2012 Marketing Your Brand in a New Economy

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Marketing YOUR BRAND In A New Economy

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Transcript of 2012 Marketing Your Brand in a New Economy

Page 1: 2012 Marketing Your Brand in a New Economy

Marketing YOUR BRANDIn A New Economy

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BRANDING

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Be Ready For CHANGE

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Determine YOUR Mission

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Rethink Your

Audience

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TALK to people

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Purpose Driven ACTION PLAN

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Creating Touch Points

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CONSISTENTMessaging

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Integrated Delivery Channel

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NOWand Zen

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JOE WATZDirector of Marketing and Business DevelopmentUC Berkeley Department of Recreational Sports

[email protected]