2012 Decora Product Launch
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Transcript of 2012 Decora Product Launch
2012 NEW PRODUCTSApril 30, 2012
Modification Nomenclature ChangeOnly the names have changed! The same Decoraare still available, but our new naming convention makes it easier for cross-branded dealers to design and order correctly.
ERP driven for ease of use
146 modification nomenclature will convert
58 changes to occur now, the remainder to follow--concluding in 2013 when Oracle goes live
Short term pain long term gain!
Sample of Changes:
OLD NEWID=Insert Door CG= Cut for Glass
Updated Decora Price Book
Tab Reorganization, with some split into multiple sections allowing quicker location of product.
-consistent description and note updates.
Enhanced artwork to better visualize product, with line art displayed next to product codes. Additional information added under each cabinet section with Special Height, Width and Depth availability.
Kits and Hardware now have their own section featuring detailed charts and newly designed line art.
Thisburst will be searchable in the PDF version of the price book!
Navigating the Decora Price Book is easier than ever!
Opaque Glaze Expansion
As requested, Decora will now offer select glazes on White, all Custom Color applications, and the 6 Complimentary Colors.
Glazes include:
Coffee
Espresso
Twilight
Finish Discontinuations
Several underperforming finishes will be deleted April 30.
Brandywine CoffeeOak and Hickory
Turquoise Turquoise RustCorianderthis does NOT include Coriander Coffee or
Coriander Espresso glazes
Roasted Pepper
Why Now?
Consumer Driven Inset is the #1 dealer request
Continue to position Decora as A Premium Brand within the Dealer Channel
Provide differentiation from our Home Center offering
Increase Decora sales volume
The confidence to execute this project
Product Positioning
Inset Door Pricing is set at 15% over the standard door construction of the same name
Standard lead times for Inset Door construction will apply to delivery
Inset Door pricing will be positioned competitively within the DecoraDoor Style Categories
Inset Door Styles-Beaded Frame
Harmony Rivington Hawthorne Hutchenson
Plaza Prescott Prescott Slab
Treyburn
Beaded Inset Details
Door and drawer fronts are flush with the
the frame and door/drawer front
Hinge style must be specified
doors with matching edge profile
No door edge profiles available
Bread boards will be installed behind the drawer front
Inset Door Styles- Non Beaded Frame
Harmony Rivington Hawthorne Hutchenson
Plaza Prescott Prescott Slab
Treyburn
Non-Beaded Inset Details
Door and drawer fronts are flush with the non-
the frame and door/drawer front
Hinge style must be specified
doors with matching edge profile
Edge profile selection available for doors
Bread boards will be installed behind the drawer front
Roll Trays for Inset Door CabinetryRoll tray units will be built and installed just as they are with standard cabinet construction, with the exception of a wider cross-member that allows the tray to clear the hinges specific to Inset Doors, resulting in a smaller roll tray box.
Photos are a representation and may not be exact product
Finial Hinging
Four color selections
4-way adjustability
Soft close not available
BrushedNickel
Antique Brass
RubbedBronze
Matte Black
This functional and decorative hinge that often defines inset door styling.
Photos are a representation and may not be exact product
Finial Hinging
Door swings freely, Soft Close not available.
4-way hinge adjustment:
Left and Right
Up and Down
NO In and Out adjustment
Photos are a representation and may not be exact product
Concealed Hinging
A Premium Hinge offering ease of use.
Soft close is standard
6 way adjustable
Clip Hinge for easy removal of doors
Photos are a representation and may not be exact product
Spacer Blocks
Spacer Blocks are made to simplify assembly and improve inset door appearance.
Photos are a representation and may not be exact product
Magnetic Catches
Ensuring that Doors and Drawer Fronts STAY in position..
Changes in temperature and humidity can affect inset door styles
Ease of adjustability on the catch allows it to position in or out as needed for correct door alignment
Photos are a representation and may not be exact product
Mounting Brackets
Used when attaching a magnetic catch to a cross rail, Decora is using a premium plastic bracket, rather than a wood block favored by many competitors.
Photos are a representation and may not be exact product
Mounting Brackets
Mounting Brackets aid in positioning catches and other hardware in hard to locate areas, as seen from the back side of the bracket.
Photos are a representation and may not be exact product
Drawer Front Adjustment
Drawer adjustment is a snap!
Blum drawer glides feature a mechanism that adjusts In or Out allowing the drawer face to line up with the cabinet frame.
Photos are a representation and may not be exact product
Drawer PositioningDrawer glides locate in place with a mounting block.
The drawer glide allows both In and Out adjustment of the drawer as well as Side to Side fine tuning to assure drawer face alignment within the cabinet frame.
Photos are a representation and may not be exact product
Appliance Panel Construction
Appliance Panels feature improved door and drawer front attachment using pocket drill, and screw technique.
Photos are a representation and may not be exact product
Shelf Storage for Shipping
Shelf storage is on the INSIDE of the cabinet for shipping, rather than on the bottom of the cabinet box.
Will be STANDARD on Inset styles.
Allows for door thickness
Keeps cabinet depth suitable for large serving and dinnerware pieces
NO modification required for wall
deep tall cabinetry.
ModificationsMost Existing Modifications are available with Inset Door styling.Unavailable modifications include:
ALF Aluminum Frame DoorsDFF Drawer Front FlatDFR Drawer Front RaisedDFS Drawer Front Slab-will be a style selection for PrescottMFO Modified Full OverlayELO/ERO Extended Style with OverlayWOODTOP for Angled Cabinets only, as Angled Cabinets are also unavailable
Modifications not available on beaded frame construction ONLY:
VTR-ARCH Valance Top Rail ArchVTR-EC Valance Top Rail English Country
ModificationsEnd Treatments differ with Inset Door styling.
A NEW modification, Inset Panel End will be the modification of choice for a decorative end treatment on Inset Door Cabinetry.
The following end modifications are NOT available with Inset Door Construction:
AUTHF Authentic Flush Left and RightINTG Integral Ends Left and RightFFD on End Face Frame and Door on End
Unavailable Product with Inset Constructioncorrespond with Inset Door cabinet assembly.
Those SKUs include:
Tall Pullout PantryUtility Can Storage Blind Corner Cabinet with PulloutBase Super CabinetsSpice pullouts, Base and WallBase Can StorageAny SSS cabinet with chrome rail
Any cabinet that utlilizes the Blum Aventos System including:Stacked Wall Appliance GarageAll models of Wall Top Hinge cabinetry
Wall Spice Rack and Wall Easy AccessWall Message CenterAll Wall Top Hinge cabinetryALL angled cabinetsHamper UnitsTri-View Mirrors
PRIVILEGED AND CONFIDENTIAL29
Marketing Support
29
Designer Spiff
Showroom Signage
-the-
Master Planner Templates
Updated Decora Website
Facebook Splash Pages
We are here to help you!
PRIVILEGED AND CONFIDENTIAL30
30
Getting the Word OutEducating Designers is our #1 priority.
Readytalk Training Sessions
Adding a Decora profile on Pinterest
Spreading the News!
Media Outreach Includes:
Traditional and Inline
March Trends -2 page advertorial