Lessons learned from e xtension cop evaluation efforts.netc.2010
2012 e xtension presentation wilson
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MSU Extension Consumer Horticulture Team Members Bindu Bhakta, Bob Bricault, Rebecca Finneran, Hal Hudson, Gary Heilig, Gretchen Voyle, & Mary Wilson Maximizing Programs and Services without Breaking our Backs: Satisfy the Growing Demands of Gardeners Ravenous for Up-to-date Information
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#nexc2012 #716 - Maximizing Programs and Services Without Breaking Our Backs: Satisfying the Growing Demands of Gardeners for Up-to-Date Gardening Information. Using technology as the main thread for success, Michigan State University Extension Consumer Horticulture Educators are increasing accessibility to science-based gardening resources. Efforts are cross-marketed/promoted and allow Educators to meet clients' needs without being spread too thin.
Transcript of 2012 e xtension presentation wilson
MSU Extension Consumer Horticulture Team Members
Bindu Bhakta, Bob Bricault, Rebecca Finneran, Hal Hudson, Gary Heilig,
Gretchen Voyle, & Mary Wilson
Maximizing Programs and Services without Breaking our Backs:
Satisfy the Growing Demands of Gardeners Ravenous for Up-to-date Information
Wayne County (Detroit)
MSUField-based Consumer Horticulture Extension Educators
LakesWetlandsStreams
Michigan freshwaters
Freshwater ecosystems: Lakes, streams, & wetlands
Image Courtesy of Dr. Kendra Cheruvelil, MSU
2012 Restructuring -Focus on quality & consistency
-Focus more on education, less on volunteer management
-Stronger relationship with community partners (e.g. county funded staff, local MG groups)
- Statewide association (501c3) - Fewer basic training
-Targeted volunteer efforts
Master Gardener Program
MSUE Lawn & Garden Hotline
Fewer and more focused staff
Growing demand for information
1-888-MSUE4-MI (1-888-678-3464)
Launched June 1, 2011 Six call centers around the state Staffed by MSUE Master Gardeners Data:
6,000 clients had gardening questions answered (2011)
65% directed away from use of a pesticide. (2011) Callers from “x” out of 83 counties (2012)
MSUE Lawn & Garden Hotline
Specialized training
Orientation to Ask an Expert
Advanced Soils Diagnostics
Lawns Ornamentals Vegetables
Ask an Expert
Widgets Gardening in MI
web site Msusoiltest.com
web site General MSUE web
site (funneled by Lela)
Others ???
MG trained 12 Key volunteers,
hand-picked Stats
265 in 2009, 722 in 2010, 1417 in 2011, 1718 (and still
growing) in 2012!!!
www.migarden.msu.edu
5/15/10 - 5/14/11
5/15/11 -
5/14/12Unique visitors
15,777 30,939
Pageviews 81,647 136,124
Soil Testing
Why? Large volume of soil
test interpretations Up to 800
How? Regional GREEEN
Grant PRF # of participants
Soil Testing Self-Mailer Why? How did we do it?
Acquired 3 grants Launched June 1, 2011: X # participants Available online via MSUE Bookstore
or at MSUE offices Crops:
• Home lawns & vegetable gardens• Flower gardens, trees & shrubs• Fruits
Client mails soil directly to lab Result link emailed back to client Link to www.msusoiltest.com website for:
• Customized recommendations• Fertilizer & area calculators• Tip sheets
(XXXXXX)
**********
Consistency and Replication Plants of Distinction Smart Gardening Backyard Fruit Series Veggies 101 Home to Market Garden
2012 Training Opportunities
Media Outreach – PROACTIVE!
Active collaboration with ANR Communications Team MSUE News
2 articles/month
MI fruit crop /
Media Outreach – PROACTIVE!
Michigan Fresh Screen capture of booth with the QR code
Michigan Farmer
Questions?
Thank you!
