2012 NEWSLETTER ADVERTISING

The International Interior Design Association (IIDA) is a professional networking and

educational association of 10,930 Members with 10 specialty Forums in 31 Chapters around the

world. IIDA works to enhance the quality of life through excellence in Interior Design and to

advance Interior Design through knowledge, value and community.

About Design Matters Newsletter

IIDA provides online advertising services that can now be put directly in front industry

professionals via the Design Matters bimonthly e-newsletter with a subscribing base of

designers, manufacturers and students.

Design Matters Statistics

Delivered: 2 times a month on Wednesdays

Issues: 24 issues a year

2 NeoCon Issues (*highest unique open rate*)

Delivery Rate: 99%

Distribution: Reaches over 10,000 subscribers

Email Member Distribution: Updated every issue with new Members who join.

Typical Clients of Members: 88% Commercial

12% Residential

Design Matters 2012 Distribution

January 11 January 25 February 8 February 22 March 7 March 21 April 4 April 18 May 2 May 16 June 6 (NeoCon Issue) June 13 (NeoCon Issue)

June 27 July 11 July 25 August 8 August 22 September 5 September 19 October 10 October 24 November 14 November 28 December 12

Membership Breakdown

Interior Designers 6,161

Industry Members 2,930 Student Members 1,839

Forum Breakdown IIDA Forums offer an opportunity for networking and discussion with Interior Design professionals in various fields of design practice. The following listing of our 10 Forums reflects the interests of our Interior Designer Members:

Corporate 2,443 Facility Planning & Design 1,140 Government 612 Healthcare 1,236 Hospitality 1,195 Institutional 506 Knowledge 538 Residential 1,030 Retail 780 Sustainability 1,172

IIDA Chapters Locations Alabama Carolinas Central Florida Delta Regional (Louisiana, Mississippi, Arkansas) Georgia Great Plains (Iowa, Nebraska) Guadalajara

Illinois Indiana Japan Mexico City Michigan Mid-America (Missouri, Kansas) Mid-Atlantic

(Maryland, Washington D.C. area) Northern California (Nevada minus Las Vegas, Hawaii) Northern Florida Northern Pacific (Washington, Alaska, Idaho, B.C., Alberta) New England (Maine, Massachusetts, New Hampshire, Rhode Island) New York Northland (Minnesota, the Dakotas, Southern Canada)

Ohio / Kentucky Oregon Pennsylvania / New Jersey / Delaware Rocky Mountain (Colorado, Utah, Wyoming, Montana) Southern California Southern Florida Southwest (Arizona, New Mexico, Las Vegas) Tennessee Texas / Oklahoma Virginia / West Virginia Wisconsin

Newsletter Advertising

Size Availability Price

Banner: 630 x 110 pixels 2 times a month $5,000 per quarter

Button Ad: 180 x 180 pixels 2 times a month $2,500 per month

The banner ad is presented at the very top of the newsletter.

Button ads are available at the top level of the newsletter and for signature

newsletter components, such as IIDA Buzz, CEU on demand and Chapter/City

Center Event Calendar.

We can provide click rates at the end of the quarter for ads.

Additionally, you can sponsor the monthly online poll, assisting with creating the question, and use your button to link from both the newsletter and the poll response summary. The poll is offered one time per month.

Sample Newsletters

Please visit the IIDA DesignMatters website to review past newsletters. Scroll down to

view a recent newsletter.

Contact IIDA Website

Jeanne Fisher www.iida.org

International Interior Design Association

Senior Director, Communications and Marketing

jfisher@iida.org

312-379-5140cago, Illinois 6065ne: 888.799.IIDA or 312.467.195

Left to right: honoree, Veletta Forsythe Lill, Executive Director Dallas Arts District; keynote speaker, Neva Hall, Executive Vice President of Neiman Marcus; honoree, Judy Pesek, IIDA, Managing Principal of Gensler Dallas; John Newland, Vice-President of A&D for Herman Miller; Cheryl Durst, Hon. FIIDA, Executive Vice President and CEO of IIDA at the IIDA Dallas Leaders Breakfast Oct. 12. Check out more photos in the Sneak Peek section.

BANNER AD

November 7, 2011

in this edition: Sponsors

IIDA Announces Winners of the NeoCon East Booth Design Competition Foundation News

Get Your Tickets to IIDA Leaders Breakfast CEUs & Reporting

American Architectural Foundation Calls for Applications for Community Grants Program Congratulations Winners!

Global Excellence Awards Student Sustainable Design Competition

Here is a rundown of the latest blog posts at IIDA... Joyce Colton, IIDA

Mary Bamborough, IIDA Pam Rosenberg, IIDA

Leslie Saul, IIDA, AIA, LEED AP Herman Miller Lends Resources and Support to MASS Projects in Rwanda and Haiti

Hickok Presents Case Study at NeoCon East Kimball Office Welcome New Director of Brand Strategy

Milliken Associates Attend Color Invasion Steelcase and CoreNet Global Study Finds More Mobile Workers Choosing to Work at the Office

Our Favorite Tweets of the Week HealthCare Design Conference

Maison & Objet Paris 2012 Show Sneak Peek IIDA New England Chapter's Fashion Show and Dallas Leaders Breakfast

IIDA Announces Winners of the NeoCon East Booth Design Competition

The winners of the NeoCon East Booth Design Competiton were awarded to Carnegie for the Small Booth, DIRTT for the Large Booth and Bentley Prince Street earned an Honorable Mention for the Large Booth. Check out photos of the winning booths.

BUTTON AD

BUTTON AD

Foundation News

Donate now to IIDA Foundation's 2011 Designing for the Future Campaign. The campaign will run through Dec.1 and the money raised will benefit all Members with the FREE webinar, "What Clients Want."

Make your tax-deductible contribution in three ways: • Log in and make your contribution online. • Mail in the contribution form. • Add your contribution to your 2012 Membership dues invoice.

Get Your Tickets to IIDA Leaders Breakfast

Don't miss your chance to hear Janice Price, CEO of Luminato, Toronto’s Festival of Arts + Creativity, speak at Toronto Leaders Breakfast Dec. 2! The event will also honor Susan Wiggins, Executive Director for Interior Designers of Canada.

Watch for the 2012 lineup, coming soon!

CEUs & Reporting

All members are responsible to maintain records of their CEUs. Keep copies of IDCEC attendance records, IDCEC CEU verification cards and IIDA approval notices for IARFs. If selected to participate in an IIDA compliance audit you will be asked to either supply us with these copies or submit a listing of them. Questions? Contact ceu@iida.org.

American Architectural Foundation Calls for Applications for Community Grants Program

Accent on Architecture Community Grants assist non-profit organizations in producing design education programs for children. The grant amount may not exceed the lesser of $2,500 or 50% of the total project cost. Applications must be emailed by Dec.1, 2011. Find the application here. For more information, emailgrants@archfoundation.org.

Congratulations Winners!

We want to congratulate the IIDA Illinois Members recently recognized at the annual ASID Design Excellence Awards!

Nada Andric, Assoc. IIDA, Skidmore Owings & Merrill, residential special function room

Gina Berndt, IIDA, Perkins+Will, offices over 10,000 sq. ft. Andrea Caputo, IIDA, Holabird & Root, residential green design

Joseph Connell, IIDA, Perkins+Will, contract over 10,000 sq. ft. Terri Crittenden, IIDA, RA, Susan Fredman Design group,

residential design under 3,000 sq. feet. Elsa DePalma, IIDA, The DePalma Group, contract retail Monica Gruse-Hartman, IIDA, Nagle Hartray Architecture,

contract institutional Peggy Hoffmann, IIDA, FGM Architects, contract institutional Margaret McCurry, IIDA, AIA, Tigerman McCurry Architects,

residential kitchen over 200 sq. ft. and for residential bath. Frank Ponterio, IIDA, Frank Ponterio Interior Design, residential

historic reservation Tom Stringer, Assoc. IIDA, Tom Stringer Design Partners,

contract for under 10,000 ft.

Global Excellence Awards

The 2011 Global Excellence Awards presented by IIDA and BMW Group DesignworksUSA is the second annual international competition recognizing excellence in Interior Design and architecture projects outside the U.S. Last day to enter is Nov.18.

Student Sustainable Design Competition

The IIDA Student Sustainable Design Competition recognizes student Interior Design innovators. Choose your favorite projects and enter for your chance to win $1,500! Voting is now open. Make your selection count! The deadline to enter is Nov.13. Questions? Contact Monica De Angelis at mdeangelis@iida.org.

Sponsored by

Here's a rundown of the latest blog posts at IIDA...

5 Things You Need To Know About Photographing Your Design Work In an upcoming article in Perspective, architectural photographer, Bilyana Dimitrova, talks about documenting Interior Design projects. Design publication editors also weigh in on their pet peeves and must-have habits. Get a sneak peek of their advice. (DesignMatters blog)

Indiana Chapter Profile IIDA recently, spent time with Dawn Ter Horst, IIDA, President Elect and Treasurer of the IIDA Indiana Chapter, to learn more about what makes her Chapter tick and where it’s headed. (DesignMatters blog)

We are sorry to report that long-time IIDA Northern Pacific Chapter Member Joyce Colton, IIDA has passed away. Joyce was an

accomplished Interior Designer for 50 years both in the Puget Sound area and in Southern California.

Mary Bamborough, IIDA, Director of Interior Design at GMB Architecture

+ Engineering and IIDA Michigan's Chapter President-Elect, recently wrote an article for Hospital Build Magazine titled "A Quick Inside Tour of Hospital Interior Design." Check out the article.

Pam Rosenberg, IIDA, who works with H. Marion Framing, an art

consultancy specializing in installations for health care facilities, recently developed artwork for Rush University Cancer Center to create a more soothing and healing environment. Read more.

Leslie Saul, IIDA, AIA, LEED AP, President of Leslie Saul & Associates

was recently interviewed by the Boston Society of Architects on her inspirations, career experience and her current projects. Find out what she had to say.

Herman Miller Lends Resources and Support to MASS Projects in Rwanda and Haiti

Herman Miller has announced a collaborative partnership with MASS Design Group to lends resources and employee support to MASS projects in Rwanda and Haiti. Read the Interior & Sources article.

Hickok Presents Case Study at NeoCon East

Hickok Cole's Senior Principal Michael Hickok, AIA, and Principal and Director of Interior Design, Sean Wayne, IIDA, AIA, LEED AP, presented a case study on the design of the Center for Strategic and International Studies' headquarters in Washington, DC at NeoCon East on Nov.2.

Kimball Office Welcome New Director of Brand Strategy

Kimball Office welcomes David Fields to its team as the Director of Brand Strategy. Fields will focus on implementing effective branding across all marketing and sales touch points as well as develop product launch and campaign concepts. Check out the press release.

Milliken Associates Attend Color Invasion

Milliken associates showed off their costumes at the IIDA New York Chapter's Color Invasion, an annual fundraising event that raises money for student design awards and education programs. This year’s theme was super heroes and was thoroughly embraced by Milliken attendees.

Steelcase and CoreNet Global Study Finds More Mobile Workers Choose to Work at the Office

As technology evolves, many people dream of working at the beach or at home in their pajamas; but according to a new study released by Steelcase in partnership with CoreNet Global, the majority of employees are still choosing to work in the office. The study also found that 86 percent of companies offer alternative work strategies. Read more.

Our Favorite Tweets of the Week

@neoconeast IIDA Career Bootcamp Panel begins at 930 in room 344!#Neoconeast thanks panel participants & @IIDA_HQ for hosting such an inspiring event!

@nevins Who out there is using @Pinterest. The @IIDA_HQ has a great inspiration wall pinterest.com/interiordesign/.

@USGBC Calling all @USGBCstudents: Student Sustainable Design Competition from @IIDA_HQ @InterfaceFlor. Cash prize + glory.bit.ly/po7zCA

Can't get enough? Check out our friends on facebook too!

HealthCare Design Conference

If you're looking to gain an edge in healthcare design, learn about new products and earn CEUs, register for the HealthCare Design Conference Nov.13-16 at Gaylord Opryland Resort and Convention Center in Nashville.

Don't miss out on IIDA's healthcare forum, "Generational Healthcare Design," from 7:30-9:30 p.m. Nov. 14. The event, sponsored by the Mohawk Group, will feature a panel of healthcare experts discussing healthcare campus design for different generations. The panelist include: Julie Barkenbush, BSN, MHA, CEO Devenney Group Ltd., Architects; Kimberly Nelson Montague, AIA, Director of Design Consultation Services, Planetree; Jane Rohde, AIA, FIIDA, ACHA, AAHID, JSR Associates, Inc. and James Skraiky, Assistant Professor, Director of Healthcare Initiatives at Arizona State University. The event will be moderated by Jocelyn Stroupe, IIDA, AAHID, EDAC, Director of Healthcare Interiors, Cannon Design.

Maison & Objet Paris 2012 Show

The Maison & Objet Paris 2012 Show is where Interior Designers come looking for advice, ideas, and solutions to improve sales and creativity, Jan. 20-24, 2012. The show will also include new products, a lecture series on the overall theme of the city of Paris and an awards ceremony for the winners of the IIDA Global Excellence Awards.

The IIDA New England Chapter's Fashion Show and Benefit Gala was Oct.13 at the Westin Copley Place Hotel in Boston with the theme of "Iconography." Read more...

Sneak Peek is a section of DesignMatters featuring photos from IIDA Chapter events nationwide. If you're interested in having your photo included in the next DesignMatters, please submit it to dm-news@iida.org.

Click on your Chapter name to see upcoming events. Only highlighted Chapters have events listed.

Alabama Michigan Pennsylvania/NJ/Delaware

Carolinas Mid-America Rocky Mountain

Delta Regional Mid-Atlantic South Florida

Florida Central New England Southern California

Georgia New York Southwest

Great Plains North Florida Tennessee

Guadalajara Northern California Texas/Oklahoma

Illinois Northern Pacific Virginia/West Virginia

Indiana Northland Wisconsin

Japan Ohio/Kentucky

Mexico City Oregon

To submit events, Member News or Industry News for DesignMatters, please download the submission

form and submit electronically to dm-news@iida.org