2012 Marketing Your Brand in a New Economy
12
Marketing YOUR BRAND In A New Economy
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Transcript of 2012 Marketing Your Brand in a New Economy
Marketing YOUR BRANDIn A New Economy
BRANDING
Be Ready For CHANGE
Determine YOUR Mission
Rethink Your
Audience
TALK to people
Purpose Driven ACTION PLAN
Creating Touch Points
CONSISTENTMessaging
Integrated Delivery Channel
NOWand Zen
JOE WATZDirector of Marketing and Business DevelopmentUC Berkeley Department of Recreational Sports