Contents€¦ · · 2012-03-23ISO 14001 certiﬁ cation; or ... For example, you may see...

Contents

First Milestone: Launching Your HHPC Program

Second Milestone: Implementing Your HHPC Program

Additional Milestones: Reporting the Ongoing Achievements

and Results of Your HHPC Program

Communicating Within Your Organization

Communicating Within Your Community

Hosting Special Events

4

5

6

7

8

9

10 - 15

16 - 23

24 - 27

Page

Communicating in 3 Ways

3 Stages of Communication

Communication Program Overview

28 - 29Communication Program CDs

Telling the News of Your Healthy High Performance Cleaning Program

One of the distinguishing features of JohnsonDiversey’s Healthy High Performance Cleaning

program is the set of communication tools we offer to help you foster successful awareness and

participation. Communication builds relationships with key constituents while encouraging par-

ticipation in the program by occupants.

Here’s what the communication program will do for you:

4 Communication Program

Promoting Your Commitment to Provide

Safe, Healthy, High Performing Facilities

Support your organization’s goal for environmental leadership by changing behavior

through the Healthy High Performance Cleaning program;

Position your organization as a responsible leader in the community with a positive

impact on the economy, environment and society while enhancing your brand and

reputation;

Develop good media relations for positive local news stories; and

Help you host events, tours and other activities.

Communication Program

First Milestone: Launching Your HHPC Program

Second Milestone: Implementing Your HHPC

Program

Additional Milestones: Reporting the Ongoing

Achievements and Results of Your HHPC Program

Communication Program 5

FIRST MILESTONE: Launching Your Healthy

High Performance Cleaning Program

Good things are going on in our facilities to make this a safer, healthier, more productive

place with lower environmental impact.

Our commitment to our facilities is a refl ection of our organizational values.

A healthy and clean natural environment relies upon what we do at home and work.

Upgrades will be made to cleaning procedures and products for health, well-being, effi ciency

and environment.

We all participate in creating a safe, healthy, high performing work environment that also has

a lower impact on the natural environment.

Launch Communication Tools

Tabletop Signs for Your Lunchroom

Static Clings for Your Restroom

Bulletin Board Materials and Handouts

Recycling and Waste Disposal

Workstation Care

Building Care for Occupants

Safe Work Tips

Article for Organizational Newsletter and Intranet

News Release

Guidelines for Building Media Relations

Homeowners Manual for Employees on Your Intranet

Green Messages for Your Intranet

Letter to Key Constituents

Key Message Points for Launch


SECOND MILESTONE: Implementing Your Healthy

High Performance Cleaning Program

Good things are happening in our facilities to make this a safer, healthier, more productive

place with lower environmental impact.

Our commitment to our facilities is a refl ection of our organizational values.

A healthy and clean natural environment relies upon what we do at home and work.

Upgrades have been made to cleaning procedures and products for health, well-being,

effi ciency and environment.

Here are ways you can participate in maintaining a safe, healthy, high performing work

environment that also has a lower impact on the natural environment.

Implementation Communication Tools

Article for Organizational Newsletter and Internet

News Release

Tabletop Signs for Your Lunchroom

Static Clings for Your Restroom

Bulletin Board Materials and Handouts:


Workstation Care


Safe Work Tips

Event Planning Guidelines

Building Tour Guidelines


Key Message Points for Implementation

ADDITIONAL MILESTONES: Reporting the Ongoing

Achievements and Results of Your Healthy High

Performance Cleaning Program

Achievements and ResultsYou may earn recognition for your achievements in creating and maintaining a safe, healthy, high

performing facility. These may include:


LEED for Existing Building certifi cation from the US Green Building Council;

Accreditation of cleaning and maintenance chemicals by such organizations as Green Seal and

Environmental Choices;

Local and State Recognition for your organizational commitment to health and the environment;

ISO 14001 certifi cation; or

Association awards and recognition.

You will also realize measurable results from your Healthy High Performance Cleaning program.

For example, you may see measurable outcomes in improved Indoor Air Quality (IAQ), decreased

absenteeism, increased productivity, fewer occupant complaints, improved workstation care, etc.

Any of these accomplishments are worth communicating internally and externally.

Achievement Communication Tools

Wall Plaques and Certifi cates

Article for Organizational Newsletter and Intranet

News Release

Event Planning Guidelines

Letter to Key Constituents

Letter to Editor of Community Newspaper (importance of green cleaning and green buildings)


Pieces of Communication

Communicating Within Your Organization

Engaging participation with sample materials,

newsletter article and letter

Communication Within Your CommunityBuilding media relations and awareness

Sample news release

Hosting Special EventsShowcasing your facility

Actions to take and budget considerations

3

A positive atmosphere can be created by celebrating milestones and accomplishments made to the over-

all health, safety and environmental well-being for building occupants as you implement a Healthy High

Performance Cleaning program.

Communicating internally means using:


Your Intranet

Posters and other Promotional Items

Organizational Newsletter, Letters

A good internal communication program will also support your efforts to accomplish organizational con-

sensus for the JohnsonDiversey Healthy High Performance Cleaning program.

This segment provides you with tips and tools to make your endeavors successful.

Poster

Bookmark

Wallet Card or Magnet

Newsletter Article

Table Tent

Window Cling

Door Hanger

Letter

Printed communications Even though it’s an increasingly electronic world, we can’t get away from the printed word. Be sure to use

recycled paper and low VOC inks.

Here are materials we’ve provided for you to adapt to your own promotional needs.

If your organization has an intranet site, your internal communication efforts are already a step ahead.

Intranet sites are very fl exible and fast for posting important messages and housing vital information.

Here are a few ideas:

Create a “Homeowner’s Manual.” This is an electronic handbook for all employees or occupants to use

that describes the policies and procedures for using your building. Typically these publications, which

work best on the intranet because they can be easily updated, include everything an employee needs to

navigate the organization and facility. Here’s a short list of the policies, procedures and facts you should

include:

Create a “Green Tip of the Week.” Drawing from your organization’s policies, the Healthy High Perfor-

mance Cleaning program or other sources on the Web, post a tip for keeping your offi ce space or home

clean and healthy in environmentally responsible ways.

Post Green Links. Point employees to any one of the dozens of sites on the Web that talk about environ-

mental issues. Here are a few to get your search started:

www.usgbc.org, www.gemi.org, www.buildinggreen.com, www.wbcsd.org, www.epa.gov

Addresses

Audio/Visual Services

Business Cards

Badges

Coat Storage

Creative Services

Dress Codes

Emergency Evacuation

Emergency Reporting

Procedures

Facilities Helpline

Floor Care

Food Services

Guests

Health Services

Housekeeping

Information Systems

IT Help Desk

Mailing Services

Meeting Rooms

Offi ce Supplies

Parking

Recycling and Waste

Disposal

Security

Smoking

Telephones


Using Your Intranet

WeWe

With HHPC

Improve employee and occupant health Improve employee and occupant health

and productivity and productivity

Improve environmental quality and Improve environmental quality and

sustainability while reducing costs sustainability while reducing costs

Improve our reputation and brand equity Improve our reputation and brand equity

Differentiate from our competitors Differentiate from our competitors

Can

Workstation Care Properly dispose of garbage

Clean spills while still fresh

Prepare area for cleaning personnel

Building Safety Secure computer cords in your area

Maintain clear walkways

Properly store heavy materials

Restroom Hygiene Wash hands after using restroom

Wipe area around sink after use

Minimize paper towel usage

Cleaning

[Your Logo Here]

Layout design fi les and graphic elements are provided on your CD included in the back of this

manual. You may tailor these promotional materials to your own organization and then pro-

duce as many pieces as needed.

Posters, tip cards or bookmarkers, wallet cards or magnets, window clings and door hangers

and more cover organizational policies and procedures for such efforts as:



Workstation Care


Safe Work Tips

Table Tent

youyouDidKNOW

Poor air quality costs the U.S. economy $60 biworker productivity every year, states the EPA

Buildings consume 38% of all energy, use 65%and add 40% to atmospheric emissions.

Cleaning and maintaining commercial buildin5 billion pounds of chemicals, 4.5 billion pounand 36 billion plastic trash liners.

Together we can create a

safe and healthy work place.

Our Healthy High Performance Cleaning Program (HHPC) is designed to improve a building's environmental quality and sustainability while ensuring a clean and safe work environment for employees, visitors and maintenance staff.

What HHPC can do for our company:

Improve employee and occupant health and productivity

Sustain or improve organizational reputation and brand equity among employees, customers and the surrounding community

Provide a new opportunity to market and differentiatefrom competitors

Paper Where Recycling bins

What

Offi ce Paper Envelopes

Magazines Newspapers

Books Phone books

Software manuals Empty cartons

Cardboard Card stock

Metal, glass & plastic containers Where

In common area bins marked:

“We recycle cans, glass and plastic”

What

Aluminum and steel cans

#1 and #2 plastic containers (no caps)

Glass containers (no caps)

Aerosol cans Where

Offi ce: fl oor next to recycling bins

Lavatory: fl oor near waste container

What

Personal, cleaning and general offi ce

use aerosol cans

Recycle

Other Recyclables Call or e-mail as follows:

Appliance, Light bulbs:

Batteries:

Binders (clean, unprinted):

Computers, equip.:

Packing material:

Toner cartridges (boxed):

Questions contact:

EveryoneParticipates

[Your Logo Here]

Bookmark

[Your Logo Here] [Your Logo Here]

Front Back


Wallet Card or Magnet

Poster

Door Hanger

Perhaps you have noticed the janitorial staff a

bit more lately. That’s because we’re initiating

a comprehensive new housekeeping program

called Healthy High Performance Cleaning. The

program is being instituted in all [number] facili-

ties including the headquarters building on [loca-

tion]. And the janitorial staff aren’t the only ones

who will be doing upkeep differently around the

buildings.

Healthy High Performance Cleaning is a unique

housekeeping program that selects products and

implements procedures that are less harmful to

the environment. These programs also expose

building occupants, visitors and housekeeping

personnel to fewer health risks.

Programs that increase indoor environmental

quality such as the one being implemented by

[your organization] are proven to reduce absen-

teeism by as much as 23%, increase employee

retention by as much as 12% and improve pro-

ductivity by as much as 6%.

The program is a more focused approach on the

selection of products and the way that they are

used with environment health and safety in mind.

And one more key difference: your participation

as an occupant.

Only products that meet the standards set by

such agencies as Green Seal are selected for a

Healthy High Performance Cleaning program.

Green Seal is an independent, non-profi t orga-

nization that identifi es and promotes products

and services that reduce pollution and waste,

conserve resources and habitats, and minimize

global warming and ozone depletion. The Healthy

High Performance Cleaning program we are

using from JohnsonDiversey, an environmental

leader in the cleaning industry, was developed

in consultation with Green Seal and The Ashkin

Group, a leading independent consultant on

green cleaning. Product selection, however, is

only the fi rst step.

In addition to products, there are also procedural

changes. The housekeeping staff will adhere to

strict, regimented practices for everything they

do, from cleaning a mirror to stripping the fi nish

off the fl oor. There are also specifi c functions

that building occupants can perform in order for

the program to be most effective.

That’s where you come in.

In the near future you will receive the tips and

tools you’ll need to do the right things in your

specifi c work area as well as in various common

areas that will help keep this a healthy high per-

formance facility. Look for more information in

future editions of this newsletter.


January 23, 2006

Addressee

Job Title

Company Name

1234 Street Address

City, State Zip Code

Dear Sir or Madam,

In an effort to provide our employees and visitors with the most comfortable and healthiest indoor

environment possible, we are initiating a comprehensive Healthy High Performance Cleaning for all

[number] of our facilities in [locations]. Healthy High Performance Cleaning from JohnsonDiversey is

a unique housekeeping program. We’ve selected products, implemented procedures and engaged oc-

cupants in a building care program that is better for the environment. We are committed to providing

occupants, visitors and housekeeping personnel with a safer, healthier building environment.

Programs such as Healthy High Performance Cleaning increase the quality of the indoor environment.

They have been proven to reduce absenteeism by as much as 23 percent, increase employee retention

by as much as 12 percent and improve productivity by as much as 6 percent.

The Healthy High Performance Cleaning program is a more focused approach to the selection of

products and the way that they are used. But with one more important difference: our employees are

more involved. They’re a critical part of the equation for keeping our facilities safe, healthy and high

performing.

In order to provide our employees with a safer, healthier work place, only products that meet the high

standards set by such agencies as Green Seal are selected for the Healthy High Performance Cleaning

program. Green Seal is an independent, non-profi t organization that identifi es and promotes products

and services which cause less toxic pollution and waste, conserve resources and habitats, and mini-

mize global warming and ozone depletion. The Healthy High Performance Cleaning program that we

are using from JohnsonDiversey was developed in consultation with Green Seal.

[Closing company or organization boilerplate, which includes overall positioning statement on the

Healthy High Performance Cleaning program.]

Sincerely yours,

Executive’s Name

Title

Company Name

[Your Logo Here]


Understanding the News Media The media are not the bad guys, they just want a story. Help them make their story factual and true.

Building Media Relations Why it’s important and what you can do to be a part of the information dispensed by the local media.

Media ContactsDevelop a media list of contacts, send out a news release and follow up to encourage placement.

Media Calls Never given an interview before? Here’s a list of tips for getting yourself ready. Just know your stuff

and stick to it and it’s no big deal.

Sample news release

In order to secure the most accurate and authoritative story in the media, the policy of allowing the

most appropriate person to act as spokesperson is a good one. It just takes a little preparation.

This section spells out the approach and gives you the background you need to respond to the

media with confi dence and authority.


We tend to look at reporters and editors as being of a single mind. But, because of different aims,

news media vary widely. They do, however, have a common thread: they need to tell a story. The Four

Laws of NEWS Media Relations will help you better remember how you fi t in to their story.

N is for Now

When you work with the news everything happens now, which usually means you’ll have to put aside

your other work to be immediately responsive to a reporter’s questions. News organizations run by

the clock. Everything is on deadline. When you work within their deadline you help them get the story

right. Also, when sending news releases, be sure your news is timely. If it happened six months ago,

you might not capture the interest of the news.

E is for Exactness

Most reporters or news producers want to be responsible journalists and that means getting the story

right and being objective. You’ll have a better time working with a reporter if you make it your mission

to do everything you can to help and challenge the reporter to be accurate and fair in his or her story.

W is for Worthy

Newsworthy that is. News organizations are very demanding about the relevance of news to their

readers, viewers or listeners. Make sure your story is newsworthy. Here’s a little test of newsworthi-

ness: Ask, Does my news story TIC? Is it Timely, Interesting, or of Consequence to others, not just

to us? Also, look for the “news hook,” the lead, the thing about your story that is most interesting or

important. Use that fi rst in your release or pitch.

S is for Someone Else (Other Than The Reporter)

You’re not just talking to a reporter, but everyone who will come in contact with the story. The people

you’re really interested in reaching are the readers, viewers or listeners, who may very well be your

customers, prospects and other important people in the community. So think of them when you’re

responding to the news media.

The most powerful item in media is information. There are those who have it, those who want it and

those who facilitate its distribution. When you are asked a question, your greatest tactic is to give the

information you have in a straightforward manner. However, there are times when you are caught off

guard.


No CommentUsually No Comment, no matter how creatively said, is a dodge. Most read-

ers or viewers recognize it as such, and the danger is it may come off looking like you have

something to hide. That’s why questions should be answered with as much information as is

appropriate.

Off the RecordThere is no such thing as Off the Record. Everything you say is fair game for the me-

dia. Even if they ask you to speak off the record, you never are. An editor, the reporter’s boss,

may insist your quote be used, or an unscrupulous reporter may use it. So just remember

everything is On the Record. The closest thing to off the record is: “On the Record, but Not for

Publication at This Time”, which means you’ve said something to a reporter of importance but

for whatever reason now is not the time you want it out. Many newsrooms will honor this. But

be ready for follow up phone calls asking if you are ready to go public.


Ultimately, your position in media relations is to help people – like your constituents, who will read or

hear the news story – to understand the facts. The best way to do that is to help the reporter get the

story right the fi rst time and every time.

Like building good relationships in the community, solid relationships with the media provide some

fundamental benefi ts. Among them are:

Building company name recognition through placement of positive news stories, which enhances

local sales efforts or your position in its community.

Bringing recognition to the positive impact your company or organization has on the local environ-

ment, economy and job market.

Establishing your company as a solid corporate citizen.

Positioning you and your organization as an expert in “green cleaning” or “green building” issues.

Heightening the recognition of your company’s quality reputation.

Making you, as a representative of your organization, a known entity in the community and the

contact person if issues should arise.

That’s what media relations can do for you. Now, how do you get there?

Appoint one staff person to act as a communications contact for overseeing news media

relations, if you don’t already have this position in your organization.

Responsibilities

Contacts local news media with story ideas and information.

Works with local public relations fi rms and freelancers as needed.

Alerts all interested parties on developing issues and potential crises in a timely fashion.

Helps identify key spokespersons, who will respond to news media relative to specifi c

projects and issues.


Check out www.newspapers.com on the web. Every newspaper in the country that’s on line is

listed. You’ll be able to hyperlink right to a particular newspaper, where you’ll fi nd more informa-

tion about submitting news releases. Many will take releases electronically.

You can also fi nd out contact information about media in your area by going to

www.gebbieinc.com or try www.google.com. Ask about the news media in your

town. To get a complete listing of local news media, just click on City Guide and type in your

city name. Then follow the menu for fi nding News and Media. You’ll be able to hyperlink to

any radio or television station in your area. Most will provide information about editors,

reporters and news producers.

Keep your own fi le of contacts, which you can do in a tickler fi le or bookmark in your e-mail fi le.

Send out news releases.When sending a news release, always address it personally to a news or business editor, a re-

porter you know or have worked with in the past, or a news producer who covers your business,

such as education, government, etc.

Most every news outlet on the Web will allow you to contact them through e-mail. Attach your

news release, and send it electronically. But keep in mind some editors like this method and oth-

ers don’t. Check it out with a quick phone call.

Follow up with a phone call.Follow up with a phone call to see if they’re interested in the story. Always check out if this is a

good time to talk. Following up like this gives you the chance to talk personally to a reporter or

editor.

Find out more information about writing releases and pointers on what the reporter looks for in

a new release.

Develop a list of media contacts by community for your company.


When anticipating an interview, allow yourself time to answer questions. Take time to

anticipate what four or fi ve questions a reporter may ask and think through your answers.

Take the time to write these down if that works for you.

Getting your thoughts and responses together ahead of time will give you greater con-

fi dence to face the news media. Have a Q&A session with your co-workers to help you

prepare for any questions you haven’t anticipated.

Newspapers generally will let you know their questions, if you ask, and allow you time to

call back with answers, especially if you’ve proven that you respect their deadlines. Call

the report back well within their deadline if possible.

Electronic media may let you know the line of their questioning, but be prepared for

questions you might not expect. Usually you have time to prepare yourself before the

camera crew arrives. Be comfortable before the camera by being well prepared and

knowledgeable.

When in doubt about an answer in most interviews, say you don’t know, but that you will

fi nd out. Then get back to the reporter. You’re not doing this so much for the reporter’s

sake as much as for your own interest in making the story accurate.

Expect the media to treat you and the story objectively and with fairness. If you feel a

reporter is not being objective or has not followed through in trying to reach you, say so.

But don’t take it personally, however. Just keep it on the level of challenging the reporter

to be balanced and fair. When you show cooperation, they often do the same.

Relax and treat the interview like a conversation. Be confi dent. Respond to questions

asked with brief, to-the-point answers. Treat the reporter like anyone that you’re educat-

ing about a service, product, project or issue.

What to Do When Giving an Interview


On Organizational Letterhead

CONTACT: Your Company Contact

e-mail address

phone number

[YOUR ORGANIZATION] PUTS EMPLOYEE HEALTH

FIRST

[Your Town, State] – Month, Date, Year – In an effort to provide employees and visitors with the most

comfortable and healthiest indoor environment possible, [Your Organization] is initiating a compre-

hensive Healthy High Performance Cleaning program for all [number] of its facilities in [locations].

Healthy High Performance Cleaning is a unique housekeeping program created by JohnsonDiversey

Inc. our partner in cleaning and hygiene solutions. The program helps us select products, implement

procedures and engage occupants in a cleaning effort that is less harmful to the environment. This

program also provides building occupants, visitors and housekeeping personnel with a safer, healthier

building environment.

Programs such as the one being implemented by [Your Organization] increase the quality of the in-

door environment. They have been proven to reduce absenteeism by as much as 23 percent, increase

employee retention by as much as 12 percent and improve productivity by as much as six percent.

“It’s easy to point to the operational savings and say: ‘That’s why we’re implementing a Healthy High

Performance Cleaning program,’” explains [Executive’s Name, Title at Your Organization]. “But the

truth is our most valuable resource is our work force. It doesn’t do anybody any good if they’re home

sick because of something that’s ‘going around.’ This program creates a healthier environment for

them and that has a direct and immediate impact on our bottom line.”

– more –


Healthy High Performance Cleaning Release – Page Two

The idea for the Healthy High Performance Cleaning program implemented at [Your Organization]

was fi rst introduced by [Person’s Name, Title]. “The program differs from a traditional housekeeping

regimen by having a more focused approach to the selection of chemical products, tools and equip-

ment and the way that they are used. Another important difference: is getting occupants more in-

volved. They’re a critical part of the equation for keeping a facility safe, healthy and high performing,”

states [Name, Title].

Only cleaning and maintenance chemicals that meet the high standards set by such agencies as Green

Seal are selected for the Healthy High Performance Cleaning program. Green Seal is an independent,

non-profi t organization that identifi es and promotes products and services that cause less toxic pollu-

tion and waste, conserve resources and habitats, and minimize global warming and ozone depletion.

The Healthy High Performance Cleaning program [Your Organization] is using from JohnsonDiversey

was developed in consultation with Green Seal and The Ashkin Group, a leading independent consul-

tant on green cleaning.

Product selection, however, is only the fi rst step. “In addition to products, there are also procedures

not only for the maintenance crew but occupants as well,” continues [Name]. “Our housekeeping

staff adheres to the practices outlined in a comprehensive manual that details the proper way to do

everything, from cleaning a mirror to stripping a fl oor fi nish. There are also specifi c functions that

building occupants must perform in order for the program to be most effective. That is where [Your

Organization] has really excelled.”

[Closing company or organization boilerplate, which includes overall positioning statement, products,

services, markets and current fi nancial statistics.]


Why Host an Event? Why it’s important and what you hope to accomplish.

What Does Hosting an Event Entail? Here’s a checklist of things you need to do to make your event a success.

What Are the Budget Considerations?From ground breakings to ribbon cutting, here’s the expenses you’ll need to factor in.

You need a way to commend your employees or occupants for their dedication to the

Healthy High Performance Cleaning program. This section details a plan that’s fully

designed to help your team not only put together an event that recognizes efforts, but

also helps to maximize the public relations value of environmentally benign cleaning and

hygiene products and procedures and the benefi ts enjoyed by building occupants.

Here’s what you need to begin planning a customer event.


Events can bring together media representatives, community leaders, satisfi ed customers and po-

tential customers for the sole purpose of celebrating a job well done. The following is a list of other

reasons that events are so worthwhile.

Your organization is committed to improving your facilities, constantly making them cleaner

and healthier. That, in itself, is worth recognition.

You want to bring special attention to the economic and environmental impact of your im-

provement projects.

You and your company have been recognized by your alliance with a third-party – such as US

Green Building Council. You need an event to celebrate this recognition.

You want to impress upon key community leaders and the general public the common commit-

ment you have to green cleaning, environmental stewardship, or green buildings.


Host an afternoon open-house event sponsored by your organization at your

facility highlighting project.

Major activities of the event include:

Activities of Event

Aftermath of Event

Audiences for the Event

Host open house in late afternoon, typically from 4 to 6 p.m.

Conduct brief presentations at an appropriate time by an administrator, project supervisor,

community leader, award recipient and one of your company’s representatives. Allow time and

place for news media questions.

Highlight the work of the program through special presentations, displays and/or tours.

Issue appropriate informational materials to all participants.

Provide press kits with in-depth information about improvements, environmental and eco-

nomic impact, savings, and background on the program to the news media.

Offer food and refreshments.

Presentations about the HHPC program.

Showcased highlights of the program and previous successes.

Presentation of some kind of fi nancial contribution to a community-based program or other

important presentation.

Employees

Customers or building visitors

Key local dignitaries

Administrators

Local news media

Determine presenters and invite their participation.

Prepare all informational materials.

Announce the event through bulletin-board postings, fl yers, personal letters, formal invita-

tions, and news advisories, as appropriate.

Mail press kits to media not in attendance.

Provide press kits and event photos to trade press.

Encourage write-ups of event in employee publications.

Send thank you letters to presenters and local dignitaries on your company’s letterhead.

Pre-event Actions


The following are items that need to be budgeted to hold your event.

Event Expenses • Mailings and promotional fl yers

• Informational material

• Presentations and displays

• Food and refreshments

Costs can go higher depending on expenses for food and refreshments and scope of presentations

and materials. In general, though, the more impressive you make the event, the more positive the

response will be.

Planning/Public Relations Expenses • Press kits

• Media contacts and follow up

• Event project management

While these have no fi xed costs, they do take some time to coordinate and take you away from other

projects.

Contribution Award • A plaque, certifi cate, donation or other item

Work with an outside coordinator to help you plan and execute a successful customer event provided

you have the budget and need.


Disc 1 - HHPC PDF Files

Insert CD into CD-Rom drive.

Navigate to the PDF fi le you want to open.

Click on fi le and view.

Disc 2 - HHPC Art Files

Insert CD into CD-Rom drive.

Must have Adobe Illustrator, Adobe In-Design or equivalent program to work with eps fi les.

CD contains a folder for each piece of communication material.

Navigate to folder and select fi le.

For further information please contact

JohnsonDiversey, Inc.Global Headquarters

8310 16th Street

P.O. Box 902

Sturtevant, WI 53177-0902

U.S.A.

Tel: 262-631-4001

Visit us atwww.johnsondiversey.com

Copyright 2005, JohnsonDiversey, Inc.

All rights reserved.

MAN30002

The JohnsonDiversey Advantage

Beyond clean, we are dedicated to being the best

at simplifying the lives of our customers.

We are committed to doing this by:

Investing the time to listen, understand and respond to our

customers’ unique cleaning and hygiene needs

taking personal interest to ensure the facilities they care for are

consistently clean, safe and attractive

pursuing innovation in every form likely to make the lives of our

customers simpler and more profi table

partnering with our customers to exceed their expectations

every day, everywhere

This brochure is printed on recycled paper using soy ink.

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