GREY
SEMESTERSPRING 2010
FORMAT BOOK DESIGN
OBJECTIVE
Design a promotional booklet for French Paper Company, promoting one of
its vibrantly colored lines. Pop-Tone is created to intrigue the sense of sight
and taste. Colors from this line comes with an unique candy theme and a
variety of brilliant hues.
SOLUTION
Color of Consumerism is a paper promotional booklet designed for French
Paper Company. The book is divided into four sections, each highlighting
colors consumers come in contact during a supermarket visit. The idea is to
find shelf products that correspond to that particular color and analyze the
psychological effects on its consumers.
COLOR OF CONSUMERISM
Color of Consumerism_18
![Page 24: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/24.jpg)
19_Synergy designed by Amber Tu
![Page 25: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/25.jpg)
Color of Consumerism_20
![Page 26: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/26.jpg)
21_Synergy designed by Amber Tu
![Page 27: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/27.jpg)
Color of Consumerism_22
![Page 28: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/28.jpg)
23_Synergy designed by Amber Tu
![Page 29: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/29.jpg)
Color of Consumerism_24
![Page 30: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/30.jpg)
25_Synergy designed by Amber Tu
![Page 31: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/31.jpg)
Color of Consumerism_26
![Page 32: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/32.jpg)
27_Synergy designed by Amber Tu
![Page 33: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/33.jpg)
Color of Consumerism_28
![Page 34: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/34.jpg)
29_Synergy designed by Amber Tu
![Page 35: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/35.jpg)
Color of Consumerism_30
![Page 36: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/36.jpg)
31_Synergy designed by Amber Tu
![Page 37: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/37.jpg)
0503
Benjamin Moore Paint Line_32
![Page 38: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/38.jpg)
0503
33_Synergy designed by Amber Tu
![Page 39: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/39.jpg)
TITLE HOUSEHOLD PAINT LINE
COURSE PACKAGE DESIGN 2
INSTRUCTOR THOMAS MCNULTY
SEMESTERSPRING 2010
FORMAT PACKAGING
OBJECTIVE
Select or create a household paint brand. Design a line of exterior and interior
paints. Work with different structures of round forms and sizes. The concept to
this design is the approach towards a eco-friendly paint.
SOLUTION
Natura is the redesign of Benjamin Moore’s current paint line. The clean and
natural feel convey a sense of a fresh environment. The initial idea is conveyed
through the healthy aspect of the package, suggested by the organic and
environmental friendly colors.
BENJAMIN MOORE
Benjamin Moore Paint Line_34
![Page 40: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/40.jpg)
35_Synergy designed by Amber Tu
![Page 41: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/41.jpg)
Benjamin Moore Paint Line_36
![Page 42: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/42.jpg)
37_Synergy designed by Amber Tu
![Page 43: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/43.jpg)
Benjamin Moore Paint Line_38
![Page 44: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/44.jpg)
39_Synergy designed by Amber Tu
![Page 45: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/45.jpg)
04
Dunhill Candle Line_40
![Page 46: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/46.jpg)
41_Synergy designed by Amber Tu
![Page 47: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/47.jpg)
TITLE CANDLE LINE
COURSE PACKAGE DESIGN 1
INSTRUCTOR MELANIE HALIM
SEMESTERSPRING 2009
FORMAT PACKAGING
OBJECTIVE
Select an existing fashion brand and design candle related products that best
represent the brand’s overall image. Introduce a line that includes a set of tea
light candles in their own case and three tall candles.
SOLUTION
Dunhill is a line of candles designed for an existing fashion brand. The three
colors selected for this line corresponds to the sophistication of the brand
itself. Target audience range from businessmen in their late 20’s to 50’s who
appreciate designer labels, from formal to causal.
DUNHILL
Dunhill Candle Line_42
![Page 48: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/48.jpg)
43_Synergy designed by Amber Tu
![Page 49: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/49.jpg)
Dunhill Candle Line_44
![Page 50: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/50.jpg)
45_Synergy designed by Amber Tu
![Page 51: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/51.jpg)
05
Sears Living Garden_46
![Page 52: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/52.jpg)
47_Synergy designed by Amber Tu
![Page 53: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/53.jpg)
TITLE SEARS REDESIGN
COURSE PACKAGE DESIGN 4
INSTRUCTOR THOMAS MCNULTY
SEMESTERFALL 2011
FORMAT PACKAGING
OBJECTIVE
Redesign a completely new, modern looking Sears. The goal is to remake the
iconic department store through uplifting their brand and current packages.
Sears need a personality revamp and a more upbeat look.
SOLUTION
The initial solution is to design a line of gardening items that elevate Sear’s
original package in order to create a different atmosphere than the original
Sears can already offer. The solution behind each packaging is to design a
package with improved quality.
SEARS LIVING GARDEN
Sears Living Garden_48
![Page 54: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/54.jpg)
49_Synergy designed by Amber Tu
![Page 55: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/55.jpg)
Sears Living Garden_50
![Page 56: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/56.jpg)
51_Synergy designed by Amber Tu
![Page 57: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/57.jpg)
Sears Living Garden_52
![Page 58: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/58.jpg)
53_Synergy designed by Amber Tu
![Page 59: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/59.jpg)
06
Sears Outdoor Living_54
![Page 60: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/60.jpg)
55_Synergy designed by Amber Tu
![Page 61: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/61.jpg)
TITLE SEARS REDESIGN
COURSE PACKAGE DESIGN 4
INSTRUCTOR THOMAS MCNULTY
SEMESTERFALL 2011
FORMAT PACKAGING
OBJECTIVE
Redesign a completely new, modern looking Sears. The goal is to remake the
iconic department store through uplifting their brand and current packages.
Sears need a personality revamp and a more upbeat look.
SOLUTION
The initial solution is to design a line of grilling packages that elevate Sears
and create a different atmosphere than the original Sears can already offer. The
solution behind each package is to design a package with improved quality.
SEARS OUTDOOR LIVING
Sears Outdoor Living_56
![Page 62: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/62.jpg)
57_Synergy designed by Amber Tu
![Page 63: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/63.jpg)
Sears Outdoor Living_56
![Page 64: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/64.jpg)
59_Synergy designed by Amber Tu
![Page 65: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/65.jpg)
Sears Outdoor Living_60
![Page 66: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/66.jpg)
61_Synergy designed by Amber Tu
![Page 67: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/67.jpg)
07
Connected: Social Networking_62
![Page 68: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/68.jpg)
63_Synergy designed by Amber Tu
![Page 69: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/69.jpg)
TITLE 90-PAGE BOOK
COURSE TYPOGRAPHY 4
INSTRUCTOR JEREMY STOUT
SEMESTERSUMMER 2011
FORMAT BOOK DESIGN
OBJECTIVE
Select any topic and design a book. Intensive research toward the subject
was done and infographics were created. A cohesive system was developed
throughout the book.
SOLUTION
Social Networking is an experience of exploration. To wander into this digital
world, is to embark on a voyage that leads to the unknown. There are countless
routes an explorer take and paths that lead to discoveries where others await.
CONNECTED: SOCIAL NETWORKING
Connected: Social Networking_64
![Page 70: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/70.jpg)
65_Synergy designed by Amber Tu
![Page 71: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/71.jpg)
Connected: Social Networking_66
![Page 72: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/72.jpg)
67_Synergy designed by Amber Tu
![Page 73: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/73.jpg)
Connected: Social Networking_68
![Page 74: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/74.jpg)
69_Synergy designed by Amber Tu
![Page 75: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/75.jpg)
Connected: Social Networking_70
![Page 76: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/76.jpg)
71_Synergy designed by Amber Tu
![Page 77: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/77.jpg)
Connected: Social Networking_72
![Page 78: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/78.jpg)
73_Synergy designed by Amber Tu
![Page 79: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/79.jpg)
Connected: Social Networking_74
![Page 80: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/80.jpg)
75_Synergy designed by Amber Tu
![Page 81: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/81.jpg)
08
Aston Martin Household Appliances_76
![Page 82: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/82.jpg)
77_Synergy designed by Amber Tu
![Page 83: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/83.jpg)
Aston Martin Household Appliances_78
TITLE HOUSEHOLD APPLIANCES
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
SEMESTERFALL 2010
FORMAT PACKAGING
OBJECTIVE
Select a brand that is not in the household sector and introduce them as a line
of household items. Design a system for five household appliance products
while focusing on informative, clear front, side and back panel information.
SOLUTION
Aston Martin is an automotive brand selected for a household appliance line
extension. Appliances share a rounded edge feel to imitate roundness of the
Aston DBS. Two colors bring out the personality of the brand, mirroring its
unique character.
ASTON MARTIN
![Page 84: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/84.jpg)
79_Synergy designed by Amber Tu
![Page 85: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/85.jpg)
Aston Martin Household Appliances_80
![Page 86: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/86.jpg)
81_Synergy designed by Amber Tu
![Page 87: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/87.jpg)
Aston Martin Household Appliances_82
![Page 88: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/88.jpg)
83_Synergy designed by Amber Tu
![Page 89: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/89.jpg)
09
Identity Marks_84
![Page 90: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/90.jpg)
09
85_Synergy designed by Amber Tu
![Page 91: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/91.jpg)
TITLE BRANDING
COURSE IDENTITY DESIGN
INSTRUCTOR VARIOUS
FORMAT LOGO
OBJECTIVE
Logo revamp. A compilation of identity and logo marks redesigned over the
past few years. No matter how small a logo might seem, it plays a great part in
making a brand, the influence a logo is huge.
SOLUTION
Rediscover an identity mark and express it better through a refinement of its
logo. Create and build a distinctive logo mark in order to establish a consistent,
appealing image. to the target audience.
IDENTITY MARKS
Identity Marks_86
![Page 92: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/92.jpg)
FAMILY FOUNDATION
FAMILY FOUNDATION
CBFF
The idea is inspired by CBFF’s state of connection to
their environment. The foundation demonstrates
responsibility for the future legacy through three
sectors: environmental, sustainability and health.
The logo is presented as three divisions coming
together to form a full identity.
87_Synergy designed by Amber Tu
![Page 93: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/93.jpg)
DUBAI WORLD CUP
DUBAI WORLD CUP
DUBAI WORLD CUP
This is a revamped identity developed for Dubai
World Cup. The design is a distinctively fresh idea
showcasing there is no speed limit in the race. Bold
typeface is used along with the arabic characters to
subliminally represent the event.
Identity Marks_88
![Page 94: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/94.jpg)
ADMISSION POSSIBLE
ADMISSION POSSIBLE
ADMISSION POSSIBLE
This is the revamp of the Admission Possible mark,
the identity concept plays a very significant role in
strengthening the role of a non-profit organization.
Admission Possible’s corporate color palette uses
two primary colors to identify its brand.
89_Synergy designed by Amber Tu
![Page 95: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/95.jpg)
P I X A R ANIMATION STUDIOS
P I X A R ANIMATION STUDIOS
PIXAR ANIMATION
The design concept for Pixar is to incorporate their
mascot, Luxo the lamp character into the logotype
through the stylized letter “A”. The new identity is
modern and sophisticated.
Identity Marks_90
![Page 96: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/96.jpg)
SOLANA
The concept is to add a distinctive and comfortable
feeling to the overall brand. Solana is unique and
stylish with a hand-drawn, scrappy appeal. The leaf
element depicts the brand realistically.
91_Synergy designed by Amber Tu
![Page 97: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/97.jpg)
ARLO
ARLO
SHIMANO
The initial concept is to create a simple, memorable
logo that reflects Shimano’s relevance. An iconic
kingfish, the blue marlin adds to the typeface as an
element of interest.
Identity Marks_92
![Page 98: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/98.jpg)
DIGITRON
This logo was designed for a Sony concept which is
to develop of a futuristic robot called Digitron that
helps with precision tasks and getting from Point A
to Point B. The colors are linked with one another to
depict connectivity and energy.
93_Synergy designed by Amber Tu
![Page 99: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/99.jpg)
UPTOWN TENDERLOIN HISTORIC DISTRICT
UPTOWN TENDERLOIN HISTORIC DISTRICT
UPTOWN THD
This is a logo concept proposed to the SF Uptown
Tenderloin Historic District. The identity is designed
to further improve the positive image of the district
as a place where tourists should go. The Tenderloin
is recognized for its historic landmark architectures.
Identity Marks_94
![Page 100: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/100.jpg)
TENDERLOIN
CBD
TENDERLOIN
CBD
TENDERLOIN CBD
This is a logo concept proposed to the North of
Market Community Benefit District. The goal is to
assist the non-profit organization in developing
a memorable identity that showcase Tenderloin’s
cultural vibrancy.
95_Synergy designed by Amber Tu
![Page 101: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/101.jpg)
MOSAIC
Rebranding Sears. Mosaic is a logo designed for the
department store’s gardening line. The leaf-like tile
is set apart and colors represent nature itself, hence
the blue sky and grass. The logo has a rounded feel.
Identity Marks_96
![Page 102: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/102.jpg)
97_Synergy designed by Amber Tu
![Page 103: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/103.jpg)
THANK YOU
I definitely wouldn’t have made it this far without your support and, most of
all, encouragement. I enjoyed being taught by all of you immensely, you have
inspired me to continue learning with an open and positive mind. I appreciate
all your hard work, it’s meant so much to me. Thank you for guiding me to
develop my potentials and embrace my strengths.
Thank You_98
![Page 104: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/104.jpg)
![Page 105: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/105.jpg)
![Page 106: 2012 Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022042718/568bd2e21a28ab20348f0b62/html5/thumbnails/106.jpg)