2012 Digital Publishing IDUG Stuttgart
Transcript of 2012 Digital Publishing IDUG Stuttgart
![Page 2: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/2.jpg)
Geil,Danke! Richard • Michaela 1 // 21
Print to Mobile
![Page 3: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/3.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 2 // 21
![Page 4: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/4.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 3 // 21
Content? Layout?
![Page 5: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/5.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 4 // 21
Layout
![Page 6: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/6.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 5 // 21
Printlayouts auf dem iPad(Computer arts)
![Page 7: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/7.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 6 // 21
Printlayouts auf dem iPhone(Computer arts)
![Page 8: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/8.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 7 // 21
und lesen?
![Page 9: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/9.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 8 // 21
![Page 10: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/10.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 9 // 21
![Page 11: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/11.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 10 // 21
Content? Layout?
![Page 12: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/12.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 11 // 21
Content
PrintVernunft
Magic
![Page 13: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/13.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 12 // 21
![Page 14: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/14.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 13 // 21
Vernunft
![Page 15: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/15.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 14 // 21
Vernunft
![Page 16: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/16.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 15 // 21
Vernunft
![Page 17: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/17.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 16 // 21
Vernunft
![Page 18: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/18.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 17 // 21
Magic
![Page 19: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/19.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 18 // 21
Magic
![Page 20: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/20.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 19 // 21
Magic
![Page 21: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/21.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 20 // 21
Magic
Vernunft
ContentLayout
![Page 22: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/22.jpg)
Geil,Danke! Richard • Michaela 21 // 21
Print to Mobile
![Page 23: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/23.jpg)
1 // 15
Specials
![Page 24: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/24.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 2 // 15
Magazin
Werbung
![Page 25: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/25.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 3 // 15
Werbungin der GQ
![Page 26: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/26.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 4 // 15
Werbung in der COMPUTERBILD Spiele
![Page 27: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/27.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 5 // 15
So nicht!
![Page 28: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/28.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 6 // 15
Affiliate-Werbung
![Page 29: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/29.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 7 // 15
Magazin
Werbung
Umfrage
![Page 30: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/30.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 8 // 15
![Page 31: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/31.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 9 // 15
Magazin
Werbung
Umfrage
Bestell- Formular
![Page 32: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/32.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 10 // 15
![Page 33: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/33.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 11 // 15
Magazin
Werbung
Umfrage
Bestell- Formular
Social Sharing
![Page 34: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/34.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 12 // 15
![Page 35: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/35.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 13 // 15
Magazin
Katalog Werbung
Umfrage
Bestell- Formular
Social Sharing
![Page 36: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/36.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 14 // 15
![Page 37: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/37.jpg)
Vision // Print to Tablet • Special • Mobile Only
Geil,Danke! Richard • Michaela 15 // 15
![Page 38: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/38.jpg)
Geil,Danke! Richard • Michaela 1 // 16
MobileOnly
![Page 39: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/39.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 2 // 16
![Page 40: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/40.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 3 // 16
Content? Layout?
![Page 41: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/41.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 4 // 16
Vision
![Page 42: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/42.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 5 // 16
iPad Neues iPad
![Page 43: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/43.jpg)
Geil,Danke! Richard • Michaela 6 // 16
Vision // Print to Mobile • Special • Mobile Only
![Page 44: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/44.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 7 // 16
Voraussetzungen Inspiration
übertragbar
lesbar
ResponsiveWebdesign
![Page 45: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/45.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 8 // 16
Fluid Fixed
Credit: lessframework.comCredit: goldengridsystem.com
![Page 46: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/46.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 9 // 16
Android Landscape
Spaltenanzahl 13Textbreite 5 SpaltenSpalteneinteilung 5-spaltig + HotspotsSpaltenbreite 64 pxSpaltenabstand 24 pxSteg oben 72 pxSteg unten 80 pxSteg links 77 pxSteg rechts 83 pxGrundlinienraster 24 px
![Page 47: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/47.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 10 // 16
Layout?Content?
![Page 48: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/48.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 11 // 16
MobileFirst
![Page 49: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/49.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 12 // 16
MobileFirst
Multi-Media
VideosKleiNe KleiNe
Kurzer
Touch-APP-
TexTeKurze
Bilder
souNd
GAmessociAl mediA
![Page 50: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/50.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 13 // 16
ResponsiveVisioN: coNTeNT
![Page 51: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/51.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 14 // 16
MobileFirst
Multi-Media
Responsive
![Page 52: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/52.jpg)
Vision // Print to Mobile • Special • Mobile Only
Geil,Danke! Richard • Michaela 15 // 16
MobileFirst
Multi-Media
Responsive
Content Layout
![Page 53: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/53.jpg)
Geil,Danke! Richard • Michaela 16 // 16
MobileOnly
![Page 54: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/54.jpg)
Geil,Danke! Richard • Michaela 1 // 13
Vorbereiten
![Page 55: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/55.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 2 // 13
Was? Wer? Wie?
![Page 56: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/56.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 3 // 13
Was?
![Page 57: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/57.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 4 // 13
Vision
Ziel Konzept Test
![Page 58: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/58.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 5 // 13
Ziel
![Page 59: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/59.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 6 // 13
Ziel Konzept
![Page 60: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/60.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 7 // 13
Ziel Konzept Test
![Page 61: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/61.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 8 // 13
Wer?
![Page 62: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/62.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 9 // 13
Briefing
RedakteureContent
Werbe-möglichkeiten
Promotion/Werbung
App-Grafiken
Schulung
Bilder, Rechte
BudgetierungVermarktung
Marketing
Leitende
Bildredakteure
Layouter
Grafiker
![Page 63: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/63.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 10 // 13
Wie?
![Page 64: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/64.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 11 // 13
Tools
Hardware / Software
Grid / Satzspiegel etc.
Vorlagen / Snippets / Bibliotheken
Doku
Wireframes
![Page 65: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/65.jpg)
Praxis // Vorbereiten• Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 12 // 13
Vorbereiten
Was?
Wie? Wer?
![Page 66: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/66.jpg)
Geil,Danke! Richard • Michaela 13 // 13
Vorbereiten
![Page 67: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/67.jpg)
1 // 15
Kreieren
![Page 68: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/68.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 2 // 15
Wann kommt was?
![Page 69: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/69.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 3 // 15
Prozess
Team-Server
![Page 70: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/70.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 4 // 15
Adobe Digital Publishing Suite ➊ ➋ ➌ ➍
![Page 71: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/71.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 5 // 15
Mag+ ➊ ➋ ➌ ➍
![Page 72: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/72.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 6 // 15
Twixl Publisher ➊ ➋ ➌ ➍
![Page 73: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/73.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 7 // 15
Aquafadas ➊ ➋ ➌ ➍
![Page 74: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/74.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 8 // 15
![Page 75: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/75.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 9 // 15
![Page 76: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/76.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 10 // 15
![Page 77: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/77.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 11 // 15
Team-Server
![Page 78: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/78.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 12 // 15
pixelgenauVideo- Qualität
Fehlende Links
UsabilityCorporate
DesignÜberlappung
![Page 79: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/79.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 13 // 15
Workarounds finden!
Immer auf der Suche sein!
Es gibt kaum Entwurfsmuster!
![Page 80: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/80.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 14 // 15
![Page 81: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/81.jpg)
15 // 15
Cool,fertig!
![Page 82: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/82.jpg)
1 // 15
Verkaufen
![Page 83: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/83.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 2 // 15
Single-App Kiosk-App
![Page 84: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/84.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 3 // 15
iOS Developer Program: 79 € pro Jahr Google Play Developer: 25 US $ einmalig
![Page 85: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/85.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 4 // 15
Developer-Zertifikate Facebook-App
Abo-Laufzeiten
Branding
![Page 86: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/86.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 5 // 15
Name im App Store, Beschreibung, Screenshots, Preise
![Page 87: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/87.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 6 // 15
Name im App Store, Beschreibung, Screenshots, Preise
iTunes Connect
![Page 88: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/88.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 7 // 15
Single-App
> ...hundert MB
> Apple hostet
> Änderung über Update
> Leser bezahlt App
![Page 89: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/89.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 8 // 15
> Anbieter oder Sie hosten
> jeder Download kostet
> Änderungen jederzeit
> Leser bezahlt Ausgabe
Kiosk-App
![Page 90: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/90.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 9 // 15
Beispiel: 79 Cent
Stückpreis 0,79 €
Umsatzsteuer 15 % (Luxemburg) - 0,12 €
Provision 30 % - 0,20 €
Download-Gebühr - 0,22 €
Stück-Erlös 0,25 €
![Page 91: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/91.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 10 // 15
Stückpreis 7,99 €
Umsatzsteuer 15 % (Luxemburg) - 1,20 €
Provision 30 % - 2,04 €
Download-Gebühr - 0,22 €
Erlös 0,00 €
Beispiel: 7,99 €
zu teuer?
![Page 92: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/92.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 11 // 15
Stück-Erlös 1,56 €
Adobe Digital Publishing Suite 355 €
Team-Gehälter + X
Marketing-Kosten + Y
Lizenzen/Hardware + Z
Beispiel: 2,99 €
355 + X + Y + Z / 1,56 = ?
![Page 93: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/93.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 12 // 15
App-Store-Optimierung (ASO)
PreisKeywords
App-Icon
Newsstand-Cover
Beschreibung
Screenshots
Bewertungen
![Page 94: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/94.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 13 // 15
![Page 95: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/95.jpg)
Praxis // Vorbereiten • Kreieren • Verkaufen
Geil,Danke! Richard • Michaela 14 // 15
„Use your instincts.“
![Page 96: 2012 Digital Publishing IDUG Stuttgart](https://reader031.fdocuments.in/reader031/viewer/2022030303/587bef561a28ab765a8b67f3/html5/thumbnails/96.jpg)
15 // 15
... und verkauft!