2012 Dimensions Review

7/31/2019 2012 Dimensions Review

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DIMENSIONS, founded in 2002, is a full service market

research and marketing solutions company.

1

About us

Complete Middle

Eastern coverage

Complete North

American Coverage

Dimensions research wing covers a

complete range of Qualitative and

Quantitative services with its teamof experienced and qualified

researchers covering North

America, North Africa, Middle East

and Asia.

MarketResearch

MarketingServices

MarketingTraining

MysteryShopping

www.dimensionsintl.com

It is a long standing member of European Society of Opinion

& Market Research (ESOMAR) & Market Research &

Intelligence Association (MRIA).


2/20

8/25/2011 2

Our clients world-wide


8/25/2011 2


Al Ghurair
http://www.brand-health.com/index.phphttp://www.unb.ae/English/graphics/unb_top_logo.gifhttp://images.google.ca/imgres?imgurl=http://entrepreneurship.gmu.edu/images/mason_logo3.gif&imgrefurl=http://entrepreneurship.gmu.edu/conference.html&usg=__yUDR26OvKs252RchTy0ik0Fyu9s=&h=117&w=152&sz=8&hl=en&start=4&um=1&tbnid=TdqEo4jSAp5CNM:&tbnh=74&tbnw=96&prev=/images?q=george+mason+university+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://www.me.uprm.edu/Organizations/formula/Abbott-logo.jpg&imgrefurl=http://www.me.uprm.edu/Organizations/formula/&usg=__ZTmHyYc_EFWjOzAnyIh1Q9h4s-c=&h=600&w=526&sz=13&hl=en&start=2&um=1&tbnid=hHlFP6lhQP8p2M:&tbnh=135&tbnw=118&prev=/images?q=abbott+logo&hl=en&sa=X&um=1http://images.google.ca/imgres?imgurl=http://utopiablog.files.wordpress.com/2008/07/bayer_logo_neu2.jpg&imgrefurl=http://utopiablog.wordpress.com/2008/07/&usg=__Zh6GY8vGgglyy9R6hkrJH-EVJY8=&h=766&w=766&sz=49&hl=en&start=1&um=1&tbnid=l6DSesbeSAvKDM:&tbnh=142&tbnw=142&prev=/images?q=bayer+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://www.qpointrobotic.com/Graphics/DensoLogo.jpg&imgrefurl=http://www.qpointrobotic.com/products.htm&usg=__91s_tZQQxYuOZEHC4tIvPJ3vO8Q=&h=100&w=400&sz=29&hl=en&start=6&um=1&tbnid=fgFAcaOdrAcw6M:&tbnh=31&tbnw=124&prev=/images?q=denso+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://kawasakisales.com/images/yokohama_logo.jpg&imgrefurl=http://kawasakisales.com/SPECIALS.html&usg=__gP5QhtpKb9-yCncPLvQnOy4q8g8=&h=56&w=160&sz=3&hl=en&start=5&um=1&tbnid=MzgXVJfIRVT38M:&tbnh=34&tbnw=98&prev=/images?q=yokohama+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://neumaticosminguez.com/images/goodyear-logo-sm.gif&imgrefurl=http://neumaticosminguez.com/page5.html&usg=__v5bpxWGjpVwK-qiyPfnvvUKWJWI=&h=273&w=1500&sz=22&hl=en&start=10&um=1&tbnid=LJl3uqrXWg6q-M:&tbnh=27&tbnw=150&prev=/images?q=gooyear+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://gadgetsteria.com/wp-content/uploads/2009/01/sony-ericsson-logo.jpg&imgrefurl=http://gadgetsteria.com/category/manufacturers/sony/&usg=__2vCWZTdr7HeDoKNZubAu4t4v-KA=&h=768&w=1024&sz=76&hl=en&start=1&um=1&tbnid=3lZyXIT6PbYURM:&tbnh=113&tbnw=150&prev=/images?q=sony+ericsson+logo&hl=en&sa=X&um=1http://images.google.ca/imgres?imgurl=http://www.nationaldinosaurmuseum.com.au/images/energizer%20logo_newest.jpg&imgrefurl=http://www.nationaldinosaurmuseum.com.au/&usg=__QOkE3k6wC7qdlAEh5ojMg9CpJHQ=&h=612&w=1848&sz=240&hl=en&start=3&um=1&tbnid=S_eFw74hh_f24M:&tbnh=50&tbnw=150&prev=/images?q=energizer+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://www.bawabatalsharq.ae/images/basic/adcb-logo.gif&imgrefurl=http://www.bawabatalsharq.ae/realestate/gallery.44.html&usg=__j9QFoNueKGRSXnQ2h6XJ6dmibLc=&h=75&w=198&sz=4&hl=en&start=1&um=1&tbnid=efMTV7WWEo_MvM:&tbnh=39&tbnw=104&prev=/images?q=ADCB+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://www.adeptwatertech.com/files/billeder/Arla_Foods_logo.jpg&imgrefurl=http://www.adeptwatertech.com/UK/References.aspx&usg=__uHZjtqay_eEbL5p9KzOWeMe90lQ=&h=382&w=512&sz=77&hl=en&start=4&um=1&tbnid=AQURhOhpHKTlTM:&tbnh=98&tbnw=131&prev=/images?q=arla+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://mymalaysiainfo.com/service/fast-food-malaysia/Pizza_Hut_Logo_Color.gif&imgrefurl=http://mymalaysiainfo.com/service/fast-food-malaysia/index.htm&usg=__uuMV8lapJpZOS3-V5tMl608GJss=&h=803&w=803&sz=50&hl=en&start=2&um=1&tbnid=IWmekWplRVCRzM:&tbnh=143&tbnw=143&prev=/images?q=Pizza+Hut+logo&hl=en&um=1http://images.google.ca/imgres?imgurl=http://www.cocina.org/wp-content/uploads/louis_vuitton_logo.jpeg&imgrefurl=http://www.theclimateproject.org/getinvolved.php&usg=__MqZeZeLBUUjTN9dqAQEGNmlVeaE=&h=214&w=250&sz=7&hl=en&start=2&um=1&tbnid=j_vswkUms9SUyM:&tbnh=95&tbnw=111&prev=/images?q=louis+vuitton+logo&hl=en&sa=X&um=1http://images.google.com/imgres?imgurl=http://dailygameplan.typepad.com/photos/uncategorized/mitsubishi_logo.jpg&imgrefurl=http://dailygameplan.typepad.com/dgp/2005/week29/index.html&h=247&w=179&sz=28&hl=en&start=17&tbnid=-pANKkh_hbs5fM:&tbnh=110&tbnw=80&prev=/images?q=Mitsubishi+logo&svnum=10&hl=en&lr=http://www.brand-health.com/index.phphttp://www.ipsos.fr/http://www.gfk.com/group/index.en.htmlhttp://en.wikipedia.org/wiki/Image:AMG_logo_(small).PNGhttp://www.3m.com/


3/20

3

Our Vision, Mission & Values

DevelopBest

researchdesign

Practicehighestquality

standardsAddress

core issueof research

Provideactionable

findings

Our Core Values

To empower managers by equipping them with the latest

knowledge of their marketsOur Mission

Our Vision



4/20

Customer Satisfaction Research

Opinion Pole

Mini Usage & Attitude Research

Advertising Research

Price Sensitivity Measurement

Promotion Research

Brand Image Research

Channel Partner Research

4

What Makes Dimensions the Best Choice?

DimensionsCustomized Research

Industry Expertise

Our researchers with

extensive experience in

several categories and

cultural knowledge

lead your project.

Key Specialization in:

Automotive

Banking

Communication

Consumer Electronics

Fast Food FMCG

Government Services

Luxury Goods

Personal Care

Telecommunication

Our syndicated studies are designed to offer our clients cost effective, deep and insightful

knowledge of their local, regional, and global marketplaces.

Operational Capabilities

Whether its research

requirements or

budget constraints we

know & can use every

technique in the trade.

Expertise in:

Online Research

PAPI

CATI

CAPI

Face-Face Interviews In-depth Interviews

Paired Interviews

Triads

Mini Groups

Focus Groups

Technical Skills

Our cutting-edge

models, advanced

research planning and

statistical analyses

makes us true analysts.

Analytical Skills in:

Time Series Analysis

Market segmentation

Market Share Analysis

Forecast modeling

Trade SimulationConjoint analysis

Factor analysis

Correspondence maps

Significance testing

Multivariate analysis


5/20

What clients say about us?

5


DimensionsResearch Appreciation

We have a long history of delivering successful research to our local, regional and global

clients.

Nissan Marketing Manager

I really learned & enjoyed so many things during many researches with

you. I really want to again have some more Last few model clinics were

one of my best memories & practices during my assignment in Dubai for 4

years

Philips Marketing Manager

You have implemented many quality standards and practice them during

fieldwork, data entry and processing. Lots of commitment and resources

shown to execute quality work on tight schedule.

Research Manager Another Large Research Agency, France

B to B recruitment ofdifficult targets within a short time and in spite of a

difficult time (Ramadan, Eid etc.). Quick reaction to our specific requests,

throughout the study. Analysis and recommendations of high quality.


6/20

What clients say about us?

6


DimensionsResearch Appreciation

Few more words from our clients we are proud to share.

GM Research Manager

The key to build trust in a client-agency relationship is for the agency to be

transparent & forthcoming with problems that may be encountered during

data collection. Dimensions have been extremely transparent with the

projects conducted for GM, and we trust their data quality

Yum Research Manager

Committed to quality & have strong ability to work on very tight schedule

without compromising on quality. Professional in their reporting & provided

actionable findings particularly on our Takeaway & Home delivery business.

Global Research Director Another Large Research Agency, New York

I wanted to write a note that I reviewed the report and thought it was

excellent. Thank you for the hard work!...


7/207

Appreciation from Dubai Municipality

Thanks & Appreciation

It is with pleasure that the

Quality & Development

Department

Awards with thanks and

appreciation

Dimensions

For the fruitful efforts and

unique cooperation with

the management.

Eng. Adnan Sharafi

Manager Quality &

Development Department.


8/20

For decades our Arab and non-Arab researchers alike have strived to unfold the cultural

beliefs and values. We know how Arabs think, how they behave and what they want.

8

We understand Arab culture like Arabs

The socio-economic differences and native

values make every Arab culture unique.

Dimensions Interviewer

They are different but similar in many ways,

we know how and we tell you when you

consult us. Dimensions Interviewer


9/20

For decades our Arab and non-Arab researchers alike have strived to unfold the cultural

beliefs and values. We know how Arabs think, how they behave and what they want.

9

We know how Arab men think

We know who says or and what do

they mean by it.

We get them to interact better with us by

allowing them to interact better with your

product.

Dimensions Focus Group

They like cars, friends, movies, jokes, girls like

any other teenager, but their religious, cultural

& family values are also deep rooted.

Dimensions Focus Group


10/20

Most of our qualitative research in the Middle East is aimed at understanding the Arab Teens

and mothers.

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We know what Arab women want

Friends, TVprogrammes

Make-up &cosmetics

Husbands andChildren

Diets, obesity and

health relatedissues

Career,education,

financial stability

Clothes, latestfashion

Social topics andnew trends

Dresses,weddings,

jewellery

House keeping andhouse maids

Me

Family

Culture

Religion

Food, cooking,recipes


11/2011

Our Operational Capabilities


Methodology Fieldwork Approach

Recruitment through snowballing

Advertisement in free listings, colleges,

food courts, health clubs, community

centers

Central locations

Client list (if available)

Street/ Mall intercept interviews

Pre-recruitment for central location tests

Telephone directories for CATI interviews

Commercial directories for expert/

corporate interviews

Interviews through snowballing

PrimaryResearch

QualitativeResea

rch

Quantitative

Research

In-depth (individual)

Paired Interviews (couples/friends)

Triads (3 respondents)

Mini Groups (4-5 respondents)

Full Groups (6-8 respondents)

Face-to-face interviews

PAPI (Paper Assisted Personal Interviews)

CAPI (Computer Assisted Personal

Interviews)

CLT (Central Location Test)

CATI (Computer Assisted Telephonic

Interviews)

Mystery Shopping

HUT (Home Use Test) & Home Visits

Observations & Traffic Counts

Web interviews


12/2012

Our Qualitative Analytical Capabilities


In Our Moderators Tool Box Why is it used?

Laddering Systematic unfolding of unknown reasons for behaviour.

Word Association Leveraging words to explain how a concept/ brand is perceived.

Sentence completion Understanding expectations from a brand or a communication message.

Personification Using human, animal, celebrity characteristics to understand perception.

Bubble Drawing Extract values & emotions repressed due to social or cultural reasons.

House Building Understanding the construct and importance of marketing mix elements.

Collage Leveraging visuals to extract needs and emotions from subconscious.

Role Playing Brainstorming exercise for new idea generation by consumers.

Brand Mapping Understanding how competitive brands are perceived and empathised.

Crystal Gazing Predicting future consumer needs based on current paradigms.


13/2013

Our knowledge of conventional models


Working of Conscious, Preconscious & Unconscious mind.

How consumers are likely to prioritize their needs.

How consumers lend the equity of the mother brand to its

extensions.

Understanding attitudes and predicting social behaviour.

5 Dimension Analysis on intercultural understanding and

analyzing a countrys culture.

Model for brand equity building in six stages.

Classification of cultures along a mix of behavioral and value

patterns.

Cultural, Behavioural and Analytical models Why do we use them in Research

Sigmund Freud's Theory on personality andbehaviour

Abraham Maslow's Hierarchy of Needs

Aaker and Keller on Brand extension and

stretch

Fishbein, M. & Ajzen, I. (Eds.). (1980)

Hofstede on Intercultural understandings

Mary Goodyear on Brand and Market

Evolution

Trompenaars and Hampden-Turner (1997)


14/2014

Our Quantitative Analytical Capabilities


In Our Statisticians Tool Box Why is it used?

Significance Testing Understand if the difference between two variables is significant.

Correspondence Analysis A perceptual mapping of consumers mind of brands in a category.

Correlation Understanding if there is any relationship between two measures.

Regression Analysis Understanding the nature of a relationship between two measures.

Factor Analysis Data reduction analysis for grouping common measures.

Cluster Analysis Identifying consumers who belong to similar psychographics.

Conjoint Analysis Understanding how change in marketing mix impacts consumer choice.

Price Sensitivity Analysis Identifying a price point where consumer would happily pay.

Brand Price Trade Off Understanding the impact of brand equity on price Vs competition.


15/2015

Types of research studies we specialize in


TYPES OF RESEARCH (Ad hoc& Tracking)

CONSUMERRESEA

RCH

Corporate Identity research

Brand Image research

Usage & Attitude research

Market Segmentation research

Consumer Profiling research

Consumer Satisfaction research

Concept test

Product test

Packaging research

Pricing research

Demand Estimation

Advertising & Media Habits research

Channel evaluation research

TYPES OF RESEARCH (Ad hoc& Tracking)

TRAD

ERESEARCH

Customer Satisfaction research

Mystery Shopping research

Corporate Identity research

Sales & After sales research

Market sizing research

Competitor pricing research

Marketing Mix Evaluation

SWOT analysis

Q1Q2

Q3Q4

7570

6874

Brand Health Tracking Research


16/2016

Our Client service model


New Product

Development

New Advert

Development

Early BrandAssessment

New Packaging

Development

Pricing Decision

for the Brand

New Channel

Development

Brand Health

Monitoring Distributor

Assessment

Understanding

Market Dynamics

Product Test To estimate yield from the product and identify

areas of improvement

* Conceptualizer/ Adalyzer To understand noticability,

enjoyment, involvement, credibility, persuasion and image the Adwould create

*BPTS To estimate the influence of price on the product demand.

Pack/ Shelf Test To understand the noticability, involvement, persuasion

and image the Pack would create.

Early Brand Assessment Research To understandthe overall performance of a brand in its early life

*Bquator To monitor brands performance on regular basis

*BDM To identify areas of

improvement in trade relationship.

*PD Clustor

Understanding

Market Dynamics * PD Clustor Understand consumer segments

Mystery Shopping/ Point of sale monitoring To understand the dynamics in

any outlet, I.e. sales staff performance, merchandising, etc.

* Dimensions product


17/20

If you are at the beginning of your brands development,

we can show you the scientific approach to marketing.

17

Scientific approach to branding & marketing

Craft

communication

message

Identify

communication

needs

Distribution

channel strategy

Build price &

merchandising

strategy

Design brand

Identity

Develop USP and

positioning

Segmenting the

market

Understanding

market structure

Searching for

insights

Developing brandvision

Conceptualizer PDClustor B Equator BPTS Adalyzer


18/2018

Scientific approach to branding & marketing

Recommend

Brand Image

Research

Product Sampling

Initial Awareness Consideration Initial Trial Opinion Repeat purchase Regular Purchase

Advertising

Brand Identity

Sales Staff

Price

Distribution

Product USP

Early Brand

Assessment ResearchPD Cluster

BDM

Encourage product

trial

Fine tune brand

positioningMonitor

B Equator

Brand Image

Brand Equity

Market Share

Loyalist base

Fine tune

promotion


19/2019

Our Research Business Process


Client Brief DimensionsProposal

Legal &Project approval

Development of

researchinstruments &

quality control

Sharing ofinstruments with

client

Approval ofresearch

instruments

Fieldwork

& quality control

Data mining,quality assurance

& analysis

Knowledgesharing &

reporting

Dimensions Standards for Research Project Execution


20/20

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Our Quality Assurance

AUDIO RECORDINGS & PICTURES AS PROOF

Where recordings and pictures matter and with the consent of the respondent, we provide audio

recordings in a digital form for a significant portion of the sample. These digital proofs are mostly required for mystery shopping visits.

INTERVIEWS

Interviewers selected according to type of research and clients industry

Interviewers briefed before every project

Interviewers trained to understand all aspects of a project

All interviewers to conduct pilot interviews

BACK CHECKING

A minimum of 30% from every interviewer's work is checked

100% logic check done for key questions of the research

30% telephone callback with respondents who are randomly selection

Achieved sample is monitored on regular basis to avoid over quota in any part of the sample structure.

DATA ENTRY

Quality control & data validation checks

Data punching program designed according to questionnaire

15% of punched questionnaires randomly checked

Project researcher checks tabulations for irregularities

2012 Dimensions Review

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