2012 LSM Media Kit

FEATURED SPORTS

Cycling - Road Cyclocross

Track Mountain

Urban Commuting

Multisport - Triathlon

Duathlon Aquabike

Adventure Racing

Running - Road Trail

Swimming - Open Water

Pool

2012

AUGUST/SEPTEMBER (Streets Jul 24)u�Late Summer IssueIncludes The 2012 Mid-Atlantic Cyclocross Series Guide and The Official Guide to the 2012 Univest Grand Prix.

Ad Deadline 7.7.12 Ad Materials Due 7.9.12

APRIL/MAY (Streets Mar 27)u�Spring IssueThaw out with spring training for cycling, running and tri. And find out about the best new shoes with our Spring Running Shoe Guide.


DECEMBER/JANUARY (Streets Nov 20)u�Winter IssueExpanded gear guide review special and a look towards trends in nutrition and training for a successful season.


FEBRUARY/MARCH (Streets Jan 31)u�The KeeperFeaturing a comprehensive guide to events, races, clubs and associations in the region for 2012. Plus The Official Guide to the 2012 Endurance Sports Expo.


OCTOBER/NOVEMBER (Streets Sep 18)u�Fall IssueFeatures The Official Guide to the 2012 Ironman 70.3 Pocono Mountains. And the 2012 Official Guide to the Philly Bike Expo.


JUNE/JULY (Streets May 22)u�Early Summer IssueIncludes The Official Philadelphia Cycling Championship Guide, as well as, The Official Guide to the 2012 Philly Tri.


EVERY ISSUE HAS THE LATEST

REGIONAL AND LOCAL CONTENT ON OUR FEATURED SPORTS.

NO CANNED STORIES, NO RECYCLED CONTENT.

EDITORIAL CALENDAR

DISTRIBUTION45,000 • Readership: 90,000Over 800 sites distribute Liberty Sports Magazine throughout Pennsylvania, New Jersey and Delaware including:• Bike Shops• Running Shops• Triathlon Shops• Whole Foods Market• Universities• Sporting Goods Stores• Health Clubs• Local YMCA’s• Swim Clubs• Sports Medicine Facilities and more…

And more importantly we distribute over 100,000 copies of the magazine at cycling, tri and running events in the region.

SPECIALTY PUBLICATIONSOfficial 2012 USAT Mid-Atlantic Youth Triathlon GuideTargeting triathlete parents who are assisting their children in participating in youth triathlons in the Mid Atlantic Region: Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia, Washington D.C. and West Virginia.

Will be producing over 45,000 copies for distribution at all major USAT sanctioned triathlons throughout the Mid Atlantic Region. The guide will also be distributed at key retailers throughout the Mid-Atlantic..

Official 2012 Raceday Guide for Valley Preferred Cycling CenterContaining historical stories of track racing, race descriptions, race schedules, and more.

Over 20,000 copies handed out on race nights at The Velodrome events and distributed through regional specialty bicycle shops.

MARKETING POSSIBILITIESBesides the obvious possibility of being able to reach our readers via the print version, we have multiple other opportunities. We can create custom packages to suit your marketing needs and help you tailor your efforts to best hit the target audience you desire. We are the only source in the Philadelphia region that can reach this tough to connect with group. Here is just a small number of the options available:

Digital (web, social media and mobile)Our website, libertysportsmag.com, will have a new look launching with January 2012. The new design will keep the same great access to info in a cleaner format with more marketing opportunities.We will be launching a bi-weekly enewsletter to a minimum 10,000 readers with an event listing, exclusive content and offers and more. Besides our website and enewsletter, new for 2012 we have an Ipad/Iphone compatible version of the magazine coming out that will take advantage of the special features it offers.And we are staying on top of social media with our Facebook page and Twitter account that we use to promote Liberty Sports and our partners.Also each issue of Liberty Sports gets posted to issuu.com where we have been averaging 16,000 visitors per edition.

EventsWe produce the Endurance Sports Expo. After two very successful sell out events we are expanding the Endurance Sports Expoto to two new cities, in addition to Philadelphia, you can now add Washington, DC metro area and New York City metro area. Besides our own events, we handle sponsorship relations for other key events in the region including:• The Mid-Atlantic Cyclocross Series• The Univest Grand Prix• Philly Tri• She Rox• Pocono Mountain Ironman 70.3 • and many, many more

PUBLISHER Matt Reece Phone: (215) 508-0736 Email: [email protected] Twitter @libertysportmag

REGULAR COLUMNSDepartments• Editor’s Letter• Food and Nutrition• Local Profile• Sports Medicine• Training• Future Athletes (youth in sports)• Sprints (short listing of area happenings)• Tyler’s Journal

(column by local cycling pro Tyler Wren)

Calendar• Events Calendar

Product Reviews• Choice Gear

Professional Event Guides • Cycling, Running & Triathlon event guides

OUR READERSLiberty Sports readers exercise, compete, and purchase products on a daily basis. They are cyclists, runners, triathletes and outdoor sport enthusiasts who take advantage of the resources in our area. Our readers are innovators: avid travelers with above average household incomes, and the majority are college graduates and avid users of technology. Our Philadelphia region is one of the top regions in the country for active sports, and a quick drive through will show you why. If you want to reach this audience, there is no better resource than Liberty Sports Magazine. We are the only magazine in Pennsylvania, New Jersey and Delaware dedicated to cycling, running and triathlon.

AD UNIT NON-BLEED BLEED

Full page 7"W x 9.5"H 8.5"W x 11"H 1/2 page Horiz 7"W x 4.67"H no bleed 1/2 page Vert 3.42"W x 9.5"H no bleed 1/4 page 3.42"W x 4.67"H no bleed

Full Page

AD UNIT NON-BLEED

2/3 page Vert 4.44"W x 9.5"H 1/3 page Vert 2.22"W x 9.5"H 1/6 page Square 3.42”W x 3”H 1/8 page Vert 1.84”W x 4.67”H 1/8 page Horiz 3.42”W x 2.47”H

Spread

AD UNIT NON-BLEED BLEED

Spread 15"W x 9.5"H 16.5"W x 11"H 1/2 Horiz Spread 15"W x 4.67"H no bleed

MECHANICAL SPECSPrintWeb offset magazine on high-quality glossy paper, saddle stitched. DIGITAL: All artwork must be digital (electronic) files. High resolution, print quality PDFs are preferred. We also accept, Illustrator, Photoshop and Quark documents.

Make sure all fonts (printer and screen), scans and graphics files are supplied on the disk. If creating artwork in illustration programs, make sure that all fonts have been converted to outlines. All images must have a resolution of 300 dpi. 4/C ads must be CMYK, no RGB images or web graphics. Preferred materials: Digital, Macintosh format, supplied on CD with proof. Please note if no proof is supplied: Liberty Sports Magazine bears no responsibility for errors. Other materials: Any in-house production work will be billed.

WebAll files must be correctly formatted to IAB specs and supplied in JPG or GIF format along with a preferred click-through URL.

AD RATES AD SIZES Single page trim size: 8”W x 10.5”H, saddle stitched, web offset

Size 1x 2x 4x 6x

Spread $4,500 $4,350 $4,200 $4,000

1/2 Spread $2,700 $2,600 $2,500 $2,300

Full Page $2,500 $2,400 $2,200 $2,000

2/3 Page $1,800 $1,700 $1,500 $1,300

1/2 Page $1,300 $1,200 $1,000 $900

1/3 Page $900 $800 $700 $600

1/4 Page $600 $550 $500 $450

1/6 Page $400 $375 $350 $325

1/8 Page $300 $275 $250 $225

Special event and non-profit rates available. 15% commission paid to recognized ad agencies.

1/6 Pg. Square

1/2 Horiz.

1/2 Vert.

1/8 Hor.

1/8 Vert.

2/3 Vert.

1/3 Vert.

1/2 Spread

LIBERTYSPORTSMAG.COM AD SIZES

Sizes

Lead Banner 728 x 90

Rectangle Side 300 x 250

Home Page Skyscraper 160 x 600

Secondary Skyscraper 120 x 600

Mail materials to: Liberty Sports Magazine 435 Martin Street Philadelphia, PA 19128

Design/Production Costs Liberty Sports Magazine is produced by a graphic design agency responsible for numerous active sports clients. We can put our design and active sports knowledge to work for you and provide design services if needed.

2012 LSM Media Kit

Documents

Transcript of 2012 LSM Media Kit